Social Media: Marketing

Social
Media
Marketing
Yo u r Company Name
2
Digital Marketing Key Statistics Digital Marketing Strategy Framework
01 06
Elements of Digital Marketing Roadmap to Digital Marketing Strategy

02 07
Content 03
Digital Marketing Channels
08
Digital Marketing Summary Dashboard
Previous Year’s Digital Marketing Channels Digital Marketing ROI Report

04 09
ROI on Digital Marketing

05
3
01 06

02 07
Content 03
08

04 09
ROI on Digital Marketing

05
4 Digital Marketing Key Statistics We have listed
digital marketing
trends worldwide.
User can alter as per
Digital Around The World In 2019 their requirement.
Key Statistical Indicators for the World’s Internet, Mobile, and Social Media Users.
Total Internet Active Social Union Mobile Active Mobile

Population Users Media Users Users Social Users
7.600 4.200 3.200 5.130 2.800

Billion Billion Billion Billion Billion
55% 53% 42% 68% 39%

This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
5 Elements of Digital Marketing This slide shows four
marketing elements
and their sub
channels. User can
select accordingly.
• Content Marketing • Pay Per Click

• SEO • Display Ads
• Social Media • Your Text Here
• Your Text Here • Social Media
Organic Paid
• Email Marketing Marketing Marketing • Email Marketing
• Your Text Here • Your Text Here
• ORM • Mobile Apps

• Analytics • Your Text Here
Mobile
• Your Text Here Reporting • Your Text Here
marketing
6
This year company is
going to focus on
listed digital
marketing channels.
Email Marketing Display Advertising
01 This slide is 100% editable. Adapt it to your needs
and capture your audience’s attention and capture your audience’s attention
Digital
Marketing 02
Pay-Per-Click Advertising (PPC)
This slide is 100% editable. Adapt it to your needs
and capture your audience’s attention
05
Social Media Marketing (SMM)
Channels
Search Engine Optimization (SEO) Content Marketing
7
Email Marketing
8 Email marketing Statistics This slide covers
the vital statistics
related to use of
email marketing
as a channel.
91% 82% 72%

Of People Check their Sign up for Emails on Sign up Expecting
Email Daily Brand Websites Discounts
Email Marketing :-
$44.25 3X Higher
Average Return for Every $1 Conversion Rate than
Spent on Emails Marketing Social Media
9 Email marketing Strategies Powerful strategies
to fine tune your
email marketing.
their requirement.
Full Metrics
CRM Reporting Campaign
Integration Objectives
Wed site
Integration Define
KPLS
List
Segmentation& Professionally
Targeted Emails Designed Emails
Contact List Professionally

Management Email Designed Landing Pages
Marketing Strategy
10 Email Marketing Budget This slide gives you
the information about
the budget and
expenses related to
email marketing.
Up to 20,000 Emails Up to 30,000 Emails Up to 20,000 Emails
$ 1 for 350 Emails $ 1 For 450 Emails $ 1 for 800 Emails
$ 0.002 Per Recipient $ 0.003 Per Recipient $ 0.001 Per Recipient
11 Email Marketing Dashboard This slide gives you
the information about
the budget and
expenses related to
Email Marketing List Health email marketing.
Email Marketing Recently Sent Emails
Subscribers 4,500 Day-Week+259 Sent Opens % Clicks % Bounces Unsubs

5000
Weekly Newsletter 4,482 933 68 27 19
4000 Jul 22nd 2015 9:.00.00 Am 20.9 7.3
Summer Promo 4,429 903 68 23 28

3000
Jul 19th 2015 9:.50.00 Am 20.5 7.5
2000 Daily Customer Update Em.. 4,499 880 40 30 31
Jul 15th 2015 8:.00.00 Am 20.9 4.5

