SUMMER INTERNSHIP PROJECT ON

"DNB MULTIAPPS LLP, Vadodara/

Optical Retail Industry/ Marketing Department"

Undertaken at

DNB MULTIAPPS LLP

Submitted in partial fulfilment of the requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

BATCH (2022-24)

Submitted by Name of the Industry Mentor

Trilok Maanju Bipin G Patel
MBA Semester II CEO & Founder
2206142000710

Under the Guidance of

Prof. Aparna Havaldar

Assistant Professor

PARUL UNIVERSITY
FACULTY OF MANAGEMENT STUDIES
P.O. Limda, Tal. Waghodia, District Vadodara – 391760
 PERFACE
MBA is a course in which the theoretical aspect and practical aspect is equally important. MBA aims to
develop effective as well as efficient managers and give them requirement industrial training as a practical
aspect.

The future of the country and its economy will depend upon skill and knowledge is given to the student
about the problem they are going to face in the future as managers.

I have taken training at DNB MULTIAPPS LLP and all the information which is required for this report is
collected by me and submitted to the connected person.

I have gone through and study each necessary information, which is collected for the report and presented
in this report.
 Acknowledgment: -
In regard to this program, I would like to acknowledge my gratitude and thanks respected Parul university
of management studies for giving me this opportunity to gain some practical knowledge in area in which I
will be pursuing my career.

I am also thankful to my Director Dr. Bijal Zaveri foe giving me this opportunity.

I am also thanking to my mentor Prof. Aparna Havaldar (Professor) faculty of Parul institute of
management who proving me proper guidance and help regarding my training project whenever I required.

First, I would like to thank DNB MULTIAPPS LLP for giving me the opportunity to do an internship
within the organization.

I also thank to Mr. BIPIN G PATEL (CEO) for giving the wonderful knowledge and guidance which
extremally valuable for my study as well as practical knowledge. I perceive this opportunity as a big
milestone in my career development. I choose this movement to acknowledge his contribution gratefully.

I also thank to Mr. Mohit Sir for shearing their knowledge, patience and openness they created an
enjoyable working environment. They share their knowledge about how to work at the DNB Marketing
department like, how can coordinate with customer, etc.

I will strive to use Gained knowledge in best way possible, and I will continue to work on the
improvement, in order to attain desired career objectives, Hope to continue corporation with all of you in
the future.

Your sincerely,
Trilok Maanju
 CHAPTER-1: INDUSTRY STUDY

1.1 INTRODUCTION: -

DNB MULTIAPPS LLP is a Limited Liability Partnership firm incorporated on 22 December 2021. It is
registered at Registrar of Companies, Ahmedabad. Its total obligation of contribution is Rs. 1,800,000.

Designated Partners of DNB MULTIAPPS LLP are Bipin Gopal Patel and Jalpa Bipin Patel.

DNB MULTIAPPS LLP ‘s last financial year end date for which Statement of Accounts and Solvency
were filed is N/A and as per records from Ministry of Corporate Affairs (MCA), date of last financial year
end date for which Annual Return were filed is N/A.

DNB MULTIAPPS LLP Identification Number is (LLPIN)AAZ-9722. Its Email address is

bgpatelmail506@gmail.com and its registered address is 4TH FLOOR 45 EARTH EON, SAMA SAVLI
MAIN ROAD NR. GANGOTRI PARTY PLOT, OPP URMI SCHOOL NA VADODARA Vadodara
Gujarat 390022

Registered in Baroda and Located in Bangalore, the Silicon Valley of India, DNB MULTIAPPS LLP
offers cutting edge software and web solutions for optical retail & wholesale businesses across the world.
The Optical CRM software is developed, managed and fully owned by DNB MULTIAPPS LLP.

With rich domain expertise, our custom solutions have been instrumental in helping 4000+ businesses
worldwide with our simple and scalable solutions that serve as a springboard to get a competitive edge in
the market.

We offer end-to-end assistance right from strategy and designing custom solutions to technology
implementation and after-sales support.

DNB is Software and Web Development Company, working to provide its software services like software
development, web application development, web designing, desktop software’s and desktop applications.
We work to provide easy, fast and cost-effective software development services. DNB is truly committed
to work with high standards of development process maintaining its quality policy. At DNB we go extra
mile to consult, create, and implement the best software solutions.

About our Founder

Bipin G Patel, Founder, DNB MULTIAPPS LLP, is an MBA with over 20 years of rich experience in the
IT industry, during which he has successfully catered to various startups as well as large conglomerates
both in India and overseas.

