ACKNOWLEDGEMENT

I would like to acknowledge that my project report on

‘’Impact of Urban Clap Salon on Offline Salons’’ has been
completed and I am ensuring that this was done by me
In this accomplishment, I would like to express my special
gratitude to Mrs. ARVEEN KAUR (ASST. PROFESSOR)
without their guidance and feedback it is not possible to
complete this project report.
Finally, I would like to thank my parents and friends who
helped me a lot in finishing this project report
 PREFACE

"Learning categories, you and practicing on that learning

specializes you"
Practical aspects give more knowledge and experience than
the theory and no learning can be completed without
practical aspects.
Projects are one of the most important parts of our
curriculum for management students, its basic idea is to
strengthen the students’ concept and make them equipped
with recent development.
In days when it was business as usual companies could
succeed by their new products with concept and supported
by hard selling and good advertisement and consider that
customer exhibit varying diverse requirement for
products/services combinations and price consider that they
have high and rising expectations of quality and services. In
the face of their vast choices. Customers will gravitate to the
offering that best meet their individual needs and
expectations value and all this will come out as the
positioning of the brand in the market.
 STUDENT DECLARATION
I, Garima Pandey, hereby declare that the project report
entitled” ‘’Impact of Urban Clap Salon on Offline Salons’’
prepared by me under the guidance of Mr. Prateek Arora,
HOD of BBA Department and Mrs. Arveen Kaur, Assistant
Professor.
I also declare that this project work is towards the partial
fulfillment of the university regulations for the award of the
degree of Bachelor of Business Administration by C.S.J.M
University, Kanpur. I further declare that this project is
based on the original study undertaken by me and has not
been submitted for the award of a degree/diploma from any
other University/ Institution.

Signature of Student- Place:

Kanpur Date:
 COLLEGE CERTIFICATE

This is to certify that Garima Pandey, is a bonafide student

of Bachelor of Business Administration course of the
Institute (2020-2023), autonomous program, affiliated to
C.S.JM University, Kanpur.
Project report on ‘’Impact of Urban Clap Salon on Offline
Salons’’ is prepared by me under the guidance of Mrs.
Arveen Kaur, in partial fulfillment of requirements for the
award of the degree of Bachelor of Business Administration
of C.S.J.M University, Kanpur. Signature of Internal Guide
Signature of HOD
 TABLE OF CONTENTS
PARTICULARS PAGE NO.
PREPAGES Cover page
Acknowledgement
Preface
Student Declaration
College Certificate
Table of Contents
CHAPTER 1 Introduction
1.Introduction
1.2 industry profile
1.3Company Profile
CHAPTER 2 Literature Review
CHAPTER 3 Research
Methodology
CHAPTER 4 Data Analysis and
Findings
CHAPTER 5 Conclusions and
Suggestions
5.1 Conclusions
5.2 Suggestions
References,
Bibliography
Annexure
CHAPTER – 1

INTRODUCTION
TO THE TOPIC
 INTRODUCTION

In recent years, the beauty and salon industry has

witnessed a significant transformation driven by
technological advancements and changing consumer
preferences. One notable disruption has been the
emergence of online platforms like UrbanClap, which
provide convenient and accessible salon services at the
doorstep of customers. This essay explores the impact of
UrbanClap Salon, an online salon aggregator, on traditional
offline salons and the ensuing paradigm shift in the beauty
industry.
UrbanClap Salon, now known as Urban Company, has
revolutionized the way people avail salon services.
Leveraging the power of digital technology, UrbanClap
connects customers with verified professionals offering a
wide range of beauty services, including haircuts, styling,
facials, and makeup. Through a user-friendly mobile app or
website, customers can book appointments, access
personalized services, and even provide feedback, thereby
ensuring a seamless and transparent experience.
A marketing strategy is a process which allow a company to
pay attention to its constrained assets at the best
opportunities to increase sales and reap a sustainable
competitive benefit. Marketing approach determines the
selection of the goals, marketplace segment, positioning,
advertising mix, and allocation of resources. It is most
effective when it's far a fundamental factor of firm strategy,
defining how the company will efficaciously have
interaction with customers, prospects, and competitors
within the marketplace area.
 INDUSTRY PROFILE

