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    Sofhia (Ysa)
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    Jollibee uses both TV and print advertising to promote its brand. TV ads subtly showcase dishes through heartfelt stories that audiences can relate to, while print ads more directly show the food through magazines and billboards. Both media equally emphasize the importance of relationships through their taglines and slogans.

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    Jollibee uses both TV and print advertising to promote its brand. TV ads subtly showcase dishes through heartfelt stories that audiences can relate to, while print ads more directly show the food through magazines and billboards. Both media equally emphasize the importance of relationships through their taglines and slogans.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    3 views1 page

    COMSOC

    Uploaded by

    Sofhia (Ysa)
    Jollibee uses both TV and print advertising to promote its brand. TV ads subtly showcase dishes through heartfelt stories that audiences can relate to, while print ads more directly show the food through magazines and billboards. Both media equally emphasize the importance of relationships through their taglines and slogans.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    JOLLIBEE

    TV VERSUS PRINT
    TV PRINT
    ★ subtly displays the
    dishes with a series of
    ★themostly showcases
    food itself as it is
    small heartfelt stories only usually displayed
    on billboards,
    ★
    magazines etc.
    ★typically
    commercials' genres
    inspired by
    as the famous
    tagline goes "Bida
    ★yethas a clear, cheesy
    true stories that the ang Saya!", both concise message
    audience can relate to media types equally that catches the
    embodies the readers' attention
    importance of
    relationships in
    ★typically
    commercials' genres
    inspired by
    family and friends
    ★through
    the motto is shown
    the designs,
    true stories that the slogans and
    audience can relate to catchphrases

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