1000
Your Text Here 4,227 905 76 39 35
0 Your Text Here 21.4 8.4

01-Jul 02-Jul 03-Jul 04-Jul 05-Jul 06-Jul 07-Jul 08-Jul 09-Jul 10-Jul 11-Jul 12-Jul
Your Text Here 3,998 944 47 20 22
Email Marketing Top Sources by Medium Google Analytics Total Session

Sessions
Direct Sessions Organic Sessions Paid Sessions Referral Sessions
8,116
1500 Day: –136 Week: -387
2,352 2,540 12 2,077
Day:-72 Week:-78 Day:-101 Week:-71 Day:-1 Week:- Day:-73 Week:-79
1000 1000
500
500
0
0
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
12
Pay-Per-Click Advertising (PPC)

13
Listed here are some
of the PPC 2018
statistics showing the
effectiveness of this
On Average, 41% of Clicks go to the Top 3 Paid Ads on the medium as a digital
Search Results Page. marketing channel.
For High Commercial Intent Searches (Someone Looking to buy

a Product) Paid Ads Get 65% of all Clicks.
Pay per The Average Click-through Rate for an ad in the First Position is
Click(PPC) 7.94%. an Average Click-through Rate is 2%.
Statistics PPC Visitors are 50% More Likely to Purchase Something than
Organic Visitors.
One Company Increased their PPC ROI by 2.5 Times with

Facebook Remarketing.
Search Ads can Increase Brand Awareness by 80%.
14 Pay per Click(PPC) Strategies Powerful strategies to
fine tune your ppc
strategies. User can
alter as per their
requirement.
Tracking Installation and Testing
Account Set up Campaign Launch
Landing Page Development Monitor Performance
Ad Creation Campaign Assessment
Keyword Research Analysis and Feedback

Pay per Click
15 Pay Per Click Budget This slide shows
you the budget for
estimated daily
clicks, costs and
cost per click. User
can alter according
to his requirements.
Days Daily Budget ($) Estimated Daily click Estimated Daily Cost($) Estimated Daily CPC
Monday 58.00 13 57.90 $4.83
Tuesday 40.00 08 43.40 $4.83
Wednesday 35.00 07 28.90 $4.83
Thursday 25.00 05 19.30 $4.83
Friday 18.00 04 14.40 $4.83
Saturday 15.00 02 12.00 $4.83
16 Pay per Click(PPC) Dashboard
PPC Impressions PPC Visits PPC Goal Compientions
40 40 40
147,670 % of Total:$100.00%(1.47.670) 30 147,670 % of Total:$100.00%(1.47.670) 30 147,670 % of Total:$100.00%(1.47.670) 30
20 20
20 10
10 10 0
0 0
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-01 Jan-02 Jan-03 Jan-04 Jan-05
CTR Clicks PPC Goal Completions

40 40
40
30 30
30
20 20
20
10 10
10
0 0
0
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-01 Jan-02 Jan-03 Jan-04 Jan-05
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05
Impressions by Campaign Clicks by Campaign Cost by Campaign
Master Master Master French Portuguese Master Master Master French Portuguese Master Master Master French Portuguese
Visits and Bounce Rate by keyword Clicks and Impressions by keyword Goal Completions and Total Cost by Keyword
Keyword Visits Bounce Rate % Keyword Clicks Impressions Keyword Goal Completions Cost $
Your Text Here 278 52.52 Your Text Here 283 13.635 Your Text Here 3 14.02
Your Text Here 190 57.89

Your Text Here 192 16.360 Your Text Here 1 9.71

17
Search Engine
Optimization(SEO)
18 SEO Statistics This slide covers
the vital statistics
related to use of
SEO as a digital
marketing channel.
SEO Leads have a 14.6% Close 60% of all Organic Clicks go the Brands Relying on Inbound
Rate. Outbound Leads (Ex. Direct Organic Top 3 Search Results. Marketing Save Over for Every $14
Mail or Print Advertising) have a 17% New Customer Acquired.
Close Rate.
15% 61% 70%

