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Minority CEOS and Bias
Minority CEOS and Bias
Minority CEOS and Bias
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USAGE
Propensity for
Minority CEOs to
Receive Blame for Low
Firm Performance
Abstract
This study examines social discrimination in the attributions that top executives
make about the performance of other firms with minority CEOs in their com-
munications with journalists. Drawing from the literatures on intergroup rela-
tions and status competition, our theory suggests how out-group biases and
negative forms of envy toward higher-status minority CEOs may increase
the propensity for white male CEOs to make negative or internal attributions
for the low performance of the minority CEOs' firms. We also examine how
CEOs' internal attributions in conversations with journalists increase the ten-
dency for those journalists to attribute performance to internal causes in
reporting on the minority CEOs' firms. We consider how the gender and race
of journalists could moderate the influence of CEOs' performance attribu-
tions on journalists' reports, such that female or racial minority journalists
would be less easily persuaded by white male CEOs' internal attributions for
the low performance of firms with female or racial minority CEOs, and thus
less prone to issuing negative statements about the CEOs' leadership.
Empirical analyses based on original survey data from a large sample of
CEOs and journalists provided strong support for our hypotheses. We dis-
cuss implications of the findings for theory and research on social discrimina-
tion in the corporate elite and social psychological determinants of corporate
leader reputation.
METHOD
significant operations.3 As
qualitative pretest of the su
with 17 journalists. .We surve
ple frame. If more than five
domly selected to receive q
the same fixed time interva
throughout the three-year
percent. Responding journal
Factiva and Lexis-Nexis data
the sample frame during th
wrote for major wire servic
papers, and regional newsp
We obtained data on report
tics from COMPUSTAT and
CEOs and journalists were p
Electronic copies of articles
from multiple sources, incl
forecasts from the l/B/E/S
Thomson Financial. We used
including The Dun and Bra
Who's Who in Finance and I
on appointments at nonprof
biographies in proxy statem
prompted CEOs to list nonp
berships came from the So
prompted CEOs to list such
were obtained from the Exe
data on corporate board app
SDC Platinum database and F
in the sample frame, and w
Economic Analysis to calcul
This archival and survey d
source-target CEO dyads (i.
CEOs at firms disclosing a n
of 2005-2007 in models of i
21,235 target CEO-journalist
tions by journalists. We tes
Measures
6 In separate analyses, we used firm size (measured as the log of total sales) as an additional indica-
tor of the prestige of corporate board appointments and the number of memberships on board
nominating committees as another indicator of status; the results were unchanged.
7 The five measures of status can be considered as both causal and reflective indicators (e.g., board
appointments both influence an executive's status and reflect his or her status) (Bollen and Bauldry,
201 1). In the primary analyses, we combined the indicators into a single index using principal com-
ponents analysis, a data reduction technique that is appropriate for combining causal indicators
(Kolenikov and Angeles, 2009; Bollen and Bauldry, 201 1). The results were also robust to using fac-
tor scores derived from the principal factor method and the iterated principal factor method (Kaplan,
2009).
9 We ran separate models of performance attributions by CEOs and journalists in which we con-
trolled for the level of CEO compensation measured as the most recently disclosed total direct
compensation, logged (Wade et al., 2006), and indicators of strategic similarity between source
CEOs' firms and target CEOs' firms, including similarity in the profile of firms' business-level invest-
ments (e.g., advertising expenditure, R&D spending, etc.) (Geletkanycz and Hambrick, 1997) and
similarity in the level of corporate diversification. The hypothesized results were substantively
unchanged with these controls included in the models.
Analysis
As discussed above, we measured internal performance attributions for firms
in our sample quarterly, surrounding each quarterly earnings disclosure, over a
three-year time period. The dependent measures in these models are count
variables characterized by overdispersion. Thus we estimated internal perfor-
mance attributions using negative binomial regression. Vuong (1989) tests indi-
cated that zero-inflated regression did not provide a better model fit. Moreover,
we used the random effects estimator to correct for serial correlation. The
Hausman (1978) specification test indicated that the random effects estimator
provided an adequate model fit (p > .20). As noted above, the unit of analysis
in models of internal performance attributions by CEOs is the CEO dyad (i.e.,
dyadic combinations of source CEOs and potential target CEOs). Because mul-
tiple dyads involve the same CEO, we adjusted for the resulting non-
independence of observations by using a robust variance estimator for clus-
tered data (Wooldridge, 2003). Similarly, the unit of analysis in models of inter-
nal performance attributions by journalists is the journalist-CEO dyad (i.e.,
dyadic combinations of journalists and potential target CEOs), and multiple
dyads involve the same journalist. Thus we used a robust variance estimator in
these models as well to correct for any bias in the standard errors from non-
independence of observations. In other models we randomly selected one
dyad per responding CEO or one dyad per responding journalist, and the
hypothesized results were essentially unchanged.
