A PROJECT REPORT ON

TOP 5 MARKETSPACES AND

THEIR BUYING PROCESS

Submitted in the partial fulfillment for the award of degree in

MASTER OF BUSINESS ADMINISTRATION-

TO

INSTITUTE OF SCIENCE, POONA'S

INSTITUTE OF BUSINESS MANAGEMENT & RESEARCH

Submitted by

Prafull S Lokhande

Under the guidance of

Ms. Sunita Bhagat

 COMPANY PROFILE

History of flipkart

It was founded in 2007 by sachin bansal and binny bansal. Both alumni of theIndian institute of technology
Delhi. They worked for amazon.com and left tocreate their new company incorporated in October 2007, as
flipkart online servicepvt.ltd. The first product they sold was the book “leaving Microsoft change theworld to
customer from Hyderabad”.

Flipkart now employees more than33,000 people. Flipkart allows payment methods such as cash on delivery,
crediton debit card transaction, net banking, e-gift voucher and card swipe on delivery.After failure of its 2014 big
billion sale, it recently completed the second edition ofbig billion sale hold between October 13 and 17 where it is
reported that they sawa business turnover of 300million in gross merchandise volume.

It is registered in Singapore but has its headquarter in Bangalore, Karnataka, india. It launched its own product
range under the name “DIGFLIP” with products including tablets, USB and laptop bags. In may 2014, flipkart
received $210 million from DST global, in July 2014 it raised $1 billion led by existing investors tiger global and
south African’s media group Naspers and in may 2015 it raised $550 million from some of its existing investors.
Flipkart last fund raising round in may 2015 has pegged its valuation at $15 billion in february2016, merger Staley,
marked down its investors value to $11 billion.
DETAIL ABOUT FLIPKART

Type :- private
Industry :- internet
Founded :- 2007
Founder :- sachin bansal, binny bansal
Headquarter :- Bangalore, Karnataka, india
Key people :- sachin bansal(chairman), binny bansal(CEO)
Service :- E-commerce(online shopping)
Revenue :- 2846 crores FY 2014(us$ 1 billion in gross merchandise value2013-14)
No of employees :- 33,000(2015)
Subsidiaries :- myntra
Slogan :- ab har wish hogi puri
Website :-flipkart.com

PRODUCT LIST PROVIDED BY FLIPKART

Clothing
Footwear
Mobile and accessories
Computers
Watches, bags and wallets
Camera
Books
Home and kitchen appliances
Beauty and health care
Pens and stationary
Games
TV, videos and audios
Toys
Music, movies and posters
Baby care
Sports and fitness, etc

Flipkart’s sales channels

Therefore, for financial gains, Flipkart uses the model “X% commission on the entire sales worth given to the
vendor”.
Its sales take place via several channels as given below. For all the sales that Flipkart achieves– Flipkart can
charge a proportion (%) cut on the total sale quantity that doesn’t embrace taxes.
Direct through an eCommerce website
Direct through web App.
Direct through e-commerce store mobile app (Android, iOS, etc.)
Direct through Telesales (Customer calls and Place order – seldom happens now)
Through Affiliate Networks (Coupon Websites, Review Websites, and Bloggers)
Social Media Buying/Selling (selling on social media)
How does Flipkart work?

Logistics

For delivering the products of the vendors; a fee is charged to them. It provides services to its vendors
like alternative delivery corporations. Charging services for delivery dissent from location to location
covering the gap. Today, there are e-commerce fulfillment distribution centers for distributing products.
Logistics services include many aspects of warehousing, inventory management, billing, packaging,
labeling, shipping, cash on delivery, payment, product return & exchange, and much more.
 Company Profile

Introduction: Amazon Inc.

Amazon.com, Inc. engages in the provision of online retail shopping services. Thecompany was founded by
Jeffrey P. Bezos in July 1994 and is headquartered in Seattle,WA. The tech giant is the largest Internet retailer
in the world as measured by revenueand market capitalization, and second largest after Alibaba Group in
terms of total sales.Amazon has separate retail websites for the United States, the United Kingdom
andIreland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan,China, India, and
Mexico. Some websites such as www.amazon.com, www.amazon.ca,www.amazon.br etc. Amazon also offers
international shipping of some of its products tocertain other countries.

