KARNATAKA BATTERY

An Internship Report on

“KARNATAKA BATTERY

SALES AND SERVICE, KALABURAGI”

Submitted By

ADNAN SAMI KHAN

(3VY21BA004)

Submitted To

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI

In partial fulfilment of the requirements of the award of the degree of

MASTER OF BUSINESS ADMISTRATION

UNDER THE GUIDANCE OF

Dr. Sharanagoud S. Biradar

Programmer Coordinator Department of Studies Business Administration
Centre for PG Studies KALABURAGI-585105

DEPARTMENT OF STUDIES IN BUSINESS ADMINISTRATION

CENTRE FOR PG STUDIES VISVESVARAYA TECHNOLOGICAL UNIVERSITY

KALABURAGI 585-105

2022-2023

DEPARTMENT OF MANAGEMENT STUDIES VTU CPGS, KALABURAGI

 KARNATAKA BATTERY

Visvesvaraya Technological University

(State University of Government of Karnataka Established as per the VTU Act, 1994)
“Jnana Sangama” Belagavi-590018, Karnataka, India

Dr. Shailaja Kheni Department of Management Studies

Programme Coordinator VTU’s CPGS, Kusnoor Road, Kalaburagi - 585105

CERTIFICATE

This is to certify that Mr. ADNAN SAMI KHAN bearing USN 3VY21BA004, is a bonafide student of

Master of Business Administration course of the Institute Visvesvaraya Technology University, Centre for

PG studies, Kalaburagi affiliated to Visvesvaraya Technological University, Belgaum. Project report on

"KARNATAKA BATTERY SALES AND SERVICE" is prepared by Him under the guidance of DR.

SHARANAGOUD S. BIRADAR, in partial fulfilment of the requirements for the award of the Degree of

Master of Business Administration of Visvesvaraya Technological University, Belagavi Karnataka.

Signature of Internal Guide Signature of

Programme Coordinator

DEPARTMENT OF MANAGEMENT STUDIES VTU CPGS, KALABURAGI

 KARNATAKA BATTERY

DEPARTMENT OF MANAGEMENT STUDIES VTU CPGS, KALABURAGI

 KARNATAKA BATTERY

DECLARATION

I hereby declare that this Organization Study conducted at “KARNATAKA BATTERY SALES AND
SERVICE” is a record of independent work carried out by me under the guidance of Dr.
SHARANAGOUD S. BIRADAR.

I also declare that this Organization study is towards the partial fulfillment of the University regulation for
the award of degree of Masters of Business Administration by Visvesvaraya Technological University,
Belagavi.

I have undergone an organization study for a period of four weeks. I further declare that this Organization
study is based on the original study undertaken by me and not being submitted for the award of any degree
from any other university/institution.

Sl No. Reg No. Name of The Student Signature with Date

1. 3VY21BA004 ADNAN SAMI KHAN

DEPARTMENT OF MANAGEMENT STUDIES VTU CPGS, KALABURAGI

 KARNATAKA BATTERY

DISCLAIMER

The enclosed document is the outcome of a student academic assignment, and does not represent the
opinions/views of the University or the institution or the department or any other individuals referenced or
acknowledged within the document. The data and information studied and presented in this report have
been accessed in good faith for secondary sources/web sources/public domain, including the
Organization’s website, solely and exclusively for academic purposes, without any consent/permission,
expresses or implied, from the Organization concerned. The author makes no representation of any kind
regarding the accuracy, adequacy, validity, reliability, availability or completeness of any
data/information herein contained.

PLACE: Kalaburagi Signature of the Student

DATE: USN: 3VY21BA004

DEPARTMENT OF MANAGEMENT STUDIES VTU CPGS, KALABURAGI

 KARNATAKA BATTERY

ACKNOWLEDGEMENT

The satisfaction that accompanies the successful culmination of any task would be incomplete without
maintaining those who made it possible because success is the epitome of hard work, determination,
consultation and dedication. This list of thanks is heartfelt and only begins to acknowledge those people to
whom, one way or the other this owes its existence.

We would like to thank our Regional Director Dr. Baswaraj Gadgay and Program Coordinator Dr.
Shailaja Kheni and all teaching and non-teaching staff members and well-wishers whose ideas, critical
insights and suggestions have been valuable in the preparation of the internship project report. We express
my sincere and heartfelt thanks to our internal guide Dr. Sharanagoud S. Biradar, Professor, Department
of Management studies, PG Centre, Kalaburagi for those valuable time, guidance and encouragement
throughout the process of study.

