Project Report On NEXA

“ SALES AND MARKET ANALYSIS OF NEXA ” 1
VIDYASAGAR UNIVERSITY
…………………. বিদ্যাসাগর বিশ্ববিদ্যালয়
SALES AND MARKET ANALYSIS OF NEXA

BHANDARI AUTOMOBILES PVT. LTD.
(From 15th April, 2022 to 31st May, 2022)
A PROJECT REPORT SUMITTED TO “VIDYASAGER UNIVERSITY”

MIDNAPORE
For the award of degree,
MASTER OF BUSINESS ADMINISTRATION
BY
SHANKHAJIT DAS
1st year , 2nd semester
Reg. No. - 00398 of the year 2021-2022
Roll No. - 0004
Department - BUSINESS ADMINISATRATION
UNDER THE GUIDANCE OF :

Mr. ROSHAN NAYAK
Sales Head of NEXA
(Bhandari Automobiles Pvt. Ltd.)
Made by: Shankhajit Das , 1st year , 2nd sem , student of ‘VIDYASAGAR UNIVERSITY’ , Department of Business Administration
DECLARATION
I , Shankhajit Das, student of MBA at “VIDYASAGAR UNIVERSITY”

Hereby declares that the project report entitled “SALES AND MARKET ANALYSIS OF
NEXA” is an original document and has been done with consultation with the project guide.
Feasible suggestions duly incorporated have been incorporated in consultation with the
project guide.
SHANKHAJIT DAS
1ST Year, 2ND Sem, Student of
VIDYASAGAR UNIVERSITY
Department of Business Administration
MIDNAPORE – 721102.
ACKNOWLEDGEMENT
Firstly I would like to express my immense gratitude towards our institute “ Vidyasagar
University ” , which created a great platform to attain profound technical skills in the field of
MBA , thereby fulfilling our most cherished goal.
I take the opportunity to express my profound wholehearted thankfulness to MR. Roshan

Nayak (Sales Head) and Siddheswar Chandra Das(Training & Development Manager) for give me
permission to carry out this project work.
I would thank all for guiding me and helping me in successful completion of the project.
I express my deep and sincere gratitude to Prof. Dr. Tarak Nath Sahu, Associate Professor
(Head), Master of Business Administration, Vidyasagar University, for giving me an
opportunity to do project work.
I am very much thankful to our Dr. Debasis Biswas, Dr. Sudhin Bag, Dr. Dipa Banerjee,
Master Of Business Administration, Vidyasagar University, for extending their co-
operation in doing this project.
Last but not the least I am highly obliged to my beloved parents and my faculty for their
constant encouragement and moral support in bringing this successfully.
It has been a privilege and pleasure working under the guidance and experience which will be
cherished for a long time to come.
This acknowledgement is incomplete without rendering impartial gratitude to all those who
has helped me directly in making this project a success.
Table Of Content
SL Page
NO. Chapters No.
5
INTRODUCTION
6-13
CHAPTER-1 : INTRODUCTION
7-9
1.1 INDUSTRY PROFILE :
- INDIAN AUTOMOBILE INDUSTRY
➢ BHANDARI AUTOMOBILES PVT. LTD.
10-13
1.2 COMPANY PROFILE :
- MARUTI SUZUKI INDIA LTD.
➢ NEXA
14-15
CHAPTER-2 : DEVELOPMENT OF MAIN THEME
15
2.1 NEED OF THE STUDY
15
2.2 OBJECTIVES OF THE STUDY
15
2.3 HYPOTHESIS
15
2.4 LIMITATION OF THE STUDY
16
2.5 LITERATURE REVIEW
17-31
CHAPTER-3 : PRODUCT DETAILS
18-20
3.1 IGNIS
21-22
3.2 THE NEW AGE BALENO
23-25
3.3 CIAZ
26-28
3.4 S-CROSS
29-31
3.5 XL6
32-38
CHAPTER-4 : ANALYSIS & INTERPRETATION
33-36
4.1 RESEARCH METHODOLOGY
36-37
4.2 ANALYSIS & INTERPRETATION
37-38
4.3 FINDING & SUGGESSTION
39-47
APPENDIX
40-44
5.1 KEYWORDS
45
5.2 CONCLUTION
45
5.3 LIMITATION
46
5.4 QUESTIONNARIE
47
5.5 BIBILOGRAPHY
INTRODUCTION
The automobile industry has continued its growth trajectory over the past few years. The
Indian automobile industry has vital role to play in the world’s automobile market. With the
increasing growth in demand on back of rising income, expanding middle class and young
population base, large pool of skilled manpower and growing technology, will be among the
world's top five auto-producers by 2022.Profit is the engine that drives the business enterprise.
There should be enough profits to every firm or business enterprise to survive and grow in the
long run. Profitability means ability to make profit from all the business activities of an
organization, company, firm, or an enterprise. It shows how efficiently the management can
make profit by using all the resources available in the market. In this project, I have selected
1 automobile companies in India. The main objective of this project is to analyse the market
efficiency,liquidity and the profitability of the selected automobile companies for last five
years (2016-2021). My study is based on secondary data. Financial position is analysed by
using different ratios. From the study, position of Maruti Suzuki - NEXA (Bhandari
Automobiles) is ascertained.
CHAPTER-1 :
INTRODUCTION
1.1 INDUSTRY PROFILE : INDIAN AUTOMOBILE INDUSTRY
Introduction :
Indian Automobile industry was the 4th largest industry in the world with an annual Sales of more than 4.2 million
unit of cars which excludes the two wheeler in the year 2017. The industry sales are increasing by 9.4% year-on-
year. In the year 2018 India automobile industry is ranked 7th largest manufacturing of commercial vehicles in the
world. The two wheeler segments have a strong impact on the middle-class and the young population of the country
in terms of volume of the vehicles. Also the interest of the companies to explore the rural market also lead to the
growth of this sector. India is also a leading exporter of vehicles in the world. During the financial year 2019 it
grew 14.5 % and expected to grow at a CAGR of 3.05 % during 2016-2026. Also the government as well as the
top automobile players are taking initiatives to make India a leader in the two wheeler and also four wheeler market
by 2020.
Keywords:
❖ Market Analysis
❖ Automobile Industry
❖ Sales
❖ Commercial vehicles
❖ Middle-class
❖ Rural Market
❖ Financial Year
❖ CAGR
Market Size :
During the financial year 2013-2019 the domestic automobiles sales increased at 6.71 % CAGR with 26.27 million
vehicles being sold in the year 2019. Even the production of domestic automobile increased at 6.96% CAGR
between financial year 2013-2019 with 30.92 million vehicles manufactured in the financial year 2019. The year-
on-year growth in domestic sales among all the categories of vehicles was recorded at 17.55 % in the financial year
2019 and also the sales of three wheelers growing at a percent of 10.27 was seen. In India during the FY 2018 the
sales of premium motorbike crossed one million units. BMW had registered a growth of 11 % in its sales in India
at 7,915 units during January to September 2018. According to JD Power 2018 India sales satisfaction index(luxury)
Mercedes Benz is leading in sales satisfaction in the luxury vehicles segments. The sales of two wheelers electric
vehicles also estimated to have crossed 55,000 vehicles in 2017-2018.
Keywords:
❖ Sales Satisfaction Index
❖ Luxury
Investments :
The investors are investing huge amount of money in various segments of the industry during the last few months
in order to grow and keep the pace with the growing demand. According to Department for Promotion of Industry
and Internal Trade (DPIIT) During the period April 2000- March 2019, India has attracted Foreign Direct
Investment (FDI) worth US$ 21.38 billion.
Following are the recent investments and developments in the automobile sector in India:
• Ashok Leyland in order to launch 20-25 new models of various categories of commercial vehicle planned a
capital expenditure of ₹1,000 crores (US$ 155.20 million)
• Hyundai in India is planning to invest US$ 1 billion by 2020. SAIC Motor will be investing US$ 310 million
in India.
• Mercedes Benz has increased the manufacturing capacity to 20,000 units per year, highest for any luxury car
manufacturing in India.
• In India Honda Motors Company is planning its largest investment to set up its 3rd factory for launching
hybrid and electric vehicles with the cost of ₹9,200 crores (US$ 1.31 billion).
• The Mahindra Electric Mobility opened its electric technology manufacturing hub in Bangalore, Karnataka
with an investment of ₹100 crores (US$ 14.25 million) to increase its annual manufacturing capacity to 25,000
units.
Keywords:
❖ Investors
❖ DPIIT
❖ FDI
❖ Capital Expenditure
Road Ahead:
Availability of Skilled labour at low cost, Strong Research & Development centres and low cost steel production.
The Automobile industry is supported by various such factors. The Automobile Industry also brings opportunities
for investment and employment to skilled and unskilled labour. Indian automobile industry expecting to reach
₹16.16- 18.18 trillion (US$ 251.4- 282.8 billion) by 2026. Two wheeler are expected to grow 9% in 2018.
https://www.ibef.org/industry/india-automobiles.aspx
Keywords:
❖ Investment
❖ Employment
❖ Skilled Labour
❖ Unskilled Labour
➢ INDUSTRY NAME : BHANDARI AUTOMOBILES PRIVATE LIMITED

