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NPO Module 1-Introduction To NPOs As Social Enterprises V5
NPO Module 1-Introduction To NPOs As Social Enterprises V5
Sustainability
Module 1
Introduction to Non-Profit
Organisation’s as Social
Enterprises
Disclaimer
While every effort has been made to ensure that
the Learning Material is accurate, ServiceSeta and
the authors takes no responsibility for any loss or
damage suffered by any person as a result of the
reliance upon the information contained herein.
Statement of Copyright
Copyright © 2021
Summary.................................................................................................................28
Glossary of terms.....................................................................................................29
References...............................................................................................................30
Example Activity
An NPO is defined as any organisation that does not exist to make money
for its officers or members. It does not include private businesses, co-
operatives, and income-generating organisations that exist only to benefit
Source: nobullmarketing.com.au
their members. These are classified as for-profit organisations under the
This section will introduce you to the purpose and principles of non-profit law. Remember that the main purpose of for-profit organisations is to
organisations. make money for members or owners. However, NPO’s can exist to help
communities develop income-generating projects. NPO’s receive funds and
can generate revenue, it is used in the implementation of their mission for
First, let use watch how NPO’s differ from the private and public the public good.
sectors.
https://www.youtube.com/watch?v=4naJN7au1lE (4.37) Because most NPOs serve portions of the community who cannot afford
What is a Non-profit? to pay the full cost of the service, they usually rely on grants and donations
from fundraisers. NPOs typically determine their beneficiaries based on who
This video is the work of a third party, and we acknowledge that the use of this video is for
educational purposes only and is not the property of Services SETA. This video is embedded in the
needs the service the most, rather than who can pay for it. The beneficiaries
LMS due to student access restrictions. are also dependent on the organisations mission and vision.
OUR MISSION
The primary distinguishing qualities can be used as a checklist and guide to We enrich the lives of seniors, and assist them in maintaining
determine which organisations are non-profits. independence, by providing nutritious food, human connections,
and social support. We also use our expertise and capacity to
Non-profit organisations are voluntary organisations. They are self- serve other nutritionally at-risk populations.
organised. There is nothing in any country’s legislation that states they must
be formed or that prevents them from doing so. In the organisation, there
OUR VALUES
will be some optional participation. This could be accomplished by a small
Integrity – We work in a trustworthy, compassionate, and ethical
number of board members or a big number of members or beneficiaries
manner.
who volunteer their time.
Respect – We value the self-worth of our staff, volunteers, and
populations we serve.
Non-profit organisations are independently managed by the persons who
Inclusion – We are strengthened by diversity.
founded them, or by management boards who have been delegated by
Creativity – We are innovative and willing to try new approaches.
law or by members of the organisation to take on the task of controlling
Commitment – We demonstrate quality performance and
and administering them, as long as they follow the law. NPOs, like other
dedication.
businesses, may have workers who are compensated for their efforts.
Teamwork – Together we accomplish more.
Employers – boards of management – in non-profits, on the other hand, are
not compensated for the job they do on boards, with the exception of being
Source: https://www.mowp.org/our-story/
paid for expenses incurred while doing their board obligations.
Non-Profit Organisations in South Here is a quick, creative video on the different types of NPO’s.
https://www.youtube.com/watch?v=vGB8X5qZUd8 (5.07)
Africa Types of Non-profit Organisations
Introduction
This video is the work of a third party, and we acknowledge that the use of this video is for
educational purposes only and is not the property of Services SETA. This video is embedded in the
LMS due to student access restrictions.
Source: https://conclusive.co.za/comparing-npo-types/
What role does your NPO play? Are the applied principles of your NPO
aligned with those shared above? If not how and where can you embrace
some of these good practice principles?
• Activist NGOs that serve as critics and watchdogs of policy and its
implementation, holding the government accountable. The Right2Know
Campaign is a non-profit advocacy organisation based in South Africa
that was founded in 2010 with the goal of reducing state secrecy in
Prior to 1990, they played an important role in the anti-apartheid movement,
law-making, increasing access to information, and protecting freedom of
defending the rights of disadvantaged people and providing public
expression, particularly on the internet.
services such as education, health care, and welfare where the apartheid
government refused to do so. NGOs took an aggressive, activist position
during this time period, and they received huge financial backing from • Social partner NGOs that expand the government’s capabilities in
international donors, who considered them as trustworthy receivers for training, development, and assistance in order to help it achieve its
funding. goals. Harambee has established an employment network that assists
companies in hiring young, first-time job seekers in South Africa in
The sector took a more peaceful and collaborative approach after the 1994 order to address the country’s youth unemployment crisis, in which
move, with various NGOs working alongside the government to design the approximately 40% of South Africans aged 15 to 34 are unemployed,
new constitution and legal framework. Money was allocated through joint enrolled in school, or undergoing training. The organisation has created
agreements between the South African government and funders, which a mobile-based network that collects information about job searchers,
changed the financial environment as well. This had an impact on the shape evaluates prospects, provides training, and connects them with
and character of the government-NGO relationship, as well as the capability employers seeking their skillsets.
of NGOs.
