Professional Documents
Culture Documents
Business Plan
Business Plan
Business Plan
BANANA JUNCTION
TANAUAN NATIONAL HIGH SCHOOL
IMPERIO ST., BRGY. CANRAMOS
TANAUAN, LEYTE
banana.junction@gmail.com
OWNED BY:
JOHN SAMUEL A. CINCO
NICOLE D. ILUMBA
CLOBEIL MAE LAMATA
BEATRIZ GRACE OPERIO
KLARICA F. TAÑA
KHIERSLY JADE NICOLE B. TECSON
JESCA VIÑAS
EXECUTIVE SUMMARY
Vision
To increase trust, contentment, and satisfaction to our customers when it comes to our
product.
Mission
Banana Junction loves to cook! Through cooking we aim to connect with our
community by creating great banana cheeseballs product at a competitive price to meet the
demand of the middle- to higher-income local market area residents.
b. Increase second month sales by 50% and third month by 50% base on second month sales.
Business Model
Plan a
business.
Sell, make a
profit, then Finalize the
repeat the product.
process.
Business
Model
Identify its
Promote the
strengths and
business.
weaknesses.
Business and Product Positions
Banana Junction will position itself as the only supplier of Banana Cheeseballs in
order to cater to a variety of customer segments. We’ll also innovate to create more flavors
and a gulaman drink. Through customization, it offers a fresh, intriguing, seductive, and
unique snack combo experience with play elements. The company provides its client with
both nutrition and refreshment for their personal benefits.
The main strategy for boosting wealth is to increase productivity. One must spend
money in order to earn money. The first strategy I'll use is to concentrate on process
effectiveness. It's important to employ resources efficiently during production to prevent
waste from being absorbed. Less waste means lower costs. Making tiny improvements over
time allows us to achieve significant results when taken together over time. Second, I need to
concentrate on how well business systems work. This is to make sure the plans are
implemented correctly and that methods and tactics must be enhanced to attain an increase in
wealth.
This section of the business plan presents the description of the business, its location,
and the total funding requirements and the possible funding source.
Indulge your desires with Banana Junction's sweet 'n salty Banana Cheeseballs
prepared with Cardava Bananas, formed into balls with a sweet cheesy dough drizzled with
condensed milk and grated cheese paired with the all-time favorite Sago't Gulaman that is
excellent to satisfy a rumbling tummy. Banana Junction seeks to give clients with a cheap yet
delectable snack that is new to our palate.
Banana Junction’s Banana Cheeseballs are inspired by Filipino snacks, namely, fried
bananas, cheeseballs, and Sago't Gulaman, for which we combine the three into one combo.
These Banana Cheeseballs come in a variety of sizes depending on how much you want to eat
as it undoubtedly captivate you with their bombing flavor with just a mouthful.
The business’ optimum mission is to provide customers with unique delicacies like
Banana Cheeseballs, our main product, using Cardava Bananas— one of the country’s
abundant fruit found in farms, local markets, and even in some households as it brings joy
and reminiscence to them since most Filipinos are fond of bananas. Furthermore, Banana
Junction strives to provide consumers with the greatest goods and services that will fulfill
their appetites and cravings—and even hunger—because bananas include Vitamin B6,
Vitamin C, Potassium, and Fiber, making them a healthy alternative for rice. However, our
major vision and objective are to use bananas in various innovative treats to entice potential
clients and provide an adequate quantity of pleasure to their senses.
We believe that Tanauan National High School's campus would be a fantastic spot to
serve our banana cheeseballs. Students make up the majority of our target market, and
because the product is easily accessible on campus, they are more likely to purchase it. Also,
the school is adjacent to the Tanauan public market, the items we require for the product are
easily available. We shall establish certain criteria to maintain peace and order while also
making it easy for students to acquire our items. As our product is distinctive, I don't believe
there will be any competitors other than the surrounding stores that sell various things.
This table presents an overview and summary of funding requirements and sources of
the business that is in need for the production needs.
