supercharge branding & marketing

in just 14 days
A calendar with 40+ pro tips to help you increase your brand awareness
& strengthen online marketing game plan In Just 14 Days
COPYRIGHT © 2022 | OLEA & FIG LLC | OLEAANDFIG.COM

 hi friend!

Truth - People are getting a lot more screen time and making
purchases online, which means online marketing and branding is
more important than EVER!

So, we want to do our part to help you, our go-getter women and
business owners, during this crucial time! We've decided to take the
next step to help you make positive changes in your business in
just 14 days, so you can keep your MOMENTUM going during this
season of staying in!

We’re in this together and we’re cheering you on!

Now, are you ready to reset & recharge your branding + marketing?
Cause we are!

With Love,

Annie & Terrie

COPYRIGHT © 2022 | OLEA & FIG LLC | OLEAANDFIG.COM

 you are…
running either a product or
service business.

a women go-getter looking to

build a strong brand & take your
business to the next level!

you want to…

get sales consistently,

grow your audience online,

have a brand and marketing

strategy that works,

feel confident & get clear on the

direction of your business,

know that customers are seeing

you & coming to you!

COPYRIGHT © 2022 | OLEA & FIG LLC | OLEAANDFIG.COM

 COPYRIGHT © 2020 | OLEA & FIG LLC | OLEAANDFIG.COM

hi! we are annie & terrie.
we’re here for you — our driven women go-getters, business
owners & entrepreneurs!
our one and only goal is…
to help you grow a profitable and thriving business, so you
can have more freedom to live the life you want with people
you love and achieve success on your own terms!

sounds great?
alright, let’s get you the 14-day calendar to recharge your
brand!
 b ra n d i n g & m a r ke t i n g r e ch a r g e
14-day calendar

Social Media
☐ Write down where you are online (i.e. IG, FB, newsletter, Twitter, Pinterest, blog, podcast)
☐ Write down where your people go to online to find information related to what you do
☐ Compare the two lists. Is there any difference? Should you start / stop using any of them?

day 1

Website
☐ Set a clear & simple tagline front and center on your Homepage
☐ Have a navigation bar that is intuitive, so people know where to click to get the info they want
☐ On your Contact page, besides a contact form, add an email address for people who want to
share attachment or more info
day 2
☐ Create a page or section that showcases people’s great reviews/testimonials

Website
☐ Add at least 1 CTA to every page to always lead people to take further action, leave no dead end
☐ Add a Resource, Newsletter Signup, Blog, social, or anywhere else where people can keep
following you along and receive more value from you; invite them there and keep building trust
day 3
☐ Write down 3 Q's that help guide people to write an effective review (i.e. “How did it feel before/

Social Proof
after?”, “What was different about our product/service?”)
☐ Set a process & time to send it out (i.e. along with your thank you email, 2 days after delivery)
☐ Create an email template to get testimonials
day 4

Social Proof
☐ Set a reminder on your calendar to add reviews to your website every month or every 2 months
☐ Create an IG Highlight for IG stories with screenshots of customer reviews
☐ Add a page showcasing customer reviews to your marketing collateral (i.e. price/service list,
contract, media pitch, freebies)
day 5
☐ Add a welcome email briefly introduce yourself + what you do + what type of content and
Marketing
Email

frequency they should expect from you

☐ Add a 2nd email, following the 1st welcome email, and share your brand story
☐ Add a 3rd email with the juiciest information that they would find helpful right away
day 6
☐ Create a Highlight showing a collection of your work
IG Highlights

☐ Create a Highlight showing all your best reviews or screenshots of positive messages from people
☐ Create a Highlight showing behind the scenes / work in progress
☐ Create a Highlight showing any press or media features
day 7
COPYRIGHT © 2022 | OLEA & FIG LLC | OLEAANDFIG.COM

 b ra n d i n g & m a r ke t i n g r e ch a r g e
14-day calendar
☐ Provide pricing / other further information in a PDF file instead of text in the email

Inquiries
Reply To
☐ Include a link to your Testimonial / Review Page on your website
☐ Include a link to view more of your work / products
☐ Include links to where they can get more value to strengthen trust (i.e. social, blog, podcast)
day 8
☐ Answer this - “Is my offer worth the price?” Do not compare with others, consider only your offer

Pricing
and the value your people are getting.
☐ Should you add more value to your offer? Or Should you raise your price?
☐ Does your price reflect and aligns with your brand and vision? (i.e. premium, exclusive, accessible)
day 9

After-Sales
☐ Send thank you cards or gifts to customers
☐ Create incentives for your people to share with other people about what you offer
☐ Create incentives for your people to come back and purchase from you again

day 10
☐ Build an email list and send out newsletter regularly to keep serving them on an ongoing basis

Strategy
Nurturing
☐ Send holiday cards
☐ Invite customers to follow you on social, and keep nurturing relationships and loyalty through
content marketing (i.e. blog, podcast, social, videos)
day 11
☐ Create a series of email templates to respond to prospects & customers

Exp. Strategy
Customer
☐ Create an FAQ page or PDF file to remove fear and build trust
☐ Set a standard response time to inquiries and communicate it to your team (i.e. 24 hours, 3
business days)
day 12
☐ Add your elevator pitch (states what you do clearly to your people) to your website
Pitch
Elevator

☐ Add a shorter and simpler version to IG Bio

☐ Add it to email pitches for features, interviews and partnerships

day 13
Copywriting

☐ Review your marketing collateral and website copies & ask “why do my people care?”
☐ Focus on what people are getting, don’t lose them in the processes, approaches, the how’s
☐ Make all copies simpler by replacing long terms with shorter words and take out any filler words

day 14
COPYRIGHT © 2022 | OLEA & FIG LLC | OLEAANDFIG.COM

 COPYRIGHT © 2020 | OLEA & FIG LLC | OLEAANDFIG.COM

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@oleaandfig, where you’ll receive our best tips on branding, marketing,
business strategy, and growing as #fempreneurs!
Got a question? We’re only a message away.
Email us at hello@oleaandfig.com.

thank you