Introduction :
Bhandari & Sons was incorporated in the early 60’s by Mr. Vijay Singh Bhandari and his brothers in
a small business family from a town in West Bengal called Kharagpur. Back then, it was a bustling
railway town hugely influenced by the British way of life. This led them to take up a number of
dealerships for Kinetic, Philips and Godrej in its early years. They also had railway contracts, among
others.
In the year 1999, Bhandari Group moved out of the consumer durables space while it was on top and
ventured into Maruti Suzuki dealerships. It was a strategic decision to become a full-time auto dealer
and have the entire range from passenger cars to commercial vehicles. Since then the company has
grown many folds. It is known for its quality in providing efficient services. The legacy of the
dealership continues as a number of professionals have joined the dealership team. In 2001, Sanjay
Bhandari took up the dealership of Maruti Suzuki India Ltd. and forged the MSIL-Bhandari bond.
Little did he know that more than a decade later, the seeds they had planted at the small city of
Kharagpur would grow and blossom into a thriving auto group, with four separate Maruti dealerships
offering services in over 20 cities of West Bengal. Starting off selling from its sole dealership in
Kharagpur, Bhandari Automobiles took off in the early 2000s. In 2006, the Howrah dealership was
born and joined the family.
As the dealership increased its foothold in the rural markets of Bengal, it yearned to enter the great
“city of joy”- Kolkata. In 2010, we added the eluded crown and the dealership at Gariahat was born.
Through all these changes, including adding new buildings and renovating existing properties to
better serve the community, Bhandari Automobiles has maintained its focus on personal
relationships. Our newest baby, the dealership at Sreerampore, was added in 2014 and has brought
us a great joy as we further penetrate into the lap of West Bengal. With employees who have been
with the company for more than a decade and a history that stretches back for decades, Bhandari
Automobiles has become a pillar of the community. Though the going hasn't always been easy,
Bhandari Automobiles Group's focus on customer service has seen them through thick and thin, and
while others have failed, they have flourished. If you've been looking for a dealership that knows
what it is to put the customer first, stop by any one of Bhandari Automobiles dealerships or extension
outlets and enjoy the world-class machines from Maruti Suzuki’s stable.
Market Size :
Bhandari Automobiles Private Limited is an unlisted private company incorporated on 16 September,

1994. It is classified as a private limited company and is located in Dist Midnpore, West Bengal. It's
authorized share capital is INR 5.00 cr and the total paid-up capital is INR 2.37 cr.
Bhandari Automobiles Private Limited's operating revenues range is Over INR 500 cr for the
financial year ending on 31 March, 2020. It's EBITDA has decreased by -3.69 % over the previous
year. At the same time, it's book networth has increased by 5.78 %. Other performance.
Here is a summary of financial information of BHANDARI AUTOMOBILES PRIVATE

LIMITED for the financial year ending on 31 March, 2021.
• Revenue / turnover of BHANDARI AUTOMOBILES PRIVATE LIMITED is Over INR
500 cr
• Net worth of the company has increased by 5.78 %
• EBITDA of the company has decreased by -3.69 %
• Total assets of the company has decreased by -37.74 %
• Liabilities of the company has decreased by -48.39 %
The current status of Bhandari Automobiles Private Limited is - Active.

The last reported AGM (Annual General Meeting) of Bhandari Automobiles Private Limited, per our
records, was held on 30 November, 2021. Also, as per our records, its last balance sheet was prepared
for the period ending on 31 March, 2021.
Bhandari Automobiles Private Limited has four directors - Sanjay Bhandari, Reena Bhandari,
and others.
The Corporate Identification Number (CIN) of Bhandari Automobiles Private Limited is
U51109WB1994PTC065147. The registered office of Bhandari Automobiles Private Limited is at
BHANDARI BUILDINGJHAPATAPUR, KHARAGPUR, DIST MIDNPORE, West Bengal.
1.2(A) COMPANY PROFILE: MARUTI SUZUKI INDIA LTD.
Founder Sanjay Gandhi

Founded 1981; 41 years ago
Headquarter New Delhi, India
Chairman R.C. Bhargava
MD & CEO Kenichi Ayukawa
Revenue US$12 billion
Operating income US$1.5 billion
Net income US$1.1 billion
Total assets US$9.0 billion
Total equity US$6.6 billion
Number of employees 40,000
Maruti Suzuki is a manufacturer company of automobile in India. It was established in the year 1982 in Gurgaon,
Haryana. The market share of Maruti Suzuki in the Indian car market is near about 51%. It is popularly known for its
low and medium priced car and suitable for the middle class people. The popular car among Maruti Suzuki are- Ciaz,
Ertiga, Swift Dzire, Baleno etc. In May 2015, the Maruti company manufactured 15th millionth Swift Dzire car in India.
It has a total of 1820 showroom outlets over 1471 cities in India and aim to reach 4000 outlets by 2020. Investment in
diesel technology when the fuel price for petrol was much higher, people were attracted towards the purchasing of
Maruti Suzuki diesel cars increased the market share of the company to a large extent.
https://en.wikipedia.org/wiki/Maruti_Suzuki
Keywords:
❖ Revenue
❖ Operating Income
❖ Net Income
❖ Total Assets
❖ Total Equity
❖ Employees
Awards and Achievements:

✓ Arena Bangalore: 8th time in a row Platinum Dealership Award based on the performance
parameters for the year 2018-2019.
✓ Arena Hyderabad: 3rd time Platinum Dealership Award based on the performance for the year
2018-2019.
✓ Nexa Bangalore: 3 rd time Alpha Dealership Award based on the performance parameters for the
year 2018-2019.
✓ Nexa Hyderabad: 2nd time Alpha Dealership Award based on the performance parameters for the
year 2018-2019.
✓ Business Person of the Year: A. Mohan Raju, Chairman & Managing Director of Kalyani Motors
from Zee Business/SAP in 2018.
✓ Kalyani Motors has won “Best Showroom in Bangalore” award from Brand Academy in the year
2014.
✓ New Initiative- VTS Regional Service Conference, Bangalore Lowest pending body repair vehicle,
Regional Service Conference, Bangalore in the year 2011.
✓ Spare Parts Award, Lowest average inventory in stock months (work consumption less than 3
crores) in the year 2010.
✓ Highest growth in sales award in 2009.
✓ In 2009 Award for contribution in making Swift achieve the 1,50,000 Milestone
http://www.kalyanimotors.com/awards-and-achievements
➢ NEXA
Founder Maruti Suzuki

