EuropeanTelematics CurrentStatus 12OC8

Prepared for the Taiwan
Institute of Economic Research

October 14, 2008
European Telematics
Current Status and Latest Trends
Services, Systems and Standards
Michael L. Sena
Taiwan Institute of Economic Research
Conference
October 14, 2008
2008-10
October 14, 2008
Introduction
1969 Bachelor and 1972 Master Degrees from Princeton University in
architecture and urban planning
1972 – 1977: London and Boston – Computer-aided design and
planning
1978 – 1982: Boston and Stockholm - Digital cartographic production
1983 – 1992: Matrix Consultants - Consulting in digital map production
for cartography and navigation applications to map publishers (Rand
McNally, K+F, others) and automobile travel clubs (AAA, AA, Michelin)
1993 – 1996: Volvo Technological Development Corporation. Director
of navigation and traffic map data; strategy for telematics introduction;
expert on CEN and ISO digital map working groups
1997 – Present: Michael L. Sena Consulting AB – Consulting in
navigation systems and applications; strategic consulting and project
management in telematics. Project manager for implementation of Volvo
On Call telematics system in 15 European countries.
2008-10
October 14, 2008
Presentation Objectives
Review progress to-date of European
Telematics Market
Describe services offered, systems in
use and standards.
Allow time for questions and
discussion
Understanding of Europe
Europe is the sixth-largest of seven

continents, extending west from the
Dardanelles, Black Sea, and Ural Mountains
to Iceland.
In etymology one theory suggests the
name Europe is derived from the Greek
words meaning broad (eurys) and face
(opsis)—broad having been another word for
Earth in the reconstructed Proto-Indo-
European religion.
2008-10
October 14, 2008
Iceland
Europe in 2008
27 of Europe’s 48 countries are
now members of the European
Union. Romania and Bulgaria joined Russia
in 2006.
13 of these countries are members
of the European Monetary Union Ukraine
Slovenia is the latest country to join Romania

the EMU. Bulgaria
Turkey
R&D programs are supported both
at the EU and national levels, and
European Monetary Union countries: Austria, Belgium,
they are not always coordinated. Finland, France, Germany, Greece, Ireland, Italy,
Switzerland and Norway have Luxembourg, Portugal, Slovenia, Spain, The
Netherlands. EU countries outside of the EMU include
special trading status with the EU. UK, Denmark and Sweden plus the eleven of the twelve
new countries.
2008-10
October 14, 2008
Country Issues
There are special issues that

must be addressed in each
country.
Language, business practices,
regulations effect all aspects of
telematics delivery.
Emergency call (eCall)
Breakdown assistance (bCall)
Theft Notification
Stolen Vehicle Tracking
Remote Door Controls
Information Services
Vehicle Diagnostic Services
2008-10
Country Issues October 14, 2008
2008-10
Country Issues October 14, 2008
2008-10
European industry view on safety October 14, 2008
Vehicle-to-Vehicle Communications
Prevention Severity Mortality

Mitigation Reduction
2008-10
European Telematics: Key Issues October 14, 2008
eCall regulations
Government investments in
infrastructure
Implementation of inner city
congestion charging and highway
tolling systems
Legal restrictions on in-vehicle
systems (phones, navigation)
Insurance company investments
in pay-per-use insurance
Consumer electronics trends
Network operator offerings
Traffic information systems
2008-10
Principal Product Areas for Europe October 14, 2008
Needs Description Telematics services
• Telematics services that enhance • eCall

passengers safety and vehicle security
• Stolen Vehicle Tracking
Safety & Security - Improvement of emergency service
response • Remote door unlock
- Tracking stolen cars position • Real time intelligent speed adaptation
• In-vehicle internet, email, OEM portal
• Connected services that provide up-to- • Traffic info., Points of Interest, toll info
Information date information and entertainment
• Download files, games
applications for vehicle passengers
• Social networking
• bCall
• Technological tools that ease driver’s • Remote diagnosis, flexible
Comfort & and passengers’ experience maintenance
Convenience
• Find my car
• HVAC remote control
Total Cost of • Distance based charging through • Pay as you drive insurance
Ownership innovative communication tools
• Distance charging
2008-10
October 14, 2008
The European Customers

