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Non-profit Organisational

Sustainability
Module 1
Introduction to Non-Profit
Organisation’s as Social
Enterprises
Disclaimer
While every effort has been made to ensure that
the Learning Material is accurate, ServiceSeta and
the authors takes no responsibility for any loss or
damage suffered by any person as a result of the
reliance upon the information contained herein.

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Copyright © 2021

This serves to confirm that ServicesSeta and the


authors own the copyright to the attached document.

No part of this document may be reproduced, stored


in a retrieval system, or transmitted in any form or by
any means which is currently, or which may in future,
be available, without the prior written permission of
ServicesSeta and the authors.
Contents
Introduction.............................................................................................................4
Purpose...................................................................................................................4
Learning outcomes...................................................................................................4

Section 1: Purpose and Principles of Non-Profit Organisations....................................6


1.1 Purpose of Non-Profit Organisations....................................................................6
1.2 Non-Profit Organisations Principles......................................................................7

Section 2: Types and Roles of Non-Profit Organisations in South Africa........................10


2.1 Types of Non-Profit Organisations........................................................................10
2.2 Non-Profit Organisations Roles in South Africa.....................................................12

Section 3: Advantages and Disadvantages of Non-Profit Organisations in South Africa.15


3.1 Advantages of Non-Profit Organisations...............................................................15
3.2 Disadvantages of Non-Profit Organisations in South Africa....................................16

Section 4: Non-Profit Organisations Case Studies and NPOs as Business Partners.......18


4.1 Case Studies of Non-Profit Organisations.............................................................18
4.2 Non-profit organisations as business partners......................................................20

Section 5: Non-Profit Organisations as Social Enterprises...........................................22


5.1 Social enterprises and non-profits........................................................................22
5.2 How do social enterprise’s function?....................................................................23
5.4 Social enterprise legislation and principles...........................................................24
5.5 NPO types and income considerations.................................................................24
5.6 Common social enterprise models.......................................................................27

Summary.................................................................................................................28
Glossary of terms.....................................................................................................29
References...............................................................................................................30

SERVICES SETA _ NPO : Module 1 _ v1 3


Introduction So, congratulations on your commitment to your learning and development
and we wish you a successful learning journey! Think about the quotes that
Welcome to the Introduction to Non-Profit Organisation’s as Social you read and see how they inspire you to start making a difference!
Enterprises module. You may have come across businesses that exist only
to make a profit. A profit is an amount of money that you gain when you
are paid more for something than it cost you to make or get a product or
do a service. In this module, you will be introduced to organisations whose
primary purpose is not to make a profit – the non-profit organisation but to
solve problems and make a positive difference in the world.

In basic terms, a non-profit organisation uses any income it receives from


the sale of goods, services, gifts, or sponsorships back into the organisation
to help it fulfil its objective. Non-profits are often organised around social
issues such as disease research, education funding, etc. or service
communities (clubs, churches, associations, etc).

Here is an example of a non-profit organisation. Source: quora.com


https://www.youtube.com/watch?v=MKqOTfSDawc (2.08)
Kids form non-profit to help other children Purpose
This video is the work of a third party, and we acknowledge that the use of this video is for This module will introduce you to not-for-profits (NPO). There are countless
educational purposes only and is not the property of Services SETA. This video is embedded in the
LMS due to student access restrictions. organisations and charities that work to help individuals or communities in
need and innovate solutions to socio-economic problems. These types of
organisations are typically considered not-for-profits. The purpose of this
Please note that you should not only refer to the content in the learner guide module is to introduce you to the exciting and satisfying world of non-profit
when studying. There is much information about, and constant changes organisations in South Africa.
happening in the NPO sector that would require you to make a habit of
staying connected to what is happening, challenges, promising practices
and lessons learnt. The interviews with the non-profit organisation’s experts
Learning outcomes
would help you here as well. Your learning journey is never ending. At the end of this module you will be able to:
1. Understand the purpose and principles of non-profit organisations
You will get full benefit from these learning materials by applying it to 2. Analyse the types and roles of non-profit organisations in South Africa
yourself, your organisation, or your situation. The objective of this course is 3. Understand the advantages and challenges of non-profit organisations
fourfold: 4. Apply non-profit organisation case study successes and understand
• to encourage you and support your journey as to be a changemaker – non-profit organisations as a partner to business
someone who would make a huge difference by positively touching the 5. Understand how non-profit organisations can function as social
lives of others. enterprises
• To understand how change is affected to solve problems.
• To provide insights in understanding and operating a NPO, and
• Understanding the context of NPO’s.

SERVICES SETA _ NPO : Module 1 _ v1 4


Be on the lookout for these icons in
this training material.

Take Note Resource

Example Activity

SERVICES SETA _ NPO : Module 1 _ v1 5


Section 1: Purpose and Principles 1.1 Purpose of Non-Profit Organisations
There are a variety of reasons why non-profit organisations exist. They all
of Non-Profit Organisations have one thing in common: they exist to make a difference. Non-profits
raise funds, but they use it to implement their mission rather than to reward
Introduction contributors or founders (people who start an organisation). Feeding the
homeless, supporting youth development, and preaching the gospel are just
Non-profit organisations or non-profits, commonly referred to as NPO’s are a few examples of non-profit purposes.
organisations whose primary goal is to raise funds for a socio-economic
cause or to provide a service that people require, rather than to make a Non-profit organisations (NPOs) do not exist to profit from the organisation’s
profit. work for the benefit of its owners or members. Rather than serving the
personal interests of the owners or members of the organisation, they
exist to serve the public good. They exist for the overall publics or certain
portions of the public’s benefit. If members are paid or receive benefits, it
is only in the form of a reasonable compensation and benefits in exchange
for their work as an organisation’s employee. Any profit generated by the
organisation is used to increase the organisation’s effect in terms of its
public mission.

An NPO is defined as any organisation that does not exist to make money
for its officers or members. It does not include private businesses, co-
operatives, and income-generating organisations that exist only to benefit
Source: nobullmarketing.com.au
their members. These are classified as for-profit organisations under the
This section will introduce you to the purpose and principles of non-profit law. Remember that the main purpose of for-profit organisations is to
organisations. make money for members or owners. However, NPO’s can exist to help
communities develop income-generating projects. NPO’s receive funds and
can generate revenue, it is used in the implementation of their mission for
First, let use watch how NPO’s differ from the private and public the public good.
sectors.
https://www.youtube.com/watch?v=4naJN7au1lE (4.37) Because most NPOs serve portions of the community who cannot afford
What is a Non-profit? to pay the full cost of the service, they usually rely on grants and donations
from fundraisers. NPOs typically determine their beneficiaries based on who
This video is the work of a third party, and we acknowledge that the use of this video is for
educational purposes only and is not the property of Services SETA. This video is embedded in the
needs the service the most, rather than who can pay for it. The beneficiaries
LMS due to student access restrictions. are also dependent on the organisations mission and vision.

SERVICES SETA _ NPO : Module 1 _ v1 6


` `
Non-profit organisations serve a wide range of functions, from Gift of the Givers gives hope and dignity to the world’s most
delivering essential services to giving voice to the voiceless. vulnerable people in their time of need, rebuilding successful
They improve and change people’s lives; they activate communities and empowering tomorrow’s leaders.
communities, build them, and give us hope. Read about the Source: https://giftofthegivers.org/about-us/
reasons why we should be thankful for non-profits.
https://www.classy.org/blog/16-reasons-why-everyone-should-
be-thankful-for-non-profits/ The ultimate purpose of non-profit organisations is to improve the quality
Blog: 16 Reasons Why Everyone Should be Thankful for Non- of life for others at a community, local, provincial, national, or even global
profits level. Next, we look at the basic principles of NGO’s.

