JIMMA UNIVERSITY

College of Business & Economics

Departments of management
Entrepreneur Group Assignment of preparing Business Plan
Group member…………………………………………………………..ID No.

BELACHEW BEZABIH……………………………………………..RU0112/10
IMUSH BEGASHAW………………………………………………..RU5455/10
JIFARE GEMECHU………………………………………………….RU0302/10
KEDIR ASSEN……………………………………………………….RU0315/10
Jifara bulita…………………………………………………………...RU0301/10

Submitted to: Instructor

Submission Date:

JIMMA, ETHIOPIA
TABLE OF CONTENT……………………………………………….PAGE
1. Executive summary…………………………………………………………1
2. Project Description……………………………………………………….....2
2.1 Introduction………………………………………………………….2
2.2 Nature of the project………………………………………………....2
2.3 Financial requirement………………………………………………..2
2.4 Statement of confidentiality………………………………………….3
2.5 Mission……………………………………………………………….3
2.6 Objectives…………………………………………………………….3
2.7 Key Personal………………………………………………………….4
2.8 Description of project service………………………………………...4
2.9 Size of project………………………………………………………...5
2.10 Services………………………………………………………5
2.10.1Service description…………………………………………………6
2.10.2Training schedule…………………………………………………...8
3. Environmental & Industrial Analysis…………………………………………….9
3.1 Economy……………………………………………………………………9
3.2 Culture……………………………………………………………………..10
3.3 Technology………………………………………………………………...10
3.4 Legal concern……………………………………………………………...10
3.5 Industrial Analysis………………………………………………………….10
3.6 Analysis Of Competitor…………………………………………………….11
3.7 Office equipment and personal……………………………………………..12
4. Marketing plan……………………………………………………………………13
4.1 Pricing………………………………………………………………………..13
4.2 Promotion…………………………………………………………………….13
4.3 Place………………………………………………………………………….14
4.4 Distribution strategy………………………………………………………….14
4.5 Target of market strategy……………………………………………………..14
4.6 Sales service forecasts………………………………………………………...15
5. Organizational plan………………………………..................................................16
5.1Legal consideration……………………………………………..........................16
5.2 Organizational structure…………………………………………………………16
6. Financial plan……………………………………………………………………….17
6.1 Source of finance……………………………………………………………….17
6.2 Break-even analysis……………………………………………………………..17
6.3 Risk Assessment…………………………………………………………………18
7. Reference…………………………………………………………………………….21
Executive summary
Dynamic computer training center is a partnership form of project which owned by Tamirat,
Shanbel, Mekurie, Najib&Natinael.
Unlike other typical computer training center will provide unique services with highly
professional that have a B.Sc. degree personnel in addition to search internet service, basic
computer training, and the like.
To start this project we will loan 30% of the requirement from commercial bank of Ethiopia and
the rest 70% is covered by the partners.
We have planned to employee more than 50 permanent and contract workers.
The services that we will provide include internet services, computer training and photocopy
services, maintenance services and others.
Dynamic computer training center is answer to get the real knowledge about computers training
in order to be the member of globalization.
It gives much access to the user
1. Access to fairly cost, they can afford and in such a way that are not socially and
economically as well as culturally isolated.
2. To quality service and get pleasure, enjoy high satisfactory and teaching
3. The location of our business is comfortable for our customer to easily penetrate in the
market
4. To teach the basic skill of computer and internet knowledge in order to produce a
moderate know how within the community.
5. Making the community well prepared to any interference about the computer and internet
that by others.
Dynamic computer training center goal is to provide services for social, economical, cultural, for
the society and the university community as a whole.
2. Project Description
2.1 Introduction
Dynamic computer training center is a partnership project which is owned by
1. Tamirat
2. Shanbel
3. Mekurea
4. Najib
5. Natinael& two other corporation(Mr.AB&Mr.xy)
We have planned to provide good service to jimma University students, community and the
society of Jimma town as a whole.
We will provide a unique qualified service with a highly experienced professional staffs for
enhancing the development of Information Communication Technology and other technologies
in Jimma Town.
2.2 Nature of the project
The project will provides the real pleasure for customers and we work closely with clients to
develop quality of our services that are suitable to their need. In addition, our business provides a
variety of services such as Internet services, computer training and lent secretarial services,
photocopy services and others.
Generally, the project provides the right qualified services at the right place, at the right time
with reasonable price for the right people/ customer. So that, our customers can gets the
maximum satisfaction of their need and wants.
2.3 Financial Requirement
We will require over draft facility and owners capital of 1.8 million for working capital needs.
70% of the financial requirement covered from owner’s contribution. The rest amount 30% of
the requirement covered from loan to be paid for five years.
We have planned to get loan from Commercial Bank of Ethiopia. This collected fund is to cover
expenses related to purchase computers, machines, equipments, and salary of employees for the
year.
2.4 Statement of Confidentiality
This report is confidential and it’s the property of the business coworkers below listed. All of the
co-workers are willing to secure all of the situations that happen in our business. To shows that
our business confidentiality, Ato Henok is willing to offer his car as a security for any loans that
will be received. Each of the partners contributes the following amount for investing the
business.
 Mr.AB 120860 birr
 Mr. XY 160890 birr
 Tamirat,shanbel,Mekuria 302000 birr
 Natnael, Najib 210000 birr
2.5 Mission
We are committed to providing our customers with highest quality of services such as Teaching
about computers, internet, how to maintain Personal computers. In general we provide services
with those services that we list to our customers.
We strive for, especially to protect the youth from doing bad things, and encourage them to be
productive/ creative in their future and to communicate to the world through internet. As an
entrepreneur we know the key to be successful is to keep our customer happy with friendly and
speedy services.
2.6 Objective
Since this is partnership project, we have set objective of getting profit and satisfaction of
customers by our services. Also to use the community in this modern technology center by
providing services.