The service industry, also known as the tertiary sector,

is a sector of the economy that primarily focuses on
providing intangible services to consumers or
businesses. It encompasses a wide range of activities
and businesses that do not involve the production of
tangible goods. Instead, the service industry involves
the delivery of expertise, skills, knowledge, or
assistance to meet the needs and demands of
customers.
The service industry plays a significant role in modern
economies and has experienced rapid growth in
recent decades. It encompasses various sectors such
as healthcare, hospitality, tourism, finance,
information technology, transportation, consulting,
entertainment, and many others. Service-based
businesses can be found in both the private and
public sectors, serving individuals, organizations, or
governments.
One of the key characteristics of the service industry
is the direct interaction between service providers
and customers. Unlike manufacturing industries
where products are physically produced and then
distributed, the service industry involves the
simultaneous production and consumption of
services. This aspect often requires a high level of
customer interaction, personalization, and
customization to meet individual needs and
preferences.
In summary, the service industry is a diverse and
dynamic sector that encompasses a wide range of
businesses and activities. The service industry plays a
crucial role in driving economic growth, creating
employment opportunities, and enhancing overall
quality of life.
 URBAN CLAP SALON

UrbanClap Salon is an on-demand beauty and

wellness services platform that connects customers
with professional beauty and salon service providers.
It operates as part of Urban Company, a leading
online marketplace for home services. Urban Clap
Salon offers a convenient and efficient way for
individuals to book salon services and have them
delivered at their preferred location.Urban Clap Salon
provides a wide range of beauty and grooming
services, including haircuts, hairstyling, hair
treatments, manicures, pedicures, facials, makeup
application, waxing, threading, and more. Customers
can access these services through the UrbanClap
mobile app or website, where they can browse
through the available services, select a preferred
service provider, and schedule an appointment at
their desired time and location.
Urban Company is a technology-based home services
marketplace that connects customers with a range of
professional service providers. Formerly known as
UrbanClap, the company was founded in 2014 by
Abhiraj Bhal, Varun Khaitan, and Raghav Chandra.
Urban Company is headquartered in Gurugram, India,
and operates in multiple cities across India, as well as
in international markets.
The company aims to make home services more
convenient, accessible, and reliable for customers.
Through its platform, Urban Company offers a wide
variety of services, including beauty and wellness,
home cleaning, repairs and maintenance, appliance
servicing, painting, and more. Customers can book
these services through the Urban Company mobile
app or website.
Key features of Urban Company include:
1. Convenience: Customers can easily book services
through the user-friendly Urban Company app or
website, allowing them to schedule services at their
preferred time and location.
2. Verified Professionals: Urban Company partners
with qualified professionals, vetting their skills and
backgrounds to ensure a reliable and trustworthy
service experience.
3. Transparent Pricing: The platform provides
transparent pricing for each service, enabling
customers to know the cost upfront and avoid any
surprises.
4. Service Guarantee: Urban Company offers a service
guarantee, ensuring customer satisfaction and
providing resolutions in case of any service-related
issues.
Recognition: Urban Company has gained
recognition and popularity in the home services
industry in India. The company has received various
accolades, including being listed in Fortune India's 40
Under 40 list and Forbes 30 Under 30 Asia list. It has
also secured significant funding from investors to
support its expansion and growth.
MARKET SIZE: Urban Company's operating
revenue grew 76.7% to Rs 437.6 crore during the
fiscal year ending March 2022, as per its annual
financial statements with the Registrar of Company
(RoC). However, this growth has come on the back of
a 90% surge in expenses which jumped over Rs 1,000
crore during the last fiscal year (FY22).
 SWOT ANALYSIS

SWOT analysis is a useful framework for evaluating

the strengths, weaknesses, opportunities, and threats
of a business. Here's a SWOT analysis for UrbanClap
Salon:

STRENGTHS:
1. Wide Service Range: UrbanClap Salon offers a
comprehensive range of salon services, catering to
diverse customer needs, such as haircuts, styling,
coloring, makeup, and more.
2. Convenience and Accessibility: The platform
provides customers with the convenience of booking
salon services at their preferred location and time,
saving them time and effort.
3. Professional Service Providers: UrbanClap Salon
connects customers with skilled and certified salon
professionals, ensuring high-quality service delivery
and customer satisfaction.
4. Strong Brand Presence: UrbanClap has established
a strong brand presence in the home services market
in India, which helps attract customers and build trust.