1.2 Non-Profit Organisations Principles


It is easy to come up with reasons to be grateful for non-governmental
organisations NGO’s. NGO is a broad international term which is As NPO’s work with stakeholders and in communities, their trustworthiness
interchangeably used with NPO. Please note that both these terms and legitimacy are important. Non-profit governance is based on a set of
(NPO and NGO) are used interchangeably in this course as well. A non- important principles that are part of the structure and mission of non-profit
governmental organisation (NGO) is a non-profit organisation that operates organisations. This means that an NGO’s principles are dependent on the
outside the government. NGOs, sometimes known as civil societies, are nature of the NGO but may include these common principles:
non-governmental organisations (NGOs) that are organised on a local,
national, and international level to serve a social or political aim such as • Independence and commitment: Non-profit boards of directors should
humanitarian issues or the environment. be dedicated and independent in their thinking and decision-making.
• Stakeholder fairness and equity: Boards of directors must ensure that all
` stakeholders and staff are treated fairly and equally. A stakeholder is a
Gift of the Givers Foundation party that has an interest in an organisation and can either affect or be
The African continent’s largest disaster response non- affected by the organisation and its work.
governmental organisation of African origin is the Gift of the • Public accountability: Non-profit organisations receive funds from
Givers Foundation. outside parties to conduct their work. This funding could come from the
government, big companies, private individuals, Foundations, or other
Its mission is to bring individuals together around a common sources. This means that they must be accountable to those funders
vision in order to create a genuine and lasting difference by for the money spent. They are accountable to both internal (members,
serving humanity for the ‘Greater Good.’ Regardless of human beneficiaries, staff, and volunteers) and external stakeholders (donors,
or animal, race, religion, colour, class, political affiliation, or local communities, suppliers, creditors, policy makers, regulating
geographic location, assistance is supplied unconditionally to agencies).
anyone in need. • Transparency: Non-profit organisations are required to provide
information on the roles of stakeholders in their operations, the
Since its founding in 1992, the organisation has been outcomes of those operations, and financial accounts that explain how
responsible for the delivery of life-saving items and on-the- public funds were used (e.g., donations, grants, etc). You will learn more
ground assistance to numerous people in over 43 countries about transparency and accountability throughout this course.
across the globe, including South Africa, with a total value of
R3.2 billion.

SERVICES SETA _ NPO : Module 1 _ v1 7


• Ethical behaviour: Simply put, “ethical behaviour” is knowing “right” Non-profit organisations should be credible (trusted) and legitimate (obeys
from “wrong,” whether in the workplace or in personal life, and acting the law and rules): NPO’s must have a process of setting up a mandate
accordingly. Non-profit board members should be community members (authority to act in a particular way given to a person in an organisation) and
and citizens with strong ethical standards. A non-profit organisation accountability to all the NPO stakeholders. We would look at this in more
must also adopt and implement an ethical code of conduct (a code of detail in module three and throughout this course.
ethics is a guide of principles designed to help professionals conduct
business honestly and with integrity), particularly in regard to financial In terms of goals and principles, non-profit organisations are not self-serving
management, service delivery, and all operations and activities carried as they enhance the lives and prospects of disadvantaged persons who are
out by board members, managers, staff, or volunteers. unable to develop their full potential or exercise all of their rights in society.
Non-profit organisations address concerns and issues that have a negative
` impact on people’s well-being, situations, or chances in society as a whole.
Read about the core principles and values of NPO’s in this
article: `
https://www.macfound.org/press/commentary/g-r-e-a-t- Meals on Wheels
principles-toward-more-effective-organisation OUR VISION
G-R-E-A-T Principles Toward a More Effective Organisation No senior will go hungry or experience social isolation.

OUR MISSION
The primary distinguishing qualities can be used as a checklist and guide to We enrich the lives of seniors, and assist them in maintaining
determine which organisations are non-profits. independence, by providing nutritious food, human connections,
and social support. We also use our expertise and capacity to
Non-profit organisations are voluntary organisations. They are self- serve other nutritionally at-risk populations.
organised. There is nothing in any country’s legislation that states they must
be formed or that prevents them from doing so. In the organisation, there
OUR VALUES
will be some optional participation. This could be accomplished by a small
Integrity – We work in a trustworthy, compassionate, and ethical
number of board members or a big number of members or beneficiaries
manner.
who volunteer their time.
Respect – We value the self-worth of our staff, volunteers, and
populations we serve.
Non-profit organisations are independently managed by the persons who
Inclusion – We are strengthened by diversity.
founded them, or by management boards who have been delegated by
Creativity – We are innovative and willing to try new approaches.
law or by members of the organisation to take on the task of controlling
Commitment – We demonstrate quality performance and
and administering them, as long as they follow the law. NPOs, like other
dedication.
businesses, may have workers who are compensated for their efforts.
Teamwork – Together we accomplish more.
Employers – boards of management – in non-profits, on the other hand, are
not compensated for the job they do on boards, with the exception of being
Source: https://www.mowp.org/our-story/
paid for expenses incurred while doing their board obligations.

Non-profits can engage in income-generating activities. They do not,


however, distribute profits or surpluses to shareholders or members. They
use this money to further the aims of their organisations.
In your workbook complete activity 1.1 where you are required
to research the different purposes and principles of NPO’s in
South Africa. Indicate the purpose/s and principles that you
would consider supporting because it appeals to you.

SERVICES SETA _ NPO : Module 1 _ v1 9


Section 2: Types and Roles of 2.1 Types of Non-Profit Organisations

Non-Profit Organisations in South Here is a quick, creative video on the different types of NPO’s.
https://www.youtube.com/watch?v=vGB8X5qZUd8 (5.07)
Africa Types of Non-profit Organisations

Introduction
This video is the work of a third party, and we acknowledge that the use of this video is for
educational purposes only and is not the property of Services SETA. This video is embedded in the
LMS due to student access restrictions.

African people were subjected to unfairness throughout South Africa’s


apartheid era. Discrimination was a major feature of the government
established under the basic principles and laws of a nation in 1910. Policies
In South Africa, an NPO can be a trust. The New loveLife Trust,
developed during this time period, which began in 1948, favoured the
popularly known as “loveLife,” is a non-profit youth organisation
existing rich white population. As a result of the inequalities caused by
based in South Africa that was founded in 1999 as a
apartheid, non-profit organisations (NPOs) arose to support the groups
collaboration between leading non-governmental organisations,
disadvantaged by the apartheid system.
private foundations, and the South African government. With
time, the organisation’s aim has shifted from focusing just on
NPOs provided a range of services intended to provide support and
HIV to becoming a “leader in Youth Health Promotion,” where
assistance towards particular groups, which commonly included the
health is defined by the World Health Organisation (WHO) as a
disadvantaged. NPOs, for example, played a key role in reaching those
“state of complete physical, mental, and social well-being.”
individuals who were denied access to healthcare by the apartheid
government. During apartheid, the late Steve Biko and Dr. Mamphela built a
The organisation portrays its programs as a generator of
health clinic in the Eastern Cape to provide healthcare. Mobile clinics were
empowered young people with a better future, not just for risk
also introduced through an NPO project called Black People Convention in
reduction and active lifestyles. It is their sole purpose to make
order to provide for poor communities.
young people immediately productive. When young people
enrol in a loveLife program, they are immediately put into action
With the end of apartheid in 1990’s, the newly elected government
and embark on a path of self-discovery. Young leaders are not
identified the importance of non-profit organisations and implemented laws
considered as passive recipients of our programs, but as active
to aid their development. According to the Global Journal (2013), there
participants in whatever they do.
are approximately ten million non-governmental organisations (NGOs)
worldwide, with 153 667 in South Africa. Let us study the types and roles of
NPO’s in South Africa in this section. Types of NPOs include:
• Non-governmental organisations (NGOs)
• Community-based organisations (CBOs)
• Faith-based organisations (FBOs)
• Organisations that have registered as Section 21 Companies under the
Company Act 61 of 1973
• Trusts that have registered with Master of the High Court under the
Trust Property Control Act 57 of 1988

