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Bed3219 Resource Management
Bed3219 Resource Management
Bed3219 Resource Management
M EUNICE MWASINGO
BAPG/2022/35200
1) Explain the contents of each of the following section of the project proposal outline:
i. Project Justification: The project justification section of a project proposal outline provides a
clear and concise explanation of why the proposed project is necessary and beneficial. It aims to
convince stakeholders and decision-makers of the project's value and relevance. The contents of
project aims to address. Highlight its significance and impact on the organization,
Rationale for the project: Explain why the project is necessary and how it aligns with the
and explain their interests, needs, and expectations. Demonstrate how the project
Cost-benefit analysis: Present a compelling analysis of the project's expected costs and
the anticipated benefits or returns on investment. Discuss both tangible and intangible
Alternative solutions: Briefly mention any alternative solutions that have been considered
and explain why the proposed project is the most suitable and effective approach.
ii. Problem Statement: The problem statement section of a project proposal outline provides a
concise and clear description of the problem or issue that the project intends to solve. It is crucial
Description of the problem: Clearly define the problem, its nature, and its scope. Explain
why it is a problem and the consequences or negative impacts resulting from it.
Evidence and data: Support the problem statement with relevant evidence, data, or
research findings. This adds credibility and demonstrates that the problem is not based
Stakeholder analysis: Identify the key stakeholders affected by the problem and explain
how they are impacted. Highlight their interests, concerns, and the urgency of addressing
the problem.
Gap analysis: Describe the gap between the current state (the problem) and the desired
state (the project's objective). Explain how addressing the problem will bridge this gap.
iii. Anticipated Outcomes or Results: The anticipated outcomes or results section of a project
proposal outline outlines the specific and measurable results that the project aims to achieve. It
provides a clear vision of the project's expected deliverables and impacts. The contents of this
Project objectives: State the overall objectives of the project, which are specific,
measurable, achievable, relevant, and time-bound (SMART). Each objective should align
Expected deliverables: Identify the tangible outputs or deliverables that will be produced
by the project. These can include reports, systems, products, services, or other outcomes
Key performance indicators (KPIs): Define the KPIs that will be used to measure the
project's success and progress. These should be specific metrics that can demonstrate the
Impact and benefits: Describe the expected positive impacts and benefits that will result
from achieving the project's objectives. These can be both quantitative (e.g., increased
revenue, reduced costs) and qualitative (e.g., improved customer satisfaction, enhanced
reputation).
iv. Work Scope or Implemented Plan: The work scope or implemented plan section of a project
proposal outline outlines the activities, tasks, and timeline necessary to implement the project
successfully. It provides a roadmap for executing the project and demonstrates the feasibility of
Project activities: Present a detailed breakdown of the activities required to achieve the
project's objectives. Organize the activities in a logical sequence and provide a brief
description of each
By strategically planning your fundraising efforts, you can identify and eliminate
activities that consume valuable time and resources without yielding significant results.
This frees up your staff's time to focus on more impactful tasks, such as cultivating
redirecting your resources, you can maximize their potential and effectiveness.
Strategic planning allows your organization to align its fundraising efforts with its most
fundraising activities, you can concentrate on the initiatives that have the greatest impact
on advancing your mission. This focused approach helps streamline your fundraising
By eliminating tasks that yield limited results, your team will have the opportunity to
engage in more meaningful and impactful work. This can inspire creativity and
rejuvenate the team's motivation and enthusiasm. When your staff, board, and volunteers
are engaged in work that aligns with the organization's mission and yields positive
with major donors who are deeply connected to your organization beyond financial
invest more time and effort into engaging with these individuals, understanding their
interests, and involving them in your programs and initiatives. This can lead to stronger
Strategic planning in fundraising helps you identify the most effective fundraising
strategies and tactics that yield the highest return on investment. By focusing on activities
that have proven to be successful or hold the greatest potential, you can optimize your
fundraising efforts and maximize the financial outcomes. This approach ensures that you
are utilizing your resources efficiently and effectively, resulting in improved fundraising
3) State and explain six income generating activities used for fundraising.( 10marks)
Events: Organizing fundraising events such as galas, charity auctions, walkathons, or benefit
concerts can generate income by selling tickets, securing sponsorships, and soliciting donations
during the event. Events provide an opportunity for supporters to contribute while enjoying a
memorable experience.
wide audience and collect donations from individuals worldwide. By creating compelling
campaigns and sharing them through social media and email, organizations can generate income
generating activity. This can involve corporate sponsorships, cause-related marketing campaigns,
or employee giving programs. By aligning with businesses that share similar values,
organizations can secure financial support while also benefiting from increased exposure and
brand recognition.
Grants and Foundations: Seeking grants from foundations, government agencies, and other
researching and applying for grants that align with their mission and programs, organizations can
opportunity to support the organization on an ongoing basis. Memberships can provide benefits
such as exclusive access to events, newsletters, discounts, or recognition. This recurring income
stream helps sustain the organization's operations and provides a sense of community among
supporters.
Product Sales: Selling products or merchandise related to the organization's mission can generate
income while also raising awareness. This can include items such as t-shirts, mugs, calendars, or
specialty items specific to the cause. The proceeds from the sales contribute to the organization's
funding while also serving as a way to engage supporters and promote the cause.
References
Conley, A., Shaker, G. G., Conley, A., & Shaker, G. G. (2021). Align Your Strategic
Hanson, J. H. (1997). Strategic management and fundraising: a planning model for resource
Sargeant, A., & Shang, J. (2010). Fundraising principles and practice (Vol. 17). John Wiley &
Sons.