MICEE

MICE Industry benefits Value Chain

The term MICE refers to the tourism industry related to
business travel, which includes:
•Meetings: Is congresses are defined as those professional
meetings whose purpose is to hold a discussion and a
professional or academic exchange on a topic of interest.
•Incentives: growing competition on the market compels
companies to devise new ways of rewarding their most
productive employees.
•Conferences: Participants address mostly commercial issues,
related to a market, product or brand, it is private since it is
only open to companies and is for business purposes.
•Exhibitions: there are two types of exhibitions: Industrial or
Trade.
• Economic Impact: It is an economic impact through the
organization of congresses, where companies meet the needs of
business travelers benefiting directly from all the activities
organized by the events.
• Alternative to Saturation: Where there is no need to make
promotional resources in vacation tourism, achieving the arrival
of more visitors but in a staggered manner.
Pleasure or Recreation: Business travelers extend their stay
longer to enjoy the city while others have expressed their
intention to return to the destination with their families to
discover more about the city.
Promotion at the International Level of Competitiveness: Major
international congresses attended by thousands of delegates
from all over the world putting destination on the international
map.
It represents all the services to consider when planning an
event meeting:
• Hotel Industry: They are the most common venues for events,
providing facilities, spaces and rooms for the various activities
of this segment, also have access to food and beverages, also
offer business travelers special facilities with technology.
• Transport: The travel agency and the transportation
company worked together to meet the mobility needs of
business travelers during an event.
• nfrastructure: Tourist destinations such as the nature of the
place, there must also be adequate conditions and
international standards on the part of suppliers such as hotels
and others, in order to be able to successfully attend to the
needs of the tourists.

Benefits in Cancun.
1.-Economic reactivation.
2.-Attract different market segments.
3.-Generation of employment and
economic spillover.
4.-Exchange of knowledge and
experiences.
5.-Creation of notable events.

By Oswald Brando De La Cruz De La Cruz