RECRUITMENT QUESTIONNAIRE

Etihad Rail Study

PREPARED BY: NIELSENIQ

MAY 2023
 SAMPLE GRID
LANGUAGE OF
SL.NO DATE TIME SEGMENTS CRITERIA ONLINE/FACE TO FACE
THE GROUP
• ASIANS (INDIANS/ PHILIPINOS/ PAKISTANIS) ONLINE
• MALES AND FEMALES- (25-35 YRS OLD)
1 11/5/2023 7 PM SEGMENT A • INTERCITY TRAVELERS TO VISIT FAMILY AND FRIENDS/ WORK
ENGLISH (MIX OF DUBAI, ABU
• PUBLIC TRANSPORT USERS DHABI, SHARJAH)
• EMIRATIS + EXPAT ARABS ONLINE
• MALES (35-45YRS OLD)
2 12/5/2023 6 PM SEGMENT B • INTERCITY TRAVELERS TO WORK/SHOP/LEISURE
ARABIC (MIX OF DUBAI, ABU
• OWN A PERSONAL CARS DHABI, SHARJAH)
• EMIRATIS + EXPAT ARABS F2F DUBAI
• FEMALES (35-45 YRS OLD)
3 16/5/2023 6 PM SEGMENT B • INTERCITY TRAVELERS TO WORK/SHOP/LEISURE
ARABIC (CAN INCLUDE SHARJAH
• OWN A PERSONAL CARS RESIDENTS)
• ASIANS (INDIANS/ PHILIPINOS/ PAKISTANIS) F2F DUBAI
• MALES AND FEMALES-(25-35 YRS OLD)
4 16/5/2023 8:30 PM SEGMENT A • INTERCITY TRAVELERS TO VISIT FAMILY AND FRIENDS/ WORK
ENGLISH (CAN INCLUDE SHARJAH
• PUBLIC TRANSPORT USERS RESIDENTS)
• EXPAT ARABS
• MALES (35-45 YRS OLD)
5 17/5/2023 6 PM SEGMENT C • INTERCITY TRAVELERS TO LEISURE AND TOURISM
ARABIC F2F ABU DHABI
• MIX OF OWN A PERSONAL CARS AND USING PUBLIC TRANSPORT
• ASIANS
• MALES AND FEMALES (30-40 YRS OLD)
6 17/5/2023 8:30 PM SEGMENT D • INTERCITY TRAVELERS MAINLY FOR BUSINESS AND WORK ENGLISH F2F ABU DHABI
• MIX OF OWN A PERSONAL CARS AND USING PUBLIC TRANSPORT
(RIDE HAILING APPS)
• MALES (35-45YRS OLD) F2F DUBAI
• HIGH INCOME
7 18/5/2023 6 PM EMIRATIS • FREQUENT INTERCITY TRAVELERS TO WORK/SHOP/LEISURE
ARABIC (CAN INCLUDE SHARJAH
• OWN PERSONAL CARS RESIDENTS)
• MALES AND FEMALES (35-45 YRS OLD) F2F DUBAI
• MID TO HIGH INCOME
8 18/5/2023 8:30 PM WESTERNERS • FREQUENT INTERCITY TRAVELERS TO WORK/SHOP/LEISURE
ENGLISH (CAN INCLUDE SHARJAH
• OWN PERSONAL CARS RESIDENTS)

CRITERIA:
 MALES/FEMALES
 25 – 35 YRS, 30 – 40, AND 35 – 45 YRS
 DUBAI, SHARJAH, ABU DHABI
 EMIRATIS, EXPAT ARABS, EXPAT ASIANS, WESTERNERS
 INTERCITY TRAVELERS TO VISIT FAMILY AND FRIENDS/ WORK, INTERCITY TRAVELERS TO WORK/SHOP/LEISURE
 OWN A PERSONAL CAR / USE PUBLIC TRANSPORTATION

Good morning/afternoon I am .................. from ACNielsen, a market research company, which asks
people's opinions on many different products/services so that manufacturers/service providers can
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Recruitment Questionnaire © Copyright Nielsen
 offer what is needed. Could you spare a few minutes of your time to answer some questions for us?

NAME

ADDRESS

DISTRICT:

TEL. NO:

(For personal contact)

1. A. For this study, we need to talk to people with different occupations. Have you worked in the
following industries in the last 2 years? Select all that apply

Market Research Company 1 TERMINATE

Public/ Private Sector (travel/ tourism/ airlines) 2 TERMINATE
Public Sector (Others________) 3 CONTINUE
Private Sector (Others _______) 4 CONTINUE
Self-employed professionals (Pl. Specify________) 5 CONTINUE
Ensure there is an equal mix of different industries under the private sector

2. Have you participated in any market research survey/discussion in the last 6 months?

Yes 1 TERMINATE

No 2 CONTINUE FOR ALL

3. Where are you located?

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 Sharjah 1 CONTINUE AS PER THE SAMPLE GRID