Founded 1983; 39 years ago
Headquarter New Delhi, India
Chairman R. C. BHARGAVA
CEO Mehr Malhotra
Revenue US$12 billion
Operating income US$1.5 billion
Net income US1.1 billion
Total assets US$7.6 billion
Total equity US$5.4 billion
Number of employees 10,000+
NEXA is Maruti Suzuki’s premium sales channel. It marks the first initiative by an automobile company to
go beyond selling cars and create a differentiated retail experience for its discerning customers. Launched in
2015, NEXA’s philosophy Create.Inspire. drives its endeavor to create inspiring experiences through its
premium cars, innovative technologies and lifestyle experiences. Today, NEXA has a diverse range of
premium cars that caters to every taste. The S-Cross was its debutant offering, which now has over one lakh
customers. It was followed by the bold premium-hatchback, Baleno, the leader in its segment with over 7
lakh sales. Next came the tough Ignis, which marked NEXA’s entry into the compact urban SUV segment.
NEXA then welcomed the Ciaz into its family, offering sophistication to the aspirational and evolving
customer. The most recent addition is the XL6, which has struck the right chord with customers, offering the
style and comfort they seek. Beyond it showrooms, NEXA has created an exclusive world for those who
value the finer things in life. Through its properties - NEXA Music, NEXA Lifestyle and NEXA Journeys, it
offers premium and inspiring experiences, and in the process has evolved into a lifestyle brand. In just a
period of 5 years, NEXA’s customer base has grown to over 1.1 million. It is the third-largest automobile
channel in India, in terms of sales, and has a network of over 370 showrooms across more than 200 cities.
Organizational Structure :
Organization structure defines the critical roles and responsibilities of each employee in an
organization. It gives an overview of functional and reporting relationships and also
highlights the organisational hierarchy. A clearly defined organisation structure is essential
for the success of an organisation.
Importance of Organisation Structure :

• It clearly defines the area of responsibilities of each employee at the
dealership.
• It clarifies the hierarchy and reporting structure.
• It clarifies the hierarchy and reporting structure.
• It helps in effective manpower planning.
• It helps in improving productivity of the dealership.
• It avoids overlapping of roles and responsibilities.
• It helps in implementing performance management systems through goal
setting and reviews through the reporting hierarchy.
• With changing business environment, dealership can review and restructure
their organisation structure easily.
• Ensures accountability of each stakeholder.
Organisation Structure of NEXA Dealership :

Human capital is one of the key pillars of the NEXA channel. It is important to look for right
skills, education and relevant experience that closely match the requirements of the job
position.
Dealership Organisation structure, job profile and responsibilities NEXA profile is given
below:
Showroom Manager
Training & Development Manager (TDM)
Senior Senior Senior Quality

Admin Finance
Relationship Corporate Sourcing Manager
Manager Manager
Manager (SRM) Relationship Manager (QM)
Manager
Corporate Sourcing
Relationship Manager Finance Cashier
Manager Executive
IT & EDP RTO

Resident Accessories &
Relationship Insurance Executive Executive
Relationship Delivery
Manager (RM) Executive
Manager Executive
(RRM)
Valet
Floor Pantry / Tele

Manager House Keeper Executive
Driver
CHAPTER-2 : DEVELOPMENT
OF MAIN THEME
2.1 NEED OF THE STUDY
1. Financial Statement Analysis is used to identify the trends and relationships between financial
statement items.
2. Both internal management and external users of the financial statements need to evaluate a
company’s profitability, liquidity, and solvency.
3. The most common methods used for financial statement analysis are trend analysis, common-size
statements, and ratio analysis.
4. These methods include calculations and comparisons of the results to historical company data,
competitors.
2.2 OBJECTIVES OF THE STUDY

1. To ascertain the Financial Efficiency of the companies.
2. To determine the profitability Position of the companies.
3. To analysis the liquidity position of the companies.
Keywords:
❖ Financial
❖ Profitability
❖ Liquidity
2.3 HYPOTHESIS
1. H1: There will be significant difference between high or low financial efficiency of the company.
H0: There will be no significant difference between high or low financial efficiency of the company.
2. H1: There will be significant difference between liquidity position of company.

HO: There will be no significant difference between liquidity of company.
3. H1: There will be significant difference between high or low profitability position of company.
H0: There will be no significant difference between high or low profitability position of company.
2.4 LIMITATIONS OF THE STUDY
1. The study is on past performance of stocks, and the data, since secondary suffers from the
limitations of secondary data.
2. Financial Ratio Analysis are affected by various factors and a study of all these factors in depth is
difficult due to time constraint. Therefore, very few factors have been taken into consideration.
3. The measurements have been influenced by extreme values and may not show the useful results to
draw any inferences.
4. Market forces are influenced by a number of factors which cannot be quantified and thus the
research is limited to the numbers available.
2.5 LITERATURE REVIEW
1. Kanchan Jain (JAN 8, 2018) – Great Car Experience Ciaz, I had just learnt how to drive and my
main concern was changing the gears, but with New Ciaz from NexaPune (Baner) showroom. I got
the comfort of driving an automatic car with no gears. My car is worth all the money it costs with
more leg space and high class mileage. The look of interiors as well as exteriors is fantastic and car is
luxurious with amazing road grip. I am very happy with my purchase as it is loaded with features like
automatic wipers and headlamps. The car has smart hybrid SHVS and Automatic control for climate,
which makes it excellent and superb.
2. Imran Ali (JAN 7, 2018) – About my superb Baleno. Please have a look on my thoughts , I bought
Baleno RS from Nexa Pune Baner showroom and I think that my purchase is truly awesome. This
automatic car runs smoothly using manual transmission. The engineers have designed every part of
the car brilliantly as it is super stylish and sophisticated. The interiors of the car are stunning with
enhanced comfort and more spacious indoors. The boot is also bigger and I can keep all my large bags
inside effortlessly. Engine of the car is phenomenal with lesser fuel consumption and more millage.
Special features like Engine start, stop button, automatic climate control, built-in navigation and
automatic head lamp enhance the comfort level while driving.
3. Rahul Kulkarni (JAN 6, 2018) – The All New S-Cross , I am a proud owner of All New S-Cross
that has got a major facelift since 2017 and its design is excellent and astounding. I bought the SUV
like vehicle from baner Nexa Pune showroom and love its freshly designed interiors as well as
exteriors. The soft touch leather seats and dashboard with plush black interiors along with hints of
chrome and aluminum are the luxuries to die for. Touch screen with Bluetooth connectivity and
Navigation system are the biggest advantage of the car. I simply adore the fabulous automatic features
like rain sensing, climate control, auto wipers, keyless entry and cruise control.
4. Karan Ghatage (FEB 8, 2017) – Fuel economy steals the show- Baleno , When buying Baleno. There
were several inhibitions about the performance capacity of this vehicle. But after driving a few
thousand kilometers, I have realized that it was the best investment in the budget segment I hoped to
spend. The exterior of the car is innovative, but the quality of interior plastic could have been better.
The engine performance is satisfactory and the fuel economy of 26 kmpl is the cherry on the cake. I
have a Baleno Alpha Diesel brought from Nexa Pune and have been really satisfied with the handling
and navigation features provides by the manufacturers.
5. Harshal Patil (FEB 13, 2017) – High priced lusury from Maruti – Ignis , This car has evoked a lot
of expectations from the car lovers as soon as it was launched in the Indian Auto Expo 2016. It has
been branded as a premium hatchback and thus being sold only through the premium dealerships like
Nexa Pune. It has been priced similarly as well. The upper end models of this car are far better than
those at the low end. The design detailing has been one of the biggest talking points in the market.
While the car should have been a bit cheaper but still manages to catch the Indian car buyers with
their favorable nerve.
CHAPTER-3 :
PRODUCT DETAILS
3.1 IGNIS
The nexa car to join Nexa range will be the Ignis compact crossover. The first mini
crossover of the indo-japanese outfit is expected in January 2017. Ignis is expected
to come with a 1.0-litre Boosterjet three-cylinder petrol engine. Transmission
options will includefive-sped manual and maruti Suzuki may offer an AMT unit.
Apart from the turbo petrol engine, Ignis is likely to get a 1.2-litre VTVT pertrol
and a 1.3-litre Multijet diesel unit on a later stage. Ignis will feature 180mm high
ground-clearance, flared wheel arches and a whde C-pillar on exterior. It will also
get high-end Harman Kardon audio system and safety features such as ABS with
EBD, airbags and hill descent control.
Maruti Ignis India - Specifications
➢ Engine : 1.3 litre Turbo Diesel/1.2 litre Petrol

