Business Plan

for

(NAME OF BUSINESS)

(INSERT LOGO HERE)

October 2022

[LOCATION]

[CONTACT NUMBER]

[EMAIL ADDRESS]

[SOCIAL MEDIA PAGE]

 I. Background and Business Concept

Air fresheners are fragrance-emitting consumer products that are used in homes

or commercial interiors such as living room, kitchen, restrooms, hallways, vestibules,

and other smaller indoor areas, as well as larger areas such as hotel lobbies, car

dealerships, medical facilities, public arenas, and other large interior spaces. In vehicles,

car fresheners are utilized. These items generally disperse fragrance and other odor-

controlling agents into the air. Nowadays, there are several techniques and brands of air

fresheners available. Electric fan air fresheners, gravity drip hygiene odor control

cleaning systems, passive non-mechanical evaporating fragrance diffusers, metered

aerosol time-operated mist dispensers, sprays, candles, oils, gels, beads, and plug-ins

are some of the several types of air fresheners.

However, despite of its popularity, there are concerns that these items contribute

to indoor air pollution and represent a health risk, particularly when used for an extended

period of time. VOCs (volatile organic compounds) are released into the air by air

fresheners. A VOC is a compound that quickly converts to vapor or gas at ambient

temperature. The chemicals in air fresheners and their secondary pollutants are

considered to cause health issues. Secondary pollutants are created when the

chemicals in a product react with the ozone already present in the air. Even when these

products are used as prescribed, there are concerns regarding long-term health effects.

In addition, unintentional accidents caused by these items have been

documented, including burns when flammable air fresheners were lit by a nearly flame.

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 On the other hand, a mosquito repellent is a chemical that repels mosquitos,

stopping them from biting people and feasting on human blood. It generally comprises

an active component that repels mosquitos as well as secondary chemicals that, among

other things, dilute the active ingredient to the correct concentration and aid in the

release of the active ingredient when needed. Commonly, mosquito repellents come in

the form of creams, lotions, oils, and sticks that are applied directly to the skin. They are

also available in aerosol and pump-spray forms for application on the skin and on

clothes. Insecticides, on the other hand, are used to kill insects, whilst mosquito

repellents are intended to repel them.

DEET, also known as N-diethyl-m-toluamide, is used in most insect repellents

and has been deemed "safe" when used as directed. However, there has recently been

a lot of debate about the safety of insect repellents. Some research has linked certain

mosquito-repellent technologies to cancer. According to studies, the chemicals in

mosquito repellents are dangerous to inhale and can cause major lung issues or allergic

reactions. These compounds can be dangerous to inhale in big doses and may

potentially cause cancer.

With such problems, the proponents came up with the idea of introducing a new

2-in-1 product which features both Air Freshener and Mosquito Repellent. Safe

Scents aims to offer fragrant and safe home to its target market. It can be used as spray

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or liquid formula for humidifiers. Furthermore, since it is budget friendly, it will avoid its

target market to buy individual product because of its dual purpose.

In addition, Safe Scents will be guaranteed 100% safe and effective product that

is made from all natural ingredients. Having 0% chemical in its component, Safe Scents

is proven to be better than any chemical-based air freshener and mosquito repellents

that already exist in the market.

The product main ingredients are cinnamon (air freshener or deodorizer), lemon

grass and oregano (mosquito repellent) and some additional fruits and flowers like

lemon, peppermint, apple, rose petals, orange, and Arabian jasmine to add

refreshing and invigorating scents.

Indeed, Safe Scents will offer product that are “Naturally Fragrant, Naturally

Safe!”

II. Description of the Business

Safe Scents is a sole proprietorship type of business that will produce a newly-

innovative and eco-friendly 2-in-1 product that both features air freshener and

mosquito repellent.

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 Safe Scents will be available in different scent variants specifically Citrus Mint

Scent, Rose Apple Scent and Orange Jasmine Scent. In addition, it will also be

available in 1 liter and 500 ml bottle, and as well as in 500 ml, 200 ml and 100 ml

spray bottle.

Since the product is made from all natural ingredients, Safe Scents is guaranteed

0% chemical, thus 100% safe and effective.

III. Vision, Mission, Goals and Objectives

a. Vision

Safe Scents aspires to be the top producer of products that are 100%

made from all natural ingredients in Pulilan, Bulacan as we help the Pulileños

realize the essential benefits of using products made from natural ingredients

instead of using chemical-based commodities.

b. Mission

We aim to provide high-quality products that are chemical free and

guaranteed made from all natural ingredients at competitive prices to create

exceptional value for our customers.

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 c. Objectives

Safe Scents hopes to develop strong presence in the community by

becoming a well-known store offering a wide variety of quality all natural products

while building harmonious relationship with the customers.

Specifically, Safe Scents aims to:

• To develop a product that is locally made from Pulilan using all

natural ingredients;

• To be recognized as the top producer of products made from natural

ingredients in Pulilan;

• To serve the community with customer satisfaction;

• To increase the sales of products made from natural ingredients;

• To build awareness and support for our local products;

• To showcase new product to the target market; and

• To gain profit and contribute to the growing economy of Pulilan.

IV. Marketing Plan

a. Product Strategy

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 Figure 1: Safe Scents Products

Safe Scents will be known as the new eco-friendly and health-friendly way to

eliminate foul odors at home or even anywhere and as well as to repel the stubborn

mosquitoes. As its name suggests, Safe Scents will be guaranteed 100% safe and

effective product that is made from all natural ingredients. Having 0% chemical in its

component, Safe Scents is proven to be better than any chemical-based air freshener

and mosquito repellents that already exist in the market.

