Advantages and Disadvantages of Method

Focusing on the advantages and disadvantages of the quantitative research method, one

can include a myriad of examples and factors which can make it adequate for the under-

consideration research study. Quantitative research can allow the researchers to increase their

sample size according to their own requirements. The sample size of under-consideration

research stands at 203. However, the sample size can not remain limited to this figure as it can

be increased or decreased depending upon the gathered results. The statistical analysis used in

this research can provide greater credibility to the results as well as assist the researchers with a

more depth to review. Moreover, the research method has allowed the researchers to compare

the variables in an adequate and comprehensive manner. Apart from that, the quantitative

research method has provided the researchers with the facility to select randomized samples,

which reduces the possibility of personal biases from the participants. The randomized data

collection approach used in the under-consideration study has allowed the researchers to achieve

specific results without any manipulation by the participants. Although the risk of errors remains

there, however, this method provides the most factual results expected by the researchers.

Another advantage that this research method has provided to the researchers was the prompt

response of the participants. The process of data collection becomes easy and quick with

quantitative analysis as the researchers can share the questionnaires to a myriad of participants

through any online means, which saves them time, energy, as well as money. Hence, the

quantitative research method remains significant in this research.

However, there are several downsides to this method as well. Perhaps, the most

discussed disadvantage relates to the efficiency and accuracy of the facts accumulated through

this research process. It can be argued that the facts gathered through surveys or any other
correlational, experimental or quasi-experimental research can be misleading as the questions are

answered by the participants without completely understanding their essence. Moreover, the

researchers remain ambiguous about the efficiency and credibility of the results, which will

further delay the process of finding adequate results. Not only that, the quantitative research

could prove to be immensely expensive for the researchers depending on the sample size, nature

of the research, and the targeted demographics. Although it is mostly preferred to use the focus

groups for this research, in case of unavailability of focus groups, the researchers are bound to

distribute the survey questions to each and every individual separately.