Lead-to-Customer Close through Of internet users globally do Of searchers click on organic
SEO research for online products and results, wherein about 79% of
-Hubspot, March 2012,State of Inbound additionally there are 44% of these these organic clicks went to the top
Marketing. online shoppers started shopping five results
using a search engine -Marketing Sherpa, February 2007.
-Interconnected World: Shopping and
Personal Finance, 2012.
19 SEO Strategies Below are the listed
SEO strategies
presently used by
organization. User
can alter as per
their requirements.
Keyword Analysis Information Architecture

This slide is 100% editable. Adapt This slide is 100% editable. Adapt
it to your needs and capture your it to your needs and capture your
audience’s attention. audience’s attention.
Analysis and Reporting Content Development

Linking Analysis and Strategy Search Engine Submission

20
This slide shows

the estimated
monthly budget for
the company. You
Jan-19 Feb-19 March-19 Total
can edit this as per
your requirements.
SEO Spend £4,350 £4,350 £4,350 £13,050
SEO Conversions 141 143 150 434
Monthly Traffic 2,430 2,052 2,117 6,599
Budget AVERAGE
CPA
Cost per
£30.85 £30.42 £29.00 £30.07
Conversions
Cost per
Visitor
1.79 2.12 2.05 £1.98
21 SEO Dashboard
Total Visits from SEO Most Viewed Pages From SEO Traffic Type
20,494 Page Title

Organic Avg. Time on
Searches Page
% of Total $98: 983%(20,434)
The Ideal W3 Total Caches Setting (With Soreshots) 3,526 00:06:10
22,191
25+ SEO Friendly WordPress Themes for Everyone 2,502 00:03:05 Users
Total Visits from SEO
7 Google Analytics Custom Dashboard Examples 2,449 00:05:40
Organic Searches
Why is WordPress so slow (and 4 ways to Exists) 2,295 00:06:04
Organic Direct Referral Social
25 SEO Financially WordPress Themes for Everyone 1,266 00:03:01
The Ideal Yost WordPress SEO Plugin settings 1,080 00:02:58

All Searches Engines Used
Non-Branded Visits from SEO The 15 Most Important WordPress Plugins, Period 448 00:04:05
Source / Medium Organic Searches
SEO for Artists 10 Tips for Better Visibility in Google 417 00:03:11
Organic Searches Google / Organic 20,394
20 top online Directories for Local Business SEO 2,295 00:06:04

Bing / Organic 50
How and where to Put keywords in your Website 1,266 00:03:01 Yahoo / Organic 30
Aol / Organic 8
Ask / Organic 5
Main Search Engines Used
Yandex / Organic 3
Babylon / Organic 1
Top known Keywords
Baidu / Organic 1
Conduct / Organic 1
Keyword Organic search's Avg. Time on page 22,191
Users So.com / Organic 1
SEO Friendly WordPress

6 00:01:28
Themes
Coe's Finding Website through SEO +Load Times
W3 Total Each Settings 6 00:00:00
(Use CON if Slow
Google Analysis
5 00:01:29
Google Bing Yahoo Aol Ask Other
Dashboards City Organic search's Avg. page Load time (SEO)
22
Display Advertising
23 Display Advertising Statistics Listed here are some
of the display ads 2018
statistics showing the
effectiveness of this
medium as a digital
marketing channel
Display Ads benchmark Average time per day spent with display Ads
01:30
01:40
Viewablility Viewability
02:50 03:30
Rate Completion 75%
Rate
65%
Digital ADS
2018 Traditional ADS 2019
CTR for digital display Ads are 8.8x higher than traditional display
24
We have listed a few
Set Campaign Goals display advertisement
strategies for effective
marketing. You can alter
these as per
Your requirements.
Reach out to your Audience

Display
Advertising 03
Choose the Right Tools for Campaign Execution
Strategies
Create Compelling Banner Ads
Optimize your Landing Page

