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Test Bank For International Marketing 10th Edition Czinkota
Test Bank For International Marketing 10th Edition Czinkota
Edition : Czinkota
Full download at: https://testbankbell.com/product/test-bank-for-international-marketing-
10th-edition-czinkota/
TRUE/FALSE
1. International marketing is unable to retain the basic marketing tenets of value and exchange.
2. It is in the domestic marketing field where one can observe most closely the role of marketing as a key
agent of societal change.
3. Only those who participate in the transactions are exposed to international marketing and subject to its
changing influences.
5. World trade has assumed an importance heretofore unknown to the global community and as a result,
many countries and firms have found it highly desirable to become major participants in international
marketing.
6. International specialization and cross-sourcing have made production much more efficient.
9. Due to ongoing global technological innovation in marketing, products are distributed at a higher cost.
10. Global investment strategies, coupled with production and distribution sharing, increase the challenge
of staying in a leadership position.
11. The level of global investment has resulted in a decrease in international debt by governments.
12. Currency flows and exchange rates have a greater effect on trade than government monetary policies.
15. Constant rapid technological change and vast advances in communication permit firms and countries
to quickly emulate innovation and counteract carefully designed plans.
16. Policymakers restrict the impact of global trade and financial flows by eliminating tariffs and quotas.
17. Market saturation can be avoided by lengthening or rejuvenating product life cycles in other countries.
18. Many firms do not participate in the global market because their managers believe that international
marketing should only be carried out by large multinational corporations.
19. Firms are fairly consistent in their international activities because of the similarities in their levels of
experience, resources, and capabilities.
MULTIPLE CHOICE
3. Export-import trade, licensing, joint ventures, wholly owned subsidiaries, turnkey operations, and
management contracts are examples of:
a. global positioning systems.
b. outsourcing.
c. regional agreements.
d. international marketing.
ANS: D PTS: 1 DIF: Easy REF: p. 5
OBJ: LO: 1-1 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
4. International marketing differs from domestic marketing in that international marketing has different:
a. marketing principles.
b. tenets of value and exchange.
c. applications, complexity, and intensity.
d. social responsibilities.
ANS: C PTS: 1 DIF: Easy REF: p. 5
OBJ: LO: 1-1 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
8. Which of the following new technologies has allowed consumers to supply and receive products from
across the world for personal use?
a. Travelogues on cable television
b. The Internet
c. Automated pensions and individual retirement accounts
d. Newly created niche markets
ANS: B PTS: 1 DIF: Easy REF: p. 7
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
14. World trade has forged a network of global linkages that bind us all—countries, institutions, and
individuals—much more closely than ever before. These linkages were first widely recognized during
the:
a. worldwide oil crisis of 1970.
b. Gulf War II.
c. 1994 economic crisis.
d. financial crisis that was triggered in 2007.
ANS: A PTS: 1 DIF: Moderate REF: p. 8
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
15. As a result of the March 2011 earthquake and tsunami off the northeastern coast of Japan, the “just in
time” supply chains of the _____, semiconductor, smartphone, digital camera, and personal computer
industries were immediately jeopardized around the world.
a. textile
b. automotive
c. healthcare
d. cosmetic
ANS: B PTS: 1 DIF: Easy REF: p. 9
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
19. The emergence of technology has created new markets for companies. Which of the following
represents an example of this new tendency?
a. The construction of corner drugstores that replace gas stations
b. Listing of ingredients on the side panel labels of products distributed worldwide
c. Newspapers being distributed online globally
d. Storage facilities rented on a monthly basis
ANS: C PTS: 1 DIF: Moderate REF: p. 10
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
20. The shifts in financial flows due to global investments have resulted in:
a. more complex procedures to avail foreign capital.
b. more foreign-direct activities.
c. decreased international debts by governments.
d. increased rates of unemployment.
