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    Group Assignment

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    Feven Wendu
    This document outlines 5 questions for a marketing management group assignment. [1] The first question discusses environmental scanning and how managers are involved in analyzing technological, political, economic, social, and regulatory factors when developing marketing strategies. [2] The second question addresses how to determine a viable market position for a brand and when a company should offer multiple products. [3] The third question examines whether maintaining a stable price is a viable objective and whether profit and volume objectives can conflict. [4] The fourth question looks at factors for determining direct distribution channels and when multiple channels are needed. [5] The fifth question discusses how promotion strategies may differ between growth and maturity stages and asks about types of advertising appeals.

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    Group Assignment

    Uploaded by

    Feven Wendu
    0 views1 page
    This document outlines 5 questions for a marketing management group assignment. [1] The first question discusses environmental scanning and how managers are involved in analyzing technological, political, economic, social, and regulatory factors when developing marketing strategies. [2] The second question addresses how to determine a viable market position for a brand and when a company should offer multiple products. [3] The third question examines whether maintaining a stable price is a viable objective and whether profit and volume objectives can conflict. [4] The fourth question looks at factors for determining direct distribution channels and when multiple channels are needed. [5] The fifth question discusses how promotion strategies may differ between growth and maturity stages and asks about types of advertising appeals.

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    This document outlines 5 questions for a marketing management group assignment. [1] The first question discusses environmental scanning and how managers are involved in analyzing technological, political, economic, social, and regulatory factors when developing marketing strategies. [2] The second question addresses how to determine a viable market position for a brand and when a company should offer multiple products. [3] The third question examines whether maintaining a stable price is a viable objective and whether profit and volume objectives can conflict. [4] The fourth question looks at factors for determining direct distribution channels and when multiple channels are needed. [5] The fifth question discusses how promotion strategies may differ between growth and maturity stages and asks about types of advertising appeals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    0 views1 page

    Group Assignment

    Uploaded by

    Feven Wendu
    This document outlines 5 questions for a marketing management group assignment. [1] The first question discusses environmental scanning and how managers are involved in analyzing technological, political, economic, social, and regulatory factors when developing marketing strategies. [2] The second question addresses how to determine a viable market position for a brand and when a company should offer multiple products. [3] The third question examines whether maintaining a stable price is a viable objective and whether profit and volume objectives can conflict. [4] The fourth question looks at factors for determining direct distribution channels and when multiple channels are needed. [5] The fifth question discusses how promotion strategies may differ between growth and maturity stages and asks about types of advertising appeals.

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    © All Rights Reserved
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    Marketing Management Group Assignment

    Submission Date: Sene 8 & 9, 2015 E.C


    1. Explain the meaning of environmental scanning. Illustrate with examples the
    relevance of technological, political, economic, social, and regulatory environments
    in the context of marketing strategy. How managers are involved in environmental
    scanning?
    2. What criteria may be employed to determine the viable position for a brand in the
    market? What conditions justify a company’s dealing in multiple products? Are there
    reasons other than profitability for eliminating a product? Discuss.
    3. Is the maintenance of a stable price a viable objective? Why? Is there a conflict
    between profit and volume objectives? Doesn’t one lead to the other? Discuss. What
    assumptions need to be made about competitive behavior for formulating pricing
    strategy?
    4. What factors may a manufacturer consider to determine whether to distribute
    products directly to customers? What strategic factor makes the multiple-channel
    strategy a necessity for a multiproduct company? What kinds of environmental shifts
    require a change in channel arrangements?
    5. Will promotion-expenditure strategy for a product in the growth stage of the product
    life cycle be different from that for a product in the maturity stage? Discuss. Is
    comparison advertising socially desirable? Should the media decision be made
    before or after the copy is first developed? Which is more effective, an emotional
    appeal or a rational appeal? Are emotional appeals relevant for all consumer
    products?

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