25 Display Advertising Budget Specified here is the
budget spend on
display advertisement .
user can alter this as
per their requirements.
Big Portals Ad Networks Facebook
Large audience Lost of long-tail small Massive number of

websites impressions
Publisher/portal has more Advertiser has more “junk” quality and super-
power power low prices
Cost per mile(1000

impressions)
CPM 10’s of dollars 1’s of dollars 10’s of cents
Cost through rate CTR 0.1% 0.1% 0.1%

Shift allocation to get more impressions or lower cost
26 Display Advertising Dashboard
Clicks Impressions CTR Clicks-through View-through Total Conversions Activity Per Click
Conventions Conversions
670 1,245 21.0% 32 22 250 66.9
169.1% 275.8% 89.1% -81.2% -75% 90.1% -38.4%
VS 249 (prev.) VS 1,080 (prev.) VS 1.7% (prev.) VS 170 (prev.) VS 88 (prev.) VS 132 (prev.) VS 108.7 (prev.)
Double Click Campaign Status

300%
Click Rate Impressions

250%
200%
150%
100%
50%
0%
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 Jan-12 Jan-13 Jan-14 Jan-15 Jan-16 Jan-17 Jan-18 Jan-19 Jan-20 Jan-21 Jan-22 Jan-23 Jan-24 Jan-25 Jan-26 Jan-27 Jan-28 Jan-29
27
Social Media Marketing (SMM)

28 SMM Statistics
This slide covers the
vital statistics related to
use of social media
marketing as a channel.
01 02 03 04 05
45.800 25.400 18.400 17.300 35.800
Million Users Million Users Million Users Million Users Million Users
85% 20% 45% 25% 35%
29 SMM Strategies We have listed a few
social media marketing
strategies for effective
marketing. You can
Set Goal Determine Audience change these as per
This slide is 100% editable. Adapt it This slide is 100% editable. Adapt it your requirements.
to your needs and capture your to your needs and capture your
audience's attention. audience's attention.
Adjust
This slide is 100% editable. Adapt it
Choose platform
to your needs and capture your This slide is 100% editable. Adapt it
audience's attention. to your needs and capture your
audience's attention.
Social Media
Marketing Strategy
Track & Measure Progress Create content

This slide is 100% editable. Adapt it This slide is 100% editable. Adapt it
Implement
to your needs and capture your
30 SMM Budget Specified here is the
budget spend on social
media marketing .User
Budget Category In-House Expertise Outsource Expanses Total Category can alter this as per
(Type description) (Fixed/percent) (Fixed/percent) (Fixed/percent) their requirements.
($ Per Hour X Hours Per Month) (# Pieces Continent X $ Per Pieces Project)
Content Creation $_________________________________%
Writing $ %
Graphics $ %
Video $ %
(N/A) ($ Per Day X Days Per Month)

Social Advertising $_________________________________%
(social channel 1) $ %
($ Per Hour X Hour Per Month) ($ Per Hour X Hour Per Month)
Social Engagement $_________________________________%
(N/A) ($ Per Month)

Software/Tools $_________________________________%
Monitoring $ %
Scheduling $ %
Analytics $ %
($ Per Campaign)
Promotions/Contests $_________________________________%
(campaign 1) $ %
($ Per Campaign)
(campaign 2) $ %
(campaign 3) $ %
$ ________________________________ %
Total $ ___________________________% $___________________________ %
Content Creation _______________________________________________________ Software /Tools __________________________________________________________
Social Advertising ______________________________________________________ Promotion/Contest _______________________________________________________
Social Engagement _____________________________________________________
31 SMM Dashboard
Total Loads Total Leads Total Leads Total Leads
6,504 2,102 307 375k

Leads this Month Leads this Month Leads this Month Leads this Month
Total Loads Total Loads Total Loads Total Loads Total Loads
6,504 11,115 14,205 22,510 13,245

Leads this Month Leads this Month Leads this Month Leads this Month Leads this Month
Visits Customer Leads