In the primary analyses, we tested the hypothesized effects of the indepen-
dent variables on internal performance attributions following a negative earn-
ings surprise using the Heckman selection procedure (Heckman and Borjas,
RESULTS
Table A.1 in the Online Appendix includes descriptive statistics and bivariate
correlations. The descriptive statistics indicate that the provision of
internal attributions for low firm performance at other firms by CEOs in
their conversations with journalists is not a rare occurrence in our sample.
CEOs rendered internal performance attributions for firms that issued a
negative earnings surprise .52 times on average, with 23 percent of CEOs
rendering at least one such attribution. Moreover, correlations between the
independent variables and dependent variables are generally significant
and in the expected direction. For example, the correlation between
source CEOs' internal performance attributions about the target CEO's
firm and internal performance attributions in the focal journalist's reports
is .26.
Table 1 provides the results of Heckman negative binomial regression mod-
els of CEOs' internal performance attributions for firms that have issued nega-
tive earnings surprises. The results for several of the control variables deserve
mention. As expected, CEOs are significantly less likely to render internal attri-
butions about another firm in conversations with journalists following a nega-
tive earnings surprise at the firm to the extent that they are connected to the
firm's CEO by a friendship tie. CEOs are also less likely to render internal attri-
butions about a competitor firm (vs. current or potential buyer/supplier firm) or
alliance partner following a negative earnings surprise at the firm (further dis-
cussion of the controls is included in the Online Appendix). Model 2 includes
two-way interactions between the race of source CEOs and the race of target
CEOs. The reference category in this model is the dyadic combination of white
source CEO and white target. Consistent with H 1a, there is a significant inter-
action between white source CEO and racial minority target: white CEOs are
significantly more likely to render internal attributions about another firm in con-
versations with journalists following a negative earnings surprise at the firm
when the target CEO is a racial minority (vs. white). Model 5 includes two-way
interactions between the gender of source CEOs and target CEOs. The
(continued)
Table 1. (continued)
Friendship tie between source CEO and -0.047** -0.047** -0.046** -0.047** -0.046** -0.045**
target CEO (0.018) (0.018) (0.018) (0.018) (0.018) (0.018)
Board ties between source CEO and target -0.025 -0.025 -0.024 -0.026 -0.026 -0.025
CEO (0.013) (0.013) (0.013) (0.013) (0.013) (0.013)
Similarity between source CEO and target -0.023# -0.022# -0.022* -0.024* -0.023* -0.022*
CEO on other demographic (0.011) (0.011) (0.010) (0.011) (0.011) (0.011)
characteristics
(Low) reported corporate earnings vs. 0.019 0.017 0.016 0.018 0.017 0.016
forecasts, source CEO's firm (0.010) (0.010) (0.010) (0.010) (0.010) (0.011)
Current or potential supplier of target -0.015 -0.015 -0.015 -0.015 -0.014 -0.013
CEO's firm (0.023) (0.023) (0.023) (0.023) (0.023) (0.023)
Competitor of target CEO's firm -0.085* -0.084* -0.082* -0.085* -0.083* -0.083*
(0.036) (0.036) (0.036) (0.036) (0.036) (0.036)
Alliance between source CEO's firm and -0.130* -0.128* -0.127* -0.131* -0.130* -0.128*
target CEO's firm (0.054) (0.055) (0.055) (0.056) (0.056) (0.055)
Source CEO's tenure 0.002 0.002 0.002 0.002 0.002 0.002
(0.002) (0.002) (0.002) (0.002) (0.002) (0.001)
Target CEO's tenure 0.005* 0.005* 0.005* 0.005* 0.004* 0.004*
(0.002) (0.002) (0.002) (0.002) (0.002) (0.002)
Impression management in conference 0.005* 0.005* 0.005* 0.005* 0.005* 0.004*
calls by executives at target CEO's firm (0.003) (0.003) (0.003) (0.003) (0.003) (0.002)
Impression management in letters to 0.004 0.005 0.004 0.005 0.005 0.004
shareholders at target CEO's firm (0.002) (0.003) (0.003) (0.003) (0.003) (0.003)
Impression management in press releases 0.006* 0.006* 0.005* 0.006* 0.006* 0.006*
at target CEO's firm (0.003) (0.003) (0.003) (0.003) (0.003) (0.003)
Impression management by target CEO in 0.008* 0.008* 0.007* 0.008* 0.008* 0.007*
comm. with journalist outside conference (0.004) (0.004) (0.004) (0.004) (0.004) (0.004)
call
Impression management by other staff of 0.003 0.003 0.003 0.003 0.003 0.003
target CEO's firm in comm. with (0.002) (0.002) (0.002) (0.002) (0.002) (0.002)
journalist outside conference call
Log of sales, target CEO's firm 0.015* 0.014* 0.013* 0.014* 0.014* 0.012*
(0.006) (0.006) (0.006) (0.006) (0.006) (0.006)
Mean-deviated industry concentration -0.025* -0.024 -0.023 -0.024 -0.023 -0.019
(0.012) (0.013) (0.013) (0.013) (0.013) (0.013)
Industry constraint -0.013 -0.013 -0.012 -0.013* -0.012 -0.012
(0.007) (0.007) (0.006) (0.006) (0.006) (0.006)
Prior internal performance attributions for 0.013 0.013 0.012 0.012 0.012 0.013
other firms (0.007) (0.007) (0.007) (0.006) (0.006) (0.007)
Constant 0.156 0.144 0.130 0.195 0.187 0.161
(0.124) (0.126) (0.123) (0.135) (0.136) (0.133)
Wald X2 325. 58*** 436.66*** 595.09*** 350.94*** 449.25*** 587.38***
* p < .05; *• p < .01 ; *** p < .001 ; t-tests are one-tailed for hypothesized effects, two-tailed for
* Standard errors are in parentheses.
