The root purpose of our enterprise is to answer the local problem of our city which is

lack of recreational places to enjoy, this is because in our local areas we lack places to
come to when boredom hit us, yes there are some but it is also boring to come in the same
places over and over again. So we would like to assemble a place or a business where
people can enjoy and socialize with a lot of people, both to the ones who are known to
them and new to them. The business type we choose to build concerning this issue is a
food cart, not only a usual/standard food cart but a special one, specifically a recreational
food cart.

Why is it being called a recreational food cart? It's named a recreational food cart because
it will serve as a recreational space for our clients, and when boredom strikes, our food
cart will be the first location that comes to mind to entertain them, and what could be
more pleasurable than eating? Speaking of food, our food products consist mainly of
coffees, pastries, and other beverages, as we strive to integrate them into our main
purpose. After all, what could be more enjoyable on a dull afternoon than drinking and
enjoying a cup of coffee in a pleasant environment while socializing with others. Of
course, we'll include a variety of activities on our food cart, including Filipino-favorite
games (chess, draughts, Filipino games, and so on), as well as a television to broadcast
key events like the Pacquiao fight or even a movie screen.

Aside from that purpose, we are also aiming to help the environment, as our business
revolves around the beauty of the environment. We may achieve this by adopting eco-
friendly equipment in our operations, such as wooden plates and utensils, to avoid
harming the environment while still providing a great atmosphere and a marketing plan.
2.

3. Strengths
The Strengths of Eco Cart are cheap prices, location flexibility, fast service and saves
renting cost.

• Cheap Prices
In high-end hotels and restaurants, the cost of the food menu is astronomical. Because of
their cheap prices, Eco Cart can afford to provide the dinner to employees on the
minimum pay. With a cheap price and a high quality service, you may quickly get a large
market share.

• Location Flexibility
As previously said, it is a food cart, a mobile vehicle that is permitted to park anywhere.
Certain hotels and restaurants located near office buildings or in tourist areas depend on
either workers or tourists for their revenue. On weekends and other special days, they are
often closed due to a lack of patronage. Eco Carts, on the other hand, are mobile and may
function in congested areas. Proceed to the location where your clients are.

•Fast Service
Reservations are necessary in certain circumstances, most notably at higher-end hotels.
On the other hand, an Eco Cart lets you to navigate the streets, acquire food, and enjoy it
at your leisure.

•Saves Renting Cost

Additionally, you may be able to save money on rent. Rents in heavily populated
locations may be prohibitively costly, making it impossible to open a hotel or restaurant.
Renting a vehicle might be pricey, but with our Eco Cart, you can avoid this. To get
started, all you need is authorization, which you can get instantly.Weaknesses
 Limited workspace
When you add kitchen equipment and other important cooking materials to an eco cart,
the space feels even smaller.

 Competitive Industry
Since Eco cart business offers a good and fast services with inexpensive meals,
entrepreneurs also want to start their own eco cart business, which is a very competitive
sector.

Threats:
 Unfortunate and unexpected weather condition- one of our biggest threats is a
bad weather condition as affect our whole operation, that may even come to the
point where it forces us to close and stop our operation.

 Population- all types of population may affect our place of operation, it may affect
the ambiance of our store and how costumers visualize and foresee our store,
especially nature is one of our biggest asset.

Opportunities:
 Opportunity for new costumer- we have a great opportunity to gain new
customers as our location is easily accessible to a lot of people, like in the streets,
plazas, resorts etc. majority of the time this places occupy a big mass of people
and we all know the higher the mass of people the higher the potential customers.

 Free marketing- like what we said in the previous opportunity, our location is
located under the place where a lot of people walk by and hang out, it is not far
away that we will catch their eyes and catch their attention, all we need to do is
have a great marketing strategy, maybe a creative cart, creative tables, place etc.

 Events- events like fiestas, competitions are some examples of free opportunity to
serve a lot of new potential customers, as we said all we need is to have a eye-
catching marketing strategy.