2.7 Key Personnel

1. Mr xy
a. Age : 27

b Experience : 5years, software development

c Qualification: BSc in Degree computer science

2. Shanbel
  Age : 21
 Experience : 1years, Economist
 Qualification: BA in Degree Economics
3. Tamirat
 Age : 21
 Experience : 3 years, Customer handling and counseling
 Qualification: BA in Degree in Economics
4. Mr.XY
 Age : 22
 Experience : 3 years, Store Manager and bid handling
 Qualification: BSc in degree in Management
2.8 Description of project Service
Us we mention in the introductory part our project is going to provide service. We plan to
provide different services in a preferable the right quality at the right time to the right customers.
This will help our customer to get enough services. The main services that we are going to
provide our customer:
- Internet service
- Secretarial services
- Laminating service
- Photo copy service
- Computer training service
- Maintenance service
- Advice services on computer usage
- Printing service
- Bending service
- Business card.
- Computer game
- Play station
- Computer cent
- Publication.
- Others (like CD burning…).
 2.9 Size of the project
Keeping in mind the fact that our project center provides many services, it is easy
to that the project requires a large number of employees and a variety of recourse.
We have planned to employee about 50% of temporary and permanent employee
- Our recourse will be composed of different material and equipment computer
infrastructure that are a need for proper running of the project. In summary our
project a medium size project and we will have plan to expand to large in size
expand our branch to other place and increase the services to in different
towards/perspectives like e-commerce center.
2.10 SERVICES

DYNAMIC COMPUTER TRAINING CENTER will offer the following training and
assessment services. Each element of service will be implemented in overlapping phases.

PHASE 1

Microsoft Office®-based computer training including the following:

1. Word Processing Software

2. PowerPoint Presentation Software
3. Access Database/Customer Records Software
4. Excel Spreadsheet/Invoicing Software
5. Publisher Desktop Publishing/Graphics Software
6. Outlook E-Mail/Calendar/Scheduling Software
7. FrontPage Web Page Development (coming soon)
8. Internet Online Technology

PHASE 2

The Occupational Skills Assessments are for the following areas:

Office Skills Testing

 Receptionist
  Secretarial
 Telephone
 Customer Service

Call Center Testing

 Telemarketing
 Data Entry
 Data Analysis

Office Management Testing

Computer Literacy Testing

PHASE 3

Microsoft Office User Specialist (MOUS) Certification Testing

Payment Methods

Class tuition payments must be paid to DYNAMIC COMPUTER TRAINING CENTER in full,
before the student can take a class. DYNAMIC COMPUTER TRAINING CENTER will offer
several payment options to the student such as: Visa, Master Card, money orders, and personal
checks.