Last but not least, we would like to extend my whole hearted thanks to our parents, friends and well-wishers
for their support and encouragement in the completion of this report.

ADNAN SAMI KHAN

(3VY21BA004)

DEPARTMENT OF MANAGEMENT STUDIES VTU CPGS, KALABURAGI

 CONTENT

CHAPTE CHAPTERS PAGE NO.

R NO.

EXECUTIVE SUMMARY

1 INTRODUCTION

1.1 Introduction

2 COMPANY PROFILE

2.1 Background

2.2 Nature of business

2.3 Vision and mission and quality policy

2.4 Work flow model

2.5 Product/service profile

2.6 Ownership pattern

2.7 Achievements of v2:

3 MCKINSEY'S 7’S FRAMEWORK AND PORTER’S

FIVE FORCES MODEL

3.1 McKinney’s 7’s Framework

3.2 Porter’s Five Force Model

4 SWOC ANALYSIS

5 ANALYSIS OF FINANCIAL STATEMENT

6 LEARNIING EXPERIENCE

BIBLIOGRAPHY

ANNEXURE

DEPARTMENT OF MANAGEMENT STUDIES VTU CPGS, KALABURAGI

 EXECUTIVE SUMMARY

The internship training is intended to analyse the concrete implication of theoretical knowledge and to gain
practical knowledge of the business world. Internship helps in emerging the skills and helps in gaining self-
confidence in our abilities. It will give a practical experience. Internship helps in exploring professional
opportunities.
I got a chance to develop my skills and gained lots of experience and confidence through this study in
"KARNATAKA BATTERY SALES AND SERVICE". I got a virtuous involvement on a recruitment process.
This project is done as a part of MBA curriculum with an objective of applying theoretical knowledge and
gaining practical work experience while graduating to enhance the skill required in workplace.
Visvesvaraya Technological University (VTU) faculty of management Master of Business Administration
program has made to produce the student with balance of both theoretical knowledge and practical knowledge.
The requirement of MBA program ten weeks of internship in related field would help in boosting up the
performance of the student in the real world. This full-time management program of VTU is of four semesters
covering international standard period of 10 weeks internship selected “KARNATAKA BATTERY SALES
AND SERVICE” and got involved in 10 weeks of internship program.
An internship is a professional work experience that provides students, recent graduates and those who seek to
change careers with opportunity to gain experience in particular career field. Gaining particular experience
work is the main purpose of internship. It help to develop skills like team work, leadership, interpersonal
communication , self-management, commitment, problem solving, decision making, research, analysis,
evaluation and interpretation skills etc. As a student we will not be aware of the real work situations that takes
place in the companies or in any organization as only theoretical knowledge are provided in the Education
Institutions or colleges. Even though it is internship, inters have to follow the normal and guidelines of the
company or organization.

DEPARTMENT OF MANAGEMENT STUDIES VTU CPGS, KALABURAGI

 CHAPTER 01

1.1 INTRODUCTION

Exide Industries Limited is an Indian storage battery producing company and a life insurance company

headquartered in Kolkata, India. It is the largest manufacturer of automotive and industrial lead-acid

batteries in India and fourth largest in the world. It has plants in India and Sri Lanka and dealership network

in 46 countries spanning across 5 continents. Exide also has four major lead-acid battery recycling

facilities — two of which are in the United States, and Spain and Portugal each have one as well. The

company claims that 99 percent of lead processed through these facilities is recycled.

In January 2013, Exide Industries acquired 100% of the equity capital of ING Vysya Life Insurance. In May

2014, the name of ING Vysya Life Insurance Company Limited was changed to Exide Life Insurance

Company Limited.

Exide Industries Ltd manufactures the widest range of storage batteries in the world covering the broadest

spectrum of applications. The company`s product range includes Automotive Batteries- In India the

company markets the products under Exide, SF, Sonic and Standard Furukawa brands and supplies to all car

and two-wheeler manufacturers.

DEPARTMENT OF MANAGEMENT STUDIES VTU CPGS, KALABURAGI

In international market they sell products under Dynex, Index & Sonic brands. Industrial Batteries-In India

they sell products under Exide, Index, SF, CEIL and Power Safe brands and in international market under

CEIL, Chloride and Index brands. Industrial batteries cater mostly to the infrastructure sector such as

railways, telecom, power plants, solar cells and other industrial segments including uninterrupted power

supply, inverters and traction batteries. Submarine Batteries-The Company is also engaged in manufacturing

of high-end submarine batteries. They are one of the five companies in the world which has capacity to

manufacture submarine batteries for Russian and German types. They manufacture two to three submarine

batteries a year for India’s defence requirement.