1.) Business Logo

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 Figure 2: Business Logo

Safe Scents – Font Style: Pearlye Mlyng; Font Color: Dark Green (#02652F)

Tagline - Font Style: Breadlysans Regular; Font Color: Green (#01642F)

The image shown above is the business logo. The shape of the logo (whimsical

and fluid rounded shape) represents purity and protection just like what the business

aspires to give to its customer [1].

In addition, The proponents chose two (2) shades of green, dark green

(#01642F) and lime green (#74B717) to signify the mission of the company in delivering

products which are 0% chemical and 100% made from all natural ingredients [2].

“Safe Scents” is the business name [3]

. The business name comes from the

combination of two (2) words “safe” and “scents” which the company aims to give to its

customer. “Safe” in a way that the product will not pose any harm to its customers since

it is made from natural ingredients. Moreover, the word “safe” manifests the aim of the

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product to keep its customers away from the mosquitoes that might cause serious health

problems to human. On the other hand, the word “scents” embodies the air freshener

component of the product. Aside from repelling stubborn mosquitoes, this product is also

an effective odor eliminator especially for indoor use. Having said so, the company will

introduce different varieties of scents that the customer will surely love.

After extensive research and experimentations, several natural ingredients were

found out to be effective in eliminating unwanted odors and as well as repelling

mosquitoes. For instance, cinnamon was proven to be a very effective natural spice to

remove foul odors at home and at the same time, it has also the aroma that mosquitoes

truly hate. To add up, oregano leaves is also considered as an excellent insect repellent.

It has some active ingredients such as carvacrol, thymol and α-terpinene reported being

highly effective in repelling mosquitoes. With this, Safe Scents have able to produced

products that are “Naturally Fragrant, Naturally Safe!” [4].

Lastly, in order to represent the natural ingredients of the product, the company

uses the figure of green leaves [5]

. It embodies the company’s promise of giving

guaranteed 0% chemical yet 100% safe and effective product.

2.) List of Present Products

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 Safe Scents is a newly-innovative and eco-friendly 2-in-1 product that both

features air freshener and mosquito repellent. Safe Scents will be available in different

scent variants which includes;

a.) Citrus Mint Scent

Figure 3: Safe Scents in Citrus Mint Scent

The powerful combination of lemon and peppermint works effectively as both

ingredients have the ability to deodorize indoor areas and as well as repelling

mosquitoes.

The citrusy fresh smell of lemons makes them a natural choice

to freshen a room. Additionally, its citrus scent also naturally repels mosquitoes. On the

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other hand, minty fragrance of peppermint alleviates feelings of nervous tension and

stress, and soothes feelings of irritability. Peppermint’s scent is also unpleasant to

a mosquito's keen senses.

b.) Rose Apple Scent

Figure 4: Safe Scents in Rose Apple Scent

This is the perfect go-to blend when working in office or doing homeschool and

need help staying on task. A pleasant smell like that of the rose can reduce stress and

lower the heart rate. The rose aroma has been shown to have anti-depressant benefits

as it is traditionally used to calm and uplift.

Additionally, research has indicated that the smell of crisp apples may actually

help ease the pain of a migraine headache.

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 a.) Orange Jasmine Scent

Figure 5: Safe Scents in Orange Jasmine Scent

The perfect blend of orange and Arabian Jasmine also offers a great refreshing

scent. The smell of orange; like any citrus, has an upbeat and cheerful scent reminiscent

of summer and warm weather. On the other hand, scent of Jasmine flower acts as an

antidepressant, it leaves you feeling uplifted, calm, and positive, which assists with

depression. As what mentioned earlier, the citrus scent of orange is also effective in

repelling mosquitoes.

3.) Product Packaging

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 Product packaging is essential to a company's growth and marketing strategy.

Packaging may also be utilized to communicate to customers who you are and what you

stand for as a company. A product's packaging can scream to the customer, "Buy me!" It

must be captivating, create a tone, and provoke a spectrum of emotions.

With this, the packaging that will be used for Safe Scents will be Clear Bottle,

and Clear Spray Bottle that comes in 1 liter, 500 ml, 200 ml and 100 ml. The

proponents decide to have variants when it comes to product sizes so that the

customers have variety to choose from … depending on their needs.

Figure 7: Safe Scents in 1 liter and 500 ml Clear Bottle

The figure above shows the packaging of Safe Scents in 1 liter and 500 ml Clear

Bottle. This packaging variant is perfect for refilling, and as well as for purchasing

essential liquids for humidifiers.

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 Using clear bottle as packaging is beneficial because unlike glass containers,

plastic bottles are rugged and resilient; they don’t shatter into sharp pieces when

dropped, making products and packaging safe to handle. The same resilience makes

plastic bottles unlikely to leak or burst, protecting the contents as well as exterior

shipping cartons. Moreover, the light weight of plastic bottles minimizes the cost of

transporting materials to recycling centers.

Figure 8: Safe Scents in 500 ml, 200 ml and 100 ml Clear Spray Bottle

As mentioned a while ago, Safe Scents will be also using Clear Spray Bottle as

packaging. The proponents came up with this idea as they believe that spray bottles

have a clear advantage compared to other containers with regards to hygiene since

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there is no direct contact between the consumer and the packed product when applying

the product. In addition, the following points favor the use of spray bottles instead of

other packaging:

• They are easier to use and take less time. They also make it possible to apply

the product directly to the desired area.

• They provide light protection in opaque packaging and lower the risk of oxidation

in light-sensitive and air-sensitive items.