300%
Click Rate Impressions
250%
200%
150%
100%
50%
0%
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 Jan-12 Jan-13 Jan-14 Jan-15 Jan-16 Jan-17 Jan-18 Jan-19 Jan-20 Jan-21 Jan-22 Jan-23 Jan-24 Jan-25 Jan-26 Jan-27 Jan-28 Jan-29
32
Content Marketing
33 Content Marketing Statistics This slide shows the
current stats for content
marketing and number of
respondents in percent.
their requirements.
Social Media Posts-Excluding Videos)e.g. Tweets, Pins 95%
Case Studies 75%
Videos (Pre-Produced) 72%
Ebooks/ White Paper 70%
Infographics 64%
Illustration / Photos 51%
0% 20% 40% 60% 80% 100%
34
Powerful strategies to
fine tune your content
marketing strategies.
In-depth Research Visual content their requirement.
Content 02
A Strong Headline
06
Guest blogging
Marketing
Strategies 03
Effective Call to Action (CTA)
07
Tracking the key performance indicators (KPI)
Multiple Content Formats Content promotion

35 Content Marketing Budget In this slide we have
covered monthly content
marketing budget
according to budget
categories. User can alter
as per his requirements.
Budget Total Year to Date Budget %
Jan Feb Mar
Categories Budget Spend Remaining Remaining
$15,000 $13,000 $2,00 $2,000 $2,000

Articles Writing Service $20,000 30%
Video Production &

Editing
$30,000 $85,000 $4,000 24% $5,00
Graphic Design
(outsourced)
$14,000 $89,750 $4,250 25% $750 $600
Webinar Series –
Thought Leaders
$10,000 $13,500 $6,500 33% $1,50 $1,500 $1,500
Editor (in–house) $200,000 $35,000 $7,5000 65%
Survey-Industry
Questionnaire $20,000 $89,000 $2,000 15%
(Sponsorship)
Distribution $30,000 $9,000 $10,000 50% $1,00 $1,000 $1,000

Average
Total $115,000 $89,250 $105,750 60% $11,25 $4,500 $51,00
Highest
Cumulative Spend $11,25 $13,70 $19,60
Lowest
36 Content Marketing dashboard
Overall Visits Conversions Blog Visits

732,305 1.618 64
% Of Total: 100.00% ( 732,305) % Of Total: 100.00% (1.618) % of Total: 0.01%(732,305)
Unique Visitors Signup Conversion Rate Blog Pages/Visits

478,144 0.22% 1.28
% of Total: 100.00%(478,144) Site Avg : 0.22%(0.00%) Site Avg : 1.97 (-34.97% )
Conversions by Search Ouery Conversions by Social Network Blog Post Visits

Bronze Bronze
Membership Membership
Page Title Visits
Keyword Visits (Goal 1 Keyword Visits (Goal 1
Conversion Conversion
Rate) Rate)
(Not Provided) 171,409 0.24% Twitter 56,977 0.12% Down for maintenance / Consultancy 65
Consultancy 5,591 0.75% Facebook 13.154 027%
37
01 06

02 07
Content 03
08

04 09
ROI on digital marketing

05
38 Previous Year’s Digital Marketing Channels (1/2) We have mentioned the
best and worst digital
marketing channels for
market reach, users
can edit the data as per
their requirements.
Last Years Acquisition Sources