DEPARTMENT OF MANAGEMENT STUDIES VTU CPGS, KALABURAGI

 OBJECTIVES OF THE ORGANISATION:

To become a Global Power House respected by customers and preferred by investors, known for innovative

products and solutions. To outperform at market exceeding expectations of customers and shareholders

through the accelerated evolution of people, processes and technologies in its journey towards excellence.

 Primary Objectives:

1. To track customers awareness level of Battery Mall.

2. To track customer awareness level of Bat-Mobile Service.

 Secondary Objectives:

1. To track customer satisfaction level of Battery Mall.

2. To track customer satisfaction level of Bat-Mobile Service.

DEPARTMENT OF MANAGEMENT STUDIES VTU CPGS, KALABURAGI

 CHAPTER 2

COMPANY PROFILE

Exide Industries Limited is an Indian storage battery producing company and a life insurance company

headquartered in Kolkata, India. It is the largest manufacturer of automotive and industrial lead-acid

batteries in India and fourth largest in the world. It has plants in India and Sri Lanka and dealership network

in 46 countries spanning across 5 continents. Exide also has four major lead-acid battery recycling

facilities — two of which are in the United States, and Spain and Portugal each have one as well. The

company claims that 99 percent of lead processed through these facilities is recycled.

In January 2013, Exide Industries acquired 100% of the equity capital of ING Vysya Life Insurance. In May

2014, the name of ING Vysya Life Insurance Company Limited was changed to Exide Life Insurance

Company Limited.

Exide Industries Ltd manufactures the widest range of storage batteries in the world covering the broadest

spectrum of applications. The company`s product range includes Automotive Batteries- In India the

company markets the products under Exide, SF, Sonic and Standard Furukawa brands and supplies to all car

and two-wheeler manufacturers. In international market they sell products under Dynex, Index & Sonic

brands. Industrial Batteries-In India they sell products under Exide, Index, SF, CEIL and Power Safe brands

and in international market under CEIL, Chloride and Index brands. Industrial batteries cater mostly to the

infrastructure sector such as railways, telecom, power plants, solar cells and other industrial segments

including uninterrupted power supply, inverters and traction batteries. Submarine Batteries-The Company is

also engaged in manufacturing of high-end submarine batteries. They are one of the five companies in the

world which has capacity to manufacture submarine batteries for Russian and German types. They

manufacture two to three submarine batteries a year for India’s defence requirement.

DEPARTMENT OF MANAGEMENT STUDIES VTU CPGS, KALABURAGI

 HISTORY OF THE COMPANY:

This company was incorporated as Associated Battery Makers (Eastern) Ltd., on 31 January 1953 under the

Companies Act, 1913 to purchase all or any of the assets of the business of manufacturers, buyers and sellers of

and dealers in and repairers of electrical and chemical appliances and goods carried on by the Chloride Electric

Storage Company (India) Ltd., in India, since 1916 with a view thereto to enter into and carry into effect (either

with or without modification) an agreement which had already been prepared and was expressed to be made

between the Chloride Electric Storage Co. (India) Ltd. on the one part and the company of the other part. The

name of the company was changed to Chloride India Ltd. on 2 August 1972. The name of the company was

again changed to Chloride Industries Ltd. vide fresh Certificate of Incorporation dated 12 October 1988. The

company was further changed to Exide Industries Ltd. on 25 August 1995.

GROWTH OF EXIDE BATTERY

Automotive and industrial battery maker, Exide Industries is looking to ramp up exports by increasing penetration

in existing geographies and exploring foray into newer markets.

To strengthen its presence in international markets, the company has focused on several key areas including

increase in manpower in export destinations, expanding the distributor base, exploring private labelling and

contract manufacturing opportunities, introducing new products and technologies, and investing in brand-building

with an eye on the future.

Exports accounted for nearly nine per cent of the company’s total turnover on a standalone basis during the year

ended March 31, 2022. The company had posted revenues of ₹12,382 crore during FY-22.

According to the company’s latest annual report for 2021-22, export revenues have doubled in the last two years

with double-digit growth registered in the previous year.

“Despite lockdowns in many countries, we have reported higher exports to West Asia, Africa, America and other

regions. Our exports through our collaborator East Penn, have received encouraging responses from customers.
DEPARTMENT OF MANAGEMENT STUDIES VTU CPGS, KALABURAGI
This has enabled our expansion in North American markets (United States and Canada) and helped increase our

market share,” the company said in the report.