2.10.1. Service Description

We will provide core curriculum designed to train individuals from basic computer skills to
certification competencies. Students will be retained through Step-Level Based Training
indicated below:

 Basic/Level 1 —consists of students who have had little or no computer training.

 Advanced/Level 2 —consists of students who have had at-home or on-the-job
experience with the majority of software packages.
  Intermediate/Level 3 —consists of certification training of students in preparation for
the Microsoft Office User Specialist Certification Test.
 Microsoft Office User Specialist Program—DYNAMIC COMPUTER TRAINING
CENTER is part of the Micro Share family of Authorized Test Centers (ATCs) that
administer and offer assessment tests for the Microsoft Office® User Specialist (MOUS)
program. About 90 percent of the Fortune 500 companies use Microsoft Office products.
An ever-increasing number of individuals in these companies are looking for ways to
give themselves a competitive edge to move up the career ladder.
 As an ATC, we have the opportunity to give our customers this competitive edge by
helping them prove their expertise and skill in using Microsoft Office products. When
passing or failing the test the student will receive a printout stating the results of the exam
to take with them. If the student has passed the test, they will receive a Certification
certificate in the mail 2-4 weeks later.

Microsoft Office User Specialist Certification Test

The test consists of actually taking the exam to be come a Microsoft Office User Specialist. This
certification will give the student the credentials needed to prove that the student knows how to
use Microsoft Office Applications efficiently and productively.

DYNAMIC COMPUTER TRAINING CENTER believes that assessing a customer before and
after a class will give us the real value of our training. DYNAMIC COMPUTER TRAINING
CENTER also will follow up 30 days after the training to see if the student actually retained
what was learned and if the student was able to apply the skills in their current environment.

DYNAMIC COMPUTER TRAINING CENTER

It also believes in assessing our own staff. We will conduct ongoing Skill Level Needs
Assessments of our own employees across the Center, aimed at making computer training more
strategic and providing computer training that has more of a business impact. We will
continually seek to be effective for future student and business needs. Our key focus is to utilize
our program outcomes to improve and increase our computer training effectiveness in the
workplace.
DYNAMIC COMPUTER TRAINING CENTER will provide an assessment service to local
businesses as their pre-interviewing process. There will be a fee attached to this service. The
assessment appointment will be by the company and they will give instructions as to our
location, etc. DYNAMIC COMPUTER TRAINING CENTER will only do business transactions
with the company.

2.10.2. Training Schedule

The typical computer training class will run 2 hours, twice a week, for four weeks or a total of 16
hours of training. Our capacity for weekly classes, for one month, would be a total of 72
students.

Our workshops are one day, eight-hour classes. These classes are geared towards the individual
wanting to brush up or learn a skill quickly without the long-term commitment.

The computer training classes will be scheduled as listed below. The specific subject of the class
won't be established until we receive customer response to advertising and promotions.

Tentative Class Schedule

Monday-Thursday Birr125/Book Birr20

8:30-10:00 Class preparation/marketing—Trainer
10:00-12:00 Class
12:00-12:30 Lunch—Trainer
12:30-2:30 Class
2:30-3:00 Return Phone Calls/Miscellaneous—Trainer
3:00-5:00 Class
5:00-5:30 Day's Review—Trainer

Friday Workshops Birr49-Birr179

8:30-10:00 Workshop preparation/marketing—Trainer
10:00-12:00 Workshop 1#
Friday Workshops Birr49-Birr179
12:00-12:30 Lunch—Trainer
12:30-2:30 Workshop 2#
2:30-3:00 Return Phone Calls/Miscellaneous—Trainer
3:00-5:00 Workshop 3#
5:00-5:30 Day's Review—Trainer
Saturdays-Workshops Birr49-Birr179
9:00-12:00 Class/Includes Break—All
12:00-12:30 Lunch—All
12:30-4:30 Class/Includes Break—All

