Titulo: Ten steps to successful exporting

1. Decide where to sell

It is very important to know how trade moves in the destination territory, so for this you must
investigate the consumption/import rate of products that are assimilated to yours, you must
also consult the growth rate of a new potential market, you must take into account account
the culture and religion of the target area, in order to know if it is beneficial or not to sell in
that territory.

2. Have a plan.

Your export plan must include people.

Your people.

You must know if you can promote your plan with your team, otherwise it will be an obligation
to recruit people to carry out your plan.

Your capacity.

You should reflect on your ability to meet the demands in a new market, remember that these
may be larger than you think, if you think you have enough capacity you should go to the next
step, otherwise you should think about scaling.

Your packaging.

At this point you should ask yourself some key questions that will be useful for your sales to be
successful.

Is the design of your packaging attractive? Although it seems obvious, you must keep in mind
that you are entering another field, a foreign one. Do foreigners like the design of my
packaging? Ask yourself this, take a sample of ten and evaluate the results of your test.

Are there any legal requirements for labeling things? Do you need to translate your packaging,
is the same language spoken or was your packaging designed and written only for the
destination?

Your knowledge.

Think about showing your products at trade fairs, it will be a good start, in the same way try to
establish new contacts, they may be useful in the future.

3. Choose a route to market.

You can choose between four options for your market route, they are the following:

- Sell directly.

- Use a distributor.

- Use a sales agent

- Create a joint venture.

4. Find the opportunities.

At trade fairs take time to meet buyers, generate new business, this is one of the best ways to
make yourself known abroad.

5. Start marketing.

For this step, you must consider the target audience and the cost compared to the point of
return, the ads could help you gain exposure, but do not forget their cost, which is often high.
On the other hand, you can create a website, these spread more easily, and the ads are usually
less expensive than physical ads, you can also create social networks for your company, thus
keeping your customers informed about new products or branches.

6. Understand the admin.

The restrictions of your product will be different depending on the geographical area to which
you are going to export:

European Union.

Products can move freely across borders; the buyer's VAT registration number must be
specified on the invoice.

Rest of the world.

You can find letters of credit for the first time or even find requirements for customs forms.

7. Get paid and get insured.

At the time an order begins to exist, payment must be received, this can be done by:

Incoterms:

It is an international agreement that establishes the conditions of delivery of the merchandise

subject to cross-border trade. Both the buyer and the seller must agree on the details of the
sale to avoid misunderstandings. This type of payment establishes the responsibility for the
cost of transporting merchandise, insurance, taxes, collection point, destinations, and
responsibility for the merchandise at each stage.

Export documentation:

You will obtain the necessary documents to enter the market.

Written quotations:

A written quotation must establish the details of the product, including the size and format of
packaging, plus an additional cost for export labeling and packaging, must establish the
incoterms, the estimated date of shipment upon arrival and the terms and conditions of
payment, which are vital to avoid a dispute in the future. Non-payment on bills is a risk and
insurance could be a consideration. Any customer applying for a form of business credit for
the first time needs a credit check.

8. Legal considerations.

You must understand the legal and regulatory environment of all the countries to which you
wish to export. Sometimes paperwork and an international lawyer is necessary.

9. Transport logistics.

After making the sale and agreeing on the terms, you must take the products to their
destination, you must find a transport that helps you from your incoterms insurance to the
packaging and dispatch you need and the required transportation methods.

10. Success!

You are now an international exporter. But the job doesn't end here, you need to increase
your chances of repeat business and become a trusted international exporter with a strong
brand.