4.) Product Label

Aside from the packaging, the proponents also take consideration in creating the

product label. Labeling is necessary since it aids in attracting a customer's attention. It

can be used in conjunction with packaging by marketers to entice potential purchasers to

acquire the goods. Product labels perform several functions: to identify the product; to

promote the product; and to provide essential, often required, information about

the product and its use.

Safe Scents product label will include the following information:

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 • Front Label – Product Logo and Name, Net Weight, Variant, Additional

Promotional Information

• Back Label – Product Description, Ingredients, Safety Precautions,

Manufacturing and Best Before Date, Manufacturer’s Name and Address

This information will be vital not only for the company but also to the customers

as it will give them information about the product itself. Provided below is the illustration

of Safe Scents’ Packaging Label:

Figure 9: Safe Scents Packaging Label

5.) Product Benefits

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 Safe Scents is newly-innovative and eco-friendly 2-in-1 product that both features

air freshener and mosquito repellent.

Using Safe Scents has the following benefits:

1. Natural alternatives are more effective. If the use of chemicals in insect

repellents and air fresheners does not bother you, consider this: natural

alternatives are more effective. They not only have fewer negative effects, but

they also have a higher effectiveness rate in terms of preventing mosquito

bites and giving natural fragrant and fresh air.

2. It's healthier for your skin. People with sensitive skin will be relieved to learn

that natural repellents are better for them. A skin rash is another negative effect

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 of DEET and VOC; natural alternatives do not include harsh chemicals,

making them gentler on the skin.

3. It is better for your health. You won't mind putting on all-natural insect repellent

because the lack of chemicals improves the smell. Natural mosquito repellents

and air fresheners are not only better smelling, but they are also better for your

health. To list down its health benefits, cinnamon was proven to be a very

effective natural spice to remove foul odors at home and at the same time, it has

also the aroma that mosquitoes truly hate. To add up, oregano leaves is also

considered as an excellent insect repellent. It has some active ingredients such

as carvacrol, thymol and α-terpinene reported being highly effective in repelling

mosquitoes. The citrusy fresh smell of lemons makes them a natural choice

to freshen a room. Additionally, its citrus scent also naturally repels mosquitoes.

On the other hand, minty fragrance of peppermint alleviates feelings of nervous

tension and stress, and soothes feelings of irritability. In addition, a

pleasant smell like that of the rose can reduce stress and lower the heart rate.

The rose aroma has been shown to have anti-depressant benefits as it is

traditionally used to calm and uplift. Moreover, research has indicated that the

smell of crisp apples may actually help ease the pain of a migraine

headache. Lastly, scent of Jasmine flower acts as an antidepressant, it leaves

you feeling uplifted, calm, and positive, which assists with depression.

6.) Future Products

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 As the company is expected to grow in the future, Safe Scents will be introducing

new product variants into the market. These include different variants of scented

candles (in citrus mint, rose apple, orange jasmine scents, and new scent; grapefruit

lavender scent) and essential oils (also in citrus mint, rose apple, orange jasmine

scents, and new scent; grapefruit lavender scent).

The pictures below show the Safe Scents’ future products;

Figure 10: Safe Scents Future Products

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 Furthermore, the proponents also have a plan to have a Refilling station of Safe

Scents Product in which the customers will bring the empty bottle of Safe Scent Product

to the station and it will be refilled. In This strategy the customer will save more money.

On the other hand, it will benefit also the proponents because the production expense

will be lessening which is good impact to the income. Aside from these, it will be

environmental friendly because the proponents will lessen the number of bottle being

used.

7.) Target Market

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 Safe Scents’ target market is divided into three (3) different psychographics

namely

✓ HOUSEHOLDS – usually, we will target “mother” as our target market because

they are the in-charge in the household matter. They are the type of customers

who usually buy product that has multi-purpose and use other budget to another

necessities.

✓ WORKERS/STUDENTS - during this pandemic most of our works are usually

home-based and the class is through online. There are a lot of workers/students

who works in front their computers or laptop at their bedroom all day long.

Typically, they use humidifier to makes them relax. Therefore, Safe Scent will

help them to be more relax and as well make them safe while they are working

as Safe Scents can also be used as Liquid solution for humidifier.

✓ HOSPITALITY INDUSTRY - Hospitality industry can be defined and understood

as an industry which provides facility for stay, food and complete related services

for the comfort and leisure of the travelers and visitors. With this, Safe Scents

can also be distributed or supplied to different hotels, motels, restaurant and

resorts to give their customer a much satisfying and comfortable service.

8.) Competitors Analysis

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 A company's competitors are companies who are trying to sell similar goods or

services to the same people. The proponents have searched for the potential

competitors of Safe Scents in order to determine its competitive advantage.