He is known for his astute leadership and client management skills and believes that hard work, honesty
and sincerity are the only ways to achieve success.

Moreover, he firmly believes that employees and clients are the most vital pillars that drive the growth of
any organization, and hence, keeps their interests at the fore
1.2 GROWTH AND EVALUATION OF INDUSTRY IN INDIA: -

On 22-Dec-2021 Company registered as LLP under the ministry of corporate affairs with LLP
Identification number AAZ-9722 in Vadodara

On 02-Jan-2022 Company started operations with 14 employees.

On 09-Jan Acquired Optical CRM Software with source code, copyright and customers from DNB
management applications and Delight IT solutions.

On 18-Jan started a branch in Bangalore with 9 employees.

1.3 Industry Analysis: Michael Porter’s Five Force Model: -

Competitive revelry: -
First of the five forces refers to the number of competitors and their ability to undercut a company. The
DNB MULTIAPPS LLP has larger the number of competitors, along with the number of equivalent
products and services they offer, the lesser the power of a company. DNB MULTIAPPS LLP has produced
the optical based products and digital management services. DNB MULTIAPPS LLP is among top 10
optical retails-based industries in India, they offer the different sizes quality of products. competition if
they are able to offer a better deal or lower prices.

Bargaining power of suppliers: -

The next factor in the five forces model addresses how easily suppliers can drive up the cost of inputs. It is
affected by the number of suppliers of key inputs of a good or service, how unique these inputs are, and
how much it would cost a company to switch to another supplier. The fewer suppliers to an industry, the
more a company would depend on a supplier. In DNB MULTIAPPS LLP has high no of supplier in
demand. If the one of the suppliers are not work with the company, they can’t not be affected the industry.
The supplier bargaining depends upon the travelling and on the loading size.
Bargaining power of customer: -
The ability that customers have to drive prices lower or their level of power is one of the five forces. It is
affected by how many buyers or customers a company has, how significant each customer is, and how
much it would cost a company to find new customers or markets for its output. A smaller and more
powerful client base means that each customer has more power to 6 negotiate for lower prices and better
deals. A company that has independent customers will have an easier time charging higher prices to
increase profitability. DNB MULTIAPPS LLP is the always first priority to Customer. their price will be
budget friendly as compare to other one. Hence bargaining power customer is low in the DNB
MULTIAPPS LLP.

Threads of new entrants: -

In the optical industry lots of new company has entered. Company’s power is also affected by the force of
new entrants into its market. The less time and money it cost for a competitor to enter a company’s market
and be an effective competitor, the more an established company’s position could be significantly
weakened. The DNB MULTIAPPS LLP industry with strong barriers to entry is ideal for existing
companies within that industry since the company would be a charge low prices and negotiate better terms
with the customer. DNB MULTIAPPS LLP is delivered the high-quality products in the low price.

Threads of substitute: -
Paper manufacturing is highly competitive, with historically tight margins and small operating profits. As a
result, the raw materials used to make bottle have to be very cost effective, using cheap, scalable
renewable resources, coupled with relatively inexpensive ways to deliver large quantities to market. The
optical industry’s answer has been focused on “recycled plastic”. DNB MULTIAPPS LLP has focused on
the eco-friendly in nature. They make a product which is eco friendly and can be recycle again.
 CHAPTER-2: COMPANY STUDY
2.1.1 VISION:

To become a trusted partner of choice for optical retail & wholesale businesses worldwide through our
cutting-edge solutions and services.

2.1.2. MISSION:

To cultivate a culture of innovation, transparency, integrity and excellence, so we become the No. 1 choice
for optical retail & wholesale businesses globally.
2.1.3. Goals: -
Great companies are the result of motivated employees who act as leaders in their own sphere of work to
drive the Company into the future. At DNB MULTIAPPS LLP, we have always believed that true
leadership is about developing leaders at all levels. Because it is they, who with their passion, initiative and
teamwork, anticipate change and lead their Company towards higher goals. Perhaps that is why, despite
our last years in the business, with 7 years of optical based and 20 years IT experience and a mindset that
cherishes human values, we remain young, vibrant and ever alive to the challenges of today.

Company treats their employees as their most valuable asset.

As company ranked amongst the 'Top 10 Promising CRM Service Providers' by CIO Review India in 2021

And endless opportunities to learn and hone your skills with a regular influx of challenging projects.