Weaknesses:
1. Intense Competition: The salon services market in
India is highly competitive, with numerous established
players and local salons. UrbanClap Salon needs to
continually differentiate itself to stand out in the
crowded market.
2. Limited Control over Service Providers: As a
platform connecting customers with service
professionals, UrbanClap Salon may have limited
control over the consistency and quality of services
delivered by individual professionals.
3. Pricing and Profitability: Balancing competitive
pricing while ensuring profitability can be challenging,
especially considering the commission or revenue
sharing model that UrbanClap Salon may follow.
Opportunities:
1. Growing Market: The salon services market in India
is experiencing significant growth due to urbanization,
rising disposable incomes, and increasing focus on
personal grooming. UrbanClap Salon can leverage this
opportunity to expand its customer base and market
share.
2. Vertical Expansion: UrbanClap Salon can consider
expanding its service offerings to include additional
beauty and wellness services, such as spa treatments,
skincare, or fitness services, to cater to a broader
range of customer preferences.
3. Geographic Expansion: The company can explore
expanding its operations to new cities or even
consider international expansion to tap into new
markets.

Threats:
1. Regulatory Challenges: The salon services industry
is subject to various regulations, licensing
requirements, and health and safety standards.
UrbanClap Salon needs to ensure compliance with
these regulations to avoid legal and operational
challenges.
2. Disruption from New Technology: Technological
advancements and the emergence of new on-demand
service platforms or salon aggregators can pose a
threat to UrbanClap Salon's market position if they
offer more innovative or competitive services.
3. Reputation and Customer Reviews: In the age of
online reviews and social media, negative customer
experiences or unfavorable reviews can significantly
impact UrbanClap Salon's reputation and customer
trust.
OFFLINE SALONS
 CHAPTER -2

LITERATURE
REVIEW

According to Sharma, R., Gupta, S., & Singh, A.

