Here is an example of a Lean Canvas Model for Flipkart, one of India's

largest e-commerce companies.

1. Problem: Inadequate retail infrastructure in India and customers have to
travel long distances to purchase products.

2. Solution: Online platform that offers a wide range of products, easy payment
options, and doorstep delivery.

3. Key Metrics: Number of registered users, app downloads, revenue, customer

retention rate, customer satisfaction rate.

4. Unique Value Proposition: Convenience and accessibility of products,

competitive prices, and a user-friendly interface.

5. Channels: Website, mobile app, social media, affiliate marketing.

6. Customer Segments: Middle-class, urban dwellers, tech-savvy customers.

7. Revenue Streams: Commission on sales, annual subscription fees for

premium services, advertising revenue.

8. Cost Structure: Cost of inventory, marketing and advertising costs, employee

salaries, technology infrastructure, and logistics costs.

9. Key Activities: Managing inventory, developing and improving technology

platform, expanding product offerings, providing customer support.

10. Key Partners: Retailers and wholesalers, courier services, payment gateway
providers, third-party logistics services.
11. Key Resources: Technology infrastructure, data analytics, marketing and
advertising expertise, employee talent, product inventory.

Overall, Flipkart's Lean Canvas has been instrumental in helping the company
identify and focus on the most critical aspects of its business, enabling it to
achieve significant growth and success in India's highly competitive e-
commerce market.