Top Performing Channels:
• Social Media
• SEO 5%
• Content Marketing 10%
• Pay Per Click (PPC)
35%
10%
15%
Non-Scalable Channels:
• Email Marketing
25%
• Display Advertisement
Social Media SEO PPC
• Your Text Here
Content Marketing Email Marketing Display Advertising
39
Covered here are the
digital marketing
channels most effective
in the previous year.
Social Media 70%
SEO 60%
Previous Year’s
Content Marketing 50%
Digital Marketing Pay Per Click (PPC) 40%
Channels (2/2)
Email Marketing 30%
Display Advertisement 20%
Your Text Here 10%
40
His slide shows return
on investment on digital
marketing channels on
ROI Per $ Spent basis of dollar spent.
Users can change as
45 per their requirements.
$40.00
40
35
30
ROI on Digital 25
$23.10
Marketing (1/2) 20
$20.10
$15.00
15
$11.00
10
$8.00
$5.00
5
0
Social Media Display Content Pay Per Click Email SEO Your Text Here
Advertisement Marketing (PPC) Marketing
41 The statistic presents
information on the
perceived level of ROI
generated by selected
marketing channels.
Users can alter as per
Socia Media 17% 20% 60% 50%
their requirements.
Display Advertisement 15% 20% 60% 50%
Content Marketing 20% 20% 60% 50%
Pay Per Click(PPC) 18% 20% 60% 50%
ROI on Digital Email Marketing 10% 20% 60% 50%
Marketing (2/2) SEO 15% 20% 60% 50%
Your Text Here 80% 20% 60% 50%
Lowest ROI Medium ROI Highest ROI Don't use or N/A
42 Digital Marketing Strategy Framework This framework shows
the strategy opted to
convert visitors to loyal
customers and the
relevant digital
marketing channels to
Presence Drive Convert Retain be used at each stage.
Create a persuasive online Presence Drive Relevant Traffic to your Website Convert Visitors & Leads to Customers Turn Existing Customers to Advocates
Stranger Visitors Leads Customers Leads Advocates
web Content SEO Email Landing NPS Survey

Design Marketing marketing Page
Became a
customer ?
Lead
Nurturing
No
Personas Branding & Social Online Lead Advocacy

& STP USP Media Advertising magnet/gated Yes Programmers
content
No
Competitive Value Offer Events & Contests & Website Remarking Sales Stellar Customer
Intelligence Creation Webinars Competitions Follow up Service
43 Roadmap to Digital Marketing Strategy Covered here is a
roadmap displaying the
time frame for
implementing different
Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 channels
Dec-19
for marketing.
Web Assets
Organic SEO Strategy
Your Text Here
Online Advertising (PPC)
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Content
Your Text Here
Your Text Here
Your Text Here
Social Media
Facebook
Instagram
LinkedIn
Google plus
Twitter
Your Text Here
Tools / Technology
Email Service Provider section
Advanced Analytics
Marketing Automation
Social Media Management
44 Digital Marketing Summary Dashboard
Lead Breakdown (Today) Lead This Month
Non Trails
88
65.60%
Leads (This Web Users

45 Leads Today 30 65 100
Month) (This Month)
Trails
22.75%
Today Lead by Program Web Traffic Targets – This Month

Channel Progress Users GCR Bounce Rate Events / Session
Contact
Webiner Organic 87,954 6.49% 49.41% 1.22 : 1
Subscription Display 35,251 15.85% 72.64% 1.45 : 1
Direct 25,145 8.29% 42.23% 1.44 : 1
Content Download 5,365 21.66% 43.20% 1.37 : 1
Trial Request Referral 3,245 4.49% 62.13% 1.34 : 1
Blog Social 655 11.76% 32.71% 1.86 : 1
Inbound Call
Email 1,295 7.21% 42.83% 1.18 : 1
Paid search 535 16.85% 25.78% 1.71 : 1
8
Others
0 10 20 30
155,446 11.70% 46.49% 1.45 : 1
Top Social Media Channels Key Conversion Metrics Trial Leads By Region (Today)
Regions Leads
2,254 3.54% 60.44% 2.14% United States 14
Web User to Load Lead to Trial Web User to Trial
Likes India 14
Denmark 8
Quality of Trial Leads (Today) United Kingdom 6
5,326
Canada 6
Followers South Africa 6
10.6% 22.9% 22.0% Netherlands 6
% of Active Trails % w. High Demographic % working Sales
1,244 Vietnam 5
Subscription Quality of This Month’s Trial Leads Pakistan 3
Italy 3
in 2,266 22.3% 50.1% 52.8%
Followers % of Active Trails % w. High Demographic % Working Sales
45 Digital Marketing ROI Report (1/2)
This slide covers visits,
impressions, clicks, cost,
CTR,CPC,RPC, ROI,
margin for keywords
Keyword Visits ? Impressions? Clicks ? Cost ? CTR ? CPC ? RPC ? ROI ? Margin ?
39,307 14,732,309 46,197 $111,06.69 0.31% $2.41 $5.45 126.19% 55.79%