Safety Systems and Services – Automotive OEMs, insurance
companies, travel clubs, end user
Security – Automotive OEMs, insurance companies, theft
notification system suppliers, end user
Convenience – Automotive OEMs, network operators, content
suppliers, advertisers, end user
Vehicle Services – Automotive OEMs, end user
Pay-per-Use Insurance – Insurance companies, end user
2008-10
October 14, 2008
What is the market today in Europe

Safety Systems and Services – Four automotive OEMs offering
services, but most waiting for final directive on eCall
Security – High-end cars in some European markets equipped with
tracking systems, but take up of medium- and low-priced models is very
low. Also, personal security devices, like mobile tracking on phones, are
beginning to be purchased in large numbers. Volvo only OEM system.
Convenience – Navigation systems have taken hold on high-end
vehicles and in the mass market with portable systems. OEMs will have
to offer more services to stay competitive with the lower-cost systems.
Vehicle Services – Just getting started in some brands (BMW).
Pay-per-Use Insurance – UK and Italy are the major markets. Other
markets just getting started. Allianz, the largest insurer in Europe, will
eventually be the biggest player.
2008-10
October 14, 2008
Status of Telematics Implementation

BMW Assist PSA Urgence
Fiat Blue&Me Nav Volvo On Call
2008-10
October 14, 2008
BMW, Volvo, Fiat and PSA already offer telematics
services. Mercedes will introduce in 2009.
Accident &
Planned for 2009
Breakdown
Stolen vehicle Supplier Selected for

Aftermaket solution
tracking in Italy only Italy
Distance based
Supplier Selected for
charging Italy
Connected
France
navigation
Comfort &
Entertainment
System AU, DE, FR, IT, UK AU, BE, CH, DK, DE, ES, BE, DE, ES, FR, IT, DE, ES, FR, IT, UK DE
FR, IT, LX, NL, NO, PO, NL
Coverage
RU, SE, UK
Available Planned
2008-10
Status of Telematics Implementation October 14, 2008
2008-10
October 14, 2008
The three foundation

stones for European
telematics services:
Safety – eCall, bCall
Security – theft notification,
tracking and remote door
locking
Convenience – concierge,
facility location, information
provision
2008-10
Status of Telematics Implementation October 14, 2008
Volvo On Call in fifteen

European countries
1 UK
2 Sweden
3 France
4 Italy
5 Netherlands
6 Belgium
7. Luxembourg
8 Germany
9 Switzerland
10 Austria
11. Spain
12. Portugal
13 Norway
14 Denmark
15 Russia
Countries with own CSC

Countries covered by Central Call Center
Countries covered by Viking Call Center
Countries on SIM, but not yet covered
Countries not on SIM card
2008-10
October 14, 2008
Safety
Vehicle-related Safety and Security

Services
Emergency assistance
Roadside assistance
Personal Safety and Security
Services
Volvo On Call System and

Customer Service Center
Workstation
2008-10
Emergency Services October 14, 2008
BMW: BMW Assist
Emergency Assistance
REF: BMW_EmergencyAssistance
UK DE AU IT FR
Call Center
operator phones eCall
PSAP serving
region where Voice BT999 ATX ATX Europ Mondial GTS
assistance is
required and Assistance
Public Service Answering Point
provides
required 7 Data ATX-BT999 ATX ATX ATX-EA ATX-GTS
information 8 9
8 Voice Connection bCall
Emergency
7 Voice Connection
PSAP Operator Assistance Voice Mondal, UK BMW Assist, DE BMW Assist, DE EA, IT Mondial, FR
speaks to the Services are Service
customer in the sent to scene Delivery
Voice and Data ATX-Mondial ATX-BMW ATX-BMW ATX-EA ATX-Mondial
Service session vehicle using a
are matched at conference call
the Service system. iCall
5
Center Voice Mondial, UK ATX, German ATX, German ATX, Italian ATX, French
The vehicle calls
the Call Center 2a E - call
Button Data ATX-Mondial ATX ATX ATX ATX