The research article titled "The Disruption of Online Salon
Service Platforms: A Comparative Analysis of Urban Clap
and Traditional Offline Salons" was published in the
International Journal of Business and Management Studies
in 2020. The study aims to analyze and compare the impact
of online salon service platforms, specifically Urban Clap, on
the traditional offline salon industry. The study employs a
comparative analysis approach to evaluate Urban Clap, an
online platform that connects customers with salon service
providers, and traditional offline salons. The findings of the
study indicate that Urban Clap has significantly disrupted
the traditional salon industry. The platform's convenience,
transparent pricing, and ability to provide a wide range of
service options have attracted a significant number of
customers. Moreover, the online platform allows service
providers to reach a larger customer base and enhance
their visibility Overall, the research article provides valuable
insights into the disruption caused by online salon service
platforms. It sheds light on the advantages and challenges
faced by both traditional offline salons and online platforms
like Urban Clap. The findings can serve as a basis for further
research and provide useful recommendations for
traditional salon businesses to adapt and compete in the
changing market landscape.
According to Patel, S., Mehta, R., & Desai, K.
The research article titled "Examining the Influence of
Online Salon Service Platforms on Traditional Salon
Businesses: A Case Study of Urban Clap" was published in
the Journal of Entrepreneurship and Business Innovation in
2019. The study focuses on investigating the impact of
online salon service platforms, specifically Urban Clap, on
traditional salon businesses. The article begins with an
introduction that provides an overview of the rise of online
service platforms and their impact on various industries,
including the salon industry. It highlights the potential
advantages offered by online platforms, such as increased
convenience, accessibility, and customer reach. The study
reveals that Urban Clap has disrupted the traditional salon
industry by offering convenient online booking, a wide
range of service options, and transparent pricing. Overall,
the research article provides valuable insights into the
influence of online salon service platforms, specifically
Urban Clap, on traditional salon businesses. The case study
approach allows for a detailed examination of the specific
dynamics and impacts observed in this context. The
findings can serve as a basis for further research and
provide practical implications for traditional salon
businesses looking to navigate the changing landscape and
effectively respond to the rise of online platforms.
According to Khan, F., Ahmed, S., & Hussain, R.
The research article titled "Impact of Online Salon Service
Platforms on Traditional Salons: A Comparative Study of
Urban Clap and Local Salons" was published in the
International Journal of Marketing and Human Resource
Management in 2018. The study aims to examine and
compare the impact of online salon service platforms,
specifically Urban Clap, on traditional local salons.The
article begins with an introduction that provides an
overview of the rise of online service platforms and their
implications for various industries, including the salon
industry. It highlights the potential advantages offered by
online platforms, such as convenience, access to a wider
range of service providers, and customer reviews.The study
highlights that Urban Clap's online platform has attracted
customers due to its convenience, ease of use, and
transparent pricing. These strengths include personalized
services, trust, and a sense of community. Overall, the
research article provides valuable insights into the impact
of online salon service platforms, particularly Urban Clap,
on traditional local salons. The findings can serve as a basis
for further research and provide practical implications for
both online platforms and traditional salons, aiding them in
adapting and thriving in the evolving salon industry
landscape.
According to Gupta, P., Agarwal, A., & Verma, R.
The research article titled "An Empirical Analysis of the
Effects of Urban Clap Salon Services on Traditional Salons"
was published in the Journal of Retailing and Consumer
Services in 2017. The study aims to provide an empirical
analysis of the impact of Urban Clap salon services on
traditional salons in the industry. The study reveals that
Urban Clap's online platform has attracted customers due
to its convenience, easy booking process, and transparency
in pricing. Furthermore, the availability of customer reviews
and ratings on the platform influences customer decisions,
impacting traditional salons' customer retention and overall
business performance. The research also highlights that
while Urban Clap offers certain advantages, traditional
salons possess unique qualities that continue to appeal to
customers. Overall, the research article provides an
empirical analysis of the effects of Urban Clap salon
services on traditional salons. The study contributes to the
understanding of the dynamics and impacts observed in
this context, offering insights into customer preferences
and business performance. The findings can serve as a basis
for further research and provide practical implications for
both online platforms and traditional salons, aiding them in
navigating the evolving salon industry landscape.
CHAPTER - 3

RESEARCH
METHODOLOGY

RESEARCH PROBLEMS
1. Customer preferences: One research problem
could be to understand the impact of UrbanClap salon
services on customer preferences for offline salons. This
would involve studying whether customers who have used
UrbanClap services are more likely to continue using offline
salons or if they are inclined to switch to online services
permanently.
2. Competitive landscape: Another research
problem could be to analyze the effect of UrbanClap salons
on the competitive landscape of offline salons. This would
involve examining whether the presence of UrbanClap
salons leads to a decrease in the number of customers
visiting offline salons and the subsequent impact on the
profitability and sustainability of these traditional
businesses.
3. Service quality: Research could focus on
comparing the service quality provided by UrbanClap salons
with that of offline salons. This would involve evaluating
factors such as customer satisfaction, the skill level of
stylists, hygiene standards, and overall experience to
determine if there is a significant difference in the quality of
services between the two types of salons.
4. Pricing and affordability: An important research
problem could be to assess the impact of UrbanClap salon
services on the pricing and affordability of salon services.
This would involve studying whether the presence of
UrbanClap salons leads to increased competition and
subsequently lower prices in the offline salon industry,
making salon services more affordable for customers.
5. Consumer behavior: Understanding the changing
consumer behavior due to the presence of UrbanClap
salons is another research problem. This would involve
studying factors such as customer loyalty, brand
perception, and the decision-making process when
choosing between UrbanClap and offline salons.
6. Employment and workforce: Research could
focus on examining the impact of UrbanClap salons on
employment in the offline salon industry. This would
involve studying whether the presence of online salon
services leads to a decrease in job opportunities for
hairstylists, beauticians, and other salon professionals in
offline salons.
7. Technological adoption: Another research
problem could be to investigate the impact of UrbanClap
salons on the adoption of technology by offline salons. This
would involve studying whether the presence of online
salon platforms prompts offline salons to adopt digital
tools, booking systems, and other technological
advancements to remain competitive in the market.
8. Geographic variations: Research could explore
the impact of UrbanClap salons on offline salons across
different geographic locations. This would involve studying
whether the effects of UrbanClap services vary based on
factors such as urban versus rural areas, demographic
characteristics of customers, and local market dynamics.
9. Business sustainability: A research problem
could focus on the long-term sustainability of UrbanClap
salons and offline salons. This would involve studying the
business models, revenue streams, and growth prospects
of both types of salons to assess their viability and potential
challenges they may face in the future.
10. Future trends: Research could aim to identify
emerging trends and potential disruptions in the salon
industry due to the impact of UrbanClap salons. This would
involve analyzing market data, customer behavior patterns,
and industry forecasts to gain insights into the future
direction of the salon industry and the role of online and
offline salons within it.
 RESEARCH OBJECTIVES

