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Cirque du Soleil's Daniel Lamarre on How to Put Creativity at the

Center of Your Strategy

https://hbr.org/video/6306353955112/-cirque-du-soleils-daniel-
lamarre-on-how-to-put-creativity-at-the-center-of-your-strategy

1. What is your overall impression of Cirque du


Soleil shows?
2. How would you describe the unique experience of
watching a Cirque du Soleil performance?
3. Which Cirque du Soleil show(s) have you
watched, and which one was your favorite?
4. What aspects of the performances stood out to
you the most?
5. How would you describe the atmosphere and
energy of the show?
6. Did the music and sound effects enhance your
experience?
7. Were there any specific acts or moments that left
a lasting impression on you?
8. How did the visual elements, such as costumes,
lighting, and set design, contribute to the overall
experience?
9. Did you feel emotionally engaged or moved by
the performances?
10. What do you think sets Cirque du Soleil apart
from other live entertainment shows you've seen?
11. Did watching a Cirque du Soleil show meet your
expectations?
12. Would you recommend Cirque du Soleil shows
to others? Why or why not?
13. How do you think watching a Cirque du Soleil
performance compares to other forms of
entertainment, such as theater, concerts, or
sports events?

ABOUT THE INTERVIEW!

"There is no excuse. Creativity has to be at the forefront.” If not, one day


you'll wake up and discover your competitors have the edge.
DISCUSSION QUESTIONS:

 How does Mr. Lamarre manage creativity?


 How does he challenge his people when creating a new show? What
´s the main element in every new production?
 What did he learn from unsuccessful projects?
 Why does creativity have to be at the forefront of any kind of
business?
 How can you nurture creativity at your workplace?
 What´s his view on making big life-changing experiences in life such
as when he joined Cirque du Solei?
 What´s the importance of a brand strength when facing hardship?

 How can we be inspired to be more creative?

 How was the experience of working with The Beatles?

 How´s the process of producing a new show? How do they come up


with new ideas?

 How have they been able to keep their work relevant in the eyes of
their audience?

 How do they measure success?

 How do they process failure with their teams?


 Who has inspired him the most? Why?

 What are his predictions for future entertainment?

 How does he see different employees in the team? How can they be
effective as a team?

 What should a CEO´s priority be?

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