2a Voice Connection Service
request is
1a initiated
6 Voice Connection
automatically if
Call Center
safety restraint
6 Service Center systems are
4 Data message operator speaks deployed.
is sent to the to customer and
Call Center determines 1b Customer
starts service
and a service which service is
request by
4 Data Message session is required.
pushing SOS
opened 2b SMS button
2b A data
message in
The message is GATS protocol
received at the is sent in an
TSP and SMS from the
3 converted into a vehicle to the
service request TSP
SMS-C
2b SMS
Telematics Service Provider
ATX Server
2008-10
Telematics Data Service Provision Institute of Economic Research
October 14, 2008
The Volvo On Call Telematics Platform
2008-10
Telematics Architecture October 14, 2008
Convergence on connectivity provision by TSP
Vehicle & Warranty

DataBase
Call Center
Organisation 1
PSA Peugeot Citroën
Web
Services
Call Center Organisation 2
Motorway Patrol
Center SMS
STACAD v5
Service Platform
Map Provider
Vocal call
Telematic Unit
Vehicle
2008-10
Telematics Architecture October 14, 2008
2008-10
Infrastructure: October 14, 2008
Telematics Service Delivery Platform Evolution
Infrastructure
Standardisation
2000 2004 2008

2008-10
BMW Proposal for Standardisation October 14, 2008
Next Generation Telematics Protocol (NGTP)
The targeted goals of NGTP
– More flexibility to add providers
– Faster to market with new services
– Easier implementation across multiple countries
– Ability to manage legacy generations of Telematics Units
The recommended NGTP Architecture

– Separate components of telematics delivery chain PSAP Content
Provider
– Use consistent open interfaces
(CP)
– Provide solutions that support new and legacy cars
TSP – PSAP (5) TSP – CP (7)
Vehicle
Dispatcher Telematics Service Provider
Telematics Unit
(DSPT) (TSP)
(TU)
DSPT – PDP (3) DSPT – CDP (4) CC – Services (6a) CC – Content (6b)
Provisioning Customer Data

Data Provider Provider Call Center
(PDP) (CDP) (CC)
2008-10
Update on eCall – Previous Standards October 14, 2008
EC Directives
Decision 91/396/EEC introduced the single European

emergency call number 112 (effective from 1992)
Directive 2002/22/EC, the Universal Service Directive, requires

operators to make caller location information (CLI) available to
authorities handling emergencies, to the extent technically
feasible, for all calls made to the single European emergency call
number 112.
Directive 2002/58/EC, the Directive on privacy and electronic

communications establishes exemption to privacy protection for
organizations dealing with emergency calls
2008-10
Status of EC’s public eCall initiative October 14, 2008
Decision Current status
Manufacturer ACEA made voluntary fitment offer to EC – with many requirements

position
Member States Finland & Netherlands likely to be early adopter

position Other countries stalling
Technology In-band modem to be selected by end October 2008

Standardisation by mid-2009
Timing Earliest possible start date for voluntary fitment is 2012

(3 years after technology is decided)
Conclusion Market driven roll-out of eCall is starting

This is likely to be sufficient to avoid regulation and to avoid
stringent voluntary fitment requirements
2008-10
eCall - European vs. US and JapanInstitute of Economic Research

October 14, 2008
Europe US Japan
OEM Engagement Four engaged All except Ford All engaged
Approaches Across the
Others watching Group engaged Atlantic
GM Heavily US
Telmatics Service ATX OnStar HelpNet by
Providers Japanese Engage stake holders
WirelessCar ATX
OEMs Establish vision
Telecom Italia
Define the future
Emergency No real All in agreement All in agreement
Services coordination •6124 PSAPs •Screening Europe
saves 90% of
Define the future
calls
Establish the vision
Government Trying to dictate Assisting the Working with Engage the stake holders
Involvement a solution private sector the private
•eCall by 2010 by implementing sector
•Mandatory infrastructure •CarWings
ESC •Gbook
•InterNavi
The EC has called for all cars to be equipped with eCall systems by 2010.
Instead of messages and voice calls being routed through a private call
centre for screening, they would be sent directly to the PSAPs.
2008-10
Proposed EC eSafety Solution October 14, 2008
Emergency Services
PSAPs
Minimum message
embedded in voice
channel; WGS84 co-
ordinates
GSM
GSM
• The candidate MSD signalling
E-Call Only- solutions are the following:
• SMS - Short Message Service
equipped car
• UUS - User to User Signalling
999/112 only • USSD - Unstructured Supplementary Service
Data
• GSM CS Data - GSM Circuit Switched Data
(Alternate speech/data)
• DTMF - Dual Tone Multi-Frequency
• In-band signalling - (voice call) modem /
application
Provide Service
2008-10
October 14, 2008
Country-specific implementations of eCall
Customer call service handling