SERVICES SETA _ NPO : Module 1 _ v1 10


• Any other voluntary association that is not for profit. So, what is special about foundations?
Foundations are often private organisations founded by wealthy families
NPOs are also called, NGOs, NPC, section 21 company, social enterprise, or by big companies with their own funds and goals for example Motsepe
voluntary associations, or civil society organisations. Foundation, Cyril Ramaphosa Foundation, Allan Gray Orbis Foundation,
Look at the table below for a basic summary of the different types of non- Nedbank Foundation and SAB Foundation. Because there is no legal entity
profits. for a foundation in South Africa, it can register as any of the various entities
and call itself a foundation. If an organisation did call itself a foundation and
Organisational did not actively raise and distribute funds, it would seem fake to call itself a
Description foundation.
type
IAOs are government instituted or private foundations
International
and make funding available to governments and NGOs.
Aid
Their programmes are usually global in nature. The Bill &
Organisations
Melinda Gates Foundation and Oxfam are examples of
(IAOS)
IAOs.
NGOsare professional-driven organisations that receive
funding from IAOs and governments, either using it
Non- themselves in their broad spectrum of prgraammes, or
Governmental redistributing it to NPOs and CBOs. Their programmes
Organisations are usually country-specific in nature, with a global view.
(NGOS) loveLife Trust and Childline are examples of NGOs. In
South Africa, their legal form can take that of a Voluntary
Association, Non-Profit Company or Trust.
NPOs are professional-driven organisations that reveive
funding from NGOs and governments for specific
Non-Profit
programmes. Their programmes are usually regional to
Organisations
local in nature. Ikhala Trust is an example of an NPO. In
(NPOS)
South Africa, their legal form can take that of a Voluntary
Association, Non-Profit Company or Trust.
CBOs are community-driven organisations that receive
Community- funding from any source for specific programmes. Their
Based programmes are usually local in nature. In South Africa,
Organisations their legal form can take that of a Voluntary Association,
(CBOS) Non-Profit Company or Trust. If they choose to formalise
their relationship.

Source: https://conclusive.co.za/comparing-npo-types/

This is a good time to explore the roles of NPO’s.

SERVICES SETA _ NPO : Module 1 _ v1 11


2.2 Non-Profit Organisations Roles in South Many NGOs now saw their primary role as that of service providers rather
than activists for change and accountability.
Africa
Later, in the years post-2000, NGOs increasingly focused on service
NGOs have played various roles and benefited from different abilities
delivery. International and local funding also fell sharply at this time,
and levels of support depending on the country’s historical and political
increasing competition for cash and risking the continued existence of
circumstances, as seen in Figure 1: South African NGO landscape.
many NGOs in the long-term. Furthermore, donors upped their demands on
NGOs, expecting better levels of accountability, and stronger control.

Despite the shift toward a service-providing function in recent years, a small


number of NGOs remained to play an important advocacy role, holding the
government accountable for its international and constitutional human rights
obligations. Throughout the modules of this course are examples of several
types of NPO’s.

What role does your NPO play? Are the applied principles of your NPO
aligned with those shared above? If not how and where can you embrace
some of these good practice principles?

NGOs’ operations can be roughly classified as follows:

• Activist NGOs that serve as critics and watchdogs of policy and its
implementation, holding the government accountable. The Right2Know
Campaign is a non-profit advocacy organisation based in South Africa
that was founded in 2010 with the goal of reducing state secrecy in
Prior to 1990, they played an important role in the anti-apartheid movement,
law-making, increasing access to information, and protecting freedom of
defending the rights of disadvantaged people and providing public
expression, particularly on the internet.
services such as education, health care, and welfare where the apartheid
government refused to do so. NGOs took an aggressive, activist position
during this time period, and they received huge financial backing from • Social partner NGOs that expand the government’s capabilities in
international donors, who considered them as trustworthy receivers for training, development, and assistance in order to help it achieve its
funding. goals. Harambee has established an employment network that assists
companies in hiring young, first-time job seekers in South Africa in
The sector took a more peaceful and collaborative approach after the 1994 order to address the country’s youth unemployment crisis, in which
move, with various NGOs working alongside the government to design the approximately 40% of South Africans aged 15 to 34 are unemployed,
new constitution and legal framework. Money was allocated through joint enrolled in school, or undergoing training. The organisation has created
agreements between the South African government and funders, which a mobile-based network that collects information about job searchers,
changed the financial environment as well. This had an impact on the shape evaluates prospects, provides training, and connects them with
and character of the government-NGO relationship, as well as the capability employers seeking their skillsets.
of NGOs.

SERVICES SETA _ NPO : Module 1 _ v1 12


• Service-provider NGOs that are contracted by the government to assist
in the delivery of its own programs. SABRI (South African Business Watch the next fascinating interview that discusses how non-
Resources Institute) is a non-profit organisation that specialises in the profits help improve our communities.
facilitation of business resources needed to start, expand, and sustain https://www.youtube.com/watch?v=KNuZLElDPgI (7.33)
small and medium-sized enterprises as well as non-governmental The Non-profit Sector: Why It Matters
organisations (NGOs). SABRI offers a comprehensive service that
This video is the work of a third party, and we acknowledge that the use of this video is for
includes everything from following laws and rules and marketing educational purposes only and is not the property of Services SETA. This video is embedded in the
assistance to strategic interventions. Strategic interventions refer to sets LMS due to student access restrictions.

of planned actions or events intended to help an organisation increase


its effectiveness.
`
• Research and development NGOs that work in areas of innovation and Non-profit organisations employ almost 800,000 people and
program design: this category includes NGOs that act as innovators provide important services to marginalized areas. However, as a
testing new ideas or new ways of doing things. The Archival Platform result of the pandemic’s economic issues, South African non-
is a South African civil society organisation dedicated to strengthening profits have seen significant reductions in donations and other
democracy by using memory and archives as dynamic public resources. forms of funding.
The Archival Platform was founded in 2009 by the University of Cape
Town’s Archive and Public Culture Research Initiative and the Nelson The Covid-19 pandemic has created a good deal of problems
Mandela Foundation to raise awareness of the country’s archival crisis. that affect us all in different ways. It has a wide range of
weakening effects, including global and local economic
• Humanitarian NGOs that give material or logistical support to save lives, downturns, poverty, unemployment, probable famine, and
reduce suffering, and maintain human dignity. SHAWCO (Students’ inequality, to mention a few.
Health and Welfare Centres Organisation) is a student-run non-
governmental organisation located at the University of Cape Town that As a result, many individuals all across the world are now in
aims to improve the quality of life for people living in developing areas in desperate need of help. Despite the fact that the damage done
the Cape Metropolitan Area.; and by Covid-19 has been difficult for humanitarian organisations,
it has once again emphasized the critical role they play,
• NGOs that provide a way for social entrepreneurs to legally operate. particularly in times of crisis.
UnLtd South Africa is a non-profit organisation in South Africa that seeks
for and supports social entrepreneurs. The organisation provides social Source: https://www.dailymaverick.co.za/opinionista/2020-08-16-
entrepreneurs with financial and non-financial support based on their non-profits-deliver-vital-aid-in-the-covid-19-pandemic-and-need-
level of growth. our-support/

SERVICES SETA _ NPO : Module 1 _ v1 13


Read how NGO’s play a crucial role in helping government fulfil
its constitutional requirement by providing nearly 70% of the
welfare services in South Africa.
https://www.inyathelo.org.za/media-centre/inyathelo-s-blogspot/
item/south-africa-npos-play-critical-role-cape-times.html
South Africa NPO’s Play Critical Role. By Nazli Abrahams -
Cape Times
This video is the work of a third party, and we acknowledge that the use of this video is for
educational purposes only and is not the property of Services SETA. This video is embedded in the
LMS due to student access restrictions.

Some NGOs “fill the gap” in public services that are not provided by local
authorities. They do this by extending public services to the smallest level
of the community, especially low-income households, and by watching and
communicating public opinion.