Re-allocating resources

Exide, the report said, continues to foresee a strong growth momentum in export markets and accordingly it has re-

allocated its resources and capital to serve this demand.

“We began exports into new markets such as France and South Korea. We also witnessed growth in market

penetration in countries such as Spain, Germany, West Asia and Southeast Asia, Australia, South Africa and other

European markets such as the United Kingdom. We aspire to outperform underlying markets by leveraging our

industry-leading products and robust sales network. We are raising the bar on profitability by enhancing our

offerings through premiumization and enriching our product mix to focus on the replacement market for IUPS and

traction verticals,” the report said.

Despite the challenges posed by Covid-19, the company secured an order for mini-submarine batteries for export

during FY-22. It also received an order from the Indian Navy to build submarine batteries along with a full set of

accessories and spares for a nuclear submarine.

“We have indicated our readiness to use surplus capacity to produce and deliver submarine batteries to the Indian

Navy. We plan to ship one set of Type-I submarine batteries, complete with all accessories and spares, in FY

2022-23. Leveraging our domestic market leadership, we are positioned to secure export orders of submarine

batteries in the near-term,” it said.

The company’s automotive battery exports continued to grow and gained momentum during FY-22. It managed to

steer through the unprecedented logistic challenges faced and cater to the requirements of the global channel

partners.

DEPARTMENT OF MANAGEMENT STUDIES VTU CPGS, KALABURAGI

Despite lockdowns in many countries, the company reported higher exports to West Asia, Africa, America, and

other regions. There was, however, some degrowth in Southeast Asia, where the pandemic had slowed down

business significantly.

Exide has made significant in-roads into all countries of the Gulf Cooperation Council to become a leading

supplier of batteries to the region.

The company expects a huge opportunity in the 2V-battery range standby business in Middle East Asia, Africa,

and the South-East Asian market. The market for 2V business will continue to expand in West Asia, Middle East

Asia, and the South-East Asian market, it said.

2.1 BACKGROUND OF STUDY:

This company was incorporated as Associated Battery Makers (Eastern) Ltd., on 31 January 1953 under the
Companies Act, 1913 to purchase all or any of the assets of the business of manufacturers, buyers and sellers of
and dealers in and repairers of electrical and chemical appliances and goods carried on by the Chloride Electric
Storage Company (India) Ltd., in India, since 1916 with a view thereto to enter into and carry into effect (either
with or without modification) an agreement which had already been prepared and was expressed to be made
between the Chloride Electric Storage Co. (India) Ltd. on the one part and the company of the other part. The
name of the company was changed to Chloride India Ltd. on 2 August 1972. The name of the company was again
changed to Chloride Industries Ltd. vide fresh Certificate of Incorporation dated 12 October 1988. The company
was further changed to Exide Industries Ltd. on 25 August 1995.

The company’s predecessor carried on their operations as import house from 1916 under the name Chloride
Electrical Storage Company. Thereafter, the company started manufacturing storage batteries in the country and
have grown to become one of the largest manufacturer and exporter of batteries in the sub-continent today. Exide
separated from its UK-based parent, Chloride Group Plc., in 1989, after the latter divested its ownership in favour
of a group of Indian shareholders.

2.2 NATURE OF BUSINESS

This company was incorporated as Associated Battery Makers (Eastern) Ltd., on 31 January 1953 under the
DEPARTMENT OF MANAGEMENT STUDIES VTU CPGS, KALABURAGI
Companies Act, 1913 to purchase all or any of the assets of the business of manufacturers, buyers and
sellers of and dealers in and repairers of electrical and chemical appliances and goods carried on by the
Chloride Electric Storage Company (India) Ltd., in India, since 1916 with a view thereto to enter into and
carry into effect (either with or without modification) an agreement which had already been prepared and
was expressed to be made between the Chloride Electric Storage Co. (India) Ltd. on the one part and the
company of the other part. The name of the company was changed to Chloride India Ltd. on 2 August 1972.
The name of the company was again changed to Chloride Industries Ltd. vide fresh Certificate of
Incorporation dated 12 October 1988. The company was further changed to Exide Industries Ltd. on 25
August 1995.