➢ Max. Power : 75 PS @ 4000 rpm/84.3 PS @ 6000rpm
➢ Peak Torque : 190 Nm @2000 rpm/113 Nm @ 4000 rpm
➢ Transmission : 5 Speed Manual/AMT
➢ Overall Length : 3,700 mm
➢ Overall Width : 1,690 mm
➢ Overall Height : 1,595 mm
➢ Wheelbase : 2,435 mm
➢ Tyre Size : 175/65R 15
➢ Drive Layout : Front Wheel Drive
➢ Platform : New generation platform
➢ Ground Clearance : 180 mm
➢ Kerb Weight : 260 litres (415 litres with Seats Folded)
➢ Seating Capacity : 5
Maruti Ignis Mileage* (in KMPL)
City Highway ARAI

Petrol : 16 20.5 20.89
Diesel : 19 23 26.80
Maruti Ignis India – Features
• Capsule like, minimalist body.
• Curved roof and plain surfaces that create a high visual impact and give the car
body a simple yet endearing character.
• Straight lines of the car's shoulder and greenhouse enhance the visual impact, as do
the many rectangular motifs that have been repeated at many places like front and
rear lower grilles, outside rear view mirrors, door handles, and headlamps.
• Sunglass like front grille and headlamp design
• Blacked out A and B pillars
• Clamshell bonnet
• Slits on C pillar pay tribute to earlier Suzuki models such as Fronte Coupé and the
first generation Cervo
• Flared bumpers
• 15 inch wheels
• Black alloy wheels
• Side body moulding to enhance the rugged image
• SmartPlay Infotainment with Andriod Auto and Apple CarPlay support
• 5-speed AMT
• LED daytime running lamps
• Dual Front Airbags
• ABS with EBD Security Alarm
• Seatbelt with pre-tensioners
• Fog Lamps
3.2 THE NEW AGE BALENO
Maruti Suzuki Baleno's go faster version, Baleno RS, is expected in February-March time
frame. The highlight of Baleno RS is its Boosterjet heart. This turbo petrol mill is expected
to dish out 110bhp and 170Nm of peak torque. It will be either mated to five-speed manual
or six-speed automatic transmission. The transmission is also rumoured with paddle shifters.
Mauti Suzuki will differentiate Baleno RS from the regular Baleno with sportier front and
rear bumpers. It will also get Bi-xenon automatic headlamps with LED DRLS, electrically
adjustable wing mirrors, side skirts and new diamond-cut alloy wheels in dark shade. On the
inside the performance hatchback will boast of automatic climate control and 7-inch
touchscreen SmartPlay entertainment system compatible with Android Auto and Apple
CarPlay. This will be the second affordable hatchback in the country to be equipped with all-
wheel disc brakes.
ENGINE & TRANSMISSION
➢ Displacement : 998 cc
➢ Engine Description : 1.0-litre direct injection Boosterjet petrol engine
➢ Maximum Power : 101 BHP @5500 rpm
➢ Maximum Torque : 150 NM @ 1700-4500 rpm
➢ Bore x Stroke : 73x79.5 mm
➢ Fuel Type : Petrol
PERFORMANCE & MILEAGE
➢ Mileage (City) : 15 kmpl (approx.)

➢ Mileage (Highway) : 18 kmpl (approx.)
➢ Mileage (Certified) : 21.1 kmpl
DIMENSIONS & WEIGHT
➢ Overall Length : 3995 mm

➢ Overall Width : 1745 mm
➢ Overall Height : 1510 mm
➢ Wheelbase : 2520 mm
➢ Kerb Weight : 950 kg
➢ Gross Vehicle Weight : 1360 kg
➢ Turning Radius : 4.9 metres
CAPACITY
➢ Seating Capacity : 5
➢ Number of Seating Rows : 2 Rows
➢ Number of Doors : 5 Doors
➢ Boot Space : 339 litres
➢ Fuel Tank Capacity : 37 litres
3.3 CIAZ
Maruti Suzuki is reportedly planning to launch face-lifted Ciaz sedan in April 2017. The
sedan will get promotion from regular dealerships to Nexa range with the facelift. The new
Ciaz will come with updated new front grille, tweaked bumper and the addition of LED
daytime running lights. The sedan will get newly-designed alloy wheels, while top-spec
version will boast of electronic sunroof according to reports. Rear end will also get nip and
tuck to complement changes up front. On the inside, top variants may come with all black
coloured upholstery and a new infotainment system that supports Apple CarPlay.
Mechanically, expect the upgraded Ciaz to remain the same as the current model with 1.4-
litre petrol and 1.2-litre diesel unit
Dimensions & Weight
➢ Length : 4490 mm
➢ Width : 1730 mm
➢ Height : 1485 mm
Capacity
➢ Seating Capacity : 5 Person

➢ No of Seating Rows : 2 Rows
➢ Bootspace : 510 litres
Engine & Transmission
➢ Engine Type : DDIS 200

➢ Valve/Cylinder (Configuration) : 4, DOHC
➢ Mileage (ARAI) : 28.09 kmpl
➢ Turbocharger/Supercharger : Turbocharged
➢ Drivetrain : Front Wheel Drive
➢ Dual Clutch : No
➢ Sport Mode : No
➢ Bore (mm) x Stroke (mm) : 69.6 mm x 82 mm
➢ Alternate Fuel : Not Applicable
➢ Fuel Type : Diesel
➢ Max Power (bhp@rpm) : 89 bhp @ 4000 RPM
➢ Max Torque (Nm@rpm) : 200 Nm @ 1750 RPM
➢ Turbocharger Type : Variable Geometry
➢ No of gears : 5 Gears
➢ Transmission Type : Manual
➢ Engine Start-Stop Function : No
➢ Cylinders : 4, Inline
➢ Manual Shifting for Automatic : No
➢ Driving Modes : No
Suspensions, Brakes & Steering
➢ Suspension Front : McPherson Strut