In your workbook complete activity 1.2 where you are required


to:
1.2.1 Discuss the differences and the similarities of the different
types of Non-Profit Organisations
1.2.2 Think about the type of NPO that best suits your
organisation.
1.2.3 Explain three roles of NPOs in South Africa
1.2.4 How would you describe your NPO?

SERVICES SETA _ NPO : Module 1 _ v1 14


Section 3: Advantages and Second, NGOs offer a variety of other personal and practical benefits, many
of which are often overlooked:

Disadvantages of Non-Profit • Permanent Life: Non-profit organisations (like for-profit organisations)


can continue to exist long after their founders have passed away as long
Organisations in South Africa as their mission remains relevant, and revenue is generated. The Kong
Gumi construction company in Japan is the world’s oldest company,
dating back over 1,500 years.
Introduction • Organisation at Scale: Organising a non-profit around your chosen
Non-profit organisations serve the needs and interests of millions of people cause is the ideal approach to develop a team to broaden your efforts
and fulfil a variety of goals and activities in society. Non-profits, on the other and make a bigger effect if you are a mission-driven individual who
hand, are not without their drawbacks, which range from finance challenges wants to make the world a better place.
to social pressure. Despite the difficulties, non-profits rely on monetary and • Personal Liability Protection: Non-profit employees are not personally
in-kind gifts from donors and supporters to stay afloat. accountable for the organisation’s debts. This implies that if someone
wants to sue your non-profit for a business debt or injury, they can only
go after the corporation, not the individual owners’ personal assets or
Because they operate for the public good, non-profits qualify for privileges
belongings.
that are not available to for-profit organisations. Let us take a look at a few
• Tax-Exempt Status on Net Income: Because non-profits do not pay
of their benefits first.
taxes, all surplus funds can be reinvested in the organisation to help it
grow. Note that the Income Tax Act defines the types of activities that an
NPO can undertake before it is granted a tax-exempt status. Obtaining
a Tax exemption is not automatic. An application must be made to the
South African Revenue Service (SARS) who, on review, may grant the
NPO a tax exemption status.
• Incentives from the public and private sectors to assist you:
Individual and corporate donations are tax deductible, which encourages
people to contribute to organisations. All you have to do is come up with
a clear mission and a fundraising approach. You will learn more about
Source: pintinterest.com
this in later modules.
• Grants Eligibility: Government grants are another source of income for
3.1 Advantages of Non-Profit Organisations NPO’s.
• Employee Benefits: If your organisation has a large enough workforce,
The sense of personal fulfilment gained from contributing to making a
it may be eligible or qualify for group discounts on medical aid and life
positive difference in the world is perhaps the biggest and most visible
insurance.
benefit many people report from working in the non-profit sector.
• Formalised Structure: Formalised roles with job descriptions and
responsibilities can be created by incorporating a non-profit, which can
attract more professional and skilful candidates to work with you.
• Non-profit Board Members: Typically, non-profit board members are
not paid, which can save a lot of money. Another advantage of having a
board of directors is that they provide a wide range of useful talents and
expertise, as well as considerably growing your network.
SERVICES SETA _ NPO : Module 1 _ v1 15
• Highly Motivated Employees: Employees that are highly motivated documentation is completed appropriately. All of this translates to higher
are motivated by client accomplishments and a strong work/life balance, fees and obligations. The management and reporting compliance based
rather than salary, according to research. As a result, you may expect on how the organisation is registered also requires much work.
to attract employees that are passionate about your non-profit’s mission
and want to help you make a difference. 4. Tax Status
A non-profit organisation’s tax status can be cancelled. It may not be
allowed to keep its tax-exempt status if it fails to meet its yearly reporting
Watch how running an NGO can be highly rewarding as you date. In this scenario, the deadlines are really strict. If an organisation
help others. chooses to generate revenue through its services, there is limit to how
https://www.youtube.com/watch?v=-cicVqLoaCQ&t=104s (3.27) much revenue is generated before a tax liability comes into effect.
South Africa Social Development: Cape Town non-profit
organisation uplifts poor communities 5. Competition for Funding
Non-profit organisations, as previously stated, rely on grants, donations,
This video is the work of a third party, and we acknowledge that the use of this video is for
educational purposes only and is not the property of Services SETA. This video is embedded in the and permitted investments to fund their operations. There is no
LMS due to student access restrictions. assurance that you will receive the fund of your choice because there
are thousands of groups competing for these resources. If you want to
get noticed, you need have a solid business plan and vision.
3.2 Disadvantages of Non-Profit Organisations in
6. Public Scrutiny
South Africa A non-profit’s finances are open to public inspection because it is
Despite the benefits, there are several downsides to starting a non-profit dedicated to the public good. This means that the general public can
organisation. Some of them are explained below. obtain copies of tax returns as well as information on salaries and
expenses. This could be used against the organisation’s best interests.
1. Lack of Funds
Donations are the primary source of funding for non-profit organisations.
You are asking people to give out of the goodness of their hearts,
whether it is cash or other assets. And to be honest, not everyone will
like the concept of giving. As a result, funding could be a major concern
for NGOs.

2. Lower Pay Scales
Most non-profits use a lower salary scale to compensate you as
compared to a for-profit firm would. As non-profit’s surplus is usually
reinvested in the company’s operations; profit-sharing is not an option.

3. Paperwork and Administrative Costs
The documentation required to form and register a non-profit is usually
more effort than that required to launch a for-profit business. To qualify,
you must complete tax documents and form a non-profit corporation. It
is preferable to hire an accountant and a lawyer to verify that all of the

SERVICES SETA _ NPO : Module 1 _ v1 16


Responsibility, integrity, honesty, and transparency to everyone who has
put time, money, and faith in the organisation are the most important
lity System components of non-profits. They have faith in organisations as long as they
Visibi s
stay true to their objective, but if they stray from it, people lose faith in them,
St which leads to their failure. You are okay to proceed as long as you are
c t ru
ct
pa ur
es
prepared to confront the problems and your business idea can help deliver
Im
a general good to communities.

Or
ic

g
eg
rs

an
t In your workbook complete activity 1.3 where you discuss
tra
holde

isa
S how trading as an NPO can benefit you and how you intend to

tio
na
overcome the major challenges of NPO’s.
Stake

l
Did you know that NPO’s should be partners to business, not just receivers
of funding? Let us look at this aspect as well as various case studies of
Data

Te

successful NPO’s in the next section.


c

g
hn

in
ol

nd
og

Fu
ica
l

Se ce
rv
ice l l i en
si
Re
Comm
unica
tion

Adapte from: Vectors Group

Non-profit organisations (NPOs) have played an important role


in addressing the issues and injustices that affect South African
society, but they face a future with more limited funding and
support as the economy worsens. Read what NPO’s can do to
overcome these challenges.
https://mg.co.za/article/2014-04-10-20-years-on-the-role-of-non-
profits/
20 Years on: The role of non-profits

SERVICES SETA _ NPO : Module 1 _ v1 17


Section 4: Non-Profit 4.1 Case Studies of Non-Profit Organisations

Organisations Case Studies and


It is never easy to create a high-performing, effective non-profit. It is
much more difficult to maintain one, especially in the new “normal” of a
complicated and unclear world.
NPOs as Business Partners Despite this, non-profit organisations must stay stable, relevant, and tough
in the face of funding shortages, new risks and challenges and an ever-
Introduction changing landscape.