eCall - Volvo On Call Solution in the UK
Customer and vehicle data management
SIM-card and telecommunications
services provision
Data message handling and routing
Automotive National Sales Organisation
(NSO) responsibilities
Billing and commission payments
2008-10
Telematics System Comparisons Institute of Economic Research
October 14, 2008
Vehicle OEMs Volvo BMW PSA Fiat

Services Offered Volvo On Call BMW Urgence bCONNECT Blue&Me Nav
Assist/Online
eCall: Manual Yes Yes Yes Italy only Yes
eCall: Automatic Yes Yes Yes Italy only Yes
bCall Yes Yes Yes Yes Yes
Remote Door Yes No No No No
Unlock
Theft Notification Yes No No No Yes
Stolen Vehicle Yes No No No Yes
Tracking Part of Volvo Separate
On Call system
Information No Yes No Yes Yes
Services
Remote (Planned) Yes No No Yes
Diagnostics (TeleServices)
Other On-line No No SMS
connectivity connectivity
Pay-as-you-
Drive
2008-10
Telematics System Comparisons Institute of Economic Research
October 14, 2008
Vehicle OEMs Volvo BMW PSA Fiat
Markets where system BE, CH, DE, AU, DE, IT, UK BE, DE, FR, AU, BE, CH, IT, FR, DE,
is sold (2007-09-30) ES, FR, IT, LX, IT, LX, UK DE, ES, FR, IT, ES, UK
NL, NO, SE, UK NL, UK
Markets where AU, BE, CH, AU, DE, IT, UK BE, DE, FR, Italy – eCall, IT, FR, DE,
services are offered DE, DK, ES, IT, LX, UK bCall and ES, UK
(2008-09-30) FR, IT, LX, NL, Information
NO, PO, RU, Other – bCall
SE, UK, and Information
Cross-border services Yes Yes No eCall and Yes
available? (Yes in new) Information
Pricing Model Purchase VOC Purchase Purchase eCall Purchase Purchase
unit, includes Connected unit Navigation Unit combined unit
telephone Drive
System Price 11.000 SEK €4000 €1500 €2500 €249
Service Prices Security €150-300 NA NA Varies
additional
Number of Customers 10 000 50 000 300 000 100 000 New
to-date (Oct. 2007)
Total OEM’s European 243 792 678 745 2 019 540 1 156 152
Vehicle Registrations
(2006)
2008-10
Telematics System Comparisons October 14, 2008
Vehicle OEMs Volvo BMW PSA Fiat Daimler Audi Renault VW

Number of 10 000 50 000 300 000 100 000 New
European
Customers to-
date (Oct.
2007)
2008* 5 000 50 000 100 000 10 000 50 000
2009 7 000 100 000 150 000 150 000 10 000
2010 10 000 300 000 250 000 250 000 50 000 50 000 50 000 100 000
2011 20 000 350 000 500 000 500 000 100 000 75 000 100 000 250 000
2012 30 000 400 000 750 000 750 000 250 000 150 000 250 000 500 000
*Projected sales per year for *Projected sales per year for
Volvo, BMW, PSA and Fiat Daimler, Audi, Renault and
based on previous VW based on likely response
performance and known to European eCall.
plans for rollouts.
2008-10
Additional Telematics Service Institute of Economic Research
October 14, 2008
Pay-as-you-Use
The concept is being
trialed in a number of
markets, as this chart
shows.
The principal target
customers are high risk
groups: young and poor
record drivers.
Monitoring and
processing the data that
will be generated by
these systems is a task
that may be outsourced
to third party providers,
such as Securitas.
2008-10
Telematics-enabling Technology: Institute of Economic Research
October 14, 2008
Readiness and Evolution
Terrestrial DAB in UK Relaunch DAB in DE, FR, IT

