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Marketing plan.

Web Presence Study and practice:


Choose a member of your family and build an online business for his job on wix.
Background
As a business owner, you’re aware that building an online presence is essential to
marketing your business. A strong website can also expand your customer reach,
increase credibility and provide valuable customer insights. We need to examine how
one business can solve a problem creating a website, identifying which pages are
needed, information and how they can sales online.
Write a little paragraph about the history and goals of your business.
Problem
Write the mission of the business on a statement. Write the Values of your Business is
proud for. Then

Look for how to make a SWOT analysis on the internet.


Make a simple SWOT analysis of your business (the best things and the ones that need
to improve of the business), Identify benefits of going digital for it.

Tell what the business need to build their web presence:


1. Who your customer are? What information do you need about them? How will
you get that information?
2. How can you get traffic and online attention (Digital Marketing)?
3. Which pages your business will need in its website menu?
4. Where can you promote your business to get through your customers?
Goal: To increase awareness of your products/services and their unique value
proposition, choose a properly way of promoting their business, based on their target.
Building
Using a Wix template of a Web Page (Or another free App) create the home page of
your business (With an Optimal Design and Name). Show and manage your
products/services. Remember to do the site attracting for customers. (Logo,
Presentation, 6 visible products, and backgrounds and design matching with the
business mission). And edit/add/change the Pages in the menu. Add a home button.

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