SALONEE CHITLANGIA IIM Lucknow – Batch of 2016; Consulting Experience

CA AIR 41 Accenture Strategy - IB Growth Strategy Consumer Goods

WORK EXPERIENCE
Consultant Accenture Strategy – India Business Jul’16 – Current
• Received ‘Above & Beyond’ award - recognition for delivering high performance and exceeding client expectations
• Awarded 400+ ‘Recognition points’ – monetary awards on multiple projects for consistently delivering high quality work
Project: Setting up 5- year Strategic planning process for South India’s largest consumer durables (Turnover - ~INR 25 bn)
▪ Conducted a VMVA workshop for top management to ascertain the 5 – year goals and aspirations of the company and each of its 12 BUs
▪ Independently supported the AOP process and made key interventions to incorporate learnings from historical trends in the exercise
▪ Set 5- year business plan for 12 product categories through multiple workshops based on market potential & skill-gap analysis
▪ Created several tools and functional templates which formed the backbone for all subsequent planning processes for the client
Project: Assisting a major consumer goods retailer (Turnover - ~ INR 18 bn) with their 2-year Business Transformation initiative aimed
at achieving aggressive year on year top-line and bottom-line growths of 50-60%
▪ Conducted thorough primary and secondary research to understand the consumer journey and thereby identify barriers to conversion
▪ Designed customer focused initiatives to address these customer pain points which were launched across 3500+ stores nationwide
▪ Initiatives aimed at addressing latent needs & potential sale loss garnered significant traction resulting in incremental sales growth of ~8%
Project: Cost reduction for one of India’s major hospitality companies with ~ 160 hotels (Turnover - ~INR 42 bn)
▪ Identified savings of up to 30 crores across categories such as F&B, stores & supplies, operating supplies etc
▪ Designed initiatives to optimize pack sizes, brands, consolidate purchases which can lead to potential savings
Project: Assisted India’s largest steel manufacturer worth ~INR 10 bn with the manpower mandate and capability development for a soon-
to-be established Analytics Centre of Excellence at one of their major plants
▪ Identified 6 key functions for the Analytics Centre of Excellence and defined the typical roles and responsibilities for each of them
▪ Shortlisted 500+ employees based on defined qualification criteria for each in terms of educational & experiential credentials
▪ Conducted online assessment, to select 50+ employees from shortlisted employees for 6 live projects which formed part of a pilot study
Project: Develop the 5- year growth strategy for an Indian FMCG major (Turnover - ~INR 72 bn) for their MENA (Middle East and
North Africa) markets
▪ Designed an opportunity identification framework to analyze each market segment using metrices such as market size, competition, etc.
▪ Conducted holistic sector level analyses for 4 such segments - Baby Care, Hair Care, Skin care and Men’s Grooming
▪ Identified white space opportunities worth ~240 mn AED across segments though a detailed competitive study and price ladder analysis
Project: Analytics support to drive topline growth for a leading real estate player in India
▪ Implemented a regression model to analyze customer data and identify key parameters likely to impact lead conversion from walk-ins
▪ Model insights helped to make improvements to various processes like that of prioritization of opportunities for the Call Center Team
▪ Above interventions during activation phase led to an increase in conversion by 25-30%% resulting in a sales impact of INR ~100 Mn
▪ Identified customer segments & built an in-depth understanding of their behavioral pattern across stages in the buying cycle
▪ Single-handedly led a workshop with 100+ channel partners to share the above learnings and identify key action points for better targeting
Summer Internship A. T. Kearney April’15-May’15
Project: Develop 5 – year sales and profit growth strategies to increase the sales by 140% for a leading European textile machinery
manufacturer product-specific strategies (GTM, pricing etc) by benchmarking 4 major competitors to identify gaps in offerings
▪ Recommended
▪ Identified target customer segment using historical sales data, & insights from 15+ mills to forecast growth for each segment
▪ Conducted preliminary analysis to re-align the management structure in line with the company targets
Senior Executive KPMG (Mergers & Acquisition) Nov’12 – May’ 14
▪ Performed due diligence for sovereign wealth fund for an investment of INR 25 bn in the infrastructure sector
Due Diligence
▪ Assisted private equity firm in evaluating financial viability of a food processing company worth INR 50 mn
Corporate ▪ Advised a retail giant on a strategic demerger for focused management and to unlock value of INR 10 bn
Restructuring ▪ Recommended an INR 340 bn oil exploration MNC on restructuring, overseas acquisition & repatriation
▪ Facilitated revival of loss making entity with proposals to meet the regulatory requirements of BIFR
Regulatory & ▪ Liaised with MCA authority for conversion of Private Co. into LLP to ensure compliance & timely approvals
Compliance ▪ Advised 5 clients towards compliance with legal frameworks: FEMA, Competition Act & SEBI guidelines
Associate Executive Ernst & Young Jul’12 - Nov’12 – May’ 14
▪ Executed 2 audits of a service and an event management company in a span of 5 months
Audit & Assurance ▪ Led management discussions to point out and resolve issues observed during audit
EDUCATION
Year Degree Institute/ School %/ CGPA Rank
2016 PGDM IIM Lucknow -
2012 Chartered Accountant ICAI 66.5% All India Rank 41 (CA Final)
2011 Bachelors of Commerce Narsee Monjee College 82.1 Top 5% (873 students)
2008 Class XII (Maharashtra Board) Narsee Monjee College 88.2 Top 2% (1138 students)
2006 Class X (Maharashtra Board) Vissanji Academy 91.7 Rank 1 (160 students)
ASSOCIATE PROFESSOR
Faculty, Final Year KC College, Mumbai Oct’ 13 – May’ 14
▪ Sole faculty appointed to conceptualize, design and execute Management Accounting curriculum
▪ Taught Management Accounting and mentored 60+ final year students in Bachelors of Accounts and Finance (BAF)
▪ Involved in setting, conducting and evaluating 4 examination papers and a 3-month long academic project

Ph: +919833064499 salonee91@gmail.com 1/2

 POSITIONS OF RESPONSIBILITY
▪ Led a project to facilitate cataract operations for 200+ underprivileged senior citizens
Founder & President,
▪ Affiliated with garment exporters to distribute clothes amongst 100+ children in orphanages
Leo Club 2010-11
▪ Obtained sponsorship worth INR 25,000 to fund education of physically disabled students
Vertical Manager, ▪▪ Single point of contact for teams across B-schools for the event "Finesse" sponsored by Larsen and Turbo
MV, IIML, 2014 ▪ Designed selection procedure and finance based quiz (pre-case competition round) for 100+ teams

Ph: +919833064499 salonee91@gmail.com 2/2