3. Environmental and Industrial Analysis

3.1 Economy
As we have known Ethiopia is one of the third world countries and has a back ward economy
however, due to the substance economies development good government. The Ethiopian
economy is growing faster and larger.
Even though large percent of Ethiopian economy is associated with agriculture, there is also a
contribution from service sector so we believe that, our business contribute much more for
country economy by paying tasks for the government we solve for an employment problem.
3.2 Culture
Every countries of the world its own culture in Ethiopian context, our culture is the most valued
asset that makes Ethiopian unique from the rest of the world. Culture can be good or bad in large
countries with different nation and nationalities. We have appreciated different idea of each other
and asset useful things that will improve our way of living. So in our thought this kind of
business will change the attitude of the society by providing quality services as well as being for
the society.
3.3 Technology
As we know today every thing is based on information and communication technology our
business will be the first to introduce technology and explore the world to our country society.
3.4 Legal concern
Know a days Ethiopia followed free market policy of economy and no interface of the
government with the business owner in terms of price discrimination while we are starting our
business we need the support of the government to get license because the rule of the
government for the market economy is to control the price inflation and deflation
3.5 Industrial Analysis
It is important to put new venture in the proper context. In a particular venture will be assessed
by the potentials investor on a number of criteria one which is the industry in which the
entrepreneur will be computing. The future trade of this company is to provide unique service for
the society in the technological way and to make a well known business center with an
international standard.
3.6 Analysis of Competitors
There is no competitors that matches with us there are some centers that have the same name
internet and computer center but they only give services like printing, writing that but our
business center is not such like that it gives a vast and a big knowledge for customer with a fair
and easy cost.

3.6.1. Strength:
We will have personalized and good approach and services to our consumers. Also we are local
business to understand the targeted customer need.
Our emphasis is on the quality of services, and good markets allows potentially high markup. We
have excellent premises and new equipment, flexible with the technologies change and low
running cost. This new technologies advancement allows us to adjust our services as to the
customers need.

3.6.2. Weakness
This are thing that our bossiness is not good so we found out that the weakness of our new
venture lack of finance in order to advertise our services to our customer, lack of supplies, and
lack of experienced worker.
3.6.3. Opportunities
Are things around our business on communities that will be good for business that we provide
quality of services and there is no other existed business like as our current equipment and new
technologies to deliver our services Also our location in front of municipality creates a big
opportunity because of greater demand by jmma University community
3.6.4. Hazard:
Are things around us in the community that will be bad for our business So that the threat that
will find in our new venture are other business in the area or other computers making similar
service like us. Also credit sales mean that there is a possibility of bad debts specially, in times
collapse and also natural hazard are on other threat.
3.7 Office Equipment and Personnel
Since every project is started within material and equipment that in required. So the material and
equipment for our project includes material equipment and machine for different services that we
will provide for our consumers.
The material, equipment and machines are:
- Computer
- Photocopy machine
- Laminating machine
- LAN cable
- Switches
- Printers
- Maintenance toolkits
- Binding machine
- Stationary material (pepper, marker)
- Projector (LCD projector)
- Others
Our project creates a job opportunity more than 50 permanent and contract employee. According
to our plan we will employee in the following area:
- Manager
- Secretaries
- Computer operator and maintenance
- Photo copy worker
- Trainer
- Guard
- Guest receivers
- Laminator & Binder
- Network operator
- Play station workers
- User assistant/help desk
- Information desk
- Cash Receiver
In addition, we have planned to pay for mentioned employees depending on our size business on
scale of our company and in negotiation. Also, we have planned to award motivation for diligent,
honesty, hard workers and punctual employee at the end of the year.
4. Marketing Plan
The full marketing plan of our project will publish later on and placed on our project center and
promotion areas and Medias. Our project is designed to provide quality service and keeping our
customers entertained and satisfied by our service. Also our customer entertained in our
entertainment sections (playing station and computer game) until they got other services. In order
to stay competitor with our new project we following key points.
4.1 Pricing
Pricing is one of the marketing plans that should be changed for services taken by a customer.
According to our project we impose reasonable pricing that all of our customers. That means the
price is not as such high or low when we compare to our competitors.
We have also planned to provide the service in the following average prices
Services Price
1. Internet service----------------------------20cents/minute
2. Photocopy----------------------------------0.50cent/page
3. Printing-------------------------------------1birr/page
4. Typing/secretarial service----------------4 birr/page
5. Computer game---------------------------5.00 birr/hour
6. Play station--------------------------------2.00 birr/game
7. Computer training------------------------800 birr/month
8. Computer lent-----------------------------100birr
9. Maintenance-------------------------------variable depending on problem
10. laminating----------------------------------4.00 birr/page/A4 size paper
11. binding--------------------------------------7.00 birr/size
12. publication--------------------------------- vary depending on the format
Generally, the price may decrease or increase depending on the total marketing of our suppliers.
But we try to satisfy our customers by not increasing the price.
4.2 Promotion
We have planned to use three types of promotion Medias. Those types of advertisement Medias
are in the local country of TV, radio and website advertisement. Then will be advertise in the
beginning telling the people what we are and where they can get /find us. After the business runs
for longer time it will advertise that, what new services are included and other issues in related
pricing.
We will also run some special pricing with advertisements. All of these to make consumers
aware of us and to hope fully increase our sale.
For this promotion purpose, we have budgeted 30000 birr
4.3 Place
Since Dynamic computer training center is found in front of municipality and this creates good
for us in order to be profitable.
4.4 Distribution Strategy