Key application areas:

1. Automotive- They are the market leader in all automotive applications in the domestic market. Our portfolio
spans batteries for four-wheelers, two-wheelers, three-wheelers, e-rickshaws, inverters, gensets and home UPS
systems. Brand Exide, SF Sonic and Dynex spearhead our domestic presence, while brands Dynex, Index and SF
Sonic cater to the international market. 3AH TO 200 AH CAPACITY RANGE

2. Industrial- We provide reliable energy storage solutions to all industrial applications: power, solar, railways,
telecom, UPS, projects and traction, among others. Their domestic industrial battery brands are Exide, SF and
CEIL; while their flagship brands in the overseas market are Exide, CEIL, Chloride and Index.7AH TO 3,200 AH
CAPACITY RANGE

3. Submarine- They are the only company in South Asia with the capability of bulk manufacturing of high-end
batteries for different classes of submarines, such as German, Russian and French, along with nuclear submarines.
They are the sole supplier to the Indian Navy for more than three decades. They also export to other countries with
permission from the Government of India. Batteries used in submarines are highly critical and specialized in
nature, being the singular source of power in the warships. 20,000 AH ELECTRICAL CAPACITY OF EACH
CELL.

Research and Development

R&D work is carried out on various facets of lead-acid battery technology, which include development of new
products for applications such as Automotive, Motorbike, VRLA, Telecom, UPS, Railways, Defence, etc.
primarily to make the product range internationally competitive. In addition, the R&D is engaged in projects
DEPARTMENT OF MANAGEMENT STUDIES VTU CPGS, KALABURAGI
embracing process technology aimed at - improving the product quality & consistency, production efficiency and
material utilization. Furthermore, R&D programme includes improvement and indigenization of materials such as
metals, alloys, plastics, etc. R&D emphasis is on studying and improving the environmental aspects associate with
the manufacturing process.

DEPARTMENT OF MANAGEMENT STUDIES VTU CPGS, KALABURAGI

2.3 VISION AND MISSION

VISION:

To become a Global Power House respected by customers and preferred by investors, known for
innovative products and solutions.

MISSION:

To outperform at market exceeding expectations of customers and shareholders through the accelerated
evolution of people, processes and technologies in its journey towards excellence.

2.4 WORK FLOW DIAGRAM

GOALS OF THE ORGANISATION

 Expiations of a industry to wards optimal utilization of available sources.

 Achieving target production of 30000mt cane crushing per day

 Quality product to satisfy the domestic international market

Business Philosophy

The company has always given importance to the quality since its inception and its defines quality as”

consumer satisfaction “. The many has dedicated its own policy which says, ‘’ The company dedicated to

the concept of customer satisfaction by producing products of specific quality through appropriate process

control at optimum cost time delivery M.D. of the company has expressed his view business philosophy as

“I always recognized that the object to business not only to make in honorable way but also to help the

society.

2.5 PRODUCT PROFILE:

The product in focus is “Exide automotive batteries mainly the car batteries” Exide is a dominant
player in the Industrial Battery segment, with a product range covering capacities from 2.5 Ah to
10,000 Ah and more. Using the latest technological inputs, Exide manufactures industrial batteries
for the power, telecom, infrastructure projects, computer industries, as well as the railways, mining and
defense sectors.

Special Features ADVANTAGES 

CHARACTERISTIC

Polypropylene container Strong and durable.

With strengthening ribs Ability to withstand bumps and vibration.

Factory Charged Ready for fitment. Eliminates possibility of contamination (because of use of
impure acid/water during initial charging in the field).Low self discharge
characteristics because of use of high quality acid/water.

Top surface of battery remains clean, as such no loss of change

Side Vented Design
because of surface leaking of current.

Curtails emission of acid fumes thus preventing corrosion of

Micro porous filter disc
cable clamps or components in the engine compartment.

Enables state of charge or electrolyte level to be ascertained

Magic Eye
without having to open the service plugs.

Enables battery to withstand high vibrations and minimizes

PE/Glass mat assembly possibility o through shorts which cause premature failure to the

battery

Enhanced low maintenance characteristics (topping up requirements in normal

working conditions would be once in six months) Ability to withstand high
Hybrid Design ambient operating conditions as prevent in India

Low Internal Resistance Ability to generate high cracking power during starting.

Enables battery to quickly recharge while in use. (The vehicle does not need

to drive long distances to ensure full change of the battery)

Low degradation Ensure long trouble-free service

The product range includes both Flooded type Lead Acid batteries as well as the Sealed Maintenance Free (SMF)
VRLA type, in the Mono block and 2V range to meet most applications needs. VRLA batteries are
manufactured in Technical Collaboration with Shin Kobe - Japan Manufacturers of Hitachi Range of Batteries.
Exide is in a continuous process of developing new products and enhancing existing products in the R&D Center
at Kolkata.
RANGE OF EXIDE EXPRESS BATTERIES:

These batteries are strong durable polypropylene containers with heat shield leads.