Non-profit organisations in South Africa encounter daily challenges and A non-profit must be financially solid, have a passionate volunteer base,
often find creative strategies to solve them. These success stories and and devoted and effective leadership, among other things, in order to
solutions are rarely mentioned. In this section, we will look at characteristics actually prosper. But those are not the only differences between NGOs that
of successful NPO’s as well as how NPO’s can partner with business for are barely surviving and those that are actually prospering. There are a lot
greater success. of good features you can embrace to assist your non-profit succeed if you
are founding or running one.
`
The Non-profits in South Africa Website was created by 4.1.1 Characteristics of Successful Non-profits
Phambano Technology Development Centre NPC to help Non-
profit Organisations achieve greater social impact by means 1. They Are Agile
of an online resource hub. This website (https://www.non- Agile is about being able to move quickly and easily. In self-managed
profitsinsouthafrica.co.za/) has a dedicated area to give their teams, agile non-profits focus on producing results. Transparency is vital,
solutions and success stories a spotlight. In addition, there is as is the importance of frequent, short talks.. Agile non-profits focus on
a one-stop resource section for any registration; governance; adapting to change rather than sticking to a strict yearly plan on a shelf
compliance; statutory; fundraising; marketing and technology- someplace in the office.
related questions NPOs tend to ask.
If a non-profit wants to be successful today, it must be able to deal with
Source: https://www.non-profitsinsouthafrica.co.za/ change and unanticipated risks on a consistent basis. The agile technique
can be extremely beneficial in terms of learning and adapting quickly.
Organisations that can learn and adjust quickly are the ones that succeed.

Is there a large number of non-profit organisations in South 2. They Are Focused on Their Mission, Always
Africa? Are they effective? Ricardo Wyngaard, a specialist in The mission of an organisation is its reason for being, its purpose, and
non-profit organisations, addresses the popularity of NPOs in where it wants to go. Despite the firefighting that practically every non-profit
South Africa and their success in this episode of LawTV. organisation has to undertake on a daily basis, a successful non-profit
https://www.youtube.com/watch?v=9q3xCgoZobs (2.16) always stays focused on its objective.
Are there a lot of NPOs in South Africa? Are they successful?
A healthy non-profit clearly states its mission into a mission statement and
This video is the work of a third party, and we acknowledge that the use of this video is for then shares it. Employees at all levels of the business, as well as all other
educational purposes only and is not the property of Services SETA. This video is embedded in the
LMS due to student access restrictions. important stakeholders, are informed of the mission statement, along with
the vision and values.

SERVICES SETA _ NPO : Module 1 _ v1 18


Mission, values, and purpose are not just words on a wall in a successful Non-profits that are genuinely great go beyond their organisation’s limits.
and healthy non-profit organisation; they inform all daily decisions and They motivate others to take action by setting an example and allowing
actions of the organisation. others to participate in their cause.

3. Build long-term relationships with donors 6. They Are Digitally-Savvy


Successful NPO’s build long term partnerships with donors who buy in to Technology is changing the way non-profits operate and how their
what they are doing. Once off donors are great, but an organisation cannot employees interact with donors and supporters on the internet. While
really plan and execute a strategy if they are chasing funding every year. offline fundraising continues to be a key part of charitable giving, internet
Donors who make multi-year commitments become partners, and this is fundraising is increasing year after year. A well-run non-profit is well-versed
where true value is built. As you progress through this course, you will learn in all aspects of the digital world.
that strong relationships are built through demonstrating high levels of
responsiveness, professionalism, and evidence=based impact. It is always improving its digital capabilities and learning new tools,
Your non-profit’s work is made possible by donors. Non-profits that are applications, and platforms. The contrast between the new generation’s
successful show their donors how their donations have made a difference donating habits and those of previous generations, for example, is founded
in the world. They keep their contributors up to date on the developments in how they connect to organisations and issues digitally. To enhance their
and explain what their gifts have accomplished in measurable terms. They missions, the most effective organisations use digital tactics and resources.
devote time and resources to cultivating relationships with their supporters.
7. They Continuously Listen and Improve
4. They Develop Diverse Funding Sources Non-profits that are successful take the time to listen on a regular basis.
A non-profit organisation is similar to a for-profit company. Non-profits They pay attention to their beneficiaries, their Board of Directors, their
cannot exist if they are out of money, regardless of whether they are employees, their volunteers, and other organisations. To identify, share, and
focused on social progress or profit. This is why it is critical for organisations utilise results and lessons learnt from their programs and initiatives, such
to keep track of their money while also keeping their goal in mind. organisations employ a number of innovative ways. They collect and learn
While there is no general agreement on what a non-profit’s “ideal” funding from data to develop new or better programs that meet the evolving needs
model is, using a variety of sources to ensure sustainability is typically a and requirements of their beneficiaries.
good idea. In general, organisations should never obtain more than 30
percent of their money from a single source. If a company loses 30% of Creating a feedback culture in your organisation is one method to ensure
its revenue, it will almost certainly have to restructure in order to survive. A that you are continually listening and improving. Every organisation’s
smart non-profit never depends on only one funding source for its survival success depends on cultivating a feedback culture. People must be allowed
and success. to give and receive feedback on any aspect of organisational life in order to
create an open, feedback-oriented company culture. This feedback, on the
5. They Are Able to Mobilise and Inspire Others other hand, should be offered and accepted in a clear and useful manner.
Non-profits that are successful are able to organise and excite their Non-profits must also bring enthusiasm, a desire to grow, and a willingness
employees, volunteers, and funders. They are always thinking of new to tackle the world’s most pressing social issues. Non-profits that are
methods to engage these people and connect them to the non-profit’s successful are always looking for new ways to learn and grow. They bring
purpose and beliefs. They help to create and maintain strong communities. creativity and curiosity to all elements of business management. Keep also
While successful non-profit organisations excel at managing their internal keep connected to the changes in their context.
operations and stakeholders, the most impactful non-profits are those that
can mobilise every sector of society – government, business, non-profits,
and the general public.
SERVICES SETA _ NPO : Module 1 _ v1 19
A non-profit organisation’s mission has always been to effect social or problem comes from their “buy” of investment in a non-profit’s work.
environmental change and pave the way for a better future. That has not
changed in any way. Today’s atmosphere, on the other hand, is dramatically Businesses have wisdom from which non-profits may have a greater impact
different from that of just a decade or two ago. As a result, if non-profit and perform at their best, all with the same objective of producing value
leaders aspire to fulfil their purposes, they must adapt and evolve with the in mind. The profit gained by NGOs when they run their organisations
times. appropriately does not have to result in higher profit, in the end, is the social
impact. But in order to achieve the greatest impact, non-profits must invest
in their companies – just like a business would.
Here are a few uplifting stories focusing on Non-Profit
Organisations in South Africa. What can your company do to prosper and make quick progress toward
https://www.youtube.com/watch?v=KtXBk6IU92w (11.12) achieving its goals? Read on to find out how your non-profit might benefit
Stories of upliftment focusing on Non-Profit Organisations in from tried-and-true business techniques.
South Africa.
This video is the work of a third party, and we acknowledge that the use of this video is for educational
Invest in your team
purposes only and is not the property of Services SETA. This video is embedded in the LMS due to You should invest in your employees, hiring the best personnel available.
student access restrictions.
This necessitates a high-quality corporate culture, benefits, and competitive
pay for employees. Your employees should feel valued and fulfilled in
order for them to make a long-term commitment in your non-profit, which
What are known as new-generation NGOs are a subsection of the current
will result in the maximum value production from them. You must look
NGO sector. They are set up in such a way that they can form strong
after your organisation in order to improve the lives of the people in your
partnerships with both the public and private sectors, as well as have
neighbourhood. Your employees are the ones who make the difference thus
innovative finance systems and a variety of resource utilisation methods.
they must be cared for.
Let us learn about this in the final part of this section.
Invest in technology
4.2 Non-profit organisations as business You will also need to invest in good technology to help you communicate,
partners analyse your data, and impact, and raise the finances and support you will
need to continue your job. While there are many free resources available
NPO’s are more and more partnering with government and business. This to help you get started, your non-profit will need to select what would suit
is a mind shift of the old thought that NPO’s are only receivers of funding your organisation best by checking the different resources. By investing in
when NPO’s can equip themselves to be contributors as well. the proper technology for your company, even if it comes at a cost, you are
giving it the tools it needs to prosper.
Non-profits vary from businesses in that they are driven by a mission
and strive to meet society’s needs. Non-profits are socially beneficial Invest in marketing
organisations. Whether they are “for profit” or not, all businesses must Marketing refers to activities a company undertakes to promote the buying
solve a problem and add value to others. As observed in the business or selling of a product or service. You should invest in your non-profit’s
world, the value provided might be a product or service for potential clients. marketing and public image, which includes a strong brand (identity and
However, it can also be valuable in the form of programs and services personality, name, culture, vision, emotion, and intelligence), advertising, a
that help starving children, stop animal cruelty, or protect the environment, social media presence, a well-designed website, and a network of people
as highlighted by the work of non-profit organisations. From the donor’s with whom you can share your campaigns. This will also ensure that your
viewpoint, the satisfaction of being a part of the solution to a society non-profit receives funding in the future.