The training distribution will begin with first completing a needs assessment on the customer.
Once the customer has been assessed they will be placed in a class that meets their assessment
needs. Once the customer completes the class, they will again be assessed and go through an
outcome procedure. The customer then has the choice of going up to the next level. If a customer
chooses to dropout, they can return and be tested and placed again.

The following distribution tools will be used to aid in our classroom delivery:

 Printed material
 Instructor-led classroom presentation
 CD-ROM
 Internet
 Professional Speakers
 Tours/Field Trips

4.5 Target Market Strategy

Dynamic computer training center will focus on the following segments. These segments are
more interesting than other groups because they have the specific computer training needs
Dynamic computer training center intends to meet.

 Microsoft Training for more 500 company employees.

 Training society in different aspects.
 Training physicians in specific specialties to use their patient management software.
 Training people on how to get the most from the Internet.
 Training business people on how to keep up with their websites, from e-mail
management to web page creation and getting information from face book.
 Training office personnel on how to use Microsoft Office or other office packages.
 Training the first-time computer owner on how to use their home PC.
 Training sales managers on how to use database software to track their sales and
marketing functions.
  Training individuals who are looking for better employment on how to use the latest
software packages.

4.6 Sales service forecasts

Based on our marketing strategy, we plan to make increased sales for the next four years.

Service sales 2017 2018 2019 2020

Internet service 120,210 152000 162,000 185,00
Photocopy 89356 94023 102030 102555
Secretarial and printing 100236 120000 132012 135000
Binding and laminating 56000 58231 59236 596300
Computer lent 98236 99956 105000 106458
Computer game and play station 85268 89260 98526 99560

Comp 200230 230500 240000 263020

computer training
Computer maintenance 165102 189036 198230 230630

5.Organizational plan
There will be seven owners who will own the project, and will work in the daily operations. The
first owner is Mr. who has over four years’ experience in software development and network
operation and he has graduated from Jimma University by computer science
The second management person is Mr. XY who has three years’ experience in Store Manager
and bid handling and he has graduated from Jimma University in computer science
5.1 Legal consideration
The project that we are going to form is use to form is the limited liability company structure .the
way of limited liability company chosen for several resources:
- The first was on the profit of firm to be taxed transfer to one’s own personal tax return.
 - The second reason s consider was that the owner of the company has limited liability they
can liable for what they have invested in the business the last consideration was that in
some stages the limited liability businesses are not required to have a board meeting
5.2 Organizational Structure
This organizational structure is the level of managerial functions as we have mentioned before in
the organizational plan all partners are active participant in the day to day progress of the project
in addition to creating the business all partner contributed to the financial resource and will share
the earned profit equally
Mr.AB in the general manager of the project center and formulate rules and regulation how the
business run operated and forecast decision of supplies with help of other partners
Mr.XY manages the computer maintenance and network operation activity secretarial and
computer game activities.
Natinael manages the resource of the centre and purchase material in put resource for the centre
to deliver the service he has a task managing bids in purchasing equipment, manage the photo
copy, laminating and binding section
6. Financial Plan
6.1 Sources of finance
In order to find the initial requirements of the business we would require the following financing.
1. Long term loan ( five years)
This loan will be allotted for buying the following materials and equipment’s that are
necessary for our business start up.
2. short term loan(six months)
We require a total amount of birr 20,000 for getting the trade mark license and for
advertisement purpose.
Generally we will loan 30% of our finance from Commercial Bank of Ethiopia and the other
requirement is covered by the investors.

