Principal: Smiths Medical

Product: Infusion Pump

Brand/Item Code: Graseby 1200

II. Principal Backgrounder

Smith’s Medical is one of the world's leading manufacturers of medical products. It employs over
7,000 people in six Continents and has helped to save hundreds of thousands of lives over more than
half a century. Its products are known and trusted in anesthetic departments, operating theatres and
intensive care units throughout the world. But this huge multi-million pound company started life in
a very modest way in a flat in Great Portland Street right in the middle of the London Blitz in 1940.
The Smiths Medical Clinical Research Business Unit (CRBU) works with pharmaceutical and
biotechnology companies and other research organizations to provide medical device solutions for
preclinical and clinical research. The CRBU offers the extensive Smiths Medical product lines,
including:
• Temperature Management Devices
 Infusion Pumps
• Vascular Access Devices
• Needles and Sharps Safety Equipment
• Monitoring Equipment
• Respiratory Equipment

At Smiths Medical, they believe that to grow and maintain a culture of responsibility, they must
behave ethically, work safely, reduce their environmental impact, attract and develop their people
and contribute to their communities to create long-term value for their shareholders and their wider
stakeholders.
Smith’s Medical is certified in environmental management systems:
• ISO 14001:2015 certificate
• OHSAS 18001:2007 certificate
Smith’s Medical is a leading supplier of medical devices used during critical and intensive care, surgery,
post-operative care recovery, and in a series of high-end home infusion therapies. It is focusing on
developing technologies that offer both clinical and economic advantages to its healthcare providers and
patients

II. Infusion Therapy

Sometimes when people become very ill with a complex disease, they cannot eat, let alone
take medications orally. In addition, some medications cannot be given orally because the
stomach acids will destroy them, and they will no longer be effective to treat your disease.
There are many reasons why medications are introduced into the body other than through
the mouth.

What is Infusion Therapy?

An alternative to oral treatment is infusion therapy: administering medication through the

use of a sterile catheter that is inserted into a vein and secured. This treatment method has
traditionally been used only in hospitals, but now infusion therapy can be administered in
outpatient infusion therapy centers, or even in your home by specially trained nurses. These
nurses have been licensed by the state board of pharmacies, meeting the strict standards
and regulations set by the board and by the government.

What Does Infusion Therapy Treat?

Infusion therapy is usually employed to treat serious or chronic infections that do not
respond to oral antibiotics. Cancers and the pain caused by cancers; diseases of the
gastrointestinal tract; dehydration caused by nausea, vomiting and diarrhea; and other
serious diseases, such as Crohn's disease, are typical examples. Additional complex illnesses
that respond best to intravenous medications include: multiple sclerosis, some forms of
arthritis, congestive heart failure and some types of immune deficiency disorders. Certain
congenital diseases require intravenous medications as well.

In medicine, infusion therapy deals with all aspects of fluid and medication infusion, vial
or subcutaneous application. A special infusion pump can be used for this purpose.
A fenestrated catheter is most frequently inserted into the localized area to be treated.
There are a range of delivery methods for infusion of drugs via catheter:

A. Manual way of Infusion

B. Automated Way of infusion
Electronic Pump: Drugs are often pre-mixed from vials and stored in infusion bags to be
delivered by electronic pump.

What are the different Infusion Routes :

 Intravenous
 Subcutaneous
 Enteral
 Epidural
 Spinal
 Anti – arterial
 Infusion Systems: Graseby Heritage

II. The Product: Smiths Medical Graseby 1200 Syringe Pump

III. The FABs
 Features Advantages Benefits
1.The end users can rely on the results of
1.Infusion Accuracy of ± 5% 1. A good benchmark for infusion performance infusion
2.Direct rate input or automatic calculation of
delivery rate 2. Can auto calculate time setting and infusion rate 2. Convenience in use
3.Rapid occlussion detection,Prevents delivery of false
3. Has post occlusion bolus reduction boluses following a downstream occlusion event 3. Safe to use
4. Alerts the patient and clinician if air is present in infusion
4. Has ultrasonic air sensor detection feature set 4. Safety in use
5. Has pre-calibrated 5 brands of infusion sets plus
additional 4 brands of clinician's
choice(Bbraun/Lifeline/Romsons/Polymed,JMS 5. Wide array of brands of infusion sets preferred by clinicians 5. Easy to use
6. Has infusion rate 1 mL/h to 1200 mL/h 6. Extra wide range to serve a variety of infusion regimen 6. Reliable to use
7. Once the first phase is completed, the pump will switch to
7. Has 2 infusion programs at a time the second phase automatically.Easy to use work flow 7. Saves clinician's time
8. Has an incorporated peristaltic driving system 8.Ensures infusion accuracy 8.Reliability in use
9. Ensures infusion safety under different environmental
9. Has a designed pressure sensor conditions 9.Safe to use

IV. Comparative Matrix

V. Target Market
1. Level III Hospitals
2. Tertiary Medical Center and Training Hospitals

VI. Target KOLs:

1. Chief Nurse
2. OR Supervisor
3. ICU Supervisor
4. Chief of Clinics
a. Surgery
b. Anesthesia
c. Internal Medicine

VII. Target End Users:

1. OR Nurses
2. ICU Nurses