% of Total % of Total 99.10% % of Total % of Total : 97.27% Site Avg: Site Avg: Site Avg: Site Avg: Site Avg:
11.70% (355,988) (14,865,972) 95.2%(48,509) ($114,536.08) 0.33%(3.00%) $ 2.36(2.14%) $92.16 (94.08%) 3,80.33%(96.68%) 97.44%(-42.74%)
1. Keyword 39 378 33 $64.99 8.73% $1.97 $18.18 823.22% 89.17%
2. Keyword 11 258 9 $44.66 3.49% $4.96 $38.89 683.70% 84.24%
3. Keyword 205 5,425 171 $401.45 3.15% $2.35 $14.91 535.20% 84.26%
46 Digital Marketing ROI Report (2/2)
This slide cover return on
investment, sessions,
cost, revenue, ROI for
social media.
Source/Media Sessions Cost Revenue ROI
4,086 $895.00 $5,801.60 3,451.84%

%of Total:22.98% %of Total: 47.21% % of Total: 19.16% Site Avg:6,611.07%
(17.781) (%1895.40) ($30,287.10) (-47.79%)
1.Google Plus/Social 1,164(28.49%) $150.00(16.76%) $2,100.50(36.21%) 1,400.30%
2.Facebook/Social 982(24.03%) $255.00(28.49%) $1,501.10(25.87%) 5,886.67%
3.Twitter/Social 876(21.44%) $250.00(27.93%) $1,101.10(18.98%) 4,404.40%
4.Reedit/Social 480(11.75%) $140.00(15.64%) $2,110.00(1.89%) -21.42%
5.LinkedIn/Social 243(5.95%) $100.00(11.17%) $988.90(17.05%) 9,889.00%
47 Digital Marketing Channels Icon Slides
48
Coffee Break
Let’s have a Break, we'll Come Back

After 15 Minutes
49
Additional Slides
50 Doughnut
$ 30 $ 60 $ 90
Low Medium High

This graph/chart is linked to excel, This graph/chart is linked to excel, This graph/chart is linked to excel,
and changes automatically based and changes automatically based and changes automatically based
on data. Just left click on it and on data. Just left click on it and on data. Just left click on it and
select “Edit Data”. select “Edit Data”. select “Edit Data”.
51
Clustered Column - Line

600.00%
500.00%
400.00%
300.00%
200.00%
100.00%
0.00%
2016 2017 2018 2019
52
Clustered Bar
-3%
-2%
-9%
-20%
-19%
-15%
40%
50%
65%
45%
40%
50%
-30% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70%
53
About us
Target Audiences
and capture your audience's attention.
Preferred by Many
Values Client
54 Our Team
Name Here Name Here Name Here

This slide is 100% editable. Adapt This slide is 100% editable. Adapt This slide is 100% editable. Adapt
it to your needs and capture your it to your needs and capture your it to your needs and capture your
audience's attention. audience's attention. audience's attention.
55
Our Mission
Vision
Mission
Goal
56 Comparison
50% 70%
Male Cell Phone Female
Users
57 Financial
Minimum
$25 This slide is 100% editable. Adapt it to
your needs and capture your
Medium
Maximum
58 Quotes
Marketing without
Data in Like
Driving with your
Eyes Closed.
Dan Zarrelle
59 Post it Notes
Your Text Here Your Text Here

