Professional Documents
Culture Documents
Action Worksheet 3
Action Worksheet 3
Develop a simple Marketing Plan utilizing the business opportunity you have identified in the previous
module. The matrix below will help you craft your plan.
Do not forget – in most cases there are established competitors in the market, so why should customers switch
to your business? Use the different marketing strategies to build and retain a good customer base!
The basis for your explanations should be your view of the business. How do you intend to position yourself
in the markets?
Product Strategy
We can differentiate our product from our competitors
through, first the Quality, high-quality t-shirts and printing
services that stand out, we also have a high-quality
silkscreen and sublimation process offered. The Second is
Customization, GFD-DT shirt printing can provide a wide
range of customization options, such as different colors,
fonts, and designs, to give customers more creative control
over their products. Third is Branding, GFD-DT shirt
printing can develop a strong brand identity that reflects our
How do you differentiate your product from company's values and mission. We also use social media to
your competitors? (Do you plan do offer any
build brand awareness and promote our products. Fourth,
additional features such as technical support,
our product can offer Discounts or promotions, and free
warranties, product upgrades, etc.?)
State or draw precisely how your package and samples for regular customers with bulk orders. Yes! Our
brand, brand mark and brand name would product can offer an extraordinary number of options, we
look like! provide technical support to our customers. This support
may include assistance with the design of the artwork or
resolving any issues that arise during the printing process.
Warranties, GFD-DT shirt printing may offer a replacement
or a refund if a customer receives a shirt with a defect. And
GFD-DT shirt printing offers product upgrades to provide
customers with more options or higher-quality materials.
GFD-DT shirt printing may offer a premium t-shirt option
that is made of higher quality materials or has additional
features such as a more comfortable fit or a longer lifespan.
Pricing Strategy
The pricing of t-shirt printing services may vary based on
various factors, including the complexity of the design, the
quantity of shirts ordered, the type of printing method used,
the quality of the materials used, and the level of
customization required. However, we can sell our finished
product in the price range of Php 150 – Php 600 but
Apart from quality, price is most often the depending on the design, and guess how much our cost
most important issue for customers to base per T-shirt, Php 150 – Php 250 only regardless of whether
their purchase decision on. At what price will white or colored shirts and what consumables are to be
you offer your product or service in used. However, in general, the importance of the price of t-
comparison to your competitors? shirt printing will depend on the needs and budget of the
(Consider the following issues to get a group, the group may need to shop around for the best
comprehensive overview of the current price or consider alternative printing methods that are more
situation in your industry:
affordable. On the other hand, if the group has more
• Reconsider the target group you
resources and is willing to spend more money on t-shirt
mentioned in Action Working Sheet
printing, the price may be less important. In this case, the
03 – Production Description! How
group may prioritize other factors such as the quality of the
important is the price for this group?
Probably, this group is putting a printing or the speed of the service. So, the importance of
stronger focus on service or quality? the price of t-shirt printing will vary depending on the
• What are the prevailing prices? What specific needs and circumstances of the group.
are your competitors charging?
• State the price level for your product
or service and explain the reasoning
for your price level!
• If you segmented your markets: Do PRODUCTS PRODUCT
you intend to charge different prices PRICE Depending
across different customer groups on the
T-shirt/Polo shirt
(price discrimination)? design, and
This is also the place to describe your credit with print plain how much
policies! State whether you will also sell on white Php 150- our cost per
credit. If this is the case do not forget to Php250 T-shirt
mention all related aspects (i.e., your decision
T-shirt/Polo shirt
rules for who will get credit, how you are with print colored
going to check credit worthiness of new
customers, the terms you offer regarding Jersey (complete) Php 150-Php Depending
interests and payback period, will you offer printing only 350 on the
prompt payment discounts, follow- up design, and
procedures if credit is still due) how much
our cost per
Jersey