Provided below are the potential competitors of Safe Scents around Pulilan,

Bulacan:

Table 1: Safe Scents Competitors Marketing Mix Analysis

Air Freshener Mosquito Repellent Our Product

Product Lysol Glade Ambi Pur Off! Baygon Mortein Safe Scents

P200.00 - P150.00 - P300.00 - P700.00 - P200.00 - P300.00 - P45.00 -

Price
P500.00 P350.00 P1,000.00 P1,500.00 P500.00 P500.00 P300.00
200 ml -
500ml 100 ml - 1liter

Poblacion,
SM, SM, SM, SM, SM, SM,
Pulilan,
Robinsons, Robinsons, Robinsons, Robinsons, Robinsons, Robinsons,
Bulacan
Place Groceries, Groceries, Groceries, Groceries, Groceries, Groceries,
Shopee,
Shopee, Shopee, Shopee, Shopee, Shopee, Shopee,
Lazada,
Lazada Lazada Lazada Lazada Lazada Lazada
Online Shop

Television, Television, Television, Television, Television, Television, Tarpaulin,

Billboard, Billboard, Billboard, Billboard, Billboard, Billboard, Flyers,
Promotion
Posters, Posters, Posters, Posters, Posters, Posters, Brochure,
Social Media Social Media Social Media Social Media Social Media Social Media Social Media

Table 2: Safe Scents Competitors SWOT Analysis

Air Freshener Mosquito Repellent Our Product

Product Lysol Glade Ambi Pur Off! Baygon Mortein Safe Scents

• Strong • Product Page | 21

brand available in
• Available in • Available in • Product
• Presence presence by natural form
• Market various various innovativeness
across the advertising and power
leadership flavors and flavors and and affordable
world and form for high
STRENGTHS
WEAKNESSES

• Growing • Growing • Growing • Growing • Growing • Growing

• Growing
demand for demand for demand for demand for demand for demand for Page |for
22
demand
home home home home home home
home hygiene
hygiene hygiene hygiene hygiene hygiene hygiene
products
products products products products products products
• Increasing • Increasing • Bring out • Increasing • Increasing • To bring out
OPPORTUNITIES
THREATS

b. Price Strategy

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 1.) Product Costing

Provided below are the tabled computation of Safe Scents product

costing for each variant;

Table 3: Product Costing for Safe Scents in Citrus Mint Scent (Per Liter)

Cost Production Per

Items Quantity Unit Unit Cost Total Liter

For the Extract

Distilled Water 30 liters 10.00 300.00 10.00

Cinnamon Powder 429 grams 200.00 85.80 2.86
Lemon Grass 6 kilos 100.00 600.00 20.00
Oregano Leaves 3 kilos 300.00 900.00 30.00
Witch Hazel 750 ml 400.00 300.00 10.00
Subtotal 72.86

For the Essential Oil

Distilled Water 30 liters 10.00 300.00 10.00

Lemon 60 pieces 20.00 1,200.00 40.00
Peppermint Leaves 3.8 kilos 300.00 1,140.00 38.00
Subtotal 88.00

Labor Cost
Production Worker 6 working hours 50.00 300.00 10.00
Subtotal 10.00

Overhead
Gas 110.00 3.67
Subtotal 3.67

TOTAL PRODUCTION COST 174.53

Table 4: Product Costing for Safe Scents in Rose Apple Scent (Per Liter)

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 Cost Production Per
Items Quantity Unit Unit Cost Total Liter

For the Extract

Distilled Water 30 liters 10.00 300.00 10.00

Cinnamon Powder 429 grams 200.00 85.80 2.86
Lemon Grass 6 kilos 100.00 600.00 20.00
Oregano Leaves 3 kilos 300.00 900.00 30.00
Witch Hazel 750 ml 400.00 300.00 10.00
Subtotal 72.86

For the Essential Oil

Distilled Water 30 liters 10.00 300.00 10.00

Apple 60 pieces 20.00 1,200.00 40.00
Rose Petals 1.9 kilos 750.00 1,425.00 47.50
Subtotal 97.50

Labor Cost
Production Worker 6 working hours 50.00 300.00 10.00
Subtotal 10.00

Overhead
Gas 110.00 3.67
Subtotal 3.67

TOTAL PRODUCTION COST 184.03

Table 5: Product Costing for Safe Scents in Orange Jasmine Scent (Per Liter)

Cost Production Per

Items Quantity Unit Unit Cost Total Liter

For the Extract Page | 25

Distilled Water 30 liters 10.00 300.00 10.00
Cinnamon Powder 429 grams 200.00 85.80 2.86
Lemon Grass 6 kilos 100.00 600.00 20.00
 2.) Pricing Strategy

Cost plus pricing is a cost-based method for setting the prices of goods and

services. Under this approach, you add together the direct material cost, direct labor

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cost, and overhead costs for a product, and to it a markup percentage (to create a profit

margin) in order to derive the price of the product.

In this product, 65% of the Total Production Cost (Direct Material Cost+ Direct

Labor Cost+ Overhead Cost) will serve as the Markup Price of the product. Cost per

Bottle will be then added in the end to get the selling price. Estimation will also be

applied if necessary.

For instance, the total production cost of a liter of Safe Scents in Citrus Mint

Scent was computed to be P174.53 per liter. Following the cost-based method

approach, the selling price of product is derived as;

TOTAL PRODUCTION COST x MARKUP PERCENTAGE = MARK UP PRICE

P174.53 x 65% = P113.44

TOTAL PRODUCTION COST + MARKUP PRICE + BOTTLE PRICE = PRODUCT PRICE

P174.53 + P113.44 + P10.00 = P297.97 or P300.00 Per liter

Provided below is the illustration with prices and as well as the detailed

computation of Safe Scents’ product selling price per size and scents variants;

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 Figure 11: Selling Prices of Safe Scents Variants for 1 liter Bottle

Table 6: Selling Price Computation of Safe Scents Variants for 1 liter Bottle

Citrus Mint Scent Rose Apple Scent Orange Jasmine

Total Production Cost (1 liter) 174.53 184.03 180.86
Mark Up Cost (65%) 113.44 119.62 117.56
Subtotal 287.97 303.64 298.42
Add:
Cost of Clear Plastic Bottle 10.00 10.00 10.00
Total 297.97 313.64 308.42