SERVICES SETA _ NPO : Module 1 _ v1 20


Treat donors as customers
Customer expectations are crucial to the survival of both organisations
and corporations. You must also deliver on your promise once you have
generated something of value (by identifying an issue to be solved and the
programs and services required to solve that problem). A good rule of thumb
is to under-promise and over-deliver in order to keep your donors happy.
Set realistic expectations for your contributors and go above and beyond
their expectations. If one of your donors has an issue, treat them as if they
were a consumer of a business. Donors and customers alike will feel more
satisfied after addressing a problem with your team than if the problem
never existed in the first place.

3 Blunt partnership questions every business should ask a


Nonprofit
How will my business benefit?
There's a reason why “Marketing” is part of Cause Marketing. Marketing is the name for what
1 businesses do to get and keep customers. Anytime you add “Marketing” to something (e.g content
marketing, word-of-mouth marketing , email marketing) the focus is on how that tactic can help grow
your business. Cause marketing is no different. So don't hesitate to ask what's in it for you.

How will you support our partnership?


Ask the non-profit what they will contribute to the success of the partnership. Do they have a well-
2 recognized brand? Do they have a large active group of supporters? Are they social media wizards
who can spread the word about the partnership? If they don't have anything to contribute to the
partnership, it's not a partnership.

Why work with you instead of your competitor?


There are 1.5 million nonprofits in the United states. Businesses have a choice of which non-profit
3 they work with. If your business isn't issue-focused, you can hunt for the non-profit that delivers the
biggest ROI. If you want to focus on a specific issue, say cancer research you have many non-profits
to choose from. Choose one that can have the biggest impact on your cause and your business.

Adapted from: mietafrica.org

In your workbook complete activity 1.4 where you are required


to interview two NPO owner’s and take note of what has made
their organisations successful.

SERVICES SETA _ NPO : Module 1 _ v1 21


Section 5: Non-Profit 5.1 Social enterprises and non-profits

Organisations as Social
A non-profit organisation is one that devotes all of its funds to a social
cause. A social enterprise, on the other hand, uses the proceeds from the
sale of a product or service to further a cause.
Enterprises As you can see, the two are extremely similar, and the differences can vary
Introduction depending on the structure of each non-profit or social company. Here is
where the differences occur:
You may be hearing the terms ‘social enterprise’ and ‘non-profit’ more
frequently. Social enterprises can be for-profit or non-profit. For starters, they differ in terms of how they get money. Non-profits raise
finances through fundraising, whereas social enterprises operate like a
A social enterprise or social business is defined as a business that has for-profit company, providing a product or service to the general public and
specific social objectives that serve its primary purpose. Social enterprises raising funds through sales.
seek to maximise profits while maximising benefits to society and the
environment. Their profits are principally used to fund social programs. Second, their operating methodologies are vastly different. Non-profits
Social enterprises exist at the intersection of the private and volunteer operate in a unique way, relying on government and donor funding. Social
sectors. They seek to balance activities that provide financial benefits companies, on the other hand, employ the same procedures and practices
with social goals, such as providing housing to low-income families or job as for-profit corporations in order to achieve large profit margins and
training. income.

Funding is obtained primarily by selling goods and services to consumers, Third, the return on investment (ROI) for the two types of businesses differs.
although some funding is obtained through grants. Because profit- ROI is used to calculate the benefit an investor will receive in relation to
maximisation is not the primary goal, a social enterprise operates differently their investment cost. There is a range of ROI for any company, ranging
than a standard company. from 100 percent financial return to 100 percent social return. Non-profits
operate with a near-perfect social ROI, allocating nearly all revenue to
their goal statement. Traditionally, social enterprises have functioned on a
A social enterprise in Cape Town is empowering young people blended ROI, which is a mix of social and financial returns.
living in townships. Watch how Houtkappers helps out-of-school
youths realise their dreams.
https://www.youtube.com/watch?v=fNCEcpV6LUw (2.55) Here are some examples of how NPO’s are run as social
Social enterprise helps youths in South African townships enterprises:
The Clothing Bank
This video is the work of a third party, and we acknowledge that the use of this video is for educational
purposes only and is not the property of Services SETA. This video is embedded in the LMS due to
The project was established 10 years ago in Cape Town. They
student access restrictions. now have strategic connections with most of South Africa’s
leading clothing stores, including Woolworths, Edcon, MRP, Pick
& Pay Clothing, Clicks, TFG, Truworths, and Checkers, who
donate their extra goods to the Clothing Bank. Customer returns
and end-of-season products make up this type of stock.

SERVICES SETA _ NPO : Module 1 _ v1 22


In South Africa there is specific registration requirement for a social
Oasis in Cape Town provides sheltered employment for people enterprise, although many are registered as NPO’s, a social enterprise
with intellectual disabilities. They generate 80% of their own can also be registered as an NPO. It can only benefit non-profits to
income through various activities such as recycling and a charity consider operating as social enterprises to maximise their effectiveness
shop. and sustainability. People setting up new organisations should think about
what they can do to generate revenue from the beginning. This would allow
The Living Goods Project NPO’s to be less reliant on donations to succeed and grow.
They believe that governments should employ data-driven
performance monitoring to ensure that community health workers
(CHWs) provide high-quality primary health care. They are Read how social entrepreneurship is rising as a solution to the
committed to expand the health services they provide and reach challenges non-profit organisations (NPOs) face:
more families by forming new partnerships with government. http://www.wilmingtonbiz.com/insights/diane_durance/non-profit_
or_social_enterprise_why_it_matters/1960
When lives are on the line, coming up with new ways to deal Non-profit or Social Enterprise: Why it Matters
with health problems is important. This project is committed to
encouraging a culture of learning from both failure and success.
They use the community health programmes as tests for learning 5.2 How do social enterprise’s function?
and new inventions. The Living Goods Project also want to share
The core differences between an NPO and a social enterprise are: Social
what they have learnt with the rest of the community health
enterprises are usually led by social entrepreneurs, who seek to innovate
movement. This example shows the importance of innovation and
solutions to problems for sustainable change and impact. When a social
forming partnerships. We will learn about innovation in module
problem is recognised, social entrepreneurs look for the root cause of the
two.
problem. This can be done by conducting research and/or verification of the
problem. Research is the systematic investigation and study of materials
ICT 4SI
and sources in order to establish facts and reach new conclusions.
ICT 45I are a network of African telecom industry executives,
government officials, civil society organizations, researchers, and
Once the root causes are established, social enterprises attempt to connect
experienced technical professionals who have joined forces to
them to current societal patterns and trends. This will help them to generate
effect change in their communities across the African continent.
ideas that will assist them in addressing the societal issue that they have
They want to create collaboration that improves development
recognised and innovating solutions. Social innovation refers to a new
on the African continent using information and communication
way of doing things. It represents a breaking away from the usual solutions
technology (ICT) as a tool for possibilities and innovation.
offered and provides a creative response to social and economic problems.
It thus improves individual and collective well-being. In spite of the
Though social enterprises and non-profits are in theory different, they are differences between NPOs and social enterprises, their objectives in terms
becoming increasingly connected in today’s environment. In the end, both of making or contributing to positive change is the same.
types of organisations strive to make the world a better place, and that is
what matters. Here is a link that provides examples of social innovations in Africa. http://
www.socialinnovationacademy.eu/social-innovation-africa-8-remarkable-
projects/

SERVICES SETA _ NPO : Module 1 _ v1 23


A social enterprise, according to Social Enterprise United Kingdom, fits the
Lisa Hehenberger, Director of the Esade Entrepreneurship following principles:
Institute, explains how social entrepreneurs are bringing hope to • Generate most of their income through business activities
change the world for the better in the next video. • Reinvest most of their profits
https://www.youtube.com/watch?v=PF4S5o_A1hc (3.06) • Not rely on government
Social entrepreneurship: Can it change the world for the better? • Be mostly controlled in the interests of the social (or environmental) goal
• Be accountable and transparent. These concepts are covered
This video is the work of a third party, and we acknowledge that the use of this video is for educational
purposes only and is not the property of Services SETA. This video is embedded in the LMS due to
throughout the course.
student access restrictions.

