3 Mai Linh Group Joint Stock Company (Taxi Mai Linh)

3.1 Introduction

Mai Linh Taxi is a well-known taxi service provider in Vietnam,

founded in 1993 by Mr. Ho Huy, with humble beginnings as a small
taxi company in the city of Da Lat. Over 30 years, the company has
grown significantly, expanding its operations to various cities and
provinces across Vietnam. Mai Linh Taxi's brand vision is to be a
leading and trustworthy provider of transportation services, offering
customers high-quality and reliable services. The company's
commitment to quality management, continuous improvement, and
innovation has been a key driver of its success, allowing it to maintain
a strong reputation and position in the market. Today, Mai Linh Taxi
is recognized as a leader in the transportation industry, offering safe,
comfortable, and reliable taxi services to customers across Vietnam,
with over 10,000 taxis serving customers in various cities and
provinces, Mai Linh Taxi is recognized as a reliable and trusted
brand, holding approximately 35% of the market share, contributing
to its reputation and image as a leading provider of taxi services in
Vietnam.

3.2 Vision

Mai Linh Taxi's vision is to be the leading and most trusted

provider of taxi services in Vietnam, offering high-quality, reliable,
and safe transportation to customers. The company aims to achieve
this vision through a strong commitment to quality management,
continuous improvement, and innovation, as well as a focus on
customer satisfaction and building lasting relationships with
customers. Mai Linh Taxi strives to create a culture of excellence,
professionalism, and social responsibility, contributing to the
sustainable development of the communities it serves. The company's
vision is to be a leader in the transportation industry, setting the
standard for quality and reliability in Vietnam and beyond.

3.3 Mission

Mai Linh Taxi's mission is to provide safe, comfortable, and

reliable transportation services to customers while maintaining the
highest standards of quality and customer satisfaction. The company
aims to achieve this by investing in modern and well-maintained
vehicles, employing highly trained and professional drivers, and
implementing advanced technology and management systems to
ensure efficient and effective operations. Mai Linh Taxi is committed
to meeting the evolving needs of its customers and adapting to
changes in the market, while maintaining a strong focus on social
responsibility and sustainability. The company's mission is to be a
trusted and valued partner for customers, employees, and
communities, delivering exceptional transportation services that
enhance people's lives and contribute to the development of Vietnam's
economy.

3.4 Core values

Mai Linh Taxi's core values are centered around providing high-
quality services and building strong relationships with customers,
employees, and the community. The company's core values include:
﹢ Customer satisfaction: Mai Linh Taxi places a strong
emphasis on meeting the needs and expectations of its
customers, delivering high-quality and reliable services that
exceed their expectations.
﹢ Professionalism: The company is committed to maintaining
high standards of professionalism in all aspects of its
operations, from the behavior of its employees to the quality
of its vehicles and services.
﹢ Continuous improvement: Mai Linh Taxi is dedicated to
continuously improving its services and operations, embracing
new technologies and management practices to enhance its
efficiency and effectiveness.
﹢ Social responsibility: The company recognizes its role as a
responsible corporate citizen, contributing to the sustainable
development of the communities it serves through various
social and environmental initiatives.
﹢ Employee development: Mai Linh Taxi values its employees
as its most important asset, providing them with opportunities
for growth, training, and career advancement, and fostering a
positive and supportive working environment.