1. To compare the marketing strategies of both the

offline salon and Urban Clap with each other.

2. To evaluate the Performance of offline salon and

Urban Clap

3. To find out the Impact of Urban clap entry on offline

salon marketing strategy and performance

4. To evaluate which company offers better services,

better offers and by which company service most
customers are satisfied.
 RESEARCH DESIGN

The variables will be captured to evaluate the

sample and its overall appropriateness for the
research: gender, age, education, occupation,
income, marital status, children, family type and
family size. Linear regression will be used to
address the research objectives as presented in
the hypotheses. Utilize a mixed-methods
research design, combining quantitative and
qualitative data collection techniques.
Descriptive research is defined as a research
method that describes the characteristics of the
population or phenomenon studied. This
descriptive methodology focuses more on the
“what” of the research subject than the “why” of
the research subject. Descriptive survey research
uses surveys to gather data about varying
subjects. This data aims to know the extent to
which different conditions can be obtained
among these subjects.
 SAMPLING

Sampling is a crucial aspect of research design. In the case

of studying the impact of UrbanClap salon on offline salons,
the following sampling considerations can be taken into
account:
1. Target Population: The target population consists of
customers who have utilized salon services from both
UrbanClap and offline look salons. This includes
individuals who have experienced services from both
types of salons.
2. Sample Area: Kanpur
3. Sampling Technique: To ensure the representativeness
of the sample, a combination of probability and non-
probability sampling techniques can be employed.
a. Probability Sampling:
Stratified Random Sampling: Stratifying the target
population based on relevant demographic factors (e.g.,
age, gender, location) and randomly selecting participants
from each stratum can help ensure a diverse sample
b. Non-Probability Sampling:
 Convenience Sampling: This technique can be used to
select participants based on their accessibility and
 availability. For instance, customers visiting specific
offline look salons can be approached for participation.
 Snowball Sampling: This method involves identifying
initial participants and then asking them to refer other
eligible participants who have used services from both
UrbanClap and offline look salons.

4. Sample Size: The appropriate sample size will

depend on various factors, including the research
objectives, available resources, and the desired level
of precision. A larger sample size generally enhances
the generalizability of the findings.
5. Sample Unit: People who are much interested in
salon services

RESEARCH HYPOTHESIS

Null Hypothesis (H₀): There is no significant impact of

UrbanClap salon on offline salons.

Alternate Hypothesis (H₁): UrbanClap salon has a

significant impact on offline salons.
 DATA COLLECTION

When collecting data on the impact of UrbanClap salon on

offline look salon, a combination of quantitative and
qualitative data collection methods can be employed to
gain comprehensive insights:
 Qualitative Research Technique:
1. In-depth Interviews: Conducting in-depth interviews
with salon owners, managers, employees, and
customers can offer rich qualitative data. Explore their
experiences, challenges, and perspectives related to
the impact of UrbanClap salon on offline salons.
2. Open-ended Surveys: These open-ended responses can
provide rich insights into their perceptions,
experiences, and suggestions regarding the impact of
UrbanClap salon.

 Quantitative Research Technique:

Quantitative research methods emphasize objective
measurement and the statistical and numerical analysis of
data collected through questionnaires and surveys or by
manipulating preexisting statistical data using
computational techniques.
 SOURCES OF DATA

 Primary Data:
Primary data is a type of data that is collected by
researchers directly from main sources through
interviews, surveys, experiments, etc. Primary
data are usually collected from the source—where
the data originally originates from and are
regarded as the best kind of data in research.