Your Text Here
to your needs and capture your to your needs and capture your This slide is 100% editable. Adapt it
audience's attention. audience's attention. to your needs and capture your
60 Puzzle
Your Text Here
Your Text Here This slide is 100% editable. Adapt it
This slide is 100% editable. Adapt it audience's attention.
02
01
05
03 04
Your Text Here Your Text Here

Your Text Here
61
Thanks for Coming
Address Contact Numbers Email Address

# street number, city, state 0123456789 emailaddress123@gmail.com

Social Media: Marketing

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Social Media: Marketing

Uploaded by

Copyright:

Available Formats

Social

Elements of Digital Marketing Roadmap to Digital Marketing Strategy

Previous Year’s Digital Marketing Channels Digital Marketing ROI Report

ROI on Digital Marketing

Elements of Digital Marketing Roadmap to Digital Marketing Strategy

Previous Year’s Digital Marketing Channels Digital Marketing ROI Report

ROI on Digital Marketing

Total Internet Active Social Union Mobile Active Mobile

7.600 4.200 3.200 5.130 2.800

55% 53% 42% 68% 39%

• Content Marketing • Pay Per Click

• ORM • Mobile Apps

91% 82% 72%

Contact List Professionally

Up to 20,000 Emails Up to 30,000 Emails Up to 20,000 Emails

$ 1 for 350 Emails $ 1 For 450 Emails $ 1 for 800 Emails

$ 0.002 Per Recipient $ 0.003 Per Recipient $ 0.001 Per Recipient

Subscribers 4,500 Day-Week+259 Sent Opens % Clicks % Bounces Unsubs

4000 Jul 22nd 2015 9:.00.00 Am 20.9 7.3

Summer Promo 4,429 903 68 23 28

2000 Daily Customer Update Em.. 4,499 880 40 30 31

Jul 15th 2015 8:.00.00 Am 20.9 4.5

0 Your Text Here 21.4 8.4

Email Marketing Top Sources by Medium Google Analytics Total Session

Pay-Per-Click Advertising (PPC)

For High Commercial Intent Searches (Someone Looking to buy

Click(PPC) 7.94%. an Average Click-through Rate is 2%.

One Company Increased their PPC ROI by 2.5 Times with

Search Ads can Increase Brand Awareness by 80%.

Account Set up Campaign Launch

Landing Page Development Monitor Performance

Ad Creation Campaign Assessment

Keyword Research Analysis and Feedback

Monday 58.00 13 57.90 $4.83

Tuesday 40.00 08 43.40 $4.83

Wednesday 35.00 07 28.90 $4.83

Thursday 25.00 05 19.30 $4.83

Friday 18.00 04 14.40 $4.83

Saturday 15.00 02 12.00 $4.83

CTR Clicks PPC Goal Completions

Impressions by Campaign Clicks by Campaign Cost by Campaign

Your Text Here 190 57.89

Your Text Here 129 10.503 Your Text Here 1 143.19

15% 61% 70%

Keyword Analysis Information Architecture

Analysis and Reporting Content Development

Linking Analysis and Strategy Search Engine Submission

This slide shows

SEO Spend £4,350 £4,350 £4,350 £13,050

SEO Conversions 141 143 150 434

Monthly Traffic 2,430 2,052 2,117 6,599

20,494 Page Title

The Ideal Yost WordPress SEO Plugin settings 1,080 00:02:58

20 top online Directories for Local Business SEO 2,295 00:06:04

SEO Friendly WordPress

2018 Traditional ADS 2019

Reach out to your Audience

Optimize your Landing Page

Big Portals Ad Networks Facebook

Large audience Lost of long-tail small Massive number of

Cost per mile(1000

Cost through rate CTR 0.1% 0.1% 0.1%

Content Creation _ Software /Tools ____

Social Advertising Promotion/Contest _