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    Ah.. Tour

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    Cristchen Esporsado
    The itinerary provides a 3-day tour for students to visit various locations in Manila relevant to marketing management. On day 1, students will tour theme parks and religious sites and submit documentation on the target markets and operations. On day 2, students will experience a buffet restaurant and similarly document target markets and operations. On day 3, students will visit a hotel to interview staff about operations and then a resort and casino to interview about marketing and services. A seminar on customer service will also be held. Students are expected to submit photos and summaries from each location visited along with a final reaction paper on their overall experience.

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    Ah.. Tour

    Uploaded by

    Cristchen Esporsado
    13 views1 page
    The itinerary provides a 3-day tour for students to visit various locations in Manila relevant to marketing management. On day 1, students will tour theme parks and religious sites and submit documentation on the target markets and operations. On day 2, students will experience a buffet restaurant and similarly document target markets and operations. On day 3, students will visit a hotel to interview staff about operations and then a resort and casino to interview about marketing and services. A seminar on customer service will also be held. Students are expected to submit photos and summaries from each location visited along with a final reaction paper on their overall experience.

    Original Description:

    Different places in metro Manila

    Original Title

    ah.. tour

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    The itinerary provides a 3-day tour for students to visit various locations in Manila relevant to marketing management. On day 1, students will tour theme parks and religious sites and submit documentation on the target markets and operations. On day 2, students will experience a buffet restaurant and similarly document target markets and operations. On day 3, students will visit a hotel to interview staff about operations and then a resort and casino to interview about marketing and services. A seminar on customer service will also be held. Students are expected to submit photos and summaries from each location visited along with a final reaction paper on their overall experience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    13 views1 page

    Ah.. Tour

    Uploaded by

    Cristchen Esporsado
    The itinerary provides a 3-day tour for students to visit various locations in Manila relevant to marketing management. On day 1, students will tour theme parks and religious sites and submit documentation on the target markets and operations. On day 2, students will experience a buffet restaurant and similarly document target markets and operations. On day 3, students will visit a hotel to interview staff about operations and then a resort and casino to interview about marketing and services. A seminar on customer service will also be held. Students are expected to submit photos and summaries from each location visited along with a final reaction paper on their overall experience.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    WILL NOT JOIN THE TOUR ITINERARY

    Alternative to real life experience


    Real-life experience DATE
    Marketing Management
    Manila Tour: Day 1
    Take a tour on the theme parks and religious places.
    Intramuros May 15
    Submit a documentation or summary of the target
    Fort Santiago (11 am)
    market, target audience, product segmentation, product
    Manila Cathedral
    positioning, customer service, product complaints,
    Day 2
    financial aspects, and team building. Collect photos as
    Enchanted Kingdom May 16
    evidence and complete information of the location.
    (8 am)
    Buffet Restaurant: Experience dining on any buffet restaurant and submit a
    Conrad Dining Buffet documentation or summary of the target market, target
    Day 3
    audience, product segmentation, product positioning,
    May 17
    customer service, product complaints, financial aspects,
    (8 am)
    and team building. Collect photos as evidence and
    complete information of the location.
    Hotel accommodation: Visit any hotel of your choice and conduct an interview
    Conrad Hotel about the check-in/check-out time, target market, target
    Day 3
    audience, customer service, service complaints, financial
    May 17
    aspects, and team building. Collect photos as evidence
    (1 pm)
    and the complete information of the location,
    name/signature/position of the person you interviewed.
    Manila Tour: Visit any resort & casino of your choice and conduct
    Okada Manila interview about the target market, target audience,
    marketing of resort & casino, dress code, advertising, Day 3
    customer service, service complaints, financial aspects, May 17
    and team building. Collect photos as evidence and the (3 pm)
    complete information of the location,
    name/signature/position of the person you interviewed.
    Seminar:
    Day 1
    Customer Service Watch a youtube video about Customer Service and
    May 15
    create a reflection paper about it.

    Reaction paper about the


    tour Submit a summary of your own experience relevant to
    —
    business.

    NAME OF STUDENTS:
    ● ARROLLADO, MARC ALEXANDER B.
    ● DACANAY, KARYLLE A.
    ● ESPORSADO, CRISTCHEN Q.
    ____________________
    Monica Soliva
    Program Head, CBA

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