Republic of the Philippines

Department of Education
Region II – Cagayan Valley
Schools Division of Nueva Vizcaya
Nueva Vizcaya General Comprehensive High School
Bayombong, Nueva Vizcaya

LETTER TO THE RESPONDENTS

May ___, 2023

Dear Respondents,

Warm greetings in the name of goodwill and good health!

We, the grade 12 - Emilio Jacinto of this institution is currently conducting a study entitled “ PERCEIVED
EFFECTIVENESS OF RESTAURANTS MARKETING STRATEGIES IN BAYOMBONG NUEVA VIZCAYA"as
partial requirement in our Inquiries, Investigation, and Immersion.

Attached hereto are the survey forms in line with the study. Please read and understand carefully each
statement and answer each item with honesty.

Your responses will surely be of great help in answering the questions and achieving the objectives of the
aforementioned study.

Rest assured that the information you provide in this study will be treated with utmost confidentiality viz-a-
viz RA 10173 or Data Privacy Act of 2012.

Thank you very much for your cooperation and always stay safe.

Truly yours,

Calventas, Michaela B.
Gandeza, Ma. Clare A.
Arellano, Jhunelyn C.
Guiab, Thrixcee Joy V.
Goloyugo, Joel Leander J.
Guyod, Bryant G.
Omanito, Angelica G.
Fernandez, Ashlene Joy B.
Oliveros, Markjhon C.

Noted by:
LORNA D. ROLDAN
Research Adviser

VALIDATION LETTER

May ____,2023

Address: Bayombong, Nueva Vizcaya

Telephone Nos.: (078) 392-1843
Email Address: nvgchsbay@gmail.com
 Republic of the Philippines
Department of Education
Region II – Cagayan Valley
Schools Division of Nueva Vizcaya
Nueva Vizcaya General Comprehensive High School
Bayombong, Nueva Vizcaya

Teacher III – English Dept.

This School

Madam/Sir:

Warm greetings in the name of good/will and good health!

We, the grade 12 – Emilio Jacinto of this institution is currently conducting research entitled “ PERCEIVED
EFFECTIVENESS OF RESTAURANTS MARKETING STRATEGIES IN BAYOMBONG NUEVA VIZCAYA"as
partial requirement in our Inquiries, Investigation, and Immersion.

The aim of this study is to explore/determine as PERCEIVED EFFECTIVENESS OF RESTAURANTS

MARKETING STRATEGIES IN BAYOMBONG NUEVA VIZCAYA.
In this regard, we are humbly asking for your expertise in validating the questions and instruments we will
utilize for the fulfillment of the study’s goal. We are looking forward to your positive response for this request.
Any comments that you’ll provide are highly appreciated and of big help to improve our craft.

Thank you very much and always stay safe.

Sincerely yours,
Calventas, Michaela B.
Gandeza, Ma. Clare A.
Arellano, Jhunelyn C.
Guiab, Thirxcee Joy V.
Goloyugo, Joel Leander J.
Guyod, Bryant G.
Omanito, Angelica G.
Fernandez, Ashlene Joy B.
Oliveros, Markjhon C.

Noted by:
LORNA D. ROLDAN
Research Adviser

VALIDATION RATING SCALE

Instructions: Please indicate your degree of agreement or disagreement on the statements provided below by
checking the number which corresponds best to your judgment.

Strongly Agree - 4 Agree - 3 Disagree – 2 Strongly Disagree – 1

CRITERIA

Address: Bayombong, Nueva Vizcaya

Telephone Nos.: (078) 392-1843
Email Address: nvgchsbay@gmail.com
 Republic of the Philippines
Department of Education
Region II – Cagayan Valley
Schools Division of Nueva Vizcaya
Nueva Vizcaya General Comprehensive High School
Bayombong, Nueva Vizcaya
CONTENT VALIDITY SA A D SD
The items in the instrument… (4) (3) (2) (1)