Digital TPEG Standardisation
Expected Launch
Radio Satellite
Nissan Signs
By ONDAS
with ONDAS
Bluetooth
Penetration 20% 75% 90%
Handsets GPS in
Handsets
SIM-card SIM-chip
Lifetime Telematics Tariffs

Telecoms
Flat data rates Data-only rates
GSM/SMS GSM/GPRS
2004 2008 2012

2008-10
October 14, 2008
There has been steady but

low growth of integrated
navigation systems since
early 2000.
PNDs began their hockey
stick growth in 2005 when the
inflection point was reached.
Aftermarket, integrated
systems are gradually
disappearing from the
market. The same is true of
the non-connected mobile
devices (PDAs)
Smartphone (including
BlackBerry-type devices, are
beginning their growth spurt.
2008-10
TPEG – Transport Protocol Expert Group October 14, 2008
Next GenerationTraffic Data Format
Language independence is maintained in
The German automotive TPEG through the ability to use of the event
companies are co-operating on codes from RDS-TMC
making TPEG work with
Terrestrial-DAB. The rest of
the car industry will follow along
the TPEG and digital.
The main advantages of TPEG
over RDS-TMC are:
• There are no TMC Location
Code Tables to maintain
• Detailed coverage can extend to
urban areas
• Messages are more BMW and a group of German companies have
cooperated in Mobile.Info to prove the value of a
comprehensive, not just traffic digital radio traffic information service.
2008-10
The next five years Institute of Economic Research
October 14, 2008
Nissan
Current Services
Jaguar/Land Rover
eCall Chrysler
bCall
iCall GM/Opel/Vauxhall/Saab
Hyundai
TN/SVT
RDU Porsche
Ford
Remote Diagnostics
Audi
Renault
Mercedes
Mercedes
VW
2008 2012
2008-10
October 14, 2008
Questions
Thank you.
ml.sena@mlscab.se
+46 733 961 341
2008-10

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EuropeanTelematics CurrentStatus 12OC8

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Prepared for the Taiwan

Institute of Economic Research

Europe is the sixth-largest of seven

Slovenia is the latest country to join Romania

There are special issues that

Prevention Severity Mortality

Needs Description Telematics services

• Telematics services that enhance • eCall

The European Customers

What is the market today in Europe

Status of Telematics Implementation

Stolen vehicle Supplier Selected for

The three foundation

Volvo On Call in fifteen

Countries with own CSC

Vehicle-related Safety and Security

Volvo On Call System and

Button Data ATX-Mondial ATX ATX ATX ATX

Convergence on connectivity provision by TSP

Vehicle & Warranty

PSA Peugeot Citroën

Call Center Organisation 2

2000 2004 2008

The recommended NGTP Architecture

Provisioning Customer Data

Decision 91/396/EEC introduced the single European

Directive 2002/22/EC, the Universal Service Directive, requires

Directive 2002/58/EC, the Directive on privacy and electronic

Decision Current status

Manufacturer ACEA made voluntary fitment offer to EC – with many requirements

Member States Finland & Netherlands likely to be early adopter

Technology In-band modem to be selected by end October 2008

Timing Earliest possible start date for voluntary fitment is 2012

Conclusion Market driven roll-out of eCall is starting

eCall - European vs. US and JapanInstitute of Economic Research

Country-specific implementations of eCall

Customer call service handling

Vehicle OEMs Volvo BMW PSA Fiat

Vehicle OEMs Volvo BMW PSA Fiat Daimler Audi Renault VW

Terrestrial DAB in UK Relaunch DAB in DE, FR, IT

Lifetime Telematics Tariffs

2004 2008 2012

There has been steady but

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