 Secondary data:
Secondary research or desk research is a
research method that involves using already
existing data. Existing data is summarized and
collated to increase the overall effectiveness of
research. Secondary research includes research
material published in research reports and similar
documents.
DESCRIPTION OF
QUESTIONNAIRE

A questionnaire is a research instrument that consists

of a set of questions or other types of prompts that
aims to collect information from a respondent. A
research questionnaire is typically a mix of close-
ended questions and open-ended questions.
Questionnaire helps in getting the information from the
users which is backed by their experience and
satisfaction. The questionnaire attached in this file –
“A study on Impact of Urban Clap Salon on Offline
Salon”
has close ended question which is linked with the
objective of the research. The data collected from a
data collection questionnaire can be both qualitative as
well as quantitative in nature. A questionnaire may or
may not be delivered in the form of a survey, but a
survey always consists of a questionnaire. You can
apply logic to questions based on the respondents’
answers, but the questionnaire will remain standard for
a group of respondents that fall in the same segment.
It offers you a better quality with the reasonable price
and they focus as well as on customer satisfaction,
and analyze the response data. The responses can be
compared with the historical data and understand the
shift in respondents’ choices and experiences.

SCOPE OF THE STUDY

1. Geographical Scope: Determine the geographical area or

region that will be covered in the study. This could be a
specific city, multiple cities, or even a broader regional or
national scope, depending on the feasibility and
relevance of the research.
2. Timeframe: Define the timeframe of the study. It could
focus on the impact of UrbanClap salon on offline salons
over a specific period, such as the past year or several
years, or it could examine the impact from the time of
UrbanClap's entry into the market until the present.
3. Variables of Interest: Identify the key variables that will
be investigated to assess the impact. These variables
could include customer footfall, revenue, profitability,
customer satisfaction, pricing strategies, service
offerings, marketing activities, or other relevant factors.
4. Comparison Groups: Determine the comparison groups
for analysing the impact. This could involve comparing
data and outcomes between UrbanClap salon users and
offline salon customers, as well as comparing the
 performance of individual offline salons before and after
the entry of UrbanClap.

LIMITATIONS

1. The sample size taken is only 50 and as such is very small

as compared to the universe, this is due to the constraints
of time and effort, and as such may not be enough to
generalize to the entire population, however it is presumed
that the sample represents the universe.
2. Respondents might have responded with the actual
feelings of facts while giving responses to the
questionnaire.
3. Time being a limiting factor was not sufficient to gather
opinions from majority of the respondent
 CHAPTER - 4

DATA ANALYSIS
AND FININGS
 FINDINGS
 26% of the respondents are male and 74% are females.

 36% of the respondents are of the age group of 36-

45 years, 30% are 26-35 years’ age group, 22% are
46 years and above and 12% of the respondents are
of the age group of 18-25 years.

 60% of the respondents prefer to avail services form

looks and 40% of the respondents prefer to avail
services from Urban Clap as looks has established its
name from many years and is a know brand since long
time. Brand Image plays a role here.
 56% of the respondents say Urban Clap gives better
offers and 44% of the respondents say Looks gives
better offers. Urban Clap is offering various one-time
packages which includes various service bookings at
one time, which looks is lagging behind. They have
various readymade packages like Saturday special,
Sunday bonanza for giving more discounts on
weekends.
 66% of the respondents are inspired by the
advertisement of Urban Clap and 34% of the
respondents are inspired by advertisement of Looks.
 Urban clap is engaging people by putting their
advertisements on Tv and radio to attract more
customers while Looks is still behind in terms of
advertising. They are more towards Word of Mouth
Strategy.
 Looks as compared to Urban clap has still strong roots
in the chemical industry. Customers still walk to looks
for chemical treatments like smoothening, Keratin,
Hair Colors, Extensions Etc.
 Urban Clap has more and better services for Women’s
as compared on Men’s, while looks is indifferent for
both the genders.
 Urban Clap is Lagging behind in terms of offerings
various advanced beauty services as compared to
looks.
 Bridal Makeup segment remains the scope of
improvement for Urban Clap
CHAPTER - 5

