TUGAS RESUME

RESUME E-BOOK CHAPTER 3

Disusun oleh
Agam Fadhila
1708821018

UNIVERSITAS NEGERI JAKARTA

FAKULTAS EKONOMI DAN BISNIS

PROGRAM STUDI MANAJEMEN

MATA KULIAH BISNIS DIGITAL

2023
Here are attached some resumes or summaries from E-Book Chapter 3 as follows;

o Businesses need to provide a range a digital business infrastructure that can support users on a
range of desktop and mobile platforms and is flexible enough to change with different business
demands
o The infrastructure and support of different types of digital platforms directly affect the quality of
service experienced by users of the systems in terms of speed and responsiveness
o The range of digital services provided also determines the capability of an organisation to
compete through differentiating itself in the marketplace
o Digital business infrastructure refers to the combination of hardware such as servers and client
desktop computers and mobile devices, the network used to link this hardware and the software
applications used to deliver services to workers within the business and also to its partners and
customers
o Finally, infrastructure can also be considered to include the methods for publishing data and
documents accessed through applications
o Through being aware of potential infrastructure problems, managers of an organisation can work
with their partners to ensure that a good level of service is delivered to everyone, internal and
external, who is using the e-business infrastructure
o Digital business infrastructure The architecture of hardware, software, content and data used to
deliver e-business services to employees, customers and partners
o Activity Make a list of the potential technology problems faced by customers of an online retailer
o Consider problems faced by users of digital business applications which are either internal or
external to the organization
o The interview on Magiq gives an example of how integration of a service into a website can help
deliver better results for a business
o Other data exchange methods between services such as feeds and APIs also need to be
considered
o A section on setup of customer-facing digital service addresses these management decisions,
including domain selection, use of hosting providers and cloud services
o Internal or external sourcing and hosting via web services Management issues in creating a new
customer-facing digital service in this chapter Application integration Integration of digital
business solutions with: - legacy systems - partner systems - B2B exchanges and intermediaries
Section on technology options and standards for supply chain management
o Content and data can be deleted in error or maliciously Safeguards are described in Chapter 11
Real-world Digital Business Creating dynamic personalisation software Q. Give some examples of
how Magiq is being used and the benefits it offers Two of our clients are using Magiq in quite
different ways: Hotel Reservation Service (HRS) is using Magiq to build customer databases from
the interactions of the visitors on its website
o Magiq records how users interact with the site and logs key information about their behaviour
o By using the Magiq historic customer profile Magiq ensures that the right information is provided
on each visit, even if the user does not re-identify themselves
o Because Magiq provides all the contact information for each visitor (which the visitors provided
to the website), together with the data that identifies the customer segment they are in, this
communication can be very accurate
o FBTO was one of Magiq's early beta customers
o Magiq by contrast is effectively tag-free, only requiring the inclusion of a static script file into the
pages of the site
o Software as a Service (SaaS) providers are increasingly important as businesses look to reduce
infrastructure costs and improve service delivery through external hosting of applications and
data outside an organisation