JURNAL 1

Journal Title The Influence of Social Media Marketing and Price on Purchase Decisions
Through Brand Image as An Intervening Variable (Samsung Smartphone)
Volumen and Pages Volume 5, No 3, August 2022, Page: 23382-23391, e-ISSN: 2615-3076 (Online),
p-ISSN: 2615-1715 (Print), https://doi.org/10.33258/birci.v5i3.6350
Publication Budapest International Research and Critics Institute-Journal (BIRCI-Journal),
http://www.bircu-journal.com/index.php/birci,
Writer Mutiara Firda Rosdiana1 , Yulia Nur Hasanah2
School of Communications and Business, Telkom University Graduate School,
Indonesia mutifirda@student.telkomuniversity.ac.id,
yulianh@telkomuniversity.ac.id
Reviewer Arif Rokhman,
Objective The objective of this study was to identify the influence of social media
marketing and price on purchase decision through brand image.
Research Method The method in this research is using quantitative research methods.
Quantitative research method is a research method that uses the
philosophical foundation of positivism, where the philosophy of positivism is
used to conduct research on certain populations and samples, this study uses
research instruments to collect data, data analysis in research is quantitative
or statistical, in order to test the hypotheses that have been set previously
(Sugiyono, 2018). The research that the author uses in this study, namely
through a quantitative approach with descriptive and causal types of research.
The population used in this study, namely the Indonesian people who use
smartphones Samsung. The sampling technique in this research is purposive
sampling.
The population used in this study, namely the Indonesian people who use
Samsung smartphones with a sample of 120 respondents. Sampling used in
this study, namely the purposive sampling method. The data analysis
technique used the Structural Equation Modeling (SEM) method with the help
of SmartPLS software
Result The results of the descriptive analysis show that Social Media Marketing, Price
and Purchase Decisions are in good category while Brand Image is in very good
category. From the results of the hypothesis that Social media marketing (X1)
has a significant effect on Brand Image (Z). Price (X2) has a significant effect on
Brand Image (Z). Social media marketing (X1) and Price (X2) has a significant
effect on Brand Image (Z). Social media marketing (X1) has no significant effect
on Purchase Decisions (Y). Price (X2) has a significant effect on Purchase
Decision (Y). Social media marketing (X1) and Price (X2) have a significant
effect on Purchase Decisions (Y). Brand Image (Z) has a significant effect on
Purchase Decision (Y). Social media marketing (X1) has a significant effect on
Purchase Decisions (Y) through Brand Image (Z). Price (X2) has a significant
effect on Purchase Decision (Y) through Brand Image (Z). Social media
marketing (X1) has a significant effect on Purchase Decisions (Y) through Brand
Image (Z).
Conclusion Based on the results of research and discussion on the influence of social
media marketing (X1) and price (X2) on purchasing decisions (Y) through
Brand Image (Z) as an intervening variable, the following conclusions are: 1.
Samsung's smartphone social media marketing is in the good category. 2. The
price smartphone is in the good category. 3. The decision to purchase
smartphone is in the good category. 4. smartphone brand image is in the good
category.
Reviewer Point of View The objective of this study was not stated clearly yet.
JURNAL 2

Journal Title Pengaruh Penggunaan Media Sosial Terhadap Keputusan Pembelian Pada
Umkm Jiksau Food
Volumen and Pages P-ISSN 2620-9551 E-ISSN 2622-1616 JAMBURA: Vol 5. No 1. 2022, Website
Jurnal: http://ejurnal.ung.ac.id/index.php/JIMB
Publication JURNAL ILMIAH MANAJEMEN DAN BISNIS
Writer Atika Mustapa , Rizan Machmud , Djoko L Radji
Reviewer Arif Rokhman,
Objective Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan media sosial
terhadap keputusan pembelian pada UMKM Jiksau Food.
Research Method Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner
dengan jumlah sampel konsumen yang menggunakan media sosial pada
UMKM Jiksau Food sebanyak 97 orang. Teknik pengambilan sampel
menggunakan purpose sampling. Alat analisis yang digunakan dalam menguji
penelitian ini yaitu uji instrumen, uji asumsi klasik, uji hipotesis dan uji regresi
linear.
Result Hasil penelitian ini menunjukan bahwa penggunaan media sosial berpengaruh
terhadap keputusan pembelian pada UMKM Jiksau Food yaitu dengan nilai t
hitung 7,132 > dari t tabel 1,660. Hal ini menunjukan bahwa UMKM Jiksau
Food dapat meningkatkan keputusan pembelian menggunakan media sosial.
Conclusion Berdasarkan hasil penelitian, maka dapat ditarik kesimpulan bahwa media
sosial berpengaruh positif dan signifikan terhadap keputusan pembelian di
UMKM Jiksau Food. Media sosial merupakan salah satu cara untuk
mempromosikan produk UMKM Jiksau Food untuk mempengaruhi keputusan
pembelian konsumen. Adanya media sosial dapat membantu UMKM dalam
memprompsikan produk yang dijual. Selain itu media sosial juga
mempermudah konsumen dalam mengetahui informasi terkait produk dan
mempermudah aktifitas pembelian sehingga konsumen dapat dengan mudah
membuat keputusan pembelian.
Pandangan Reviewer Perlu ditambahkan dan diuji variable tambahan untuk lebih meyakinkan
signifikansi pengaruh media social terhadap keputusan pembelian konsumen.

JURNAL 3

Journal Title The Impact of Social Media Interactions on Consumer Decision Making in
Saudi Arabia
Volumen and Pages Vol. 14, No. 4s (2022)
Publisher Global Business and Management Research: An International Journal
Writer Mohd Faizun Mohamad Yazid1 , Nuslia Nushra Akhter2 , Mohd Fikri Ishak3 *,
Mohd Farid Shamsudin4 , Arman Ahmad5
Reviewer Arif Rokhman,
Objective This research focuses on the impact of social media on consumer decision
making, on how different social media aspects can affect consumers’ way of
thinking and decision making.
Research Method A quantitative approach research questionnaires is developed to explore the
relationship between social media interaction and consumer decision-making
by using different dimensions of social media interactions. The purpose of this
preliminary study is to determine the reliability and validity of the instrument
used and feasible for full-scale analysis of the studied phenomenon. PLS-SEM
is employed in this preliminary study with seventy-five respondents from a
 few regions has been selected to response on the questionnaires through
simple random sampling method.
Result Hasil penelitian ini menunjukan bahwa penggunaan media sosial berpengaruh
terhadap keputusan pembelian pada UMKM Jiksau Food yaitu dengan nilai t
hitung 7,132 > dari t tabel 1,660. Hal ini menunjukan bahwa UMKM Jiksau
Food dapat meningkatkan keputusan pembelian menggunakan media sosial.
Conclusion Berdasarkan hasil penelitian, maka dapat ditarik kesimpulan bahwa media
sosial berpengaruh positif dan signifikan terhadap keputusan pembelian di
UMKM Jiksau Food. Media sosial merupakan salah satu cara untuk
mempromosikan produk UMKM Jiksau Food untuk mempengaruhi keputusan
pembelian konsumen. Adanya media sosial dapat membantu UMKM dalam
memprompsikan produk yang dijual. Selain itu media sosial juga
mempermudah konsumen dalam mengetahui informasi terkait produk dan
mempermudah aktifitas pembelian sehingga konsumen dapat dengan mudah
membuat keputusan pembelian.
Pandangan Reviewer Perlu diuji variable tambahan untuk mengetahui signifikansi pengaruh media
social terhadap keputusan pembelian konsumen.