Read these lessons from the experts in the NPO field, which
5.4 Social enterprise legislation and principles could spare you a lot of heartache.
https://www.socialent.org/pdfs/8BasicPrinciples.pdf
Social enterprises are businesses that aim to solve a social or Eight Basic Principles for Non-profit Entrepreneurs
environmental issue. They show a coming together of typical corporations
and non-profit organisations by taking up a social or environmental mission
while using income, even profits, as an important driver of this business 5.5 NPO types and income considerations
type.
When figuring out what kind of NPO you want to start, you would need
You will need to learn about the various legal forms available to social to consider how you intend to make money. Generating income is more
enterprises. The legal structure that a company chooses to operate under challenging in some types than others.
has effects on how it arranges its resources and belongings. Several legal • Welfare NPO’s – Examples of these NPO’s include care for orphans
forms of business are available to entrepreneurial business owners. Each (Starfish Great hearts Foundation), the elderly (NOAH) animals (SPCA),
has a special way for coping with profits, losses, tax considerations and severely disabled (Forest Farm). It is difficult to generate your own
such matters. income in line with your mission as these are very helpless groups
reliant on help from others. You can start subsidising in other ways such
as growing your own food crops and simple employment opportunities
Here is a comprehensive guide to legal forms for social for people with intellectual disabilities. As previously mentioned, Oasis is
enterprises in South Africa. a good example of an organization that generates its own revenue quite
https://www.gsb.uct.ac.za/files/Bertha_GuideToLegalForms.pdf successfully.
A Guide to Legal Forms for Social Enterprises in South Africa • Activism NPO’s – These are watchdog organisations such as Treatment
Action campaign. The Treatment Action Campaign (TAC) was founded
in December 1998 to campaign for access to AIDS treatment. It
Generally, the non-profit company and the private company are good fits for is widely acknowledged as one of the most important civil society
social enterprises. organisations active on AIDS in the developing world. It is very difficult
to implement enterprise activity in these NPO types.
You will learn about the detailed rules and laws that applies to non-profit • Development organisations: These organisations are trying to solve
organisations in module three. social problems in multiple sectors. The old NGO thinking was to
provide things for free, but these types of non-profits would lend itself to
the social enterprise model.

SERVICES SETA _ NPO : Module 1 _ v1 24


Here is an article by Dambisa Moyo who speaks about the Conservation
damage AID has caused in Africa. She believes that we need Meat Naturally serves as a vital link between small-scale farmers in
to trade instead of AID. Social enterprises solve problems with Africa and commercial meat purchasers, as well as NGOs and rural
business principles. In some cases, they find an entirely new way economic development, economic and environmental improvement,
of solving an old problem. traditional farming practices and new market opportunities.
https://ssir.org/books/reviews/entry/dead_aid_dambisa_moyo https://www.meatnaturallyafrica.com/
Just Say “No”
Dead Aid: Why Aid Is Not Working and How There Is a Better
Way for Africa by Dambisa Moyo Watch how Meat Naturally supports communal farmers in the
next video.
https://www.youtube.com/watch?v=MBDi1QHHFsk (3.06)
Below is a list of sectors and social enterprises working in these different Meat Naturally - SAB Foundation Social Innovation and
sectors. The links are provided should you need more information: Disability Empowerment Awards 2020
This video is the work of a third party, and we acknowledge that the use of this video is for
educational purposes only and is not the property of Services SETA. This video is embedded in
Health the LMS due to student access restrictions.

Vula Mobile connects rural doctors with specialists in public


hospitals to diagnose and treat patients fast and efficiently. This Education
allows the isolated rural doctor to learn. It prevents the rural School in a Box develops and provides quality educational resources
patient from having the cost of going to an urban centre for to connect, equip and empower learners in Africa to reach their full
treatment. Because the diagnosis happens quickly, it prevents potential.
the deterioration of the patient’s health while they wait to see a https://schoolinabox.co.za/ Science Nkazi Sciences
specialist.
https://www.vulamobile.com/ Most of the South African learners are not able to afford resources.
However, with the help of sponsorship from SA’s leading corporate
Housing enterprises, PaperVideo have delivered over 20,000 resource packs
By providing inexpensive and long-term housing solutions, to those in need.
Hustlenomics is addressing expanding demands in these informal https://www.papervideo.co.za/
human settlements. Hustlenomics is a South African Black
Owned Company that was created in 2015 with the objective of Gradesmatch is a comprehensive career advice technology that
replacing backyard shacks with excellent and durable homes. helps African students plan their future careers and reach their
At least 51% of the company’s revenue is re-invested in the firm full potential. The technology is intended to connect career data
each year to help develop additional houses and jobs in South to learners, teachers, and mentors, aiding them in making well-
Africa. informed career selections that will improve long-term education and
https://www.hustlenomics.co.za/ professional outcomes.
https://www.gradesmatch.co.za

SERVICES SETA _ NPO : Module 1 _ v1 25


Sustainable agriculture/food security/sustainable fishing to excellent nutrition, water, shelter, education, health, information
Reel Gardening is a social enterprise based in South Africa that technology, and provide income generation opportunities.
is dedicated to giving back. Reel Gardening will contribute seed https://umgibe.org/
tape to the various schools and communities they serve in South
Africa for every product sold. They also provide these schools and Disability inclusion
communities with the gardening skills and education they need to I Love Coffee is a premium coffee company in South Africa that
successfully cultivate their own food. provides quality coffee and food services in in-office Corporate
https://reelgardening.co.za Cafés. Their carefully selected items, one-of-a-kind service, and
laid-back atmosphere give the ideal setting for meeting, sharing,
AgriCool is a digital crowd funding platform that allows individuals to collaborating, and being creative, as well as taking a quick coffee
invest in the agribusinesses of small holder farmers who are unable break or spending quality time with friends.
to obtain financing from traditional banks. You will learn more about
crowdfunding in the resourcing module. AgricCool connects small- They are committed to making an impact by hiring only Deaf
scale farmers with market access options. students as baristas, chefs, and kitchen workers at our locations. I
http://www.agrikool.com Love Coffee delivers professional skills-training to their employees,
ensuring not just job preparedness but also long-term career growth,
establishing the groundwork for a future career in the hospitality
See what Agricool is all about in this video. business.
https://www.youtube.com/watch?v=EXA1CjyCn-8 (3.17) https://www.ilovecoffeegroup.co.za
Agricool Finance - SAB Foundation Social Innovation and
Disability Empowerment Awards 2020 Financial inclusion
This video is the work of a third party, and we acknowledge that the use of this video is for
Spoon Money’ s objective as a social enterprise is to help low-
educational purposes only and is not the property of Services SETA. This video is embedded in income women grow their enterprises, improve their financial
the LMS due to student access restrictions.
capabilities, and move from survival to stable, profitable small
businesses.
ABALOBI is a global social enterprise established in South Africa.
Stokvels are used by many self-employed street vendors to save
Through the collaborative creation of Technology for Good, their
money. While beneficial, stokvels frequently falls short of helping
objective is to contribute to the global development of prosperous,
to build up funds to cover unexpected financial demands or
and sustainable small-scale fishing communities.
considerably increase the standard of living in the long run.
https://abalobi.org
Spoon Money addresses this challenge by delivering community-
based financial products and services. The stokvel concepts of
Umgibe Stop Hidden Hunger aims to empower communities in South
groups, trust, and social capital serve as the foundation for their
Africa to thrive in a sustainable and environmentally friendly manner
work.
through planting crops, raising livestock, organizing resources, and
https://www.spoonmoney.com/
providing skills training. They want to get rid of poverty, hunger, and
malnutrition, as well as improve livelihoods and increase access