Estimated to 300.00 320.00 310.00

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 Figure 12: Selling Prices of Safe Scents Variants for 500 ml Bottle

Table 7: Selling Price Computation of Safe Scents Variants for 500 ml Bottle

Citrus Mint Scent Rose Apple Scent Orange Jasmine

Total Production Cost (500 ml) 87.26 92.01 90.43
Mark Up Cost (65%) 56.72 59.81 58.78
Subtotal 143.98 151.82 149.21
Add:
Cost of Clear Plastic Bottle 10.00 10.00 10.00
Total 153.98 161.82 159.21

Estimated to 150.00 160.00 160.00

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 Figure 13: Selling Prices of Safe Scents Variants for 500 ml Spray Bottle

Table 8: Selling Price Computation of Safe Scents Variants for 500 ml Spray Bottle

Citrus Mint Scent Rose Apple Scent Orange Jasmine

Total Production Cost (500 ml) 87.26 92.01 90.43
Mark Up Cost (65%) 56.72 59.81 58.78
Subtotal 143.98 151.82 149.21

Add:
Cost of Clear Plastic Spray Bottle 30.00 30.00 30.00
Total 173.98 181.82 179.21

Estimated to 170.00 180.00 180.00

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 Figure 14: Selling Prices of Safe Scents Variants for 200 ml Spray Bottle

Table 9: Selling Price Computation of Safe Scents Variants for 200 ml Spray Bottle

Citrus Mint Scent Rose Apple Scent Orange Jasmine

Total Production Cost (200 ml) 34.91 36.81 36.172
Mark Up Cost (65%) 22.69 23.92 23.51
Subtotal 57.59 60.73 59.68
Add:
Cost of Clear Plastic Bottle 22.00 22.00 22.00
Total 79.59 82.73 81.68

Estimated to 80.00 85.00 85.00

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 Figure 15: Selling Prices of Safe Scents Variants for 100 ml Spray Bottle

Table 10: Selling Price Computation of Safe Scents Variants for 100 ml Spray

Bottle

Citrus Mint Scent Rose Apple Scent Orange Jasmine

Total Production Cost (200 ml) 17.45 18.40 18.086
Mark Up Cost (65%) 11.34 11.96 11.76
Subtotal 28.80 30.36 29.84
Add:
Cost of Clear Plastic Bottle 15.00 15.00 15.00
Total 43.80 45.36 44.84

Estimated to 45.00 50.00 50.00

c. Place Strategy

A good location is essential for drawing consumers. A well-located shop also

facilitates supply and distribution. The capacity of a store to advertise itself and deal with

competition from other companies can be influenced by its location.

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 Safe Scents physical store will be located at Pulilan Regional Road, Poblacion,

Pulilan, Bulacan. Because of its proximity to the market and groceries that may serve as

distribution channels, the store location was strategically selected.

The figure below shows the map of Safe Scents Physical Store via Google Map:

Figure 16: Safe Scents Location via Google Map

On the other hand, the figure below shows the vicinity map of Safe Scents

Physical Store:

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 Figure 17: Safe Scents Location Vicinity Map

1.) Distribution Strategy

Safe Scents will use both direct and indirect distribution channel and in selling

the goods into the consumer. In direct distribution, the consumers can go directly in the

Safe Scents’ physical store.

In terms of indirect selling, intermediaries will be crucial in getting the company's

product to the customer. Supermarkets, grocery stores will be among the target retailers

and wholesalers for the product. Online platforms like Lazada and Shopee will also be

utilized.

Direct
Distribution
Consumer

Indirect Indirect Indirect

Distribution Distribution Distribution
Wholesaler Retailer Consumer

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 Figure 18: Safe Scents Distribution Strategy

d. Promotional Strategy

Promotion is the process of promoting a business so that the general public is

aware of it. It's not as easy as simply telling someone about the product. The general

public must be aware of your existence. This includes increasing brand awareness

through various means in order to improve sales and establish and foster brand loyalty.

Provided below are the different promotional strategies, Safe Scents will be

focusing into;

1.) Sales Promotion – Natural Mosquito Repellent will use buy one, get one free

promotions, seasonal discounts, contests, samples, and even unique

coupons with expiration dates to attract clients. This will entice potential

clients to buy the merchandise.

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 Figure 19: Safe Scents Promo Card

2.) Personal Selling- since Safe Scents will have its physical store in Pulilan,

Bulacan, personal selling will be the most effective approach to market the

company's products.

3.) Advertising – It includes giving information to the public by using brochures,

tarpaulin, flyers, and different social media platforms.

Safe Scents will be concentrating in the following advertisement tools:

a.) Flyers

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 Figure 20: Safe Scents Flyer

b.) Trifold Brochure

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Figure 21: Safe Scents Trifold Brochure (Outside fold)

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 Figure 22: Safe Scents Trifold Brochure (Inside fold)

c.) Tarpaulin

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 Figure 23: Safe Scents Tarpaulin

4.) Social Media - Since the company will also be targeting the growing market

of online shoppers, Safe Scents will also launch its online store through the

use of social media sites including Facebook and Instagram.

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Figure 24: Safe Scents Facebook Page

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 Figure 25: Safe Scents Instagram Page

V. Sales Management Plan

The present location of our physical store is at Pulilan Regional Road,

Poblacion, Pulilan, Bulacan near San Isidro Labrador Church. The

proponents strategically chose this location because there is a lot business

located in given location. By choosing this location, it can generate numerous

customers since this establishment or businesses are popular in the place.

