HYDRA-V ™

TABLE OF CONTENTS
 Introduction
 Consumer Need
 Science Lesson
 Technology
 Results
 Product Line
 Summary
When you are thirsty …
When your skin is thirsty…
WHO SUFFERS FROM DEHYDRATION?

Almost everyone, and all skin types.

Factors that cause skin dehydration
Drink eight glasses of water a day
Do you know any other ways to keep
skin hydrated?
 Hydra V

Norwegian Fjord Water

encapsulated in an exclusive
HYDRA-V Liposome

Comes from glaciers formed

10,000 years ago in a

unique Norwegian Fjord
INTRODUCTION

 First ARTISTRY collection

to focus on deep hydration,
for every
skin type
 Inspired by Nobel Prize-
winning research
 Discover a new level of
hydration for all skin types
INTRODUCTION

Benefits:
 Immediate and long-lasting
hydration
 Skin feels smoother, supple
 Skin looks fresher, healthier
and more vibrant
 Suitable for all skin types
CONSUMER NEED
 Dehydrated skin looks dull, uneven and lifeless. Millions of
people, no matter age, experience dehydrated skin:
itching, flaking, stinging, uncomfortable dry/taut feeling
Skin Science Lesson
Skin Science Lesson

FIG 1: Normal, healthy skin FIG 2: Dry, dehydrated skin

TECHNOLOGY
OVERVIEW
THE HYDRATION DELIVERY SYSTEM
 REFRESH with Norwegian Fjord Water
 REPLENISH with Himalayan Pink Rock Minerals
 REVITALIZE with Hawaiian Acai
TECHNOLOGY
OVERVIEW
REFRESH skin with hydration
 Norwegian Fjord Water
encapsulated in an exclusive
HYDRA-V Liposome
 Comes from glaciers formed
10,000 years ago in a
unique Norwegian Fjord
 Fresh and pure hydration
for your skin, leaving an
immediate refreshing feeling
TECHNOLOGY
OVERVIEW REFRESH:
Norwegian Fjord Water
Skinand
cellsdisorganized
Norwegian
Dry look plump
Fjord and
Water hydrated
infused
skin cells.
Liposome
TECHNOLOGY
OVERVIEW
REPLENISH skin with HYDRA
Complex including Himalayan
Pink Rock Minerals:
 Inspired by Nobel Prize winning
research on aquaporins: water
transportation, storage and
retention
 Provide Essential Minerals
 Improve surface skin cell shape
and arrangement
 Holistic approach for proper
hydration management
TECHNOLOGY
OVERVIEW REPLENISH:
Himalayan Pink Rock Minerals
Skin cells
Disorganized
Hydra are skin
Complex more tightly packed
cells
penetrates and hydration
skin surface,
is increasedactivity
increasing and maintained
of aquaporins

.
TECHNOLOGY
OVERVIEW
REVITALIZE skin’s ability
to lock in pure hydration
 Exclusive Moisturizing
Liposome and Hawaiian
Acai
 Rich in antioxidants
 Strengthens healthy
moisture barrier to seal in
water
TECHNOLOGY
OVERVIEW REVITALIZE:
HAWAIIAN ACAI
Disorganized
Top skin layer
Hawaiian skin
Acai, cellswith
isalong
plump andother
locksingredients
in hydration
(Moisture Liposome), penetrate the skin’s surface
IMMEDIATE RESULTS
 Using the Vital Skin Serum, you can immediately boost
hydration by 184%.
 Using the Vital Skin Serum and Nourishing Gel Cream,
you receive an immediate boost in hydration by 270%.

Before After

*Using the Vital Skin Serum Concentrate

 24 Hour Hydration Study
using Power System
60.00

50.00

40.00

30.00

20.00

10.00

0.00
8 hrs. 12 hrs. 24 hrs.

Percent increase in Hydration vs Time

RESULTS AFTER
THREE DAYS
Consumers said,

“Leaves skin feeling healthier,

more vibrant and fresh”

“Leaves skin feeling more supple,

smooth, moisturized”
 LONG TERM RESULTS
The Vital Skin Serum was tested at a cellular level just
below the skin surface:

Normal, healthy skin

Dry, dehydrated skin Skin cells begin to appear Skin cells appear more
more uniform in shape and uniform in shape,
structure. hexagonal and more
honeycomb in their
arrangement.
HYDRA-V COLLECTION
 Comprehensive collection delivers a new level of hydration
 REFRESH, REPLENISH, REVITALIZE the face and eye
area
Demo
FRESH FOAMING CLEANSER