* '
-1 0 1
Target CEO
10 In separate models, we included the interaction terms for race and gender together (e.g., white
source CEO and racial minority target together with male source CEO and female target). Although
the reference categories for these models are more complex, the hypothesized results were con-
sistent with those in table 1 .
11 Wald tests indicated that the coefficients for interactions that included minority source CEOs and
minority targets were significantly less positive than the coefficients for the cross-group interactions
(i.e., white or male source CEOs and racial minority or female targets).
Again we ran separate models that included the interaction terms for race and gender together,
and while the reference categories are more complex, the hypothesized results were consistent
with those displayed in the table.
CEOs' internal performance attributions 0.038*** 0.036*** 0.031 *** 0.039*** 0.037*** 0.030***
about target CEO's firm (H3) (0.005) (0.005) (0.006) (0.005) (0.005) (0.006)
Racial minority journalist 0.067* 0.064* 0.057'
(0.030) (0.030) (0.028)
Female journalist 0.096* 0.090* 0.076
(0.044) (0.045) (0.044)
Racial minority target CEO 0.099* 0.103* 0.121**
(0.041) (0.042) (0.044)
Female target CEO 0.054* 0.061 * 0.078**
(0.026) (0.027) (0.030)
Journalist and target CEO both racial -0.230* -0.223*
minorities (0.104) (0.106)
Journalist and target CEO both women -0.197* -0.194*
(0.094) (0.095)
White journalist and racial minority target 0.077 0.074
(0.050) (0.052)
White journalist and white target -0.062* -0.065*
(0.030) (0.033)
Male journalist and female target 0.055 0.052
(0.045) (0.046)
Male journalist and male target -0.055* -0.056*
(0.025) (0.027)
CEOs' internal performance attributions -0.283***
about target CEO's firm X Journalist and (0.056)
target CEO both racial minorities (H4a)
CEOs' internal performance attributions -0.427***
about target CEO's firm X Journalist and (0.059)
target CEO both female (H4b)
CEOs' internal performance attributions 0.043
about target CEO's firm X White (0.031 )
journalist and racial minority target
CEOs' internal performance attributions -0.084*
about target CEO's firm X White (0.039)
journalist and white target
CEOs' internal performance attributions 0.025
about target CEO's firm X Male journalist (0.026)
and female target
CEOs' internal performance attributions -0.045**
about target CEO's firm X Male journalist (0.01 7)
and male target
ČEOs' internal performance attributions 0.084* 0.103**
about target CEO's firm X Racial minority (0.039) (0.040)
target
CEOs' internal performance attributions 0.072* 0.096**
about target CEO's firm X Female target (0.032) (0.033)
CEOs' internal performance attributions -0.066* -0.060*
about target CEO's firm X Racial minority (0.028) (0.029)
journalist
CEOs' internal performance attributions -0.052* -0.049*
about target CEO's firm X Female (0.025) (0.025)
journalist
Proportion of source CEOs from -0.070* -0.071* ' -0.072* -0.071* -0.071* -0.072*
competitor firms (0.031) (0.032) (0.032) (0.031) (0.032) (0.032)
(continu
Table 2. (continued)
Proportion of source CEOs from buyer 0.050 0.050 0.051 0.051 0.050 0.050
firms (0.037) (0.037) (0.037) (0.037) (0.Q37) (0.037)
Proportion of source CEOs from supplier 0.087 0.086 0.086 0.087 0.087 0.086
firms (0.047) (0.047) (0.048) (0.047) (0.047) (0.048)
Target CEO's tenure 0.01 0** 0.01 0** 0.010" 0.01 0** 0.01 0" 0.009*
(0.004) (0.004) (0.004) (0.004) (0.004) (0.004)
(Low) reported corporate earnings vs. 0.074* 0.072* 0.070* 0.073* 0.072* 0.070*
forecasts, source CEO's firm (0.033) (0.033) (0.033) (0.033) (0.033) (0.033)
Log of sales, target CEO's firm 0.020* 0.01 9* 0.01 7* 0.020* 0.01 9* 0.01 6*
