MARKET TRENDS IN VIETNAM:

ANIMAL NUTRITION
MARKET OVERVIEW
& KEY TRENDS
 MARKET
OVERVIEW DPO INTERNATIONAL

Vietnam Pet Food & Animal Feed Market 2020-2027

Pet Food
US$ 99.48m

US$ 64.36m
CAGR 9.10%
US$ 10,064.921m
2022 2027
• Cat food US$ 7,628.456m
• Dog food
+ IN-SCOPE • Food for other house pets
(rodents, reptiles, birds etc)

Animal Feed 2020 2027

+ IN-SCOPE •
•
Poultry
Aqua CAGR 4.04%
• Ruminants
• Swine
Source: Statista, 2022 & Knowledge Sourcing Intelligence, 2022
KEY
TRENDS DPO INTERNATIONAL

PROSPECTS AND OPPORTUNITIES

• Exciting Innovation with

Functional Benefits

• Demand For Corn, Soybean

And Grain By-products
 KEY
TRENDS DPO INTERNATIONAL

Exciting Innovation with Functional Benefits

In Vietnam, pet owners are concerned about the integrity of their own food due to pet humanization New cat and dog food
and high-disposable income. Manufacturers were prioritizing clinically proven, high-quality, food-grade launches have included
ingredients and began looking to introduce more expensive, efficacious patented ingredients to the ingredients ranging from
pet health category. probiotics, collagen, and
Source: Mordor Intelligence, 2021 & Avis, 2022 flaxseed with claims for
immunity, digestion,
joints, and skin/coat
Health benefits that purchasers would most like to see in their pets:
support.

Source: Glanbia Nutritional, 2022

Source: Glanbia Nutritional, 2022

MARKET
EXAMPLES DPO INTERNATIONAL

Exciting Innovation with Functional Benefits

Virbac C.E.T. Veggiedent Tartar Control Chews

• For Dental and Digestive Health. Help freshen your good dog's bad
breath.

• Product of Vietnam.

Ingredients: Corn Starch, *Glycerin, *Soy Protein Isolate, *Rice Flour,

Brewers Dried Yeast, *Sorbitol, Ground Corn Cob, Erythritol, Potassium
Sorbate, Water, *Inulin, Pomegranate.

• Rice flour is used as a

hypoallergenic source of
energy for sensitive animals.
Source: Beneo, 2022

*DPO featured ingredients

MARKET
EXAMPLES DPO INTERNATIONAL

Exciting Innovation with Functional Benefits

Afreschi Pressed Tendon Bone

• All natural oven baked meat jerky pet treats made from a single
protein of fresh turkey meat. Air dried treats have no added
preservatives, and each piece of jerky is hand-cut, gently baked over
low heat to lock in the nutrients.
• Soy Protein Isolates an
• Good for pet’s bones and joints. excellent source of easily
digestible amino acids. They
are ideal for pet food and
• Product of Vietnam. animal feed where protein
quality and nutritional value
Ingredients: Turkey Tendon, Chicken, Coconut Glycerin, *Soy Protein is important.
Isolate. Source: Nutrition & Bioscience, 2022

*DPO featured ingredients

MARKET
EXAMPLES DPO INTERNATIONAL

Exciting Innovation with Functional Benefits

Blue Buffalo Healthy Aging with Chicken & Brown Rice Mature Premium Dry Cat Food

• This formula contains BLUE's exclusive LifeSource Bits — a precise blend of antioxidants, vitamins,
and minerals to support immune system health.

• Product of USA.

