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  • PR Design Questionnaire

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    Coco Potchi
    13 views7 pages
    This document contains a design questionnaire for developing a brand package. It asks for business and brand details like the business owner's name, business name, tagline, story of the business, why it exists, how it is different from competitors, target market, problem it solves, features that appeal to customers, current customer base, desired brand voice, goals for the new design, preferred colors and typography, desired emotion and symbolism for the logo, words to describe the logo, and examples of existing logos they like. The questionnaire aims to gather essential information to formulate a long-term plan for a successful brand presence and goals.

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    Original Title

    PR-Design-Questionnaire

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    This document contains a design questionnaire for developing a brand package. It asks for business and brand details like the business owner's name, business name, tagline, story of the business, why it exists, how it is different from competitors, target market, problem it solves, features that appeal to customers, current customer base, desired brand voice, goals for the new design, preferred colors and typography, desired emotion and symbolism for the logo, words to describe the logo, and examples of existing logos they like. The questionnaire aims to gather essential information to formulate a long-term plan for a successful brand presence and goals.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    13 views7 pages

    PR Design Questionnaire

    Uploaded by

    Coco Potchi
    This document contains a design questionnaire for developing a brand package. It asks for business and brand details like the business owner's name, business name, tagline, story of the business, why it exists, how it is different from competitors, target market, problem it solves, features that appeal to customers, current customer base, desired brand voice, goals for the new design, preferred colors and typography, desired emotion and symbolism for the logo, words to describe the logo, and examples of existing logos they like. The questionnaire aims to gather essential information to formulate a long-term plan for a successful brand presence and goals.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 7

    Name

    DESIGN
    QUESTIONNAIRE
    Formulating phase for Standard
    Brand Package

    THISISALONG -TERMPLAN
    FORDEVELOPINGASUCCE
    SSFUL
    BRANDPRESENCESOA
    STOATTAINSPECIFICG
    OALS.

    The trust and help you can give us are appreciated.


    Looking forward to doing business with you.
    DESIGN QUESTIONNAIRE JULY 2020

    BUSINESS DETAILS:
    1.Business owner's name

    2. Business name

    3. Tagline (If any)

    PR GRÀFIC
    OS
    DESIGN QUESTIONNAIRE JULY 2020

    BRAND DETAILS:
    1.The story of your business
    Tell the story of your business and how you
    became business owner. Your passion on your
    business.
    How you came up to your business, or how
    you build your business? What do you offer or
    sell to your target market or ideal customers?

    2. Why do you exist? Why


    should people care?

    PR GRÀFIC
    OS
    DESIGN QUESTIONNAIRE JULY 2020

    BRAND DETAILS:
    3. How are you different from
    your competitors?
    The uniqueness of the business and the
    product/service offered. Why your ideal
    customers or target market keeps on coming
    back?

    4. Who is your target market?


    Don't make everyone your target market. It is
    offering your product or service to the right market
    because you can't sell everything to everyone.

    5. What problem do you solve?


    What value do you offer? What
    does your target market want?
    which

    PR GRÀFIC
    OS
    DESIGN QUESTIONNAIRE JULY 2020

    BRAND DETAILS:
    6. What features are most appealing
    to your target market? If any

    7. Do you have a
    current customer/client
    base?
    If YES: Why do your customers buy from you?
    Which customers purchase the most? What
    product or service is your best seller?

    8. Brand voice
    This will depend on your mission, audience, and
    industry. Use this statement to identify your tone: Three
    words that describe my brand are...

    PR GRÀFIC
    OS
    DESIGN QUESTIONNAIRE JULY 2020

    BRAND DETAILS:
    9. What do you desire to achieve with
    your new design?

    10. What color do you want to align


    with your brand? Any colors to
    avoid?

    11. Do you want any specific


    typography?
    This is the typeface and font style to be used.

    PR GRÀFIC
    OS
    DESIGN QUESTIONNAIRE JULY 2020

    BRAND DETAILS:
    12. What emotion and
    symbolism should your logo
    portray?

    13. Which five words should


    describe your logo?

    14. Are there any existing brand logos


    that you like, and why?

    PR GRÀFIC
    OS

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