➢ Suspension Rear : Torsion Beam
➢ Front Brake Type : Disc
➢ Rear Brake Type : Drum
➢ Minimum Turning Radius : 5.4 metres
➢ Steering Type : Power assisted (Electric)
➢ Wheels : Alloy Wheels
➢ Spare Wheel : Steel
➢ Front Tyres : 195/55 R16
➢ Rear Tyres : 195/55 R16
3.4 S-CROSS
The first Nexa product, S-Cross, will get nip and tuck in the second half of 2017. Suzuki
unveiled the new version for global markets at the Paris motor show earlier this year. The new
face gets a re-styled front bumper and a larger radiator grille. The chrome grille with vertical
slats is flanked by the new projector headlamps. The headlamp unit also comes with integrated
daytime running lamps. While the side profile of S-Cross remains untouched, the rear features
slightly redesigned tail lamps and bumper. The crossover's diesel options will be carrying over
1.3-litre and 1.6-litre diesel units. It may get a petrol engine for the first time - expected to be
1.4-litre K-Series petrol engine borrowed from Ciaz.
DIMENSIONS & WEIGHT
➢ Width : 1765 mm
CAPACITY
➢ Doors : 5 Doors
➢ Seating Capacity : 5 Person
➢ No of Seating Rows : 2 Rows
➢ Bootspace : 353 litres
➢ Engine Type : DDIS 320

➢ Valve/Cylinder (Configuration) : 4, DOHC
➢ Mileage (ARAI) : 22.07 kmpl
➢ Turbocharger/Supercharger : Turbocharged
➢ Drivetrain : Front Wheel Drive
➢ Dual Clutch : No
➢ Sport Mode : No
➢ Bore (mm) x Stroke (mm) : $79.5 mm x 80.5 mm
➢ Alternate Fuel : Not Applicable
➢ Fuel Type : Diesel
➢ Max Power (bhp@rpm) : 118 bhp @ 3750 RPM
➢ Max Torque (Nm@rpm) : 320 Nm @ 1750 RPM
➢ Turbocharger Type : Variable Geometry
➢ No of gears : 6 Gears
➢ Transmission Type : Manual
➢ Engine Start-Stop Function : No
➢ Cylinders : 4, Inline
➢ Manual Shifting for Automatic : No
➢ Driving Modes : No
Suspensions, Brakes & Steering
➢ Suspension Front : McPherson strut with coil spring

➢ Suspension Rear : Torsion Beam with coil spring
➢ Front Brake Type : Disc
➢ Rear Brake Type : Disc
➢ Minimum Turning Radius : 5.2 metres
➢ Steering Type : Power assisted (Electric)
➢ Wheels : Alloy Wheels
➢ Spare Wheel : Steel
➢ Front Tyres : 205/60 R16
➢ Rear Tyres : 205/60 R16
3.5 XL6
Maruti Suzuki XL6 is a 6 seater MPV with a mileage of 20.97 KMPL depending upon it's
transmission and fuel type. XL6's 4 cylinder, 1462 cc, K15B Smart Hybrid can generate
103.2 bhp @ 6000 rpm power and 136.8 Nm @ 4400 rpm torque. It has a fuel tank capacity
of 45 Litres L. This MPV car comes loaded with ABS (Anti-lock Braking System), Central
Locking, ISOFIX (Child-Seat Mount), 2 Number of Airbags from safety point of view. From
Comfort perspective, XL6 have Adjustable Headrests, Tilt Adjustable steering, Cruise
Control, Keyless Entry, Navigation System, Digital Odometer, Power Steering, Power
Windows, Start / Stop Button. Performance of XL6 is backed by a 5-Speed transmission and
FWD configuration.
.
Key Specifications

➢ Boot Space (Litres) : 209 Litres
➢ Engine Displacement : 1462 cc
➢ Cruise Control : Yes
➢ Number of Airbags : 2
➢ Voice Recognition : Yes
➢ Sunroof : No
➢ Adjustable Steering : Tilt.
Key Features
➢ Front Suspension : McPherson Strut & Coil Spring

➢ Rear Suspension : Torsion Beam & Coil Spring
➢ Cruise Control : Yes
➢ Power Steering : Yes
➢ Power Windows : Yes
➢ Abs Anti Lock Braking System : Yes
➢ Central Locking : Yes
➢ Isofix Child Seat Mount : Yes
➢ Voice Recognition : Yes
➢ Engine Type : K15B Smart Hybrid

➢ Engine Capacity : 1462 cc
➢ No of Cylinders : 4
➢ Torque : 136.8 Nm @ 4400 rpm
➢ Power : 103.2 bhp @ 6000 rpm
➢ Gears : 5-Speed
➢ Drivetrain : FWD
Body & Suspension
➢ Body Type : MUV

➢ Suspension – Front : McPherson Strut & Coil Spring
➢ Suspension – Rear : Torsion Beam & Coil Spring

➢ No Of Seats : 6
➢ Sun Roof : No
➢ No Of Doors : 5
➢ Turning Radius : 5.2 m
Dimensions & Capacity
➢ Width : 1775 mm
➢ Fuel Tank Capacit : 45 Litres
➢ Boot Space : 209 Litres
Wheels, Tyre & Brakes
➢ Brakes – Front : Ventilated Disc

➢ Brakes - Rear : Leading & Trailing Drum
➢ Wheels Size : R15
CHAPTER-4 :
ANALYSIS &
INTERPRETATION
4.1 RESEARCH METHODOLOGY

4.1(A) Business Object of rural marketing :
Following are the business objectives of Rural Marketing (RMK):
• To explore and tap the huge potential available in the rural market
• Reach out to potential customer in a cost efficient and profitable
manner
• Maintain contact with key opinion makers and keep them
informed aboutour products and services
• To maintain the first mover advantage
• To fulfil the dream – “Ghar Ghar Mein Maruti”
4.2(B) Opportunities in the rural market :
Following are the opportunities that make rural India a promising marketplace:
• 742 million rural consumers residing in 6,38,000 villages constitute

70% ofIndia's population
• There is large consuring class -41% of India's middle class and 58% of
totaldisposable income
• Cash rich market
• No wealth erosion in rural areas as they have invested in post
office andbank FDs
• 10% of rural households own two wheelers and 0.5% of
households ownfour wheelers
• Connectivity in rural areas has improved through road development
• As under the Pradhan Mantri Grameen Sadak Yojna,
habitations ofpopulation of 1000 and above will be covered
in the first phase
• About 368,000 km of new road construction and 370,000 km of
upgradation/renewal is expected to be done at a cost of about
$26 billion
• Lifestyle patterns of people in villages have improved and
demand forlatest brands and trends is becoming visible
Growth of small enterprises have also created alternate income sources
Rural India Vital statistics Overview of opportunities

% of middle class 41%
Geographical Spread 3287 mn sq km
% of disposable income 51%
Total population 1.12 bn
% of households owning 2
No. of households 214 mn wheelers 10%
Rural population 808.6 mn % of households owning 4

wheelers 0.50%
Rural Households 149 mn
% of 2 wheeler sales from rural 45%
No. of districts 604
No. of tehsils 3583
% of FMCG sales from rural 50%
No. of villages 638691
No. of panchayat
members 2.3 mn Corporatisation of agriculture Change
Focus segments in rural market

Total cultivators 127.6 mn
No. of Kisan Credit Card
holders 66.56 mn
No. of registered tractors 2.4 mn
No. of rural schools 698672
No. of rural teachers 1304100
No. of primary health
centers 27364
No. of rural doctors 160000
No of regulated wholesale
mandis 7310
No. of Regional Rural
Banks 196
No. of RRB branches 14500
4.3(C) Understanding rural customers :