2.1.4. Objectives: -

Great companies are the result of motivated employees who act as leaders in their own sphere of work to
drive the Company into the future. At DNB MULTIAPPS LLP, we have always believed that true
leadership is about developing leaders at all levels. Because it is they, who with their passion, initiative and
teamwork, anticipate change and lead their Company towards higher goals. Perhaps that is why, despite
our last years in the business, with 7 years of optical based and 20 years IT experience and a mindset that
cherishes human values, we remain young, vibrant and ever alive to the challenges of today.

2.2. Organizational structure: -

2.2.1CEO & Founder: -

You can view name of Founder& CEO, Bipin G Patel of DNB MULTIAPPS LLP

2.3. key executives: -

2.4. Product / services offered: -

Product
 Lens Cleaning Spray
 Lens Cleaning Pocket Spray
 Lens Cleaning Pen Spray
 Plain Barcode Sticker Roll
 Printed barcode Labels
 Thermal Transfer Resin

Services
 Digital Marketing Services
 Ecommerce Website Development

Software
 Optical CRM Software
 Optical CRM+ Software
 Optical ERP Software
2.5 key financial/operational results for last 5 years: -
2.5.1 Overall Financial/Operational performance of the company/Institution: -
2.6Milestone Achieved
On 22-Dec-2021 Company registered as LLP under the ministry of corporate affairs with LLP
Identification number AAZ-9722 in Vadodara

On 02-Jan-2022 Company started operations with 14 employees.

On 09-Jan Acquired Optical CRM Software with source code, copyright and customers from DNB
management applications and Delight IT solutions.

On 18-Jan started a branch in Bangalore with 9 employees.

2.6.1Award received: -
Ranked amongst the 'Top 10 Promising CRM Service Providers' by CIO Review India in 2021
 Chapter-3

Departmental Study: -
3.1 Department/Area of Study: -

❖ Marketing & Sales department: -

• These department is one of the major departments which plays a major role in fulfilling
demands of the customer.
• These department is directly coordinated with the marketing department.
• The marketing department is placed in different zones of India.
• These department plays a major role in shipment of goods & has great impact on
production of goods according to customer requirement.
• Various billing process are done in these department which covers export invoicing; other
documentaries which are to be made as per specified jurisdiction of state/country.
• These department is also indulged in finishing goods stacking as well as checking and
tracing of goods to be delivered on customer doorstep.

3.1.1 Activities of department/ Area of study: -

 Market Research:
Conducting market research to identify customer needs, preferences, and trends. This includes
analysing competitors, target markets, and consumer behaviour to develop effective marketing
strategies.

 Marketing Strategy:
Developing a comprehensive marketing strategy that aligns with the company's goals and
objectives. This involves defining target markets, positioning the brand, and determining
marketing objectives and key performance indicators (KPIs).

 Product Marketing:
Collaborating with product development teams to understand product features, benefits, and target
markets. Developing product positioning, messaging, and go-to-market strategies to ensure
successful product launches and ongoing promotion.

 Brand Management:
Developing and maintaining the company's brand identity and reputation. This includes managing
brand guidelines, ensuring consistent brand messaging across all marketing channels, and
protecting the brand's integrity.

 Public Relations (PR):

Managing relationships with media outlets, influencers, and other stakeholders to generate positive
publicity and enhance the company's image. This involves writing press releases, organizing
events, handling media inquiries, and crisis management.

 Sales Support:
Collaborating with the sales team to provide them with the necessary marketing materials, sales
tools, and lead generation initiatives. This includes creating sales presentations, product collateral,
and sales training programs.
  Customer Relationship Management (CRM):
Implementing and managing CRM systems to track customer interactions, collect data, and
enhance customer experiences. This includes analysing customer data to identify opportunities for
cross-selling, upselling, and customer retention.

 Analytics and Reporting:

Monitoring and analysing marketing performance using various metrics and analytics tools. This
involves tracking campaign effectiveness, measuring ROI, and generating regular reports to
evaluate marketing strategies and make data-driven decisions.

3.1.2 Documents maintained for: -

1. Planning: -
• The planning is being performed by the marketing department in coordination with the
production planning department.
• The planning is done on the basis of the ordered quantity due and many more other
criteria.
• Documents are being maintained under guidance of sales department and which rigorously
gets contacted with the production and other department.