Given the fact that is located near well-known establishments in the

municipality, it is also located along national highway where high-traffic is

visible which can generate income. Furthermore, the proponents are also

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planning to utilize different online platforms such as Facebook, Shopee and

Lazada to sell Safe Scents products. The target market of the proponents are

divided into 3 psychographics namely; Household, Student or worker and

Hospitality Industry.

Safe Scents is “Safe” in a way that the product will not pose any harm to

its customers since it is made from natural ingredients. Moreover, the word

“safe” manifests the aim of the product to keep its customers away from the

mosquitoes that might cause serious health problems to human. On the other

hand, it is “scents” because it’s embodies the air freshener component of the

product.

Aside from repelling stubborn mosquitoes, this product is also an effective

odor eliminator especially for indoor use. Having said so, the company will

introduce different varieties of scents that the customer will surely love.

Page | 43
VI. Business Legal Requirements

i. Permits and Licenses

All business must be registered with government requirements. Safe Scent

must comply business registration requirement to be authorized and eligible to

operate. The following are some of the most typical requirements for starting a

business.

1. Barangay Clearance: This will attest to Safe Scent's compliance with the

requirements of the barangay in which the business is located.

Page | 44
2. DTI REGISTRATION: One of the DTI's responsibilities is to manage the

registration of the company names the registration of a business name is

required. Must be completed before the business can begin operations by

the proprietor is responsible for registering the business name with the

DTI ensured that no other person or group may use the anywhere around

the Philippines can register a business name.

3. Bureau of Internal Revenue (BIR): Every business must register with the

BIR for tax purposes. prior to the start of its operation Any company

should obtain a company number and register with the appropriate

authorities the Revenue District Office (RDO) has jurisdiction over the

location where the main office can be found the company's tax

identification number is It is permanent and is used by businesses for a

variety of purposes.

4. Municipal Permit or Licenses: All businesses must obtain a mayor's

permit or municipal license. They must obtain a license from the

municipality or city in which they are located. Starting a business

necessitates the acquisition of the following permits and licenses. specific

business:

a. Mayor’s Permit

Page | 45
 b. Business Tax

c. Food and Drug Authority Approval (FDA)

d. Garbage Fee

e. Sanitary Permit

f. Fire Safety Permit

g. Food Safety Permit

h. Training Cost

Table 11: Safe Scents Permit and Licenses

Safe Scents
PERMIT AND LICENSES EXPENSES
FOR THE YEAR 1-5
PERMIT AND LINCENSES EXPENSES YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Baranggay Permit 500 504 508 512 516

DTI 500 507 514 521 528
FDA Approval 5,000 5,100 5,200 5,300 5,400
BIR 500 510 520 530 540
Mayor's Permit 300 310 320 330 340
Sanitary Permit 400 402 404 406 408
Garbage Fee 200 224 248 272 296
Training Cost 850 865 880 895 940
Food Safety Permit 500 503 506 509 512
Fire Safety Permit 700 705 710 715 720
Business Tax 500 505 510 515 520
TOTAL: 9,950 10,135 10,320 10,505 10,720

• Other Costs

Page | 46
 a. Rent and Electricity Expense

Table 12: Safe Scents Rental and Electricity Expense

SAFE SCENTS
RENTAL AND ELECTRICITY EXPENSES
FOR THE YEAR 1-5
RENTAL AND ELECTRICITY EXPENSES YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Monthly Rental Fee 6,000 6,120 6,242 6,367 6,494

Monthly Electricity Fee 2,500 2,550 2,601 2,653 2,706
TOTAL: 8,500 8,670 8,843 9,020 9,200
We provide 2% increase every year

b. Ingredient Expenses

Page | 47
 Table 13: Product Costing for Safe Scents in Citrus Mint Scent (Per Liter)

Cost Production Per

Items Quantity Unit Unit Cost Total Liter

For the Extract

Distilled Water 30 liters 10.00 300.00 10.00

Cinnamon Powder 429 grams 200.00 85.80 2.86
Lemon Grass 6 kilos 100.00 600.00 20.00
Oregano Leaves 3 kilos 300.00 900.00 30.00
Witch Hazel 750 ml 400.00 300.00 10.00
Subtotal 72.86

For the Essential Oil

Distilled Water 30 liters 10.00 300.00 10.00

Lemon 60 pieces 20.00 1,200.00 40.00
Peppermint Leaves 3.8 kilos 300.00 1,140.00 38.00
Subtotal 88.00

Labor Cost
Production Worker 6 working hours 50.00 300.00 10.00
Subtotal 10.00

Overhead
Gas 110.00 3.67
Subtotal 3.67

TOTAL PRODUCTION COST 174.53

Table 14: Product Costing for Safe Scents in Rose Apple Scent (Per Liter)
Cost Production Per
Items Quantity Unit Unit Cost Total Liter

For the Extract

Distilled Water 30 liters 10.00 300.00 10.00

Cinnamon Powder 429 grams 200.00 85.80 2.86
Lemon Grass 6 kilos 100.00 600.00 Page |20.00
48
Oregano Leaves 3 kilos 300.00 900.00 30.00
Witch Hazel 750 ml 400.00 300.00 10.00
Subtotal 72.86
 Table 15: Product Costing for Safe Scents in Orange Jasmine Scent
(Per Liter)

Cost Production Per

Items Quantity Unit Unit Cost Total Liter

For the Extract

Distilled Water 30 liters 10.00 300.00 10.00

Cinnamon Powder 429 grams 200.00 85.80 2.86
Lemon Grass 6 kilos 100.00 600.00 20.00
Page | 49
Oregano Leaves 3 kilos 300.00 900.00 30.00
Witch Hazel 750 ml 400.00 300.00 10.00
Subtotal 72.86
c. Representation