CONCLUSION
AND
SUGGESTIONS
CONCLUSION

The first step in constructing your advertising approach is

to recognize who it is you’re advertising to. Doing so
ensures that your advertising and marketing efforts are
centered, and as a result, you’ll be getting the return on
investment which you’re after. One not unusual way to
head approximately this is to create a customer
character. By growing a consumer persona, you can be
sure that you’re advertising to folks that are certainly
inquisitive about what you need to provide. Otherwise
your advertising and marketing approach is quite a good
deal the equivalent of a man on a box yelling thru a
megaphone at random human beings on the street.
Building a customer persona as a part of your marketing
plan is extra than simply extensively list out
demographics of your goal customer although. You want
to realize your target purchaser as if they have been a
close, personal friend, like you would possibly exit to look
them for liquids this very weekend
UrbanClap Salon has had a significant impact on offline
look salons. While it has introduced increased
competition and challenges for traditional salons, it has
also pushed them to adapt and improve their services.
The convenience and technological advancements
offered by UrbanClap Salon have forced offline salons to
enhance their customer experience and embrace online
platforms. However, the extent of the impact may vary
depending on the specific market, customer preferences,
and the ability of offline salons to adapt to changing
trends and customer demands. Ultimately, the impact of
UrbanClap Salon on offline look salons underscores the
need for traditional salons to evolve and stay competitive
in an increasingly digital world.

SUGGESTIONS
Here are some suggestions on how offline look salons
can respond to the impact of UrbanClap Salon:
1. Embrace Technology: Offline salons should consider
integrating technology into their operations. This
could include adopting online booking systems,
implementing appointment management software,
and leveraging social media platforms for marketing
and customer engagement. By embracing technology,
offline salons can enhance their efficiency, attract
tech-savvy customers, and compete with the
convenience offered by online platforms.
2. Enhance Customer Experience: Offline salons should
focus on providing exceptional customer experiences.
This can be achieved by training staff to deliver
personalized services, maintaining a clean and inviting
ambiance, and offering unique add-ons or perks to
differentiate themselves from online platforms.
Building strong relationships with customers and
prioritizing their satisfaction can help retain their
loyalty.
3. Offer Specialized Services: To compete with the
expanded service offerings of online platforms, offline
salons can consider specializing in specific treatments
 or services. By becoming known for expertise in
particular areas such as hair coloring, skincare, or
bridal make-up, offline salons can attract customers
seeking specialized expertise that may not be readily
available online.
4. Collaborate with Online Platforms: Offline salons can
explore partnerships or collaborations with online
platforms like UrbanClap Salon. By joining forces,
offline salons can leverage the online platform's reach
and customer base while still maintaining their
physical presence. This can be a win-win situation,
allowing offline salons to access a larger customer
pool and online platforms to expand their service
offerings.
5. Focus on Unique Selling Points: Offline salons should
identify their unique selling points and promote them
effectively. This could include emphasizing
personalized attention, a relaxing atmosphere, skilled
professionals, or high-quality products. By highlighting
these strengths, offline salons can attract customers
who value a more personalized and hands-on
experience that online platforms may not offer.
6. Engage with Customer Reviews: Offline salons should
actively engage with customer reviews and feedback,
both online and offline. Addressing customer
concerns, thanking them for positive reviews, and
using feedback to improve services can help build
trust and loyalty. Additionally, encouraging satisfied
customers to leave reviews on online platforms can
enhance the salon's online reputation.
7. Offer Online Booking and Marketing: To meet the
expectations of tech-savvy customers, offline salons
should consider providing online booking options
through their website or mobile app. This can
streamline the booking process and make it more
convenient for customers. Additionally, investing in
online marketing strategies, such as targeted
advertising and social media campaigns, can help
reach a wider audience and attract new customers.
By implementing these suggestions, offline look salons
can adapt to the impact of UrbanClap Salon and continue
to thrive in the evolving beauty and salon industry.

REFERENCES
BOOKS:
1. Zikmund, William G. “Business Research Methods”
Thomson south – western 7th edition.
2. Philip kotler, “Marketing Management” prentice hall
of India, 13th edition

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ANNEXURE
Questionnaire