Lean Canvas

Business – Food Truck Chain “Span-Dian”

Prepared by – Sumant Bali

Student id – 4440095

Due date – June 1st, 2023

Submitted to – Farida S. Virani

 Problems Solution Unique Value Unfair Advantage Customer
Proposition  Culinary expertise Segments
 In the street food  In urban  A creative and deep  Urban millennials
industry, there is regions blend of understanding of and Gen Z
a lack of unique recognized for Spanish and Spanish and consumers that
and inventive their unique Indian cuisines Indian cuisines. enjoy trying
dining cuisine is offered by different dining
experiences. cultures, start a Span-Dian  Unique and experiences and
chain of food Food Trucks, innovative fusion have experimental
 There are few fusion trucks. creating a concept, eating habits.
food options that singular differentiating  Foodies that enjoy
combine Spanish  Create a gourmet from existing food experimenting with
and Indian distinctive experience. truck offerings. new flavors and
flavors. culinary fusion food.
experience by  We offer  Strong social
High-priced eating fusing the vivid enticing tastes media presence  Individuals seeking
options make flavors of India and bright and engagement economical yet high-
quality with the flavors that with the target quality dining
experiences out of pleasant tastes transform the audience. options.
reach for some of Spain. street food
people. sector.
 Comprehensive
training  The fusion food
programs will may be enjoyed
ensure that the by a larger
food trucks are variety of
all of the same people thanks
high quality to the
and level of affordable
service. premium
Key Metric dining Channels
 sales of food on experience.  Utilizing social
a daily, weekly, media sites like
or monthly Instagram,
basis. Facebook, and
 Value of an TikTok, the
average business can
transaction. interact with its
 ratings of target audience
consumer and promote their
happiness and fusion culinary
feedback. selections.
 Metrics  Local festivals
measuring and events
social media centered around
interaction cuisine are held to
 (following, draw customers
likes, shares, and raise brand
and comments). exposure.
 ROI of marketing  To reach a
and promotion- broader audience,
related work with
investments. influencers and
food bloggers.

Cost Structure Revenue Streams

 Costs of ingredients and food.
 Training expenses and employee pay.
 maintenance, gasoline, and running costs for food
trucks.
 costs for marketing and advertising.
 Licenses and insurance.
 Food sales will be the main source of income.
 A meal (main + side) costs about $15 thanks to a premium
pricing strategy.
 The selling of goods and catering services for events
might be additional revenue sources.