Summary of Literature

The high number of car renting can translate to commitment by the clients; increased
communication and better advertisement further enhance the rate at which a client rents a car in a
company. It further improves the services offered by the company thus meeting the objectives
created by the company to serve their clients. Companies need to strive and come up with a good
renting system which will improve the rate of renting.

Through advertisement of an organization a company is known to the clients wherever they are
hence making a company to be successful in meeting their goals and objectives.
The research has not shown how a negative attitude can be changed, it is important to note that
negative attitude towards car renting culture can be spread among the clients over time hence
there is need to ensure this does not happen yet most of the studies have not shown this.