The plates in these batteries are manufactured to an exclusive design using special grid Alloys to give

durability and resistance to corrosion.

The special low resistance flat separators bounded on to non-degradable glass wool retainer mats prevent plate

shedding and ensure enhanced charge discharge life Cycle.

INTIAL CHARGING DESCRIPTION:

Apply petroleum jelly on the terminal cable clamps. Remove the filling plugs loosely place them in position.

Ensure positive and negative terminals of the battery are connected properly to the Corresponding charger

terminals to avoid reverse charging.

Continue charging at this rate approximately for 8-12 hours till the cells are gassing freely and the voltage

remains same for three hourly consecutive readings at the top of charge terminal voltage of 16.2 volts for 12v

battery. Adjust the obtained specific gravity to the recommended final specific gravity by replacing requisite

quantity of electrolyte with distilled water in case they obtained Specific gravity is higher. Dilute sulphuric acid

of 1.400 specific gravity in case of the obtained specific gravity is lower.

Confirm specific gravity and levels of all cells are identical as per requirements. Tighten filling plugs, wash the

top of the battery with tap water and apply petroleum jelly on the terminal cable clamps before installing

the battery of the vehicle.

 2.6 OWNERSHIP PATTERN

BOARD OF DIRECTORS

Vice Chairman & Non-Executive Director

Mr. R.B. Raheja

Mr. Subir Managing Director & Chief Executive Officer

Chakraborty

Mr. A K Mukherjee Director finance and CFO

Mr. Arun Mittal Director Automotive

Mr. Jitendar Kumar President Legal And Co secretary

Mr. Shreedhar Indipendent Director

Ms. Mona N Desai Indipendent Director

Mr. Surin Kapadia Indipendent Director

2.7 AWARDS:

✓ Exide Industries Limited awarded the Frost & Sullivan 2010 Market

Leadership Award in the Industrial Battery Segment.

✓ Exide wins CFO of the year award in automotive and auto-ancillary

category from CNBC-TV18.

✓ "Exide, Haldia factory gets TPM award for Category A, 2008, from

Japan Institute of Plant Maintenance”.

✓ Exide Haldia had a rich haul at the CII awards ceremony in Kolkata for

08-09 winning five awards in different categories.

✓ The Company also secured Best SMF Battery Award for three

consecutive years –2005-2006-2007.

✓ CII Productivity Award -1ST Prize in category “A” for Significant

Improvement in Productivity during the year.

✓ Quality Award Certificate of Appreciation for Commendable effort in the

area of Total Quality at the CII(ER) Quality Award 2008-09.

CHAPTER 03

MCKINSEY 7’S FRAMEWORK

INTRODUCTION
The 7s model is better known as Mckinsey 7s this because the person who developed this model tom

peters and Robert waterman, have been consultants at Mckinsey. They published their 7s model in

their article structure is not organization 1980 and their books the art of Japanese management 1981

and in search of excellence 1982.

The model starts on the premise that organization is not a structure but consist of seven elements

namely.

1. STRUCTURE

2. SYSTEM

3. STRATEGY

4. SKILLS

5. STYLE

6. STAFF

7. SHARED VALUE

These seven elements are distinguished as so-called hard s and soft s the hard elements are feasible and

easy to identify. They can be found in strategy statements corporate plan organization charts and

documentation.

The four soft S however are hardly feasible they are difficult to describe since capabilities value and

elements of corporate culture are continuously development and changing, they are highly determined

by the people at work in the organization. Therefore, it is much more difficult to plan or to influence

the characteristics of soft elements the information flows from the top level of management to lower

levels.
 STRUCTURE

TOP LEVEL MANAGEMENT

It contains of chairman, executive chairman, vice president, and general. Those are responsible to take

major execution regarding the company.

MIDDLE LEVEL MANAGEMENT

It contains of departments head, which are responsible to take the decisions regarding

the particular department with the help of top-level management.

LOWER-LEVEL MANAGEMENT

Its containts of supervisions department assistants’ operators and helpers. These are the responsible to
operate machine’s and for the preparatory work of each department.

STRATEGY
In which business aims to improve its position relation to its competiton is embodies in its strategy or
war of doing something in organization.

In NSL introduce new technologies and products strategies importance in time with national
objectives to improve quality reliability of products there by attaining the international
standards.

SYSTEM

Systems are refers to how the production system distribution, information system and security system
is maintained in its company.
A production system, distribution system, security system information system.
 PRODUCTION SYSTEM

The process of production consists of inputs as sugarcane and output as sugar. First the cane will be

crushed in five mills. Juice will be transferred to boiling stations. In the boiling station, for the purpose of

purification Sulphur and lime powder will be added in proper proportion.