Following are the understandings/learnings from therural market :
• Unlike in the past where the ratio

between those involved in agriculture
and in other occupations was 75:25,
today the estimated ratio is 53:47 and it
is expected to reduce further
• Changing life style with high aspirations

• Opinion leaders such as sarpanch, big
farmers, govt./retired govt. employees,
doctors etc. play a key role in decision
making
• Rural customers are brand conscious and aware of latest trends

• Whichever brand enters a village first seems to gain acceptance, new brands find it
difficult togain entry
• Promotional activities need to be planned keeping harvest season in mind and
pre promotionshould start much before the cash arrives in the hands of the
farmers
• The best and cost effective way of selling is through face-to-face talk,
touch and feel experience
• Rural markets have specialised forums of their own as temple festivals, melas and
one can getgood results by planning events like road shows, meals, rural/street
play and as well as audio and video campaigns
• Rural market depends on belief systems, as rural customer behavior is
deeply tied to their culture and belief system and a clear insight is highly
needed to be successful Rural markets offer good returns in the long run,
working to expect short term gains does not help
4.4(D) Our target customers :

Following are our target customers in the rural market:
• Panchayat member
• Farmers
• Doctors in rural hospital and the primary health centers
• BDO employees, numberdar, official and Aarthi
• Teachers residing in rural areas
• Cooperative bank employees
• Tractor owners
• Employees of Regional Floral Banks
• Traders in rural area.
4.5(E) Ways for rural coverage :
To tap the rural market reaching out is the key . Critical ways of
ensuringreach and tapping the rural market are:
a) Events and activites:
• Organising rural mega events
– Gramin Mahotsav
• Local promotional events
• Sending direct mailers to thetarget segment
• Float
• Tapping niche segment
• Nukkad natak/skit
• Preparing harvest calendarfor your respective tehsil
• Factory visit for influencers
b) Enablers:
• Extensive territory mapping –identifying existing opportunities
• Manpower development –having RDSE in every tehsil/taluka
• 2nd RDSE in talukas havingmonthly sales greater than 5numbers
• Data collection of targetsegments
4.2 ANALYSIS & INTERPRETATION :
Nexa Cars Monthly Sales
In May 2022, the total sales figure of Maruti Nexa cars was 25,098 units. This included sales of
Baleno(13,970), Ignis(5,029), XL6(4,085), S Cross(1,428) and Ciaz(586).
Maruti Nexa Ciaz was the best selling Maruti Nexa car in India in May 2022. Compare model
wisemonthly sales figures for all Maruti Nexa cars.
Model
Name Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 May-22
Ciaz 1,204 1,666 1,912 1,834 579 586
Ignis 3,209 1,993 4,020 4,472 3,815 5,029
S Cross 1,521 2,116 1,151 2,674 2,922 1,428
Baleno - - 12,570 14,520 10,938 13,970
XL6 - - - - 4,366 4,085
Nexa Monthly Sales

16,00
Graph
0
14,000
12,000
10,000
8,000
6,000
Dec-21 Jan-22 Feb-22 Mar- Apr-22 May-
22 22
Ciaz Ignis S Cross Baleno XL6
4.3 FINDINGS AND OBSERVATIONS

1. Almost every person contacted or interviewed said that he/she has visited
showroom directly when buy he/she buy a car Maximum number of respondents
said they are aware of showroom.
2. From analysis we found out that most of the people were affected and attracted
with offers and schemes.
3. It has been found out that most of the people in Kharagpur and Midnapore city
visited direct in showroom.
4. Consumers choose to buy car in showroom because they all want variety and
brands and accessories at showroom according to the consumer is economics.
5. Most of the people who were interviewed by me responded that brand loyal
and most of them stack to the brand they like.
6. Advertising plays a very crucial part in the consumer decision making process.
7. Most of the respondents take on the spot decision of buying different products
because of the various attractive product displays and pretty combination which
the store tries on the mannequins is mostly dependent by the customers, show
that most of the consumers are attracted towards different fancy display.
8. For most of the respondents quality plays a very important role because most
of the respondent said that they want quality products, and that's also one reason
for most of the respondents sticking to particular brands.
9. We can also say that location, variety convenience and economical products
are not the only things which attract the customer but there are some other factors
which play a major role in attracting the customers as mentioned.
APPENDIX
5.1KEYWORDS
1. Market 2.Automobil 3. Sales 4. Commercial 5. Middle- 6. Rural 7. Financial

Analysis e Industry Vehicles Class Market Year
8.CAGR 9.Sales 10.Luxury 11.Investors 12.DPIIT 13.FDI 14.Capital

Satisfaction Expenditure
Index
15.Investme 16.Employm 17.Skilled 18.Unskilled 19.Revenue 20.Operatin 21.Net Income
nt ent Labour Labour g Income
22.Total 23.Total 24.Employe 25. Financial 26 27 Liquidity 28. Ratio

Assets Equity es profitability Analysis
29. 30. Standard 31. Anova 32. T-test 33.Current 34.Quick 35. Dividend
Arithmetic Deviation Ratio Ratio Pay-out Ratio
Mean
36. Cash 37. Debtors 38. 39.inventory 40.fixed 41.No. of 42.Asssets

Earnings Turnover Investments turnover ratio Assets days in turnover Ratio
Retention ratio turnover turnover working
Ratio ratio ratio capital
43. PBT 44. Net 45. Return 46. Return on
Margin Profit on Equity Assets (ROA)
Margin (ROE)
DEFINITION OF KEYWORDS:
1. MARKET ANALYSIS A market analysis is a thorough assessment of a market within a specific

industry. With this analysis, you will study the dynamics of your market, such as volume and value,
potential customer segments, buying patterns, competition, and other important factors.
2. AUTOMOBILE INDUSTRY: The automotive trade contains a large vary of firms andorganizations
concerned within the style, development, producing, marketing,
and marketing of cars it's one amongst the world's largest economic sectors by revenue.
3. SALES: Sales area unit activities associated with marketing or the quantity of products or
services oversubscribed in an exceedingly given targeted period. The seller, or
the supplier of the products or services, completes a procurement in response to a buying deal,
appropriation, requisition, or a right away interaction with the client at the purpose ofsale.
4. COMMERCIAL VEHICLES: the eu Union defines a "commercial motor vehicle" as any motorized
road vehicle, that by its variety of construction and instrumentality is intended for,and capable of
transporting,
5. MIDDLE-CLASS: the centre category may be a category of individuals within the middleof a
social hierarchy. It usage has typically been obscure whether or not outlined in terms of occupation,
income, education or position.
6. RURAL MARKET: Rural selling may be a method of developing, pricing, promoting, and
distributing rural specific product and services resulting in desired exchange with rural customers to satisfy
their wants and needs, and conjointly to attain structure objectives.
7. FINANCIAL YEAR: A financial year may be an amount of twelve months, employed

by government, business, and different organizations so as to calculate their budgets, profits,and losses.
Financial year is commonly utilized in business to check with the year.
8. CAGR: Compound Annual Growth rate (CAGR) is that the rate of come that might be needed
for an investment to grow from its starting balance to its endingbalance, forward the profits were
reinvested at the tip of every year of the investment's lifetime.
9. SALES SATISFACTION INDEX: makers and dealers have the flexibility to get semi- permanent
client loyalty supported the standard of their sales expertise ..................................... The J.D. Power
Sales Satisfaction Index (SSI) Study SM provides a comprehensive analysis of the new-vehicle purchase
expertise from the client perspective.
10. LUXURY: Luxury is extremely nice comfort, particularly among lovely and dearly-won
surroundings.A luxury are a few things dearly-
won that isn't necessary however which supplies you pleasure. every week by the ocean maybe a luxury they
will not afford.
11. INVESTORS: Associate in Nursing capitalist is somebody or different entity (such as a