Table 16: Safe Scents Representation Cost

Page | 50
 SAFE SCENTS
REPRESENTATION COST
FOR THE YEAR 1-5
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
Advertising and Promotion 3,000 3,200 3,400 3,600 3,800
Packaging 3,780 4,000 4,220 4,440 4,660
TOTAL: 6,780 7,200 7,620 8,040 8,460

d. Transportation

Table 17: Safe Scents Transportation Cost

SAFE SCENTS
TRANSPORTATION COST

MONTHLY
75 per liter of gasoline x 2 weeks 750
TOTAL: 750

e. Office Supply

Page | 51
 Table 18: Safe Scents Supplies Expense

SAFE SCENTS
SUPPLIES EXPENSE
PER YEAR 1-5

QUANTITY PRICE TOTAL PRICE

Folder 15 6 90
Calculator 1 100 100
Ballpen 12 5 60
Band Paper 1 150 150
Puncher 1 49 49
Fastener 25 2 50
Scissor 1 40 40
Pencil 10 5 50
Sharpener 10 5 50
Stapler 1 98 98

TOTAL: 1,513

f. Pre-operating Expense

Table 19: Safe Scents Pre-Operating Expense

SAFE SCENTS
PRE-OPERATING EXPENSE

Total Operating Expense divided by 12 months 207,000/12 17,250

Add: Total Rent Expense 6,000
Add: Cost of Sales 2 weeks operation 135,720
Purchase of Equipment 65,717
Allowance for Contingency 1,746
Total Investment 226,433

g. Miscelleneous Cost

Page | 52
 Table 20: Safe Scents Miscellaneous Cost

SAFE SCENTS
MISCELLANEOUS COST

Employee Uniform 600

Furniture and Fixture 13,100
Office Equipment 13,388
Store Equipment 52,329
Total: 79,417

ii. Investment requirements and Interest Cost

Page | 53
 Table 21: Safe Scents Investment Cost

INVESTMENT COST 300,000

Furniture and Fixture 13,100

Office Equipment 13.388
Store Equipment 52,329
Office Supply 1,513
Sanitary Supply 3,456
Production Supply 15,114
Emergency Supply 1,728
Packaging Supply 3,780
Utility Expense 4,000
Delivery Expense 750
Installation Expense 3,500
Rent Expense 6,000
Store Renovation 150,000
Advertising and Promotion 3,000
Permits and Licences 9,950

PURCHASED OF MATERIAL

Apple 2,200
Orange 2,200
Lemon 2,200
Petals 2,856
Distilled Water 2,500
Cinnamon 340
Oregano Leaves 1,200
Peppermint Leaves 1,200
Witch Hazel 1,200
Overhead(Gas) 750

TOTAL: 298,254
ALLOWANCE CONTINGENCY 1,746
VII. Projected Sales and Cost Plan

Table 22: Projected Sales of Safe Scents

Page | 54
 For the Period Ending Year 1-5
Month 1 Year 1 Year 2 Year 3 Year 4 Year 5
Citrus Mint Flavor
1 liter 14,400.00 172,800.00 176,256.00 179,781.12 183,376.74 187,044.28
2 pcs per day x 6
days x 4 weeks
P300.00

500 ml bottle 21,600.00 259,200.00 264,384.00 269,671.68 275,065.11 280,566.42

6 pcs per day x 6
days x 4 weeks
P150.00

500 ml Spray Bottle 24,480.00 293,760.00 299,635.20 305,627.90 311,740.46 317,975.27

6 pcs per day x 6
daysx 4 weeks
P170.00

200 ml 19,200.00 230,400.00 235,008.00 239,708.16 244,502.32 249,392.37

10 pcs per day x 6
days x 4 weeks
P80.00

100 ml 10,800.00 129,600.00 132,192.00 134,835.84 137,532.56 140,283.21

10 pcs per day x 6
days x 4 weeks
P45.00

TOTAL 90,480.00 1,085,760.00 1,107,475.20 1,129,624.70 1,152,217.20 1,175,261.54

Month 1 Year 1 Year 2 Year 3 Year 4 Year 5

Rose Apple Scent
1 liter 15,360.00 184,320.00 188,006.40 191,766.53 195,601.86 199,513.90
2 pcs per day x 6
days x 4 weeks
P320.00

500 ml bottle 23,040.00 276,480.00 282,009.60 287,649.79 293,402.79 299,270.84

6 pcs per day x 6
days x 4 weeks
P160.00

500 ml Spray Bottle 25,920.00 311,040.00 317,260.80 323,606.02 330,078.14 336,679.70

6 pcs per day x 6
days x 4 weeks
P180.00

200 ml 20,400.00 244,800.00 249,696.00 254,689.92 259,783.72 264,979.39

10 pcs per day x 6
days x 4 weeks
P85.00

100 ml 12,000.00 144,000.00 146,880.00 149,817.60 152,813.95 155,870.23

10 pcs per day x 6
days x 4 weeks
P50.00

TOTAL 96,720.00 1,160,640.00 1,183,852.80 1,207,529.86 1,231,680.45 1,256,314.06

Page | 55
 Table 23: Projected Sales of Safe Scents

For the Period Ending Year 1-5

Month 1 Year 1 Year 2 Year 3 Year 4 Year 5

CITRUS MINT SCENT 90,480 1,085,760 1,107,475 1,129,625 1,152,217 1,175,262

ROSE APPLE SCENT 96,720 1,160,640 1,183,853 1,207,530 1,231,680 1,256,314
ORANGE JASMINE SCENT 84,240 1,010,880 1,031,098 1,051,720 1,072,754 1,094,209