DISTRIBUTION SYSTEM

The distribution system of thru sugar produced is in the following way

 Direct sale are made within the state and outside the state

 Indirect sales are made outside the country and the depot sales are also made the produces are also sold

directly to consumers or sold to the wholesalers.

SECURITY SYSTEM

The NSL has strict security system. in the maintenance of accounts after the records have closed the

records are kept in the room is opened only with permission of higher authority. if the visitors went to

intern, they to take prior permission with authority and after entering they are not supposed to go any

department other them the department from whom they took permission.
How to use Mckinsey 7S Framework to Analyze Exide Industries.

Strategy
Exide Industries needs to build a balance between short run cost savings and protecting its core competitive
advantage. Customers perceive Exide Industries products and services to deliver ‘value for money’
proposition plus a bit extra. In its zest to gain more market share through competing on prices, Exide
Industries should avoid cutting costs that can result in inferior product and service delivery.
Structure
The pandemic has questioned the current structure and supply chain management of the company. To be
more resilient organization and prepare itself for future disruption of similar magnitudes Exide Industries
should focus on – diversifying suppliers geographically so that climate related, geopolitical, and other
disruptions don’t impact the long term survival of the company.
Reduce the dependence on China – As the trade war between US and China is getting aggressive, it should
reduce its dependence on supply chain emerging out of China. This will help the organization to diversify
risks, avoid regulatory problems etc.

How to use Mckinsey 7S Framework to Analyze Exide Industries.

Strategy
Exide Industries needs to build a balance between short run cost savings and protecting its core competitive
advantage. Customers perceive Exide Industries products and services to deliver ‘value for money’
proposition plus a bit extra. In its zest to gain more market share through competing on prices, Exide
Industries should avoid cutting costs that can result in inferior product and service delivery.

Structure
The pandemic has questioned the current structure and supply chain management of the company. To be
more resilient organization and prepare itself for future disruption of similar magnitudes Exide Industries
should focus on – diversifying suppliers geographically so that climate related, geopolitical, and other
disruptions don’t impact the long term survival of the company.

Reduce the dependence on China – As the trade war between US and China is getting aggressive, it should
reduce its dependence on supply chain emerging out of China. This will help the organization to diversify
risks, avoid regulatory problems etc.
To achieve the above two goals – Exide Industries needs to fine tune its organization structure. It needs to
have smaller teams, easy reporting to the headquarters, and enabling teams to take decisions based on real
time developments.

Systems
Exide Industries needs to focus on the following areas – Improve internal processes, such as risk
management, Customer Relationship Management (CRM), web app optimization, and data visualization
across the organization.

Exide Industries needs to put in place robust system for “work from home” employees so that there can be
greater interaction among the employees both online and in physical environment. It will not only improve
productivity but also increase the data security and cyber security.

Staff
Some of the steps Exide Industries can take in to improve the human resources are –Recruitment and remote
onboarding – Because of the pandemic, a lot of employees are working from remote locations. To make the
environment more inclusive for the new employees, Exide Industries should build system for remote
onboarding such as – catalog of short videos, small groups interaction, technical demonstrations.

Open chats for the people to approach people at various levels in the hierarchy. It will not only help the top
management to directly interact with the people below but also help in building an open and transparent
culture.

Skills
Exide Industries can build a structured training and development program for people working from remote
locations.

Exide Industries can hire fresh talent as more and more people are leaving their existing jobs because they
are not challenging them enough.
Style / Leadership Style & Culture
The leadership styles required in the physical location and in remote scenario are completely different. In a
physical environment manager can stop by a chat, provide inputs and go through the work. But in the remote
locations employees have to work in far more isolated environment. To improve the workflow – leaders
should pursue collaborative and inclusive form of leadership. Leaders should build smaller teams as part of
larger teams.

Shared Values
The organization has built a successful business model based on its core values, vision and mission. It
doesn’t have to change much in the shared values segment. One area where it can focus more is –
sustainability. Investors are putting a lot of stress on Environmental, Societal, and Governance issues, so it
can bring more transparency by using the Triple Bottom Line concept in its ESG and financial reporting.
Exide Industries needs to focus on the following areas – Improve internal processes, such as risk
management, Customer Relationship Management (CRM), web app optimization, and data visualization
across the organization.

Exide Industries needs to put in place robust system for “work from home” employees so that there can be
greater interaction among the employees both online and in physical environment. It will not only improve
productivity but also increase the data security and cyber security.