SERVICES SETA _ NPO : Module 1 _ v1 26


5.6 Common social enterprise models 4. The Fee-for-Service Model
One of the most widely used SE business models is the fee-for-service
A business model is a framework, design, or structure that a company uses approach. For the socially beneficial services it delivers, the SE charges
to provide value to its consumers and clients. However, there are at least the customer directly. The fee-for-service approach is used in a variety of
three indicators of a business model’s success: settings, including hospitals, schools, museums, and membership groups.
1. its ability to make money for its owners,
2. its ability to make a positive difference in the world, and 5. The Low-income Client Model
3. its ability to strike a balance between profit and positive change. SEs in this category typically provide direct social services (as in the fee-
The first strategy is for traditional for-profit businesses; the second is for for-service approach) to low-income consumers. This concept is frequently
traditional charities; and the third is for social enterprises (a balance of profit used by hospitals and healthcare organizations that provide services to low-
and good change). income patients.

A social business model, according to the definition above, is a structure, 6. The Cooperative Model
design, or framework that a social business follows in order to effect positive This is one of the most well-known SE subcategories. In most cases, a
change while generating healthy financial returns. Despite sharing this basic cooperative is a fee-based membership organization that provides services
foundation, social entrepreneurs can pick from a wide range of possible to a group of people who have a shared need or objective. The cooperative
social business concepts. is owned and run by its members, who benefit from the cooperative’s
success as well as run it.
To help shed light on that variety, in 2012 Wolfgang Grassi (aka W. Grassi)
identified nine types of social business models. 7. The Market Linkage Model
This model is frequently used by SEs that act as brokers for their clients.
1. The Entrepreneur Support Model These SEs are primarily concerned with developing relationships and
This social enterprise (SE) concept sells business assistance services connecting their clients with markets for their products and services. Unlike
directly to its target community of entrepreneurs. In other words, this form SEs who follow the market intermediary model, these SEs do not market or
of SE helps entrepreneurs in launching their firms. Consulting services, sell their clients’ products and services on their behalf. The market linkage is
training, microfinance, and technical assistance are all examples of this used by many trade associations.
support.
8. The Service Subsidisation Model
2. The Market Intermediary Model This sort of SE raises money for social activities by selling goods or services
This form of SE assists clients by marketing or selling their products or on the open market. Because practically every SE can use it, service
services on their behalf. This category would include, for example, an subsidisation is one of the most common SE models. These SEs, unlike
organization that assists struggling small farmers by marketing and selling organisational support SEs (see below), link their internal business with
their crops on their behalf. external social activities. A law company, for example, might use earnings
from its regular legal business to fund a social program that gives free legal
3. The Employment Model services to those in need. The firm might run the initiative out of their own
This sort of SE offers career opportunities and job training to their clientele. offices and provide free legal services.
The income created by those jobs covers the SE’s costs and goes back
into the services offered to individuals in need. This model is used by many
youth and disability organizations.

SERVICES SETA _ NPO : Module 1 _ v1 27


9. The Organisational Support Model
This type of SE offers products or services to fund social projects, similar
Summary
to a service subsidisation organization. The social initiatives they support, You have now reached the end of the Introduction to Non-Profit
on the other hand, are run by a distinct parent organisation. A parent Organisation’s as Social Enterprises module. In this module you learnt the
organization means that part of a non-profit organisation which coordinates, following:
supervises, or exercises control over policy, fundraising, and expenses. To • the purpose and principles of non-profit organisations
put it another way, an organisational support SE obtains cash for a parent • the types and roles of non-profit organisations in South Africa
non-profit, which then runs the social projects the SE intends to support. • the advantages and challenges of non-profit organisations
• non-profit organisation case studies and non-profit organisations as a
Despite the fact that most social companies fall into one of W. Grassi’s partner to business
nine categories, there is always potential for new and combined models to • how non-profit organisations can become social enterprises
arise. If one of these business models fails to meet your social enterprise’s
objectives, you may want to try something completely different.

here are creative approaches to designing social enterprise


business models that address affordability for those you serve in
a sustainable way. Read about the different ideas in the article.
https://acumenacademy.org/blog/creative-social-enterprise-
business-model-ideas-10-ways-address-affordability/
Creative Social Enterprise Business Model Ideas: 10 Ways to
Address Affordability

In your workbook complete activity 1.5 where you are required Source: Investopedia.com
to
1.5.1 Determine and explain how your NPO can be set up as a
social enterprise or according to social enterprises
principles.
1.5.2 Reflect on the NPO legal form for your social enterprise.
Make a list of the important things do you need to take
note of. Look at the requirements in this guide:
https://www.gsb.uct.ac.za/files/Bertha_GuideToLegalForms.pdf
1.5.3 Consider the different ways that you can use to earn
money for your non-profit especially if your customer
cannot afford to pay for your offerings. You may refer to
this article:
https://acumenacademy.org/blog/creative-social-enterprise-
business-model-ideas-10-ways-address-affordability/

SERVICES SETA _ NPO : Module 1 _ v1 28


Glossary of terms Eligible Qualify
A sum of money given by a government or other
Term What does this mean? Grant
organisation for a particular purpose.
Any action that speaks in favour of, recommends,
Having concern for or helping to improve the welfare
Advocacy argues for a cause, supports, or defends, or pleads on Humanitarian
and happiness of people
behalf of others.
The state of wanting or being able to do things for
Was a political system in South Africa in which people Independence yourself and make your own decisions, without help or
Apartheid
were divided into racial groups and kept apart by law influence from other people
Association A group of people organised for a joint purpose. A situation in which money or opportunities are not
Inequality
shared equally between different groups in society
A person or group who receives money or other
Beneficiary
benefits as a result of something else Capable of being put or used in the place of each
Interchangeable
other
Collaborate To work jointly with others or together
is a written narrative that describes the general
Include any guaranteed and performance-based
tasks, or other related duties, and responsibilities
Compensation pay the company offers for daily work, benefits add
Job description of a position. The analysis considers the areas of
and benefits extra value for employees in the form of monetary or
knowledge, skills and abilities needed to perform the
nonmonetary perks
job.
The basic principles and laws of a nation, state, or
The core purpose of an organisation or a company. It
social group that determine the powers and duties of Mission
Constitution is the summary of the aims and core values
the government and guarantee certain rights to the
people in it. To come to an opinion about something, or have a
Perceive
belief about something
Is a business or organisation run by the people who
Co-operative Broad statement that defines a suggested ethical or
work for it or owned by the people who use it. Principle
managerial direction for a non-profit organisation.
A term used in accounting to specify an entity,
Regulatory Serve two primary functions in government: they
Creditor individual, or company that has delivered a product,
agencies implement laws, and they enforce laws.
service, or loan, and is owed money
Is the right of a person to be valued and respected for The act of supporting a person, organisation, or
Dignity Sponsorship activity by giving money, encouragement, or other
their own sake, and to be treated ethically
help:
The practice of unfairly treating a person or group
Discrimination Meeting our own needs without compromising the
differently from other people or groups of people Sustainability
ability of future generations to meet their own needs.
Something that is given to a charity, especially a sum A person who works for an organisation without being
Donation Volunteer
of money. paid.
A person or organisation who gives something, Exposed to the possibility of being attacked or harmed,
Donor especially money, to a charity, organisation, or country Vulnerable
either physically or emotionally.
that needs it.

SERVICES SETA _ NPO : Module 1 _ v1 29


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2021]

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