Assignment 1: Stakeholder and Issue Analysis (15%)

Task description:
Please choose a company (which can be chosen from the list below or you can choose your own), identify and analyze its key issues and its
relationship with stakeholder groups. You will need to investigate how the issues have a potential impact on the organization’s relationship
with stakeholders and public image, then investigate how the company tackles the issue to keep the relationship with stakeholders. For this,
you will need to examine a range of sources including organizational documents (e.g. annual reports, website), media (e.g. news coverage
and social media platforms), and academic literature (e.g. journal articles, books, peer reviews).
Based on your research, you will write 2000 word (± 10%) report which includes key recommendations for the organization that you have
analyzed. You also need to do in-text references and references list at the end of your report.
Requirements:
The format must be Times New Roman font, 13 size, double-spaced. You need to submit both soft copy (via LMS) and hard copy (in
class). The layout must be clear, well-organized, and neat.
You need to have your name and student ID on the cover page or on the top of your paper.
Deadline: Week 4 – Sunday 23:59 04/06/2023
List of companies:
1. American Airlines
2. Kodak
3. Sony
4. Yahoo
5. Radio Shack
6. Apple
 7. Bestbuy
8. Converse
9. Delta
10. General Motors
11. Nokia
12. Continental Airline
13. Nintendo
14. Starbuck
15. Nestle
16. Lego
17. Polaroid
18. WorldCom
19. Uber
20. WeWork

Please follow the marking rubric on page 3

Marking Rubric:
Criteria Fail
(0-4.9)
Critical analysis of Lack of representation of
issues that impact comprehensive, integrated,
the organization and critical analysis of
and its relevant literature and
stakeholder, which sources. Lack of an in-depth
related to its understanding of crisis
relationship management. Lack of clear
management and comprehensive
(50%) discussion on the
organization’s issue and its
impact
Issues discussion Lack of clear and
and in-depth comprehensive discussion
investigation issues of the firm
(30%)
Formatting and Format, Spelling, Grammar
expression and & Row is below the
layout, grammar, requirement. Expressing
vocabulary language is not academic
(15%) langue. Unclear layout
Referencing (5%) Significant inaccurate
referencing
End of the document.
Pass
(5-6.4)
Somewhat have a
comprehensive integrated and
critical analysis of relevant
literature and sources.
Somewhat understand crisis
management. A somewhat
critical analyzing
organizational issues and its
impact.
Somewhat have a
comprehensive discussion the
firm’s issues and its current
situation
Format, Spelling, Grammar &
Row meet the requirement.
Expressing language is close
to academic langue. Clear,
organized layout
Some inaccurate referencing
Credit
(6.5-7.4)
A clear and comprehensive
discussion of organizational
issues and its impacts.
Presentation of a comprehensive
integrated and critical analysis of
relevant literature and sources.
Have an in-depth understanding
of crisis management. Analyze in-
depth organizational issues and its
impact.
A clear and comprehensive
discussion of the organization’s
issues and its current situation
Direct quotations are used
sparingly, and skillfully.
Professional use of language,
mechanics, and evidence of
proofing. Very clear, well-
organized, and neat layout
Reasonable skill in the use of
correct referencing style
Distinction
(7.5-8.4)
Very clear and comprehensive
integrated and critical
analysis of relevant literature
and sources. Have an in-depth
understanding of crisis
management. A very clear
and comprehensive analyzing
organizational issues and its
impact.
An excellent clear and
comprehensive discussion of
the organization’s issues and
its current situation
Paraphrase key comments and
used direct quotations very
sparingly. Professional use of
language, mechanics, and
evidence of proofing.
Excellent clear, well
organized and neat layout
Skill demonstrated in the use
of correct referencing style
HD
(8.5-10)
Exemplary in all aspects
including
the presentation of a
comprehensive, integrated and
critical analysis of the relevant
literature and sources, in-depth
understanding of crisis
management. Analyze in-depth
organizational issues and its
impact.
Cover all aspects of issues in the
discussion, and in-depth
understand the effect of issues on
the firm.
Superior skill demonstrated
proficiency in paraphrasing key
comments and use of direct
quotations. Excellent use of
language, mechanics, and
evidence of proofing. Superior
clear, organized, and neat layout.
Superior skill demonstrated in the
use of correct referencing style