 Gentle foaming gel cleanser

effectively removes excess oil,
makeup and environmental
debris
 Leaves behind only comfortable,
refreshed, healthy-looking skin
 Suitable for all skin types
FRESH SOFTENING LOTION

 Refreshing, alcohol-free toner that

removes the last traces of dirt and
makeup
 Conditions, softens and preps skin
to receive additional benefits and
hydration
 Suitable for all skin types
VITAL SKIN SERUM
CONCENTRATE
 Concentrate and powerful serum is
strongest way to refresh, replenish and
revitalize your skin
 Proprietary trio of rare, pristine
ingredients increase hydration with
vitamins and minerals to replenish skin
 Lightweight blue beads burst to release
a fresh mix of vitamins
REFRESHING GEL
 Clean, lightweight gel provides long
lasting hydration and instant
cooling sensation
 Absorbs excess oil so any skin
feels smooth and refreshed
 For oily to combination skin types

BEFORE application of ARTISTRY AFTER application of ARTISTRY

HYDRA-V Refreshing Gel HYDRA-V Refreshing Gel
NOURISHING GEL CREAM

 Creamy yet sheer, medium-

weight gel cream provides watery
fresh hydration after one use
 Year-round, long-lasting, all-skin-
type, go-to hydrator for soft skin
REFRESHING EYE
GEL CREAM

 Intensely hydrating non-greasy gel

cream that is lightweight and silky-
feeling
 Specially designed to help diminish
look of puffiness and dark under-
eye circles
 For all skin types
HYDRA-V POWER
SYSTEM
 Easy to use, 3 step system
 Delivers maximum hydration
 Immediately boosts skin’s
hydration by 270%*
 After 3 days, skin look
fresher and healthier and
feels smoother
and hydrated
 Significant clinical
improvement in skin texture
and barrier after 28 days
* Using the Vital Skin Serum Concentrate and the
Nourishing Gel Cream.
Q&A
1 .WHO DO YOU RECOMMEND TO USE THIS COLLECTION?

 The ARTISTRY HYDRA-V collection is primarily targeted for

women aged 18-30 who are concerned with hydration. While
age is not the determining factor (all women with occasional
dehydration concerns will benefit), the ARTISTRY HYDRA-V
line is the entry into ARTISTRY™ skincare.
2. WHY DOES THE ARTISTRY HYDRA-V VITAL SKIN SERUM
CONCENTRATE CONTAIN LIGHT BLUE BEADS? SHOULD
THESE BEADS BREAK ON DISPENSING/PUMPING?

 The light blue beads are to remind the user of watery hydration
and they also contain three vitamins: Vitamin A, C and E. The
beads soften while in the product and most will break during
the pumping /dispensing process to provide the freshest
mixture of vitamins. Any beads not broken will easily and
gently break during application and release the vitamins.
3. WHAT NEW TECHNOLOGY IS USED IN THE VITAL SKIN SERUM
CONCENTRATE?

 Our new technology in the Vital Skin Serum Concentrate is

called the Hydra Complex. The Hydra Complex is a
proprietary blend of ingredients—including the Himalayan
Pink Rock Minerals—which manage the surface skin cells
to improve:
 1. Water transportation, storage and retention.
 2. Skin cell organization, restore youthful cell shape and
ability to pack together—making them better able to form a
strong moisture barrier.
 In addition, Himalayan Pink Rock Minerals provide nutrient-
rich minerals to further optimize hydration.
4. WHAT IS THE ARTISTRY HYDRA-V LIPOSOME AND
WHY IS IT IMPORTANT?

 The ARTISTRY HYDRA-V Liposome is an exclusive

liposome filled with Norwegian Fjord Water and other
humectant ingredients designed especially for the
ARTISTRY HYDRA-V™ Line. Liposomes are microscopic
lipid spheres that are capable of holding active
ingredients and releasing them into the skin.
5. WHAT IS THE HYDRA COMPLEX?

 The Hydra Complex is a proprietary blend of

ingredients—including Himalayan Pink Rock Minerals—
that help skin to improve water transportation, storage,
retention and packing/organization of surface skin cells.
6. WHAT IS THE MOISTURIZING LIPOSOME?

 The Moisturizing Liposome is exclusive to Amway and

contains ingredients rich in omegas and ceramides to
help support a healthy moisture barrier.
 7. WHAT IS SODIUM HYALURONATE AND WHY IS IT
IMPORTANT?

 It is a natural moisturizer in skin, connective tissue

and lubricant (e.g. in joints.) Since sodium
hyaluronate can absorb up to 1000x its own weight
in water it is a highly effective natural moisturizer.
THANK YOU