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“ MEMORY “

What is Memory :
“Memory is the faculty of the mind by which information is encoded, stored, and retrieved.
Memory is vital to experiences and related to limbic systems, it is the retention of information over
time for the purpose of influencing future action.”
Memory refers to the mental processes that enable the individual to :
➢ Acquire

➢ Retain

➢ Retrieve

➢ Informatio

Stages of Memory :
➢ Encoding

➢ Storage

➢ Retrieval

Types of Memory :
➢ Sensory

➢ Short-term

➢ Long-term

Sensory Memory :
Sensory memory is a mental representation of how environmental events look, sound, feel, smell
and taste. It includes a long-term component useful for such activities as recognizing a color or a
familiar voice. However, most vivid details of sensory memory seem to fade quickly.
Example:
eeing a dog, feeling gum under a chair, or smelling chicken noodle soup. Our eyes, nose, and nerves
send that information to the brain.
Types of Memory
Iconic Memory : Also known as visual sensory memory, iconic memory involves a very brief
image. This type of sensory memory typically lasts for about 1-quarter to one-half of a second.
Auditory Memory : Also known as auditory sensory memory, echoic memory involves a very
brief memory of sound a bit like an echo. This type of sensory memory can last for up to 3-4
seconds.
Haptic Memory : Also known as tactile memory, haptic involves the very brief memory of a touch.
This type of sensory memory lasts for approximately two seconds.

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