This section presents the industry analysis covering the following forces directly
affecting the proposed business: the trend in the industry, the consumers, the competitors,
market forecast, market share, market position, and marketing strategy.
Food parks, food companies, and food stalls are currently the newest trends in our
neighborhood. As a result, business owners pay more attention to these trends. Because there
is such a wide selection of foods available to consumers, many entrepreneurs decide to create
food businesses. Restaurants, parks, and food vendors can be found practically anywhere. As
this is the biggest trend worldwide, it is also the main reason why people are drawn to starting
a food business.
Consumer Analysis
Banana Junction will focus its marketing activities on reaching the students and
faculty. Our market research shows that these are the customer groups that are most likely to
buy our banana product.
The chart outline above is the total market potential (in number of customers) of
banana cheeseballs inside the campus of Tanauan National High School.
Market Segmentation
a) Geographic: Tanauan National High School, Imperio St. Brgy. Canramos,
Tanauan Leyte
b) Psychographics: Small Food Stall
c) Behavioral: Passionate and approachable with customers. The workforce is
enthusiastic and optimistic.
Demand Analysis
Food is in high demand as well. Nonetheless, prospective buyers consider the food’s
quality and flavor. Humans view food as both a need and a desire, thus, there is
definitely a high demand for food everywhere.
Competitor Analysis
Street Vendors
Today, consumers may buy street food for a variety of reasons, including
convenience, the chance to experience an ethnic meal in a social atmosphere, or
nostalgia.
TNHS Canteen Vendors
It’s undeniable that despite being unique in the place, Banana Junction may or may
not face loss instead of profit due to the nearby stores in the preferred spot for selling
own goods.
Product Price
Banana Cheeseballs with Sago’t Gulaman Drink Php 30.00
Market Forecast
Market Share
The small business earned PHP 900.00 in revenue every week. Therefore, the small
business as a whole collected PHP 3,600 in revenue.
Market Positioning
For students who are looking for affordable and delicious snacks the banana
cheeseballs with gulaman is a homemade snack made by the owners that are very healthy for
your body and pocket. Unlike those good-looking snacks with a non-student-friendly price
and unhealthy preservatives, our product is the opposite.
Market Strategy
Competitive Edge
Banana Junction will market itself as a distinctive snack shop where customers
may not only eat banana cheeseballs but also unwind in a relaxing setting. Customers
will be able to unwind from their daily concerns thanks to the comfortable
surroundings, which will also set Banana Junction apart from its rivals.
Sales Strategy
The sales transactions will be managed by Banana Junction. Atleast two
employees will be serving customers to speed up customer service; four employees
will be preparing the customer’s order, and the seventh employee will handle the sale.
All recorded sales information will eventually be examined for marketing reasons.
Banana Junction will use banners, pamphlets, and social media posts to
increase its customer base. To ensure that customers keep coming back and spending
more money at the snack stand, customer retention programs will also be
implemented.
This section is going to clarify, simplify, and identify the equipment necessary for the
business, the size of the business in terms of capitalization, and the personnel required in
accordance with its protocol.
Product Description
These Banana Cheeseballs covered with cheesy dough while getting drizzled with
condensed milk and grated cheese paired with the all-time favorite Sago’t Gulaman indeed
satisfy a rumbling tummy.
Equipment/Materials Needed
These are the equipment that will be needed to make our Banana Cheeseballs:
Knives
Mixing bowl
Frying Pan
Colander
Tray
Paper Cups
Tongs
Sphere Molders
Raw Materials of the Product
Cardava Banana
Cheese
Gulaman Powder
Gulaman Juice Powder
Water
Sago
Oil
Flour
Breadcrumbs
Condensed Milk
Egg
Sugar
Since Banana Junction starts as a small business and is new to the industry, the first
wave of expenses amidst opening, or the investment, will be approximately Php 1015.00.
Due to the sole proprietorship, the capital investment is projected to be rather volatile in the
early months. Furthermore, our very own Banana Cheeseballs are available to everyone,
regardless of age, because bananas contain vitamins that are beneficial to our health.
