Social Media Marketing Services in Kuwait

Social Media Marketing is a type of digital marketing that makes use of the
strength of well-known social media platforms to meet your branding and
marketing objectives.
How Social Media Affects Brand Marketing?

According to the recent Social Media Report by Nielsen and McKinsey-owned

NM Incite, consumers are spending more time on social media than ever before.
Building on this report, NM Incite's research helps shed light on the impact social
media can have on marketers trying to build their brands and connect more directly
with their audiences.
Social media plays an important role in consumers discovering, researching and
sharing information about brands and products. In fact, 60 percent of consumers
who research products through multiple online sources use social networking sites
to learn about a particular brand or retailer. Active social media users are more
likely to read product reviews online, with 3 in 5 creating their own product and
service reviews. Women are more likely than men to tell others about a product
they like (81% of women vs. 72% of men). Overall, consumer-generated reviews
and product ratings are social media users' favorite sources of product information.

Research shows that social media is increasingly becoming a platform for

consumers to express their loyalty to their favorite brands and products, with many
seeking to reap benefits from brands to help promote their products. Of those who
shared their brand experience via social media, at least 41% said they did so to get
a discount. Social media users are likely to trust the recommendations of their
friends and family most when researching products, with 2 out of 3 respondents to
a Nielsen Global Online survey saying they were influenced by an ad with a social
context high or partial impact.
Social media also plays a key role in protecting brands: 58% of social media users
say they write product reviews to protect others from bad experiences, and nearly a
quarter say they share their negative experiences as a To "punish the company".
Many customers also use social media to interact with brands at a customer service
level, with 42% of 18 to 34 year olds admitting they want customer support within
12 hours of a complaint.
On the other hand, another interesting trend is consumers' interest in acting as
ambassadors and spokespersons for brands through social media. Most active
social network users (53%) follow brands. These brands are increasingly recruiting
their fans and followers to spread word-of-mouth testimonials about their products
and services, and among consumers who write product reviews online, the majority
say they share their experiences to "impress the company." Recognized for the
work done." Social media users are also interested in collaborating with their
favorite brands, with 60% of 18-34 year olds saying they would like to give advice
on product improvements and another 64% would like to have products custom-
made.
Introduce
In today's digitally driven world, no business can survive without establishing a
digital footprint. Even a friendly cake shop near you probably has its own
Instagram page where people can place orders and have their cakes delivered to
their homes.
As of January 2022, Facebook has 210 million users, YouTube has 256 million
users, Instagram has 147 million users, TickTock has 100 million users, and
Facebook Messenger has 988 million users. With the increase in social media
users, this is a great opportunity for businesses to increase brand awareness, build
trust among their customer base, generate leads, and drive sales through their
social pages.
Social media platforms are constantly innovating to create more engagement and
value for consumers and brands. So, here are 10 ways B2B, B2C and D2C
businesses can use social media to accelerate business growth
10 Actionable Social Media Strategies to Grow Your Business
When building a social media strategy, it’s a smart idea for brands to build out
owned, earned, and paid media in chronological order.
Owned Media – is content created and controlled by brands, such as their
Facebook page or YouTube channel.

Earned Media - Basically user-generated content like product reviews via

Instagram posts.

Paid Media – is content that is amplified to an audience through paid inventory,

such as a retail media event, video ad, or display ad.
Brands can reduce ad spend by building organic traffic through owned media,
inspiring and rewarding user-generated content. Paid media, on the other hand, can
be a more strategic step at a juncture when a brand is looking to scale.

1. Create a strategic plan

Create a blueprint for your social media project before diving headlong into
execution mode. There are many channels, strategies and approaches to social
media. Here are some basic steps to help create direction for your social program.

 The first step is to lay out your business goals and the target audience you
are looking for.
 Set some measurable goals in terms of engagement and lead generation.
 If you already have some digital footprints, do an audit to see where they
are.
 See how competitors are engaging on social media. Make a list of things you
like and don't like.
 Look up businesses outside your industry for inspiration. You might find
some great ideas.

2. Choose the right platform: Choose the right platform for your business based
on your target audience. For example, if you run an enterprise business and want to
reach startup founders, CEOs, and salespeople, then LinkedIn will prove to be a
better investment of your time than Instagram. On the other hand, if you run a pet
care product brand and your target audience is engaged on Instagram, you'll have a
lot of people enjoying cute pet video content. However, D2C and B2C businesses
can leverage platforms like WhatsApp for conversational commerce.
3. Launch and grow your social media pages
The next step is to launch your social media pages. You can launch it all at once, or
you can launch it step by step according to the acquisition of resources. It's
important to remember that social media never sleeps, so pages need to be active
24/7.
Ensure unity across all social pages in terms of branding, identity and brand voice.
At the same time, adjust the tone according to the relevance of the audience.
4. Build an Organic Content Marketing Strategy
Your social pages are a platform to tell your brand story and what makes it special.
The tone of the conversation should reflect the personality of the brand. Make sure
the content is useful, educational and inspiring. For example, if you're building a
sustainable beauty brand, provide helpful little stories about how consumers could
benefit from switching to organic beauty products.
Your content marketing strategy can include blogs, newsletter strategies, video
content, and other engaging formats that can be integrated into your core social
strategy. You can use content distribution software to get your content in front of
your audience. Build a cohesive brand narrative, but not a sales narrative.

For example, Wholefoods' Twitter page focuses on educating users through

beautiful videos, visuals, and polls.