III.

SITUATION ANALYSIS:

COMPANY ANALYSIS

CUSTOMER
Who will buy the product?
Our target market is the schools and other areas near commercial buildings. The students with age
between 13- 18 years old . We will introduce our business to our students by serving them our product
and giving them our product and giving them satisfaction that they want. In case our business will be
successful inside the schools. We plan to expand our business in areas near commercial buildings.

The target market will be the students, faculty members, and other employee working in the school
building. Primarily the market that will be quite consistent with regards to their capacity to pay and the
modes of going out and have a break. The target market of Wow Sio-ggay may be composed of 50% of
the population from schools. With the unweaving trend of the siomai industry the consumers are even
more becoming aware of the continued changes in lifestyle of the target market.

After capturing market from schools, the aim is to introduce Wow Sio-ggay to homes and commercial
areas. Wow Sio-ggay is welcomed to everybody and anybody. This food is just what people normally eat.
It addressed health and wellness trends on the researcher’s offered. At all ages is the target market of
Wow Sio-ggay, professional or not, male or female and people of different level of life. It is considered in
all types of people in all ages and no matter what their . One target customers are parents that will
surely influence and encourage their children to eat Wow Sio-ggay. Since parents are on of the
conscious and food-picky for their children. And most especially the people who are health-concious are
within the healthy lifestyle.
COMPETITOR

COLLABORATORS

PEST (POLITICAL, ECONOMICAL, SOCIAL & TECHNOLOGICAL) ANALYSIS

SWOT (Strengths, Weakness, Opportunities and Threats) ANALYSIS
STRENGTHS
The product has something different unlike
what competitors have.
The people behind the business are
knowledgeable and skilled.
The marketing strategy through social media is
easier since the staffs were born in modern
generations.
The trend of siomai is in peak
The price of the product is worthy and
affordable.
Unique product offering of siomai with
malunggay, which appeals to health-conscious
consumers
Use of high-quality, fresh and locally-sourced
ingredients, which enhances the quality and
taste of the product
Strong brand identity and messaging that
emphasizes health and wellness, which sets us
apart from competitors
OPPORTUNITIES
Expansion of distribution channels through
strategic partnerships with complementary
businesses and organizations
The usage of social media is more familiar
with us, so we can use it to promote our
product.
Open for franchise.
Open for orders and resellers.
The siomai business industry is in the climax
of its career right now. Making the trend to
be very appealing for the Filipino market who
are easily enticed by current trends in food
and beverages industry
Growing demand for healthy food options in
the market, which aligns with our brand
messaging and product offering
Expansion of physical presence through
WEAKNESSES
Relatively new in the market, which may limit
brand recognition and market
There are people who do not eat vegetables.
The pricing of the ingredients is not stable.
High cost of ingredients due to the use of high-
quality, fresh and locally-sourced ingredients.
Too much existing competitors
Limited physical presence, which may limit
customer reach and sales
THREATS
The famous and trusted stores of siomai are
our competitors.
The competitors already made a satisfaction
to the people.
The trend of the siomai business may decline
in short period of time so we only have a
certain time to set our standards and make
ourselves known in Filipino market
The competitors do have an adequate
workers, budget, and skills to create
something new for the customers.
Fluctuations in the cost of raw materials and
ingredients, which may affect our operating
costs and profitability
Changes in government regulations and
policies, which may affect our operations and
profitability.
opening more food stalls in high-traffic areas