firm or mutual fund) World Health Organization commits capital with the expectation of receiving money
returns. Investors suppose completely different money instruments to earn arate of come and achieve
necessary money objectives like building retirement savings, funding a school education, or simply
accumulating extra wealth over time.
12. DPIIT: The department for promotion of industry and internal trade (DPIIT) is a central
government department under the ministry of commerce and industry.
13. FDI: A foreign direct investment is an investment in the form of a controlling ownership in a
business in one country by an entity based in another country. It is thus distinguished from a foreign
portfolio investment by a notion of direct control.
14. CAPITAL EXPENDITURE: Capital Expenditure, commonly known as CAPEX are funds used by a
company to acquire, upgrade, and maintain physical assets such as property,buildings, an industrial plant,
technology, or equipment. CapEx is often used to undertake new projects or investments by the firm
15. INVESTMENTS: in an economic sense, an investment is the purchase of goods that are not
consumed today but are used in the future to create wealth. In finance, an investment is a monetary asset
purchased with the idea that the asset will provide income in the future or willlater be sold at a higher
price for a profit.
16. EMPLOYMENT: Employment is a relationship between two parties, usually based on a

contract where work is paid for, where one party, which may be a corporation or profit, not-for-profit
organisation. Co-operative or other entity is the employer and the other is the employee.
17. SKILLED LABOUR: skilled labour refers to labour that needs staff World HealthOrganization
have specialised coaching or a learned skill-set to perform the work.
These staff is either blue-collar or skilled staff, with varied levels of coaching or education
18. UNSKILLED LABOUR: Unskilled labour refers to staff World Health

Organization haven't any special coaching or expertise. it's a section of the manpower with a really restricted
ability set. Unskilled labour consists of individuals with a high
school sheepskin or less. However, once the economy is troubled, individuals withdegrees might do
unskilled work.
19. REVENUE: Revenue is that the financial gain that a business has from
its traditional business activities, typically from the sale of products and services tocustomers. Revenue is
additionally remarked as sales or turnover.
20. OPERATIONAL INCOME: operational financial gain is Associate in

Nursing accounting figure that measures the quantity of profit complete from a business'soperations, once
deducting operational expenses like wages, depreciation, and value of products oversubscribed.
21. NET INCOME: net — conjointly remarked as lucre, interest earnings or very cheap line
— is that the quantity a personal earns once subtracting taxes and different deductions from
gross financial gain. For a business, net is that the quantity of revenue left once subtracting all expenses,
taxes and prices
22. TOTAL ASSETS: Total assets refers to the full quantity of assets owned by someone or entity.
Assets area unit things of measure, that area unit spent over time to yield a profit for the owner. If the
owner may be a business, these assets area unit typically recorded within the accounting records and seem
within the record of the business.
23. TOTAL EQUITY: Total equity is that the worth left within the company once subtractingtotal
liabilities from total assets. The formula to calculate total equity is Equity = Assets - Liabilities. If the
ensuing range is negative, there's no equity and also the company is within the red.
24. EMPLOYEES: Associate in Nursing worker is a personal World Health
Organization works part-time or regular underneath a contract of employment, whether or not oral or
written, specific or tacit, and has recognised rights and duties. conjointly knownas employee.
25. FINANCIAL POSTION: Financial position is that the current balances of the recorded assets,
liabilities, and equity of a company. This data is recorded within the record, that is one amongst the money
statements. The money position of a company is declared within
the record as of the date noted within the header of the report.
26. PROFITABILITY: gain is that the ability of a business to earn a profit. A profit
is what's left of the revenue a business generates once it pays all expenses directly associated with the
generation of the revenue, like manufacturing a product,
and different expenses associated with the conduct of the business activities
27. LIQUDITY POSITION: The liquidity position is that the distinction betweenthe total of assets
and incoming money flows on one facet and
outgoing money flows ensuing from commitments on the opposite facet, measured over an outlined amount,
being the live of the liquidity risk.
28. Ratio Analysis: Ratio Analysis is the comparison of line items in the financial statementsof a
business. Ratio analysis is used to evaluate a number of issues with an entity, such as its liquidity, efficiency
of operations, and profitability.
29. Arithmetic Mean: the arithmetic mean is the sum of all the numbers in a data set divided by
the quantity of numbers in that set.
30. Standard Deviation: the standard deviation is a statistic that measures the dispersion of a
dataset relative to its mean and is calculated as the square root of the variance.
31. Anova: Analysis of variance is a collection of statistical models and their associatedestimation
procedures used to analyse the differences among group means in a sample. Anova was developed by
statistician and evolutionary biologist Ronald Fisher.
32. T-test: a t-test is a type of inferential statistic used to determine if there is a significant
difference between the means if two groups, which may be related in certain features. The t-tests is one of
many tests used for the purpose of hypothesis testing in statistics.
33. CURRENT RATIO: -The current quantitative relation may be a liquidity
and potency quantitative relation that measures a firm’s ability to pay off its short-
run liabilities with its current assets. this quantitative relation is a vital live of liquidity as aresult of short-run
liabilities square measure due inside future year.
34. QUICK RATIO: -The fast quantitative relation or appraisal quantitative relation may bea
liquidity quantitative relation that measures the power of a corporation to pay its current liabilities after
they return due with solely liquid assets. liquid assets square measure currentassets that may be reborn to
money inside ninety days or within the short-run.
35. Dividend Pay-out Ratio: the dividend payout ratio I the ratio of the total amount ofdividends
paid out to shareholders relative to the net income of the company. It is the percentage of earnings paid to
shareholders in dividends.
36. Cash Earnings Retention Ratio: it indicated the percentage of a company’s earnings that are
not paid out in dividends but credited to retained earnings. It is the opposite of the dividend payout ratio,
so that also called the retention rate. The payout ratio is the amount ofdividends the company pays out
divided by the net income.
37. DEBTORS TURNOVER RATIO: the debtor’s turnover ratio also called as receivablesturnover
ratio shows how quickly the credit sales are converted into the cash. The ratio measures the efficiency of a
firm in managing and collecting the credit issued to the customers.
38. INVESTMENTS TURNOVER RATIO: the investment turnover ratio of a company is the resulting
number value when net sales are divided by the sum of shareholder equity andoutstanding debt.
39. INVENTORY TURNOVER RATIO: -The inventory turnover quantitative