Ingredients: Deboned Chicken, Chicken Meal, Brown Rice, Oatmeal, Barley, Pea Protein, Peas,
Chicken Fat (Preserved With Mixed Tocopherols, Fish Oil (Source Of Dha-Docosahexaenoic Acid),
Natural Flavor, Powdered Cellulose, Flaxseed (Source Of Omega 6 Fatty Acids), Potassium Chloride,
Pea Fiber, Dl-Methionine, Choline Chloride, Potatoes, Direct Dehydrated Alfalfa Pellets, *Chicory
Root, *Taurine, *Calcium Carbonate, Salt, Calcium Sulfate, Vitamin E Supplement, Cranberries,
*Preserved With Mixed Tocopherols, Sweet Potatoes, Carrots, *L-Ascorbyl-2-Polyphosphate
(Source Of Vitamin C), *Niacin (Vitamin B3), *Iron Amino Acid Chelate, *Zinc Amino Acid Chelate,
*Zinc Sulfate, Blueberries, Barley Grass, Parsley, Turmeric, Dried Kelp, Yucca Schidigera Extract,
*Vitamin A, Manganese Sulfate, Manganese Amino Acid Chelate, *Pyridoxine Hydrochloride
(Vitamin B6), *Calcium Pantothenate (Vitamin B5), *Riboflavin (Vitamin B2), *Vitamin D3,
*Vitamin B12, *Folic Acid (Vitamin B9), Dried Yeast, Oil Of Rosemary.
• Chicory Root improves
digestive health
• Aid for better mineral
and nutrient absorption
Mixed Tocopherols act as • Reduce odour of faecal
antioxidant material
Source: Beneo, 2022
*DPO featured ingredients
MARKET
EXAMPLES DPO INTERNATIONAL

Exciting Innovation with Functional Benefits

American Pet CBB Digestive Health Pellet

• Fortified with *Prebiotics, *Vitamins, Minerals and Probiotics

Helps Stabilize Digestive Tract Added Electrolytes Life-saving
supplement that supports better digestion.

• Support to increased immune function

• Product of USA

*DPO featured ingredients

 KEY
TRENDS DPO INTERNATIONAL

Demand For Corn, Soybean And Grain By-products

Vietnam's import demand for corn and grain Domestic production for corn and
by-products for animal feed has been growing soybeans has only met 37% of the
over the years. Corn account for the majority,
while the rest will be wheat and barley,
demand from the animal feed
reflecting the trends of the meat industry. industry in Vietnam

Source: Mordor Intelligence, 2022

Vietnam is the largest corn importer in Southeast Asia and is expected to be

the fifth-biggest importer in the world, allowing international producers of
animal feed to increase their market share in the nation. It is forecasted that
Vietnam import demand for corn & grain by-products for animal feed will triple
over the next ten years. Corn will account for
the majority, while the rest will be wheat and
barley, reflecting the trends of the meat industry.

Vietnam has two industrial soybean crushing facilities which located in

Source: Vietnam News, 2021 the south and north of the country. The need for meals for animal
feed has driven the demand for this soybean crush.

Source: Feed Navigator, 2022

MARKET
EXAMPLES DPO INTERNATIONAL

Demand For Corn, Soybean And Grain By-products

Happy Hen Mealworm & Corn Party Mix

• Blend of all-natural dried mealworms and cracked corn

• Get the party started and spoil your flock with a bag of part mix! Contains natural
and healthy ingredients that chickens absolutely love to eat. 100% natural
ingredients. 2lb resalable bag for easy storage. Fun, delicious, and healthy treat
mix for your backyard flock. Perfect for training or taming chickens.

• Perfect for training or taming chickens

• Made in the USA

Ingredients: Shelled Corn, Dried Mealworms

MARKET
EXAMPLES DPO INTERNATIONAL

Demand For Corn, Soybean And Grain By-products

Hindusthaan Cattle Feeds

• Hindusthaan cattlefeeds is a 100% naturally formulated feed that helps in quality

milk production and good health of animals.

• Our feed helps achieve optimal nutrition for cows in the dairy industry.

• Made in India

Ingredients: 100% Naturally Formulated With Multigrain, Grams, Millet, Cereals,

Seeds, Herbs, Dals, Oats, Barley, Flakes, Vegetable Oils.
MARKET
EXAMPLES DPO INTERNATIONAL

Demand For Corn, Soybean And Grain By-products

Hikari Gold Wheat-Germ Grain Formula

• Daily diet developed to offer improved growth rates, superior

form and excellent natural coloration.