Some NGOs “fill the gap” in public services that are not provided by local
authorities. They do this by extending public services to the smallest level
of the community, especially low-income households, and by watching and
communicating public opinion.
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overcome the major challenges of NPO’s.
Stake
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Did you know that NPO’s should be partners to business, not just receivers
of funding? Let us look at this aspect as well as various case studies of
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Non-profit organisations in South Africa encounter daily challenges and A non-profit must be financially solid, have a passionate volunteer base,
often find creative strategies to solve them. These success stories and and devoted and effective leadership, among other things, in order to
solutions are rarely mentioned. In this section, we will look at characteristics actually prosper. But those are not the only differences between NGOs that
of successful NPO’s as well as how NPO’s can partner with business for are barely surviving and those that are actually prospering. There are a lot
greater success. of good features you can embrace to assist your non-profit succeed if you
are founding or running one.
`
The Non-profits in South Africa Website was created by 4.1.1 Characteristics of Successful Non-profits
Phambano Technology Development Centre NPC to help Non-
profit Organisations achieve greater social impact by means 1. They Are Agile
of an online resource hub. This website (https://www.non- Agile is about being able to move quickly and easily. In self-managed
profitsinsouthafrica.co.za/) has a dedicated area to give their teams, agile non-profits focus on producing results. Transparency is vital,
solutions and success stories a spotlight. In addition, there is as is the importance of frequent, short talks.. Agile non-profits focus on
a one-stop resource section for any registration; governance; adapting to change rather than sticking to a strict yearly plan on a shelf
compliance; statutory; fundraising; marketing and technology- someplace in the office.
related questions NPOs tend to ask.
If a non-profit wants to be successful today, it must be able to deal with
Source: https://www.non-profitsinsouthafrica.co.za/ change and unanticipated risks on a consistent basis. The agile technique
can be extremely beneficial in terms of learning and adapting quickly.
Organisations that can learn and adjust quickly are the ones that succeed.
Is there a large number of non-profit organisations in South 2. They Are Focused on Their Mission, Always
Africa? Are they effective? Ricardo Wyngaard, a specialist in The mission of an organisation is its reason for being, its purpose, and
non-profit organisations, addresses the popularity of NPOs in where it wants to go. Despite the firefighting that practically every non-profit
South Africa and their success in this episode of LawTV. organisation has to undertake on a daily basis, a successful non-profit
https://www.youtube.com/watch?v=9q3xCgoZobs (2.16) always stays focused on its objective.
Are there a lot of NPOs in South Africa? Are they successful?
A healthy non-profit clearly states its mission into a mission statement and
This video is the work of a third party, and we acknowledge that the use of this video is for then shares it. Employees at all levels of the business, as well as all other
educational purposes only and is not the property of Services SETA. This video is embedded in the
LMS due to student access restrictions. important stakeholders, are informed of the mission statement, along with
the vision and values.
Organisations as Social
A non-profit organisation is one that devotes all of its funds to a social
cause. A social enterprise, on the other hand, uses the proceeds from the
sale of a product or service to further a cause.
Enterprises As you can see, the two are extremely similar, and the differences can vary
Introduction depending on the structure of each non-profit or social company. Here is
where the differences occur:
You may be hearing the terms ‘social enterprise’ and ‘non-profit’ more
frequently. Social enterprises can be for-profit or non-profit. For starters, they differ in terms of how they get money. Non-profits raise
finances through fundraising, whereas social enterprises operate like a
A social enterprise or social business is defined as a business that has for-profit company, providing a product or service to the general public and
specific social objectives that serve its primary purpose. Social enterprises raising funds through sales.
seek to maximise profits while maximising benefits to society and the
environment. Their profits are principally used to fund social programs. Second, their operating methodologies are vastly different. Non-profits
Social enterprises exist at the intersection of the private and volunteer operate in a unique way, relying on government and donor funding. Social
sectors. They seek to balance activities that provide financial benefits companies, on the other hand, employ the same procedures and practices
with social goals, such as providing housing to low-income families or job as for-profit corporations in order to achieve large profit margins and
training. income.
Funding is obtained primarily by selling goods and services to consumers, Third, the return on investment (ROI) for the two types of businesses differs.
although some funding is obtained through grants. Because profit- ROI is used to calculate the benefit an investor will receive in relation to
maximisation is not the primary goal, a social enterprise operates differently their investment cost. There is a range of ROI for any company, ranging
than a standard company. from 100 percent financial return to 100 percent social return. Non-profits
operate with a near-perfect social ROI, allocating nearly all revenue to
their goal statement. Traditionally, social enterprises have functioned on a
A social enterprise in Cape Town is empowering young people blended ROI, which is a mix of social and financial returns.
living in townships. Watch how Houtkappers helps out-of-school
youths realise their dreams.
https://www.youtube.com/watch?v=fNCEcpV6LUw (2.55) Here are some examples of how NPO’s are run as social
Social enterprise helps youths in South African townships enterprises:
The Clothing Bank
This video is the work of a third party, and we acknowledge that the use of this video is for educational
purposes only and is not the property of Services SETA. This video is embedded in the LMS due to
The project was established 10 years ago in Cape Town. They
student access restrictions. now have strategic connections with most of South Africa’s
leading clothing stores, including Woolworths, Edcon, MRP, Pick
& Pay Clothing, Clicks, TFG, Truworths, and Checkers, who
donate their extra goods to the Clothing Bank. Customer returns
and end-of-season products make up this type of stock.