2. Staffing: -
• In staffing the choice, the right people are assigned the right job on right time
• In over department the document is subdivided to the specified subordinate. The
subordinate is specialized in the specific area of performing the task with greater
efficiency and performance.
• The outbound procedures are being provided to specialized associate which performs the
task as well as the invoicing and other documentation are been assigned to specified which
performs his/her task.

3. Directing: -
• In this stage our department with various executives held supervising activities.
• In which the executives influence, motivate, & helps their follow subordinates performing
the task with greater efficiency & effectiveness.
• The directing phase helps supervisors to observe the errors and act on that specified errors
which helps in reduction of time, waste, losses and many more.

4. Controlling: -

• The Company’s Internal control environment ensures Efficient conduct of operations,

Security of assets, prevention and Detection of frauds/ errors, accuracy and completeness
of accounting Records and the timely preparation Of reliable financial information.
• The Company uses SAP—an Enterprise Resource Planning (ERP) software—as Its core
IT system. The Company has a Well-established independent Internal Audit function that
is responsible for Providing assurance on compliance with operating systems, internal
policies and legal requirements, as well as Suggesting improvements to systems and
processes.
• The Company’s operating Management closely monitors the Internal control environment
and ensures that the recommendations from audits are effectively implemented.
 • The Audit Committee of the Board Monitors performance of the Internal Audit Function,
reviews key findings and provides strategic guidance.

3.2 Interdependence of department/ Operational areas: -

• As we know that in industry each and every department are interdependent to each other.
Likewise, these sales department is dependent on finishing house department.
• The finishing house department is one of the major departments which manages the
packing of goods either is in Bulk pallet, reams, reels etc.
• Once these department stops functioning then sales department as well as the shipment of
goods gets blocked.
• Interdependency is highly undertaken between these departments and other departments
too.
3.3 SWOT Analysis of activities of department: -

3.3.1 Strength: -

 Technological advancements
 Growing demand
 Diverse product range
 Technological expertise
 Customization and integration capabilities
 Data analytics and reporting
3.3.2 Weakness: -

 Pricing pressures
 Limited awareness and adoption
 Fragmented market
3.3.3 Opportunity: -

 Technological innovation
 Growing online sales
 Continued digital transformation
 Expansion into telemedicine
3.3.4 Threat: -

 Intense competition
 Disruptive technologies
 Cybersecurity risks
 Regulatory compliance
 Competition from established players

3.4 Analytical study of work/assignments/training:

 The study and work done on CRM software.

 Products are manufacture as per the customer requirement.
 After the material is directly delivered to customer’s address through DTDC courier.
 For the delivering material DNB MULTIAPPS LLP arrange certain box of required product.
 The study on gathering information from customer and making contact with team leader.
 The study the marketing and interaction with customers.
3.5 Conclusions: -

 This study will help to the DNB MULTIAPPS LLP it’s various ongoing future challenges
 This study has been helped me to applying all my knowledge in the marketing sector.
 The objective of study is to get inside of optical based retailers.
 From the analysis we come to know that how various optical based companies have been
optimizing and entering new markets with differential products.
 It has always been, one of the interest areas of customer’s priority which every Marketer
needs to understand before they decide to win the market.
 I have also understood that how they manage the whole organization on the basis of CRM
software which is known as MIS (Management Information System) of optical company.
 The industry has also indulged me into sales if customer is interest, then I have to make sure
customer contact team leader for the order requirement.

3.6 Suggestions:

 Though the company is indulging into the Optical CRM Software more which lead less handle
about the optical products.
 The company has given priority to quality due to which there is an increase in scrap as Well
as it also increases lead time.
 The company have a smaller number of employees which lead to more work pressure to the
employees, so company should recruit more employees.
 Sometimes retailer don’t want same product as it become common products among all
other companies, so company should focus on something innovative ideas.
 Due to daily challenges in the work force of multiple task and handling old customers, due to
which the process of making contact with new customers gets delayed.
 For more product sales company should make a point of contact to wholesaler in every big
city which make it easier to sales bulk of products at same time and it will also save time.
3.7 Outcomes of the SIP Study: -

 The company has indulged me into the marketing which have enhanced my knowledge into the
expected areas.
 The company has also assigned some tasks such as customer interactions, address verification,
getting incites and many more which have directly enhanced my communication
 The company have also indulged me into filling a form about customers data and contacts.
 The company is much more efficient in handling Optical CRM software and brings new updates
with time.
 The company has also applied some strategies to sustain and for high positioning among other
optical based companies in markets.