(0.008) (0.008) (0.008) (0.008) (0.008) (0.008)
Internal performance attributions by other 0.025*** 0.024*** 0.023*** 0.024*** 0.024*** 0.023***
journalists (0.006) (0.006) (0.006) (0.006) (0.006) (0.006)
Reporter vs. commentator -0.075** -0.075** -0.074** -0.075** -0.075** -0.075**
(0.027) (0.028) (0.029) (0.028) (0.028) (0.029)
Type of media outlet (business vs. general -0.043** -0.042** -0.042** -0.043** -0.043** -0.042**
news) (0.015) (0.015) (0.015) (0.015) (0.015) (0.015)
Impression management in conference -0.005** -0.005** -0.005** -0.005** -0.005** -0.005**
calls by executives at target CEO's firm (0.002) (0.002) (0.002) (0.002) (0.002) (0.002)
Impression management in letters to -0.006* -0.006* -0.006* -0.006* -0.006* -0.006*
shareholders at target CEO's firm (0.003) (0.003) (0.003) (0.003) (0.003) (0.003)
Impression management in press releases -0.004 -0.004 -0.004 -0.004 -0.004 -0.004
at target CEO's firm (0.002) (0.002) (0.002) (0.002) (0.002) (0.002)
Impression management by target CEO in -0.008** -0.008** -0.008** -0.008** -0.008** -0.008**
comm. with journalist outside conference (0.003) (0.003) (0.003) (0.003) (0.003) (0.003)
call
Impression management by other staff of -0.005* -0.005* -0.005* -0.005* -0.005* -0.005*
target CEO's firm in comm. with (0.002) (0.002) (0.002) (0.002) (0.002) (0.002)
journalist outside conference call
Friendship between target CEO and -0.101* -0.099* -0.096* -0.100* -0.098* -0.095*
journalist (0.040) (0.041) (0.041) (0.040) (0.041) (0.041)
Target CEO's status in corporate elite -0.046 -0.046 -0.045 -0.047 -0.046 -0.044
(0.024) (0.024) (0.024) (0.024) (0.024) (0.024)
Journalist's awareness of others' inability -0.066** -0.065** -0.063** -0.066** -0.064** -0.061 **
to communicate with target CEO (0.022) (0.023) (0.024) (0.022) (0.023) (0.023)
Other announcements at target CEO's -0.074 -0.073 -0.070 -0.074 -0.072 -0.067
firm (0.060) (0.060) (0.060) (0.060) (0.060) (0.060)
Prior internal attributions for low firm 0.01 5*** 0.01 2*** 0.01 2*** 0.01 6*** 0.01 2*** 0.01 2***
performance (0.003) (0.003) (0.003) (0.003) (0.003) (0.003)
Constant 0.262 0.254 0.233 0.258 0.248 0.240
(0.181) (0.183) (0.185) (0.180) (0.183) (0.184)
Wald X2 712. 97*** 868.92*** 1060.88*** 775.59*** 914.31*** 1154.43***
* p < .05; ## p < .01 ; *** p < .001 ; t-tests are one-tailed for hypothesized effects, two-tailed for cont
* Standard errors are in parentheses.
13 Further analysis indicated that, for the sample of dyads in which the target CEO has greater sta-
tus than the focal CEO, the survey measure of malicious envy was positively associated with
dichotomous variables that indicate whether the target CEO was different from the source CEO on
race or gender.
DISCUSSION
Overall, the results provided strong support for our intergroup relations per-
spective on CEOs' internal attributions for the low performance of other firm
and the consequences for journalist reporting about firm performance. The fir
set of results indicated that white male CEOs, in communicating with journal-
ists, were more likely to render internal attributions for the low performance of
Acknowledgments
We acknowledge the helpful
cipants at the Wharton School
script. We are also grateful f
and three anonymous reviewe
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Authors' Biographies
Sun Hyun Park is an assistant professor of management and o
Marshall School of Business, University of Southern California
OSOS (e-mail: sunpark@marshall.usc.edu). His current research
structural and psychological approaches to strategic decision ma
area of corporate governance and institutionalism. He received
from the University of Michigan.