Criteo Full

Funnel
Solutions
 About Criteo

Our global scale enables powerful machine-learning that can’t be replicated

95+ 15+ 20K+ 4.5K+

Countries Served Years of AdTech Clients Publishers
Experience

Personalized communication for consumers at scale

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 A trusted partner for all leading online brands

Retail

OTA

Metasearch

Airlines

Healthcare

OTT

Omni-channel

Fashion

 Criteo Full Funnel Marketing Solutions

Full-funnel capability addressing the entire customer journey

In-Market Audience Similar Audience Custom Audience

Choose from 140+ interest
categories within our User Similar to your recent visitors • Web visitors or appusers
Audience Graph data set using our Lookalike Finder AI • Customer device IDs
technology • Platform audiences

Users New Users New Users Visiting or Existing Users

Brand Awareness Traffic: Web, App

Ad Objectives Conversion: Web, App
Video Views App Installs

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Why Criteo?
 Discover The Untapped Opportunity Beyond Google and Facebook

Every publisher, retailer, and brand website that isn’t behind a walled
garden is part of what Criteo calls ”the Open Internet”

Incremental Reach
The Open Internet is where just as many
Criteo provides you with incremental reach of high
consumers spend their time.
value users beyond the confines ofthe
“walled gardens”.
50% 70%

30%

Time Digital
Spent Ad Spend
Accurate Audience Targeting

50%
High Quality Users

Open Internet Google/Facebook

Automation at Scale

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How it works
Core Capabilities: Universal Match

Universal Predictive Product Kinetic

Match Bidding Recommendations Design

Universal Match: One view of the consumer across devices, apps, and browsers

Without Universal Match With Universal Match

Multiple profiles → incomplete and inaccurate view Unified profile → a single view of behavior

✓ Disjointed customer experiences ✓ Seamless consumer journey support

✓ Distorted analytics ✓ Precise product recommendations
✓ Limited campaign optimization ability ✓ Effective performance optimization

Core Capabilities: Predictive Bidding

Universal Predictive Product Kinetic

Match Bidding Recommendations Design

Predictive Bidding: Determines the right ad opportunities for your campaign

7:45 AM 8:00 AM 9:00 AM 12:30 PM 6:00 PM 9:00 PM 11:30 PM

User context Product behavior Publisher interaction

The right bid for the right placement at the right time
Core Capabilities: Product Recommendations

Universal Predictive Product Kinetic

Match Bidding Recommendations Design

 Product Recommendations: Personalized and tuned to your campaign goal

Products we show John The Criteo Engine recommends

products based factors such as:

John browses
BOMBER JACKET ✓ Your campaign goal
on your site
✓ Visitor’s site navigation

✓ Recency and frequency of activity

✓ Product type, price, and category

✓ Most viewed products on your site

✓ And much more...

28% average sales are generated

from products previously unseen

Core Capabilities: Kinetic Design

Universal Predictive Product Kinetic

Match Bidding Recommendations Design

 Kinetic Design

Rich Standard
Video Native Display Dynamic Ad
Media Display .

https://www.criteo.com/digital-ad-formats/

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In-market Audience Packs Available For Targeting For Traffic/Branding Campaigns

Techies & Gamers

The Athletic Performer

Work from Home

The Millennial Shopper

Android Users
The Sneaker Lover

In-Door Activities
The Beauty Buyer

Media Entertainment
The Luxury Shopper

New Parents
The Fashionista
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 Install Samples

2200••
Subscription Samples

2211••
Transaction Samples

2222••
Interactive Creatives

App Install Animation Video with feed

Cube Slider

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Thankyou
 USE CASES
Acquisition

Objective Target Audience Expected Results

Install Users visiting similar platforms Relevant audience installs app and
constant re-engagement makes them
loyal

Traffic Drive new audience to Get new visitors on your website at a

your website using Criteo’s low Cost per Visit
In-Market Audience

Web to App Web users who haven’t Web users move to app which results in
installed the app better experience and increases loyalty

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 USE CASES
Re-activation
Objective Target Audience Expected Results

Re-Activation Visitors/Buyers who havenot Reactivation of lapsed users

visited for last Xdays

Repurchase Past sale buyers from previous sale Get back high transacting users to repurchase
days

Reinstall Transactors who uninstalled the app Get relevant audiences

in the last 30days to see new features and re-install app

Increasing MAU 30D – This Month Users High reach of last/ previous month audiences every
45D – 30D Users month
60D – 45D Users
Offer Push Recent visitors become platform loyal with
Recent Installers/ Recent First-time
high interaction at low cost
visitors

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 USE CASES
Conversion OD

Objective Target Audience Expected Results

Leads New prospects Acquire Leads at low CPL

Registrations Installers who haven’t Mid funnel action performed at

registered yet desired CPR

Subscriptions Existing Users who have Drive Subscriptions at scale

not subscribed

Transactions Mid funnel users Generate Sales profitably

who have not performed
final action

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