relation is associate potency quantitative relation that shows however effectively inventory ismanaged by
examination price of products oversubscribed with average inventory for
an amount. This measures what number times average inventory is “turned”
or oversubscribed throughout an amount. In alternative words, it measures whatnumber times a corporation
oversubscribed its total average
inventory greenback quantity throughout the year.
40. FIXED ASSETS TURNOVER RATIO: fixed asset turnover is the ratio of sales to the value of fixed
assets. It indicates how well the business is using its fixed assets to generate sales/ a declining ratio may
indicate that the business is over invested in plant, equipment, orother fixed assets.
41. NO. OF DAYS IN WORKING CAPITAL: it describes how many days it takes for acompany to
convert its working capital into revenue. The more days a company has of
working capital, the more time it takes to convert that working capital into sales. The daysworking capital
number is indicative of an inefficient company and vice versa.
42. ASSETS TURNOVER RATIO: the assets turnover ratio is an efficiency ratio that measures a
company’s ability to generate sales from its assets by comparing net sales withaverage total assets.
43. PBT MARGIN: profit before tax is a measure that looks at a company’s profits before the
company has to pay corporate income tax.it deducts all expenses from revenue includinginterest expenses
and operating expenses except for income tax.
44. NET PROFIT MARGIN: net profit margin is the percentage of revenue remaining after all
operating expenses, interest, taxes and preferred stock dividends (but not common stock dividends) have
been deducted from a company’s total revenue.
45. RETURN ON EQUITY: The return on equity quantitative relation or ROE may bea profit
quantitative relation that measures the power of a firm to get profits from its shareholder’s investments
within the company. In alternative words, the come back onequity quantitative relation shows what
quantity profit every greenback of common stockholders’ equity generates.
46. RETURN ON ASSETS: return on assets is a financial ratio that shows the percentage ofprofit a
company earns in relation to its overall resources. It is commonly defined as net income divided by total
assets.
5.2 CONCLUTION
Customer's behaviour is often studied because certain decision are significantly
affected by their behaviour or expected actions. For this reason customer
behaviour is said to be applied discipline.
In a general sense, the most important reason for studying customer behaviour is
the significant role it play in our lives. Much of our time is spend directly in the
market place, eating or engaging in other activities. A large amount of additional
time is spend thinking about product and service, talking to friends about them,
and seeing or hearing advertisements about them. In addition, the good people
eat and the manner in which they use them significantly influence how they live
their daily lives. These general concerns alone are enough to justify our study of
consumer behaviour. However, many seek to understand the behaviour of
consumers for what are thought to be more immediate and tangible reasons.
The main reason behind this project was to find out the behaviour of the
customer buying behaviour while buy car at showroom because most of the
population surveyed preferred to shop at showroom and how day by day the
customer demands are increasing and through this project I came to know that
what are the various behaviour of a typical customer who buy NEXA car at
showroom.
5.3 LIMITATION
Time constraint:
The allotted time to conduct the survey was 45 days. However, the key areas
were apply covered.
Availability of data:
Most of the restaurants and eating joints were not in favor of us conducting the
survey inside their premises as it would disturb their customers. "Non-
willingness of the respondents to answer the questionnaire was also a hurdle.
Reliability of data:
Reliability of data always remains a prime concern when human are surveyed.
Most- interest, poor understanding, unclear questions, inability to think instantly
and customer biases creeps in apprehensiveness in the minds of the researcher
while tabulation and analysing the data.
5.4 QUESTIONNARIRES
"Questionnaire on customer buying in NEXA car" Hi...!!!!! Please spare some
time to fill in this survey is voluntary and will help us to gather more information
to make our project.
1.Do you visit NEXA car showroom?
A yes B No
2. With whom you prefer to visit NEXA showroom?
A Friend B Spouse C Collegues D Alone
3. Do you visit the NEXA showroom, by advertisement influence?
A Yes B No C Sometimes yes D can't say
4. Why do you choose NEXA car for buying?
A Less time B Economic F All under one D Variety
E Quality G Convenience
5. Do you stick to others particular brand?
A Yes B No C Can't say
6. Why you opt for a particular band?
A Quality B Services C Brand name D Word of mouth
7.what types of section you need in you car ?
A Small 4 sit (Ignis) B Comfortable 4 sit (Baleno/ciaz) C 6 Sitter (XL6)
5.5 BIBILOGRAPHY
• Kale Dinar- Sources of Innovation and Technology Capability Development in theIndian
Automobile Industry Innovation Knowledge Development, The Open University
https://pdfs.semanticscholar.org/c03e/26216ebc44d65ba473c4f6834005da
6a5bf5.pdf
• Sumesh Kumar & Dr. Gurbachan Kaur Bhatia (2014) Financial Performance of Indian
Automobile companies after liberalization: A Comparative study of Maruti Suzuki and
TataMotors. Vol. 3 | No. 9 | September 2014
http://www.garph.co.uk/IJARMSS/Sep2014/16.pdf
• T. Harikrishnamurthi and Dr. R. Gopi- “Liquidity Analysis of select
automobilecompanies in India” V- VIII, Issue I, January/2019
• Shende, Vikram (2014), “Analysis of Research in consumer behaviour of
Automobilepassenger car customer,” International journal of scientific and research
publications, 4(2), pp- 1-8. https://secondstaralaska.com/impact-of-marketing-
strategies-on-customer-buyingbehavior- in-indian-passenger-car-industry/
• https://www.ibef.org/industry/india-automobiles.aspx
• https://en.wikipedia.org/wiki/Maruti_Suzuki
• https://www.nexaexperience.com/
• https://www.v3cars.com/maruti-nexa-cars-monthly-sales

Project Report On NEXA

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Project Report On NEXA

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“ SALES AND MARKET ANALYSIS OF NEXA ” 1

SALES AND MARKET ANALYSIS OF NEXA

A PROJECT REPORT SUMITTED TO “VIDYASAGER UNIVERSITY”

MASTER OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF :

I , Shankhajit Das, student of MBA at “VIDYASAGAR UNIVERSITY”

I take the opportunity to express my profound wholehearted thankfulness to MR. Roshan

1.1 INDUSTRY PROFILE : INDIAN AUTOMOBILE INDUSTRY

➢ INDUSTRY NAME : BHANDARI AUTOMOBILES PRIVATE LIMITED

Bhandari Automobiles Private Limited is an unlisted private company incorporated on 16 September,

Here is a summary of financial information of BHANDARI AUTOMOBILES PRIVATE

The current status of Bhandari Automobiles Private Limited is - Active.

1.2(A) COMPANY PROFILE: MARUTI SUZUKI INDIA LTD.

Founder Sanjay Gandhi

Awards and Achievements:

Founder Maruti Suzuki

Importance of Organisation Structure :

Organisation Structure of NEXA Dealership :

Training & Development Manager (TDM)

Senior Senior Senior Quality

IT & EDP RTO

Floor Pantry / Tele

2.1 NEED OF THE STUDY

2.2 OBJECTIVES OF THE STUDY

2. H1: There will be significant difference between liquidity position of company.

2.4 LIMITATIONS OF THE STUDY

2.5 LITERATURE REVIEW

Maruti Ignis India - Specifications

➢ Engine : 1.3 litre Turbo Diesel/1.2 litre Petrol

Maruti Ignis Mileage* (in KMPL)

City Highway ARAI

Maruti Ignis India – Features

• Capsule like, minimalist body.

• Sunglass like front grille and headlamp design

• Blacked out A and B pillars

• Black alloy wheels

• Side body moulding to enhance the rugged image

• SmartPlay Infotainment with Andriod Auto and Apple CarPlay support

• LED daytime running lamps

• Dual Front Airbags

• ABS with EBD Security Alarm

• Seatbelt with pre-tensioners

3.2 THE NEW AGE BALENO

ENGINE & TRANSMISSION

PERFORMANCE & MILEAGE

➢ Mileage (City) : 15 kmpl (approx.)

DIMENSIONS & WEIGHT

➢ Overall Length : 3995 mm

Dimensions & Weight

➢ Seating Capacity : 5 Person

Engine & Transmission

➢ Engine Type : DDIS 200

Suspensions, Brakes & Steering

➢ Suspension Front : McPherson Strut

DIMENSIONS & WEIGHT

Engine & Transmission

➢ Engine Type : DDIS 320

Suspensions, Brakes & Steering

➢ Suspension Front : McPherson strut with coil spring

➢ Fuel Type : Petrol

➢ Front Suspension : McPherson Strut & Coil Spring

Engine & Transmission

➢ Engine Type : K15B Smart Hybrid