ANS: B PTS: 1 DIF: Moderate REF: p. 10
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
24. Which of the following has traditionally been a domestic issue and is now an international issue?
a. Geographic boundaries of cities
b. The flow of water through dam diversion tunnels
c. Applications for government subsidies
d. Agriculture and farm policies affecting imports and exports
ANS: D PTS: 1 DIF: Moderate REF: p. 12
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
25. Independent of trade, currency flows set _____ rates, which are the values of currencies relative to
each other.
a. prime lending
b. interest
c. discount
d. exchange
ANS: D PTS: 1 DIF: Moderate REF: p. 12
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
26. Which of the following is true regarding the domestic repercussions of global linkages?
a. Policymakers find it easier to isolate domestic economic activity from international market
events.
b. Governments have gained more power to implement effective policy measures.
c. Private-sector financial flows exceed the financial flows that can be marshaled by the
government.
d. Policymakers have more effective tools but less responsibilities to carry out.
ANS: C PTS: 1 DIF: Moderate REF: p. 12
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
27. By erecting barriers, designing quotas, and implementing other import regulations, governments have
attempted to:
a. prevent illegal trade across borders.
b. restrict the impact of global trade and financial flows.
c. increase the income of the government.
d. capitalize on technology and enforce worldwide standards.
ANS: B PTS: 1 DIF: Moderate REF: p. 12
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
28. To regain some power to influence events, policymakers have sought to restrict the impact of global
trade and financial flows by:
a. minimizing barriers.
b. charging tariffs.
c. canceling import regulations.
d. limiting quotas.
ANS: B PTS: 1 DIF: Easy REF: p. 12
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
29. Which of the following is true about closer global linkages and domestic policy makers?
a. They have more effective tools to carry out their responsibilities.
b. They find themselves with decreasing responsibilities.
c. They find it easy to distinguish between domestic and international economic activities.
d. They have imposed import regulations to restrict the impact of global trade.
ANS: D PTS: 1 DIF: Moderate REF: p. 12
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
30. Measures such as quotas and import regulations have been restrained by international agreements that
regulate trade restrictions, particularly through the _____.
a. World Bank
b. United Nations Trade Mission
c. World Trade Organization
d. IMF
ANS: C PTS: 1 DIF: Moderate REF: p. 12
OBJ: LO: 1-2 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
32. Which of the following mistakes committed by firms leads to inefficiency, lack of consumer
acceptance, and sometimes even corporate failure?
a. Overbudgeting the overhead costs in international markets
b. Transferring knowledge around the globe
c. Lengthening product life cycles in other countries
d. Believing that international customers are just like the ones the firm deals with at home
ANS: D PTS: 1 DIF: Moderate REF: p. 13
OBJ: LO: 1-3 NAT: BUSPROG: Analytic
STA: DISC: International Perspective KEY: Bloom's: Knowledge
ESSAY
1. Why is international marketing important to the growth of global and domestic companies?
ANS:
International marketing consists of the activity, institutions, and processes across national borders that
create, communicate, deliver, and exchange offerings that have value for stakeholders and society.
Global linkages have made possible investment strategies and marketing alternatives that offer
tremendous opportunities for companies. To benefit from the opportunities and deal with the
adversities of international trade, firms need to prepare themselves and develop active responses,
envision new strategies, make new plans, and change the way of doing business.
The growth of global business activities offers increased opportunities. By transferring knowledge
around the globe, an international firm can build and strengthen its competitive position. Firms that
heavily depend on long production runs can expand their activities far beyond their domestic markets
and benefit from reaching many more customers. Market saturation can be avoided by lengthening or
rejuvenating product life cycles in other countries. Cooperative agreements can be formed that enable
all parties to bring their major strengths to the table and emerge with better products, services, and
ideas.
ANS:
The effects of closer global linkages on the economics of countries have been dramatic. Policymakers
have increasingly come to recognize that it is very difficult to isolate domestic economic activity from
international market events. Constant rapid technological change and vast advances in communication
permit firms and countries to quickly emulate innovation and counteract carefully designed plans. As a
result, governments are often powerless to implement effective policy measures even when they know
what to do. Policymakers therefore find themselves with increasing responsibilities yet with fewer and
less effective tools to carry out these responsibilities. At the same time that more parts of a domestic
economy are vulnerable to international shifts and changes, these parts are becoming less controllable.
The global market imposes increasingly tight limits on national economic regulation and sovereignty.