 Weather
Eco Cart business maybe the most efficient system for a faster services and
inexpensive meals, but if the weather doesn't cooperate and won't allow you to
sell anything. Food carts are at its higher risk when a storm comes . Maintaining a
quality food during a storm is a biggest struggle and the eco cart itself might go
where the wind blows.
4. This is where our narrative begins: during the pandemic, when we are all suffering
from boredom and a lack of leisure opportunities both in our home our city, and our only
source of entertainment is through social media and the internet, which is pretty
entertaining at first but also gets pretty boring in the long period of time. The first
question that comes to mind is what other alternative for enjoyment and entertainment we
could implement that we could turn into a business opportunity, and the first alternative
that comes to mind is to go outside and enjoy the ambience of nature while socializing
with friends and new people, and what better activity to pair with this than eating, non-
right.

As an aspiring entrepreneur, we came out with the concept of the food cart and we call it
an "Eco Cart," which is derived from the phrases "environmentally friendly," "coffee,"
and "cart," and refers to a coffee cart that is both eco and budget-friendly, and that serves
delicate and delicious food to customers daily using 100% eco-friendly materials and
utensils. Food Carts is committed to supporting sustainability in addition to acting as a
strong open vehicle with two or four wheels. MOVE carts are expected to release 60%
fewer greenhouse gases and 95% fewer smog-causing pollutants than traditional food
carts and trucks, making them less environmentally friendly.

Let's put it this way: after a long day of class and a slew of requirements, we tend to burn
out, or we tend to overwhelm ourselves when we have free time, and our best response to
this problem is to go out with friends and have some snacks, but we don't have the ability
to do so because we don't have a place to go, but luckily there is a new food cart in a
town called "eco-cart." So why not invite your friends or why not go alone to meet a new
place and hang out and enjoy the ambience of the place and reflect so you could regain a
fresh mind as you prepare for the following day. Let us imagine ourselves in the shoes of
the workers: what better way to enjoy a short length of time break than to have snacks
and hang out in a fresh ambience to restore your peace of mind? You not only satisfy
your hunger but also your mental health, it's like hitting two birds with one stone.

5. We're doing this food cart because a food cart gives us more control and flexibility.
As first time entrepreneurs, this looks to be the best option since we can study and test
our concept before committing to the high expenses and risks of launching a sit-down
restaurant. A food cart based on us can generate a lot of money. The bulk of us, on the
other hand, spend almost all of our wages. Our fixed costs are constant, and we issue
monthly bills. Only if we intend to work in the cart will we be able to make a decent
living as a food cart proprietor. We chose this business since it requires a minimal initial
investment, low operating costs, the ability to attract more consumers, the ability to
experiment with location and menu, and the ability to create and extend our location as
well as our brand. Among the other food establishments, we have the greatest benefits.
 Food carts can test out different locations at various times and see where we get the most
business. Since we have a business on wheels, we can go in search of customers. Food
carts, on the other hand, are moving billboards. Whenever we drive the food cart around
town, we’re getting free advertising. Food carts, on other hand, have smaller menus so we
can get away with changing the menu and experimenting with more food options. Food
cart it’s a lot easier to transport food around town, so the food cart can get more business
if we offer catering options. In terms of setup and food expenditures, food carts are less
expensive. Food carts also have far lower growth expenses. Finally, among the other food
cart businesses, our food cart is the most distinctive. We have a one-of-a-kind marketing
strategy as well as a one-of-a-kind menu. In order to make our consumers happy, we
implement distinctive company approaches.

Starting this business shows everyone that food carts can be a whole lot cleaner, eco-
friendly, more affordable, and delicious at the same time. This food cart business also
promotes famous Filipino products, meals, delicacies, and beverages which means that
we will be able to show everyone that a Filipino touch is much better than anything else.
Finally, starting this business will allow us to sell unique and affordable products by
promoting "support local" as a part of our Filipino Entrepreneurial Values that we want to
pass on in the near future.

Peer evaluation score

1. Jean Pauline Arnido-

2. Patrick Degamo-
3. Hannah Dindah -
4. Lemarj Fhran Nualda -
5. Joceah Marielle Pabuaya-
6. Hanna Gen Narciso -
7. Rosswell John Ramos -