6.2 Break-even Analysis

Our monthly unit’s break-even is 72 students. The monthly sales break-even is Birr 50. Our
average per-unit revenue is Birr 46 per class and our estimated average fixed cost is Birr 10,403
per month.
 Break-even Analysis:

Monthly Units Break-even 72

Monthly Sales Break-even Birr 10,403
Assumptions:
Average Per-Unit Revenue Birr 145.00
Average Per-Unit Variable Cost Birr 0.10
Estimated Monthly Fixed Cost Birr 10,396

6.3 Risk Assessment

Risk is a concept of potential negative impact to assess or more characteristics of value that may
arise from some present process or future event thus any business face a risk the risk that our
business might face
 Lack of potential customer
 Lack of finance
 Lack of potential supplier
 Ignorance of duty and responsibility
 Lack of cooperation due to experience
 Lack of finance
 Very cold weather that
 Others
Because of the fore mentioned risks our business centre does not expand as we want thus in
order to minimizing the listed risk the manager of the business follows techniques and
mechanism like
 Training and Employees
 Use adverting to solve problem of potential customer
 Making team management etc…….
The management also should be ready with the future failure of the business by deliberating
enough finance in bank account.
Start-up Plan
Start-up Expenses
Temporary Help Birr 1,120
Start-up Plan
Start-up Expenses
Stationery, etc. Birr 1250
Building Improvements Birr 500
Telephone Birr 2500
Utilities Birr 410
Insurance Birr 8475
Rent Birr1 400
Professional Development Birr 7,500
9 Computer Packages Birr 10,000
6 Printers Birr 1,074
1 Training Projector Birr 4,700
8 Transcription Machines Birr 2,000
1 Fax/Copier Birr 500
8 Computer Tables Birr 600
11 Computer Chairs Birr 1,000
4 File Cabinets Birr 360
2 Work Centers Birr 800
1 Desk Birr 150
Advertisements Birr 16,420
Books/Materials Birr 7,500
Assessment Software Birr 7,445
Other Birr 0
Total Start-up Expense Birr 56,954
Start-up Assets Needed
Cash Requirements Birr 15,000
Start-up inventory Birr 0
Other Short-term Assets Birr 0
Total Short-term Assets Birr 15,000
Start-up Plan
Start-up Expenses
Long-term Assets Birr0
Total Assets Birr 15,000
Total Start-up Requirements: Birr 79,454
Left to finance: Birr 71,509
Start-up Funding Plan
Investment
Investor 1 Birr 0
Investor 2 Birr 0
Other Birr 7,945
Total Investment Birr 7,945
Short-term Liabilities
Unpaid Expenses Birr 0
Short-term Loans Birr 0
Interest-free Short-term Loans Birr 0
Subtotal Short-term Liabilities Birr 0
Long-term Liabilities Birr 0
Total Liabilities Birr 0
Loss at Start-up Birr 7,055
Total Capital Birr 15,000
Total Capital and Liabilities Birr 15,000
7.Reference
1. Entrepreneurship and small business management; Dawit Ayele and Dawit Arega;
Addis Abeba
2. Entrepreneurship; Robert D. Hisrich, Michael P.Peters, Dean A. Shepherd; New Delhi
3. Entrepreneurship; Peggy Lambing, charles R. Kuehl; 2nd edition
4. internet(google.com),”computer training center”