Vision

“To be Earth’s most customer-centric company, where customers can find anddiscover anything they might
want to buy online.”
-This vision statement underscores the organization’s main aim of becoming the best e-commerce company
in the world. The following components or characteristics are
emphasized in Amazon’s vision statement:

Global reach
Customer prioritization
Widest selection of products

Mission

“We strive to offer our customers the lowest possible prices, the best availableselection, and the utmost
convenience.”
-This mission statement promises an attractive e-
commerce service to satisfy customers’
needs. The following c
omponents or features are identifiable in Amazon’s mission
statement:

Lowest prices

Best selection

Utmost convenience
How to Make an Amazon Purchase

The first step of the buying process is to go to Amazon's website and log into your account (if you don't have
one, create one for free). The website then changes based on your previous searches on Amazon and products
purchased. Thus, nearly everyone's Amazon experience is unique, with a personalized layout.

Once you find a product you want to purchase, click Add to Shopping Cart. From there, once you check out,
you are taken to a page where you must enter your shipping and billing information. Once you enter this
information and select your desired shipping option, click the final confirmation button to complete the order.

How Amazon Fulfills Your Order

Once a customer submits their order, Amazon's impressive backend system starts working. Orders from third-
party sellers are routed to Amazon, which takes a cut of those sales. However, most orders go through
Amazon's warehouses, which are spread out across the world. These are stocked based on algorithms that
predict the types and number of products being ordered in that region.

These algorithms and fulfillment centers are some of the differentiators between Amazon and other online
retailers. They make up the secret sauce that allows the company to consistently deliver faster and offer cheaper
prices to customers.

The Amazon backend routes the order to the nearest fulfillment center, where a picker finds it. The product is
packed and then placed in a waiting delivery truck, depending on the shipping option. The entire process may
only take minutes from when the customer gives a final order confirmation before it is placed in the delivery
truck.

How Amazon Keeps Info Secure

Customers should not worry about any significant security threat from sharing payment information on
Amazon. The company has never had a significant breach of security, as it understands that buyers trusting the
company is integral to its future success. Many buyers keep their uploaded payment information on Amazon to
activate one-click ordering or even automatic recurring orders. Many get points back on their purchases by
using the Amazon Visa credit card.

It is understandable that many people may have concerns about Amazon, as it is an aggressive user of cookies
that track users' activities on different websites. Amazon uses this information to send emails, deliver ads, and
customize its offerings based on the online behavior of its customers. However, in terms of payment, Amazon
uses Secure Sockets Layer, or SSL, which offers protection of payment information from third-party sources.

Another concern about buying online is that many people are accustomed to touching and feeling a product
before buying. This may not be necessary for books but it is certainly so for clothes or shoes. However, Amazon
has a burgeoning business in these products because it has a hassle-free return policy for customers, particularly
Amazon Prime members. If customers are in any way unsatisfied with their purchase, they may receive a full
refund.
1

$110.8 billion
Amazon's revenue for the quarter ending Sept. 30, 2021. It's a 15.3% increase compared to the third quarter of
2020.
2
 Company Profile

Company background and business segments

Alibaba Group has become one of the most powerful e-commerce business company. The
firm was established by an English teacher named Jack Ma in 1999 and is headquartered in
Hangzhou, China. The idea was to lunch website that would help small Chinese exporters
and entrepreneurs to sell their products.

An important millstone occurred in 2005, when Alibaba Group formed a strategic

partnership with Yahoo. Alibaba.com, an online marketing technology platform was
launched in 2007 and after two years Alibaba Cloud was established. Moreover, another
landmark in this year was the acquisition of HiChina, China’s leading Internet
infrastructure service provider. In 2010, AliExpress site was launched and enabled
exporters in China to reach consumers all over the world.

The largest online commerce company went public in 2014, when it launched its IPO.
The Chinese company expanded overseas and founded offices abroad in Hong Kong, USA,
UK, Taiwan and India (AlibabaGroup, 2016a; AlibabaGroup, 2016d).

