CHAPTER III

“Marketing Aspect”
INTRODUCTION

The marketing aspect is composed of the 7P's of a business. The Product/service,

Packaging, Pricing, Promotion, Place, and Positioning You can taste the different flavors of
churros and also the drinks you might partner to it with its packaging in this part. Price list is also
indicated to persuade the buyers to buy. The place is shown here too. Lastly, the positioning is
also in this chapter.

PACKAGING
 PLACE CHARGE PRODUCTION
Bagong Nayon P20
Concepcion P20
Poblacion P20
San Jose P20
Sto. Cristo P20
Subic P20
Virgen Delas P20
Flores
Tibag P20
Sabang P25
Pagala P25
Pinagbarilan P25
Tiaong P25
Main Course Flavors Dipping Beverage Specialt
Sauce
*Chocolate

*Churros * Plain *Nutella *Churros with

*Hot hocolate Ice cream
*Ube
*Black Coffee
*Mango
*Iced Tea
*Cheese
*Mocha
Frappe

PRICING STRATEGY

Pricing strategy is one of the factor that maximize the profitability of the business. Churrolecious
want to give the product in an affordable price with its satisfying service for all the customers so
we can maintain the competitiveness of the business.

CHURROS (6pcs) Drinks (8 oz)

Original.........................P 45 Black Coffee......................P20
Mango..........................P 55 Hot chocolate...................P30
Cheese..........................P 60 Iced tea.............................P25
Ube...............................P 60 Mocha Frappe...................P40
PROMOTION

As entrepreneurs, we will promote our business through the use of social media. In this
pandemic, people can have an easy way to access our products through the use of social media.
With this, we decided to create our Facebook page Churrolecious and account on Instagram
@churrolecious, so our customers can visit our accounts to see our products. We also decided to
create tarpaulins and flyers to attach it in popular places where people are able to see about our
business.

FACEBOOK

Like and follow us on Facebook @Churrolecious

INSTAGRAM

Follow us on Instagram @churrolecio

FLIERS

TARPAULIN
PLACE
ALTERNATIVE ROUTE IF TRAFFIC
TIME OF TRAVEL FROM CHURROLECIOUS TO SOME BRGY. IN BALIWAG
POSITIONING

1. Los Churreros-PH

2. Churrolecious

3. El Señor Churro

4. Marti's Churros

5. Jollibee

6. Starbucks

7. McDonald’s

8. KFC