Professional Documents
Culture Documents
Act 1 DM
Act 1 DM
The credit service must be valued by clients - Clients repay loans primarily in
order to be eligible for larger, follow-up loans. This incentive is ineffective if the
client does not appreciate the loan service. As a result, the loan product must meet
the client's demands, the distribution method must be convenient, and the client
must perceive that the MFI values and cares about them.