TOTAL GROSS SALES 271,440.00 3,257,280.00 3,322,425.60 3,388,874.11 3,456,651.59 3,525,784.63

VIII. Profit and Loss Statement

Table 24: Projected Income Statement of Safe Scents

SAFE SCENTS
PROJECTED INCOME STATEMENT
FOR THE PERIOD ENDING YEAR 1-5
Year 1 Year 2 Year 3 Year 4 Year 5
Gross Sales 3,257,280.00 3,322,425.60 3,388,874.11 3,456,651.59 3,525,784.63
Less Cost of Sales 2,136,804.48 2,179,540.57 2,223,131.38 2,267,594.01 2,312,945.89
Gross Profit 1,120,475.52 1,142,885.03 1,165,742.73 1,189,057.59 1,212,838.74

Less: Operating Expenses

Permits and Licenses 5,950.00 10,135.00 10,320.00 10,505.00 10,720.00

Salary Expense 172,800.00 115,200.00 115,200.00 115,200.00 115,200.00
Utility Expense 48,000.00 48,960.00 49,939.20 50,937.98 51,956.74
Adverstising and Promotion 36,000.00 36,720.00 37,454.40 38,203.49 38,967.56
Production Supplies 90,684.00 92,497.68 94,347.63 96,234.59 98,159.28
Sanitary Supplies 146,880.00 149,817.60 152,813.95 155,870.23 158,987.64
Emergency and Safety Supplies 20,736.00 21,150.72 21,573.73 22,005.21 22,445.31
Sanitary Supplies 41,472.00 42,301.44 43,147.47 44,010.42 44,890.63
Delivery Expense 12,000.00 12,240.00 12,484.80 12,734.50 12,989.19
Office Supplies 18,156.00 18,519.12 18,889.50 19,267.29 19,652.64
Rent Expense 72,000.00 36,000.00 36,000.00 36,000.00 36,000.00
Depreciation Expense 6,561.20 6,561.20 6,561.20 6,561.20 6,561.20
Total Operating Expenses 671,239.20 590,102.76 598,731.89 607,529.91 616,530.18
Net Income from Operation 449,236.32 552,782.27 567,010.84 581,527.68 596,308.56
Income Tax 59,748.43 73,520.04 75,412.44 77,343.18 79,309.04

Net Income 389,487.89 479,262.23 491,598.40 504,184.50 516,999.52

Page | 56
IX. Insertion (Pictures, drawings/layout,etc.)

Business Logo

List of Present Product

• Citrus Mint Scents

Citrus Mint 1 LITER

Page | 57
Citrus Mint 500 ml Clear Bottle

Citrus Mint Scent 500 ml Spray Bottle

Page | 58
Citrus Mint Scent 200 ml

Citrus Mint Scent 100 ml

Page | 59
 • Rose Apple Scents

Rose Apple Scent 1 Liter

Rose Apple Scent 500

ml Clear Bottle

Page | 60
 Rose Apple Scent 500 ml Spray Bottle

Rose Apple Scent 200

ml

Page | 61
 Rose Apple Scent 100 ml

• Orange Jasmine Scents

Orange Jasmine
Scent 1 Liter

Page | 62
 Orange Jasmine Scent 500 ml Clear Bottle

Orange Jasmine
Scent 500 ml Spray
Bottle

Page | 63
 Orange Jasmine Scent 200 ml

Orange Jasmine Scent 100 ml

Product Packaging

Page | 64
 Citrus Mint Scent (1 liter) Rose Apple Scent (1liter)

Orange Jasmine Scent (1 liter) Citrus Mint Scent (500 ml)

Page | 65
 Rose Apple Scent (500 ml) Orange Jasmine Scent (500 ml)

Citrus Mint Scent Spray (500 ml) Rose Apple Scent Spray (500 ml)

Page | 66
 Orange Jasmin Scent Spray (500 ml)

Citrus Mint Scent Spray (200 ml) Rose Apple Sceny Spray (200 ml)

Page | 67
Orange Jasmine Scent Spray (200 ml) Citrus Mint Scent Spray (100 ml)

Citrus Mint Scent Spray (100 ml) Orange Jasmine Scent Spray (100 ml)

Page | 68
Advertisements and Promotion

Safe Scents’ Coupon

Page | 69
Safe Scents’ Flyer

Page | 70
Safe Scents Trifold Brochure (Outside fold)

Page | 71
Safe Scents Trifold Brochure (Inside fold)

Page | 72
Safe Scents Tarpaulin

Page | 73
Safe Scents Facebook Page

Page | 74
Safe Scents Instagram Page

Page | 75
Safe Scents Vicinity Map

Safe Scents Location via Google Map

Page | 76
Physical Score Layout

Safe Scents Store Front view

Safe Scents Store Southwest view

Page | 77
Safe Scents Store in Northwest View

Safe Scents Store in Rear View

Page | 78
Safe Scents’ Production Area (Floor Plan)

Safe Scents’ Production Area

Page | 79
PUP PULILAN CAMPUS Floor Plan

Page | 80
PUP PULILAN CAMPUS as Production Area of Safe Scents

Page | 81
 Room 1 Floor Plan

Room 2 Floor Plan

Page | 82
 Office Floor Plan

Safe Scents’ Store Floor Plan

Page | 83
 Employee Uniform

Safe Scents’ Employee’s Uniform

Safe Scents Proponents

Page | 84