Address: Bayombong, Nueva Vizcaya

Telephone Nos.: (078) 392-1843
Email Address: nvgchsbay@gmail.com
 Republic of the Philippines
Department of Education
Region II – Cagayan Valley
Schools Division of Nueva Vizcaya
Nueva Vizcaya General Comprehensive High School
Bayombong, Nueva Vizcaya
1 are relevant to answer the objectives of the study.
2 can obtain depth to construct being measured.
3 has an appropriate sample of items for the construct being measured.
4 their alternatives are neither too narrow nor limited in its content.
5 are stated clearly
6 can elicit responses which are stable, definite, consistent and not conflicting
7 uses terms that are culturally appropriate
8 are appropriate to the level of understanding of the respondents
9 the responses on the scale show a reasonable range of variation
1 The instrument as a whole could answer the basic purpose for which it is designed
0
1 The instrument is culturally acceptable when administered in the local setting
1
1 The instructions in the instruments are clear and easy to understand
2
FACE VALIDITY
The instrument…
1 has technically sound layout
2 uses technically appropriate format
3 is not too short or long enough that the participants will be able to answer it within a
given time
4 is interesting such that participants will be induced to respond to it and accomplish it
fully
5 has readable font size and appropriate font style
TOTAL SCORE

Validated by:
_______________________
Research Critic

PERMISSION TO CONDUCT STUDY

May______, 2022

MERLITA C. PADILLA PhD

School Principal IV
This School

Madam:

Greetings of good will and good health!

We, the 12 – Emilio Jacinto students of this institution are requesting your permission to conduct our

Address: Bayombong, Nueva Vizcaya

Telephone Nos.: (078) 392-1843
Email Address: nvgchsbay@gmail.com
 Republic of the Philippines
Department of Education
Region II – Cagayan Valley
Schools Division of Nueva Vizcaya
Nueva Vizcaya General Comprehensive High School
Bayombong, Nueva Vizcaya
research study entitled, "PERCEIVED EFFECTIVENESS OF RESTAURANTS MARKETING STRATEGIES IN
BAYOMBONG NUEVA VIZCAYA” as a partial fulfillment of our requirement in Inquiries, Investigation, and
Immersion.
In this regard, may we be allowed to conduct our study and gather data from selected grade 12 Technical
Vocational and Livelihood students utilizing the validated researcher-made/adapted instruments relative to this
topic.
Attached here is a copy of our research proposal for your approval.
Thank you and God bless.

Sincerely yours,
Calventas, Michaela B.
Gandeza, Ma. Clare A.
Arellano, Jhunelyn C.
Guiab, Thirxcee Joy V.
Goloyugo, Joel Leander J.
Guyod, Bryant G.
Omanito, Angelica G.
Fernandez, Ashlene Joy B.
Oliveros, Markjhon C.
Checked by:
LORNA D. ROLDAN
Research Adviser

Noted by: Approved by:

ANNA MARIE J. JASMIN MERLITA C. PADILLA PhD
Asst. Principal II School Principal

PERCEIVED EFFECTIVENESS OF RESTAURANTS MARKETING STRATEGIES IN BAYOMBONG NUEVA

VIZCAYA
S.Y 2022-2023
SURVEY QUESTIONNAIRE

General Directions: Accomplish the survey by supplying the needed information or data completely
and honestly on the provided spaces. Be assured that all responses you provide will be kept strictly
confidential.

Directions: Please complete the demographic profile below by specifying the needed information.

Part 1. Demographic Profile

Address: Bayombong, Nueva Vizcaya

Telephone Nos.: (078) 392-1843
Email Address: nvgchsbay@gmail.com
 Republic of the Philippines
Department of Education
Region II – Cagayan Valley
Schools Division of Nueva Vizcaya
Nueva Vizcaya General Comprehensive High School
Bayombong, Nueva Vizcaya
Name (optional):_____________________

Part II. Marketing Strategy

Directions: Below are statements describing your involvement in online selling: Rate yourself for each
of the statements using the scale below. Put a check [ / ] mark in the box corresponding to your
performance.

1- Very Ineffective 2 - Ineffective 3 - Effective 4- Very Effective

Statements 4 3 2 1

VI I E VE

Customer Care

1. The crew attends to the customers complaint immediately.

2. The Management considers customer feedback for

improvements.

3. Responding to customers' messages immediately.

4. The crew was welcoming and friendly to the customers.

5. The customers’ love to return because of the environment and

product.

Pricing.

1. Charges reasonable markup in addition to the original selling

price.

2. Gives freebies.

3. Offers discounts.

4. Charges reasonable fee for early reservations.

5. Charges reasonable delivery price.

Address: Bayombong, Nueva Vizcaya

Telephone Nos.: (078) 392-1843
Email Address: nvgchsbay@gmail.com
 Republic of the Philippines
Department of Education
Region II – Cagayan Valley
Schools Division of Nueva Vizcaya
Nueva Vizcaya General Comprehensive High School
Bayombong, Nueva Vizcaya

Address: Bayombong, Nueva Vizcaya

Telephone Nos.: (078) 392-1843
Email Address: nvgchsbay@gmail.com