‫تقرير حتليل منافس جتاري‬

‫بيانات اجلهة‬
‫االسم التجاري‬
‫العنوان‬
‫معايري التقييم‬
‫ما اريد ان يكون حملي‬ ‫بنود التقييم‬ ‫م‬
‫ضعيف‬ ‫متوسط‬ ‫ممتاز‬

‫االسم التجاري‬ ‫‪1‬‬

‫سنوات التواجد يف السوق‬ ‫‪2‬‬

‫العالمة التجارية ‪/‬الشعار‬ ‫‪3‬‬

‫عدد الفروع‬ ‫‪4‬‬

‫احلصة السوقية‬ ‫‪5‬‬

‫املوقع‪/‬لكل الفروع‬ ‫‪6‬‬

‫اللوحة الرمسية‪/‬شكل‪/‬النوع‪/‬التصميم‪/‬اخلط‬ ‫‪7‬‬

‫الديكور‪/‬شكل ‪/‬لون‪/‬افكار‬ ‫‪8‬‬

‫الربشور‪/‬املنيو‪/‬قائمة املنتجات‪/‬اخذ نسخة‬ ‫‪9‬‬

‫عدد املنتجات‪/‬اخذ القائمة‬ ‫‪10‬‬

‫النظافة العامة‪/‬اجلزئية‬ ‫‪11‬‬

‫اخلربة‬ ‫‪12‬‬

‫جودة املنتجات‬ ‫‪13‬‬

‫تنوع املنتجات‬ ‫‪14‬‬

‫التعبئة‪/‬آني‪/‬مسبق‪/‬الطريقة‬ ‫‪15‬‬

‫التغليف‬ ‫‪16‬‬

‫طريقة تسليم الزبون‬ ‫‪17‬‬

‫االسعار‬ ‫‪18‬‬

‫البائع‪/‬املظهر‪/‬االسلوب‪/‬اللباقة‪/‬الوالء‬ ‫‪19‬‬

‫التسويق‪/‬تقليدي‪/‬الكرتوني‬ ‫‪20‬‬

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‫‪Email: abassg2@gmail.com‬‬ ‫جوال ‪0538854442‬‬ ‫عباس اجلالل‬

 ‫تقرير حتليل منافس جتاري‬

‫عوامل الضعف ‪:‬‬ ‫عوامل القوة‪:‬‬

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‫املخاطر (التهديدات)‪:‬‬ ‫الفرص ‪( :‬ميكن االستفادة منها)‬

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‫مالحظات‪:‬‬
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‫‪Email: abassg2@gmail.com‬‬ ‫جوال ‪0538854442‬‬ ‫عباس اجلالل‬