• Hikari® Gold® is a uniquely designed, daily diet, for feeding Koi

and other pond fish in warmer water temperatures.

• Product of Japan
MARKET
EXAMPLES DPO INTERNATIONAL

Demand For Corn, Soybean And Grain By-products

Nutrafin Basix Turtle Pellets

• This food has been scientifically formulated to provide a

complete diet for all turtles and terrapins.

• Contains all essential nutrients for your pet's needs.

• Product of Spain

Ingredients: Fish Meal, Soybean Flour, Wheat Flour, Shrimp Meal,

Yeast, Kelp, Fish Liver Meal.
 DPO INTERNATIONAL

To know more about the featured ingredients in this market trends

report as well as how you can create better food products for your
consumers, contact our
Food & Beverage Intelligence (FBi) team.

Email: info@dpointernational.com
Web: www.dpointernational.com
REFERENCES
 MARKET TRENDS IN VIETNAM:
ANIMAL & NUTRITION DPO INTERNATIONAL

Reference
• Avis, E. (2022). Pet Food Trends Are Starting to Mimic Human Food Trends. Food Processing. Retrieved from https://www.foodprocessing.com/product-
development/pet-food/article/11289028/pet-food-trends-are-starting-to-mimic-human-food-trends

• Feed Navigator. (2022). Feed demand set to increase in Vietnam as country recovers from pandemic.

• Glanbia Nutritional. (2022). The Pandemic Pet Effect: Global Trends for Pet Food in 2022.

• Knowledge Sourcing Intelligence. (2022). Vietnam Animal Feed Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Fodder & Forage,
Compound Feed), By Livestock (Pork, Aquatic Animals, Cattle, Poultry, Others), By Raw Materials (Soya, Corn, Others), And By Country - Forecasts From 2022 To
2027. Industry Report.

• Mordor Intelligence. (2021). Vietnam Pet Food Market - Growth, Trends, Covid-19 Impact, And Forecast (2022 - 2027). Industry Report.

• Mordor Intelligence. (2022). Vietnam Compound Feed Market - Growth, Trends, Covid-19 Impact, And Forecasts (2022 - 2027). Industry Report.

• Nutrition & Biosciences. (2022). Soy protein for pet food and animal feed. Retrieved from https://www.dupontnutritionandbiosciences.com/product-
range/protein/soy-protein-applications/soy-protein-pet-food-animal-
feed.html#:~:text=Nutritious%2C%20easily%20digestible%20protein%20solutions,and%20nutritional%20value%20is%20important.

• Statista. (2022a). Pet Food – Vietnam.

• The Star. (2022). Vietnam's animal feed imports jump to US$3.1bil. https://www.thestar.com.my/aseanplus/aseanplus-news/2022/08/24/vietnam039s-animal-
feed-imports-jump-to-us31bil

• Vietnam News. (2021). Vietnamese animal feed imports continue to rise. https://vietnamnews.vn/economy/1094879/vietnamese-animal-feed-imports-
continue-to-rise.html
MARKET TRENDS IN VIETNAM:
ANIMAL & NUTRITION DPO INTERNATIONAL

Reference – Photo Credits

Icon via
• https://www.flaticon.com/free-icon/vietnam_202939?term=vietnam&page=1&position=6&page=1&position=6&related_id=202939&origin=search
• https://www.freepik.com/free-vector/3d-blue-arrows-set-different-angles_4952376.htm#query=arrow&position=40&from_view=search&track=sph

Picture via
• https://www.freepik.com/free-photo/back-view-young-man-with-dog-
seaside_12976449.htm#page=2&query=animal%20pet&position=13&from_view=search&track=sph
• https://www.freepik.com/free-photo/closeup-shot-brown-chick-cloth_20605411.htm#query=PET%20FARM&position=46&from_view=search&track=sph
• https://www.freepik.com/free-photo/bag-with-whole-corn-feed-animals_13361734.htm#query=corn%20feed&position=1&from_view=search&track=sph
• https://www.allaboutfeed.net/specials/processing-is-key-to-unlocking-value-of-soybean-meal/
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