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Utbk 16-30
Utbk 16-30
To be good consumers it is necessary for us to understand why prices and productions ofgoods are
always changing. The following information is a simple law to help us understand it. When prices are low
people will buy more, and when prices are high they will buy less. Everyone knows this. But at the same
time, producers want higher prices for their goods when they make more goods. How can we find the best
price for the goods? The law of Supply and Demand is the answer of this question.
According to this law, changes in the price of goods cause changes in supply and demand. An
increase in the price of goods causes an increase in supply - the number of goods that producers make.
Producers will make more goods when they can have higher prices for the goods. At the same time, an
increase in the price of the goods causes a decrease in demand - the number of goods the consumers buy.
This is because people buy less when the price is high. Conversely, a decrease in price causes an increase in
demand and a decrease in supply.
Business firms look at both supply and ddemand when they make decisions about prices and
production. They look for the equilibrium point where supply equals demand. The equilibrium point is a point
where the supply curve and the demand curve intersect. At this point, the number of goods produced will all be
bought by the consumers at the certain price. This is called the equilibrium price. If the producers increase the
price, or if they produce more, the consumers will not buy all of the goods. The producers will have wsurplus *
more supply than demand - so they must decrease the price in order to sell all of the goods. On the other hand,
if they make fewer goods, they will be a shortage - more demand than supply - and the price will go up.
According to the Law of Supply and Demand, the equilibrium price is the best price for the goods.
The consumers and the producers will agree on this price because it is the only price that helps them both
equally.
r
E. Consumers buy more goods even if the price is high
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18) (SPMB 200s/ s3)
What do a business firms look at when they make decisions about prices and production?
A. The surplus curve. D. The equilibrium point
B. The supply curve. E. B, C, and D.
.l 't
C. The demand curve
The killer sea waves known as tsunamis are so quiet in their approach from afar, so seemingly
harmless, that until recently their history has been one ofsurprise attack.
Out in the middle of th" o""un, the distance between tsunami wave crests can be 100 miles and the
height of the waves no more than three feet: Sailors can ride one and suspect nothing. At the shoreline, the
firsi sign is often an ebbing - a moving way from the land - of the waters that leaves fish, stranded and
slapping on the bottom. However, this is not a reffeat but rather a gathering of forces. When the great waves
finaily do strike, they rear up and hit harbor and coast, causing death and damage.
These seismic sea waves - or tidal waves, as they are sometimes called - bear 3o relation to the
moon or tides. And the word "tsunami", Japanese for "harbor wave", relates to their destination rather than
their origin. The causes are various: undersea or coastal earthquakes, deep ocean avalanches or vocalism.
Whatevei the cause, the wave motion starts with a sudden move like a hit from a giant paddle that displaces
the water. And the greater the undersea hit, the greater the tsunami's damaging power'
In 1883, Krakatoa volcano in the East Indies erupted, and the entire island collapsed in 820 feet of
water. A tsunami of tremendous force bouncing around Java and Sumatra, killing 36'000 people with wall of
water that reached I 15 feet in height.
In 1946 a tsunami struck first near Alaska and the, without warning, hit the Hawaiian island, killing
159 people and causing millions of dollars of damage. This led to the creation of the Tsunami Waming
System, whose nerye centre in Honolulu keeps a round-the-clock vigil with the aid of new technology. If the
seismic sea waves are confirmed by the Honolulu centre, warnings are transmitted within a few hours to all
threatened Pacific points. Tsunamis have been deprived of their most deadly string - surprise.
Although it seems like the spread of spam-unwanted junk e-mails sent to millions of people each
day-is a recent problem, spam has been around as long as the intemet has. In fact, the first documented case
of spam occurred in 1978, when a computer company sent out 400 e-mails via the Arpanet, the precursor to
the modem internet. Now, spam e-mails account for more then two-thirds of all the e-mails sent over the
internet, and for some unlucky users, spam makes up 80 percent of the messages they receive. And despite
technological innovations such as spam filters and even new legislation designed to combat spam, the
problem will not go away easily.
The reason spammers-the who and businesses that spread spam-are difficult to stop is that spam is so
cost effective. It costs a spammer roughly one-hundredth of a cent to send spam, which means that a
spammer can still make a profit even with an extremely low response rate, as low as one sale per 100,000 e-
mails sent. This low rate gives spammers a tremendous incentive to continue sending oui millions and
millions of e-mails, event if the average person never purchases anything from them. With to much at stake,
spalnmers have gone to great lengths to avoid or defeat spam blockers and filters.
Most spam f,rlters rely on fairly primitive "fingerprinting" system. In this system, a program
analyzes several typical spam messages and identifies common features in them. Any arriving e-mails that
match these features are deleted. Bud, the fingerprinting defense proves quite easy for spammers to defeat.
To confuse the program, a spammer simply has to include a series of random characteis of numbers. The
additions to the spam message change its "fingerprint" and thus allow the spam to escape detection. And
when programmers modify the fingerprint software to look for random strings of letters, spammers respond
by including nonrandom content, such as sports scores or stock prices, which again defeatsihe system.
A second possible solution takes advantage of a computer's limited learning abilities. So called
"smart filters" use complex algorithms, which allow them to recognize new versioni of spam messages.
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These filters may be initially fooled by random characters or bogus content, but they soon learn to identify
these features. Unfortunately, spammers have learned how to avoid these smart filters as well.
We all know that mobile phones, cellphones, hand-phones, whatever we want to call them (and
shouldn't we all be calling them the same thing?) are changing our lives. But it takes a good ol-fashioned
survey to wake us up to glaring reality: they have changed who we are. The mobile phone has indeed changed
the way we behave. But perhaps we don't realize how much we have become its slave. Consider other
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elements of the Siemens Mobile Survey: With the exception of Ausffalia, in every country surveyed the
majority polled said they would go back their phone if they left it at home (in Aushalia it was a respectable
le%1. tf yor've endured the traffic in Indonesia, the Philippines and India, you'll know what kind of sacrifice
some two-thirds of those surveyed are making. I can't think of any*ring I would go back for - except my
wallet, maybe, or my clothes.
And even if we remember to bring it, we're still not huppy. Many of us get anxious if hasn't mng or
a text message hasn't appeared for a while (a while being about an hour). Once again of those surveyed,
Indonesians (65%) and Filiphinos (77%) get particularly jittery. Australians are more laid back about this
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