Inwit

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INWIT

INWIT'S ECO-CHIC
CAMPAIGN
For Q2 of 2023

By Ashley Ganga & Judy Alkhouri


INTRODUCING OUR TEAM

Ashley Ganga Judy Alkhouri

#ReduceReuseInwit

INTRODUCING
INWIT'S ECO-CHIC
CAMPAIGN

Capture a photo
showcasing Inwit's
reusable containers
creatively for a chance to
win a $100 gift card for
BASIL BOX

#ReduceReuseInwit
CAMPAIGN GOALS

Brand Social Media Expand into


Awareness Engagement New Markets

#ReduceReuseInwit
WHO WE MARKET TO ON SOCIAL MEDIA

TARGET AUDIENCE
Event Planners
Business Owners
Non-Profit Organizations
DEMOGRAPHIC
Millennials

#ReduceReuseInwit
Focused on sustainability
efforts and the promotion of
ease and convenience when
KEY
being mindful of our MESSAGE
environmental actions

#ReduceReuseInwit
CAMPAIGN TACTICS

TikTok Content
Ambassador Program
Referral Code Program

#ReduceReuseInwit
PARTNERSHIPS &
COLLABORATIONS
Local and Domestic Partnerships

#ReduceReuseInwit
SUCCESS MEASUREMENT

Increase website traffic by 50%

1000 new followers across all digital platforms

100 campaign participants

Secure partnerships with 3 new local


businesses
Achieve a 4.5+ star rating on Inwit's website

#ReduceReuseInwit
PROPOSED
Month 1 TIMELINE
Promote Inwit's values
Launch referral program
Partner with local influencers

Month 2
Mid-challenge prize
Showcase final entries
Announce winners
Month 3
Finalize campaign
Partner with
interprovincial
influencer
Prepare for a new
campaign
INCREASE BRAND
AWARENESS

INWIT'S

ECO-CHIC EXPAND INTO NEW

CAMPAIGN MARKETS

RECAP
CONTINUE
SUSTAINABLE
PRACTICES

#ReduceReuseInwit

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