Dubai 2 CONTINUE AS PER THE SAMPLE GRID

Abu Dhabi 3 CONTINUE AS PER THE SAMPLE GRID

Other Cities 4 TERMINATE

ENSURE WE HAVE REPRESENTATION OF ALL CITIES IN THE MIXED GROUPS

4. What is your nationality?

Emiratis 1 CONTINUE AS PER THE SAMPLE GRID

Expat Arabs 2 CONTINUE AS PER THE SAMPLE GRID

Expat Asias (Indians/ Philipinos/
3 CONTINUE AS PER THE SAMPLE GRID
Pakistanis)

Westerners 4 CONTINUE AS PER THE SAMPLE GRID

Other 5 TERMINATE
ENSURE WE HAVE REPRESENTATION OF ALL NATIONALITIES IN THE MIXED GROUPS

5. Moderator to note the respondent’s gender

Male 1 CONTINUE AS PER THE SAMPLE GRID

Female 2 CONTINUE AS PER THE SAMPLE GRID

ENSURE WE HAVE REPRESENTATION OF BOTH MALES & FEMALES IN THE MIXED GROUPS

6. Please tell me your age _______ (recruiter to write the actual age)

Younger than 25 years 1 TERMINATE

25 - 35 years 2 CONTINUE AS PER THE SAMPLE GRID
30 – 40 years 3 CONTINUE AS PER THE SAMPLE GRID
36 - 45 years 4 CONTINUE AS PER THE SAMPLE GRID
Older than 45 years 5 TERMINATE
PLEASE ENSURE A MIX OF AGE BANDS ACROSS SESSIONS

7. Do you ever travel between the different cities inside the UAE?

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Recruitment Questionnaire © Copyright Nielsen
 Yes 1 CONTINUE FOR ALL

No 2 TERMINATE

8. Which cities do you travel to?

9. What’s the mean of transportation do you usually use for intercity travelling?

Own car 1 CONTINUE AS PER THE SAMPLE GRID

Public transportation 2 CONTINUE AS PER THE SAMPLE GRID

10. ASK ONLY IF CODE 2 WAS CHOSEN IN Q9: do you use Ride Hailing Apps for your trip?
Yes 1 CONTINUE ONLY FOR GROUP 6

No 2 CONTINUE AS PER THE SAMPLE GRID

11. How often do you travel between the different cities?

Once every 2-3 months 1

One time a month 2

Every two week 3

Once a week 4

3-4 times a week 5

12. For what purpose do you travel between cities in the UAE?
To visit family and friends and for work CONTINUE FOR GROUPS 1 & 4

To work or shop or leisure CONTINUE FOR GROUPS 2 & 3

For leisure and tourism CONTINUE FOR GROUP 5

Mainly for business and work CONTINUE FOR GROUPS 6

FREQUENT traveling for work, shop or leisure CONTINUE FOR GROUPS 7 & 8

ADD SEC QUESTIONS?

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Recruitment Questionnaire © Copyright Nielsen
13. How involved are you in planning the travel for your trips (All kind of trips)?
I am the key decision-maker when it comes to
14. Are 1 CONTINUE FOR ALL
intercity travelling
you
I decide together with someone else, but I have a
2 CONTINUE FOR ALL
major influence on the decision
My trips are handled by others, and I don’t get
3 TERMINATE
involved in the process
willing to take part in a market research focus groups on (date _____) at (time _____) which will last
for around 1.5 hours
Yes 1 CONTINUE
No 2 TERMINATE

NOW CHECK THE ELIGIBILITY OF RESPONDENTS THE FOR ONLINE SESSION

IF ELIGIBLE, CHECK RESPONDENT AVAILABILITY FOR THE DATE AND TIME OF DISCUSSION, INVITE
THE TO THE INTERVIEW AND GIVE INSTRUCTIONS FOR LOGGING IN.

ONE TECHNICAL TEST HAS TO BE DONE IN ADVANCE (PREFERABLY A DAY BEFORE) TO

FAMILIARIZE THE RESPONDENT WITH GOTOMEETING PLATFORM.

FOR ALL ELIGIBLE RESPONDENTS, PLEASE ASK THEM TO LOG IN 30 MINS IN ADVANCE FOR
ANOTHER TECHNICAL TEST AND KEEP THEIR SCREENS ON MUTE & VIDEO OFF TILL THE SESSION
STARTS TO AVOID ANY LAST-MINUTE TECHNICAL GLITCH

KINDLY ASK THE RESPONDENTS TO HAVE THEIR EARPHONES OR ENSURE THEY ARE NOT IN A
NOISY PLACE WITH SEAMLESS INTERNET CONNECTIVITY

IF NOT ELIGIBLE, SURPLUS TO YOUR QUOTA, OR NOT AVAILABLE FOR GROUP, THANK AND CLOSE.

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Recruitment Questionnaire © Copyright Nielsen