This may involve a contract among suppliers, including suppliers of our major
product, bananas, to decrease the possibility of company losses owing to a lack of banana
supply.
Personnel Requirements
The personnel requirements are the following which are provided to enable inventory
controls related to the business:
Hair Net
Face Mask
Apron
Disposable Plastic Gloves
Administrative Operation
In Banana Junction, each team member is allocated to a certain duty based on the
administrative operation, and the team leader is the one who serves as the operations
administrator, and together with the co-members, they will to keep the business on track.
IV. ORGANIZATIONAL PLAN
This section describes the form of the business organization, the liability of the owner,
the organizational structure, the role of the owner, and the proposed salary.
The Banana Junction’s owners are responsible and liable to any misconduct done by
the business itself as a whole; excluding the customer’s fault. However, the owners are in a
so-called Limited Liability Partnership. Each partner is not accountable for the carelessness
or misbehavior of another. Furthermore, their personal property and savings will be
unaffected by the business's liability.
Organizational Structure
Manager
Financer/
Secondary
Acounting
Manager
Personnel
Design Sales
Personnel Personnel
Role of the Owner/s
Employees: The employee are those who are in charge of watching over the stall or
are those that going to be the cashier.
Design Personnel: Are those that are go going to come up with the new design for
our product that is new and trending.
Sales Personnel: Are those who are in charge with promoting our business, either on
social media or what. And they are also the one who’s handling our social media and
he/she is the one who’s in charge of posting updates with regards to our business.
Secondary Manager: The one who’s going to update the manager of what is going
on with the business. And he/she is in charge in approving the design personnel and
the sales personnel’s ideas.
Financer/ Accounting Personnel: Are those who are going to manage the money
that is going in and out of the business. They are in charge of keeping the ingredients
and equipment available all the time.
Manager: The people who is either going to approve or decline the suggestions and
ideas of the Financer and the Secondary Manager
V. MARKETING PLAN
This section contains the following factors of the marketing mix: product, place,
price, promotion, people, packaging, position.
Product
The product of the Banana Junction is banana cheeseballs that comes along with
gulaman juice. We leveled up the banana to satisfy your cravings. Banana Junction offers not
only normal tasting banana cheeseballs but we serve the best tasting banana cheeseballs
especially with our secret recipe.
Place
The Banana Junction will be located inside the campus of Tanauan National High
School Tanauan, Leyte. In a space in the school canteen. The space or location will fit in to
the target consumers. Our location also has an extravagant ambiance that will surely catch the
customers attention and in that, they would probably buy our product due to their interests or
also maybe out of curiosity that was lead by the ambiance of our location. The target market
here also has a great number. First of all our location is along the pathway which means that
many people pass by. Our business also targets all ages not only 12 and above but we are
expecting that it would fit for all consumers that will surround the area.
Price
The prices of our product is based on the prices of the ingredients that we have used
to make it. The Banana Junction managed to minimize the cost of the ingredients so that we
could not have any problem with our budget and also, we want to give the customers an
affordable price with a taste that is worth it.
Product Price
Banana Cheeseballs w/ 30.00 PHP
Gulaman Juice
Banana Cheeseballs 20.00 PHP
Gulaman Juice 10.00 PHP
Promotion
Banana Junction will be advertising its product through posters, flyers, and also
posters, pictures and information will be published in social media sites to increase the
potential customers and consumers. Banana Junction will be known by people easier through
these advertisements specially the posters, pictures and infromation that would be published
or posted online.
People
Banana Junction may not have business partners and such because they chose to be in
a sole proprietorship kind of business which is a great start. Yet competitors are very evident
and abundant specially knowing the location of banana junction. It may seem that its location
has many potential customers yet there are also so many competitors around it which is a
challenge to them. In these nearby stores, they won’t see any banana cheeseballs as their
product and that is also a big advantage for them. Banana Junction is a Sole Proprietorship
type of business because it is also considered as a small business specially knowing that it is
also just a newly opened food business.