Today, the company and its segment businesses operate wholesale and retail online
marketplaces additionally to internet-based businesses, which offer advertising, electronic
payment, cloud-based computing and network services and others (AlibabaGroup, 2016a).
Its dominant operations run through three web sites: Tmall, which offers online sales of
branded products and focuses on China’s middle class; Taobao, China’s biggest
shopping site; and Alibaba.com, which connects Chinese exporters with other companies
worldwide (Wright, 2015).
Organization of Alibaba

Buying and selling on Alibaba

Many Alibaba.com users are both buyers and sellers. It is common for sellers to
buy raw materials from other sellers in order to produce their goods. By start
selling on Alibaba.com and becoming a Gold Supplier, you can easily tap into the
existing buyer demand on this e-marketplace and grow your business and sales in a
cost-effective way.
Using Alibaba.com for both buying and selling is both easy and helpful, as a buyer,
since it keeps these major business operations in one place in your My Alibaba
workbench.
 Company Profile

FOUNDERS: KUNAL BAHL AND ROHIT BANSAL

FUNDING: Has received a funding of 1.62 Billion Dollars so far from :

Nexus Venture Partners, Kalaari Capital , Samma Capital Blackrock Etc. And
Other E-COMM Behemoths And VC’S Like Alibaba, EBay And Softbank.

How does selling on Snapdeal.com work?

Selling on Snapdeal.com is very easy. First you list the products that you want to sell on
Snapdeal.com marketplace. Customer sees your product and makes a purchase. You will
receive an email to ship the product. You deliver the product to the customer and confirm
shipment. Snapdeal will deposit the funds into your bank account (as per the payment term)
after deducting its fees.

How does buying on Snapdeal.com work?

Snapdeal brings together a wide assortment of good quality and value- priced merchandise
on its platform. Snapdeal's vision is to enable the shoppers of Bharat experience the joy of
living their aspirations through reliable, value-for-money shopping. With a personalized,
multilingual interface and cutting edge technology, Snapdeal has simplified the shopping
experience for its value-conscious buyers by showcasing the most relevant products-
products that are a good functional fit with their needs and of a quality that lasts- thereby
delivering true value to its customers. With its commitment to high service standards,
Snapdeal suppliers operate under a well structured ecosystem that enables them to offer
great quality products at affordable prices.
 Company Profile

Introduction

Myntra is a one stop shop for all your fashion and lifestyleneeds. Being India's largest e-commerce
store for fashion andlifestyle products, Myntra aims at providing a hassle free andenjoyable shopping
experience to shoppers across the country withthe widest range of brands and products on its portal.
The brand ismaking a conscious effort to bring the power of fashion toshoppers with an array of the
latest and trendiest products availablein the country.Supply chain management (SCM) is the
management of a network of interconnected businesses involved in the ultimate provision of product
and service packages required by end customers(Harland,1996). Supply chain management spans all
movement and storageof raw materials, work-in-process inventory, and finished goodsfrom point of
origin to point of consumption (supply chain).Myntra was established by Mukesh Bansal, Ashutosh
Lawania andVineet Saxena in February 2007. Myntra’s headquarter is inBangalore, with regional
offices in New Delhi, Mumbai andChennai. It began its operations in the B2B (business to
business)segment with the personalization of gifts, which included :-clothing, footwear, cosmetics In
2010, the company shifted itsstrategy to becoming a B2C (business to customer) oriented
firm,expanding its catalogue to fashion and lifestyle products.

Global Scenario of Myntra

Myntra has launched Myntra Fashion brands in the Middle East as the part of its international
expansion strategy. The company has partnered with the leading regional e-commerce platforms,
noon.com and namshi.com to offer brands of Indian origin to millions of fashion-forward
shoppers in the region. With this entry of the Myntra Fashion Brands into the region, the
company is largely betting on casual wear categories, which form a major portion of the business
in its domestic market.
 PATTERN OF SHOPPING IN MYNTRA

Table shows that no. of respondents often buy the product through online

INTERPRETATION

The table shows that 8% of respondents are buying regularly, 14% of respondents are buying often,
38% of respondents are buying occasionally, 24% of respondents are buying sometimes and
16% of respondents are buying rarely. The graph shows that the majority of the respondents are
buying occasionally. Majority of the respondents are occasional shoppers. Only few of them are
buying regularly as there may not be the requirement.