Read these lessons from the experts in the NPO field, which
5.4 Social enterprise legislation and principles could spare you a lot of heartache.
https://www.socialent.org/pdfs/8BasicPrinciples.pdf
Social enterprises are businesses that aim to solve a social or Eight Basic Principles for Non-profit Entrepreneurs
environmental issue. They show a coming together of typical corporations
and non-profit organisations by taking up a social or environmental mission
while using income, even profits, as an important driver of this business 5.5 NPO types and income considerations
type.
When figuring out what kind of NPO you want to start, you would need
You will need to learn about the various legal forms available to social to consider how you intend to make money. Generating income is more
enterprises. The legal structure that a company chooses to operate under challenging in some types than others.
has effects on how it arranges its resources and belongings. Several legal • Welfare NPO’s – Examples of these NPO’s include care for orphans
forms of business are available to entrepreneurial business owners. Each (Starfish Great hearts Foundation), the elderly (NOAH) animals (SPCA),
has a special way for coping with profits, losses, tax considerations and severely disabled (Forest Farm). It is difficult to generate your own
such matters. income in line with your mission as these are very helpless groups
reliant on help from others. You can start subsidising in other ways such
as growing your own food crops and simple employment opportunities
Here is a comprehensive guide to legal forms for social for people with intellectual disabilities. As previously mentioned, Oasis is
enterprises in South Africa. a good example of an organization that generates its own revenue quite
https://www.gsb.uct.ac.za/files/Bertha_GuideToLegalForms.pdf successfully.
A Guide to Legal Forms for Social Enterprises in South Africa • Activism NPO’s – These are watchdog organisations such as Treatment
Action campaign. The Treatment Action Campaign (TAC) was founded
in December 1998 to campaign for access to AIDS treatment. It
Generally, the non-profit company and the private company are good fits for is widely acknowledged as one of the most important civil society
social enterprises. organisations active on AIDS in the developing world. It is very difficult
to implement enterprise activity in these NPO types.
You will learn about the detailed rules and laws that applies to non-profit • Development organisations: These organisations are trying to solve
organisations in module three. social problems in multiple sectors. The old NGO thinking was to
provide things for free, but these types of non-profits would lend itself to
the social enterprise model.
A social business model, according to the definition above, is a structure, 6. The Cooperative Model
design, or framework that a social business follows in order to effect positive This is one of the most well-known SE subcategories. In most cases, a
change while generating healthy financial returns. Despite sharing this basic cooperative is a fee-based membership organization that provides services
foundation, social entrepreneurs can pick from a wide range of possible to a group of people who have a shared need or objective. The cooperative
social business concepts. is owned and run by its members, who benefit from the cooperative’s
success as well as run it.
To help shed light on that variety, in 2012 Wolfgang Grassi (aka W. Grassi)
identified nine types of social business models. 7. The Market Linkage Model
This model is frequently used by SEs that act as brokers for their clients.
1. The Entrepreneur Support Model These SEs are primarily concerned with developing relationships and
This social enterprise (SE) concept sells business assistance services connecting their clients with markets for their products and services. Unlike
directly to its target community of entrepreneurs. In other words, this form SEs who follow the market intermediary model, these SEs do not market or
of SE helps entrepreneurs in launching their firms. Consulting services, sell their clients’ products and services on their behalf. The market linkage is
training, microfinance, and technical assistance are all examples of this used by many trade associations.
support.
8. The Service Subsidisation Model
2. The Market Intermediary Model This sort of SE raises money for social activities by selling goods or services
This form of SE assists clients by marketing or selling their products or on the open market. Because practically every SE can use it, service
services on their behalf. This category would include, for example, an subsidisation is one of the most common SE models. These SEs, unlike
organization that assists struggling small farmers by marketing and selling organisational support SEs (see below), link their internal business with
their crops on their behalf. external social activities. A law company, for example, might use earnings
from its regular legal business to fund a social program that gives free legal
3. The Employment Model services to those in need. The firm might run the initiative out of their own
This sort of SE offers career opportunities and job training to their clientele. offices and provide free legal services.
The income created by those jobs covers the SE’s costs and goes back
into the services offered to individuals in need. This model is used by many
youth and disability organizations.
In your workbook complete activity 1.5 where you are required Source: Investopedia.com
to
1.5.1 Determine and explain how your NPO can be set up as a
social enterprise or according to social enterprises
principles.
1.5.2 Reflect on the NPO legal form for your social enterprise.
Make a list of the important things do you need to take
note of. Look at the requirements in this guide:
https://www.gsb.uct.ac.za/files/Bertha_GuideToLegalForms.pdf
1.5.3 Consider the different ways that you can use to earn
money for your non-profit especially if your customer
cannot afford to pay for your offerings. You may refer to
this article:
https://acumenacademy.org/blog/creative-social-enterprise-
business-model-ideas-10-ways-address-affordability/