Packaging
In our product packaging, we will be using paper cups. Two paper cups to be specific,
a 16oz cup and a 220cc paper cup. The 16oz cup will be used for the gulaman juice and the
220cc cup will be used for the banana cheeseballs. We chose to have this packaging because
it will be more convenient for the customers to carry it around.
Positioning
Production Schedule
Production Process
Ingredients
- Sago
- Gulaman (Gelatin)
- Gulaman Juice Powder
- Ice
- Water
- Sugar (optional)
Procedures:
1. Cook the 3 cups of sago in a boiling water. Set aside. Do the same thing on the
Gulaman Powder (Gelatin).
2. After cooking the sago and gulaman, caramelize 3 cups of brown sugar on low
heat. This will serve as an arnibal for the drink and additional flavor.
(optional)
3. Once satisfied with the arnibal, set it aside first then prepare a jug of water and
the Gulaman Juice Powder (enough packs to cover up the water).
4. Add the Gulaman Juice Powder inside the jug of water and then stir.
5. After mixing, add the gulaman (gelatin), sago, and the homemade arnibal then
mix the ingredients altogether.
6. Put ice to enhance its flavor.
7. Serve it cold.
Equipment Required
Mixing Bowl
Kitchen Knives
Frying Pan
Paper Cups
o Model: None
o Location: Shopee PH
o SRP: ₱190.00
Tray
o Model: None
o Location: Shopee PH
o SRP: ₱50.00
Sphere Molder
Tray Shopee PH
Tongs Shopee PH
Gulaman Juice Powder 3 packs Php 25.00 per pack Php 75.00
This section presents the evaluation of suppliers, purchase procedures, storage and
inventory control, and sales procedures.
Evaluation of Supplier
In identifying our supplier, we searched at numerous stalls and stores in the local
marketplace to find the necessary materials and ingredient that is needed to start a business.
The team purchased the needed materials and ingredients for the business.The team
purchased the following: Banana, Cheese ,Gulaman ,Juice ,Water, Sago, Oil, Flour, Bread
crumbs, Condensed, Egg.
Workflow
Purchasing the
Production of
Estimating the ingredients
Banana Selling the
number of and
Cheese Balls product
product. equipment
and Gulaman.
needed .
Before we sell our product, it will take two to three hours to cook it and 10 minutes to
prepare for sale. In selling our product we always follow what time we put in the business
plan so that we can manage our time.
VIII. FINANCIAL PLAN
This section contains the financial statements, cash flow, and other finance related
concepts in the business.
Revenue
35
30
25
20
15
10
5
0
J F M A M J J A S O N D
Revenues
Expenses
Ingredients 2,000
Rent Expense 1,000
Interest Expense 300
Supplies Expense 500
Utilities Expense 1,000
Total Expenses 4,800
Projected Statement of Cash Flows
MONTH J F M A M J J A S O N D
INCOME 80 90 950 980 1,00 1,50 2,00 2,50 3,00 3,50 5,50 7,50
(₱000) 0 0 0 0 0 0 0 0 0 0
EXPENSE 90 95 1,00 1,00 1,20 1,30 1,35 1,40 1,50 2,00 2,20 2,30
S 0 0 0 0 0 0 0 0 0 0 0 0
(₱000)
COMMU- 10 15 200 220 420 620 1,27 2,37 3,87 5,37 8,67 5,20
LATIVE 0 0 0 0 0 0 0 0
PROFIT/
LOSS
(₱000)
Assets
Cash 8,000
Inventory 10,000
Total Current Asset 18,000
Other Asset
Trademarks 7,000
Accumulated Amortization (3,500)
Total Other Asset 4,000
Total Asset 22,000
Liabilities
Current Liabilities
Accounts Payable 4,000
Accrued Expenses 5,000
Total Current Liabilities 9,000
Long-term Liabilities 5,000
Total Liabilities 14,000
Owner’s Equity
Owner’s Equity
Common Stock 5,000
Retained Earnings 3,000
Total Owner’s Equity 8,000
Total Liabilities and Owner’s 22,000
Equity