Staff
Some of the steps Exide Industries can take in to improve the human resources are –

Recruitment and remote onboarding – Because of the pandemic, a lot of employees are working from remote
locations. To make the environment more inclusive for the new employees, Exide Industries should build
system for remote onboarding such as – catalog of short videos, small groups interaction, technical
demonstrations.

Open chats for the people to approach people at various levels in the hierarchy. It will not only help the top
management to directly interact with the people below but also help in building an open and transparent
culture.
Skills
Exide Industries can build a structured training and development program for people working from remote
locations.

Exide Industries can hire fresh talent as more and more people are leaving their existing jobs because they
are not challenging them enough.

Style / Leadership Style & Culture

The leadership styles required in the physical location and in remote scenario are completely different. In a
physical environment manager can stop by a chat, provide inputs and go through the work. But in the remote
locations employees have to work in far more isolated environment. To improve the workflow – leaders
should pursue collaborative and inclusive form of leadership. Leaders should build smaller teams as part of
larger teams.

Shared Values
The organization has built a successful business model based on its core values, vision and mission. It
doesn’t have to change much in the shared values segment. One area where it can focus more is –
sustainability. Investors are putting a lot of stress on Environmental, Societal, and Governance issues, so it
can bring more transparency by using the Triple Bottom Line concept in its ESG and financial reporting.
 3.1 PORTERS FIVE FORCE MODEL :

INTRODUCTION
First published in 1979 how competitive forces shape strategy by micheal E porter Revolutioized the field

of strategy. Popularly known as ‘porter’s five force.

Not only influenced a generation of academic research but also provided a map to rigorously analyze the

competitive forces.

Porter five force model is heavily borrowed from the traditional field of micro economics. the five force that

determine the industry structure of organization in case name case study are.
 Threat of substitute product and services

If the threat of substitute is high the sugar industry has either continuously invest into R &D

or it risks losing out to disruptors in the industry.

 Threat of new entrants

If there is strong threat of new entrant then current players will be willing to earn less profits

to reduce the threats.

 Bargaining power of buyers

If the buyers have strong bargaining power, then they usually tend to drive price downhus limiting

the potential of the sugar industry to earn sustainable profits.

 Rivalry among the existing players

if the competition is intense then it becomes difficult for existing players such as sugar industry to

earn sustainable profits.

 Bargaining power of suppliers

If the suppliers have strong bargaining power, then they will extract higher price from the sugar

industry.

The Porter Five Forces that determine the industry structure in Exide Industries are

1. Bargaining power of suppliers in Electronic Instr. & Controls – If suppliers have strong bargaining

power then they will extract higher price from the Exide Industries. It will impact the potential of

Exide Industries to maintain above average profits in Electronic Instr. & Controls industry.

2. Rivalry among existing players in Electronic Instr. & Controls industry – If competition is intense then

it becomes difficult for existing players such as Exide Industries to earn sustainable profits.
 3. Threat of new entrants in Electronic Instr. & Controls industry – if there is strong threat of new entrants

in the Electronic Instr. & Controls industry then current players will be willing to earn lower profits to

reduce the threats from new players

4. Bargaining power of buyers of Exide Industries and Technology sector – If the buyers have strong

bargaining power, then they usually tend to drive price down thus limiting the potential of the Exide

Industries to earn sustainable profits

5. Threat of substitute products and services in Electronic Instr. & Controls sector – If the threat of

substitute is high then Exide Industries has to either continuously invest into R&D or it risks losing out

to disruptors in the industry.

Why Porter Five Forces analysis is important for Exide Industries.

Decision Makers can use Porter Five Forces model to analyze the competitiveness faced by Exide

Industries in Electronic Instr. & Controls industry. Porter five forces analysis of Exide Industries will

help in understanding and providing solution to – nature & level of competition, and how Exide

Industries can cope with competition.

Even though from outside various industries seem extremely different but analyzed closely these five

forces determines the drivers of profitability in each industry. (Decision Makers can use Porter Five

Forces to understand key drivers of profitability of Exide Industries in Electronic Instr. & Controls

industry.
 CHAPTER 04
SWOC ANALYSIS:

SWOC Analysis of the company

For Exide, SWOT analysis can help the brand focus on building upon its strengths and opportunities while

addressing its weaknesses as well as threats to improve its market position.

Exide Strengths:

The strengths of Exide look at the key aspects of its business which gives it competitive advantage in the

market. Some important factors in a brand's strengths include its financial position, experienced workforce,

product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOC Analysis of

Exide:

1. Only battery brand to provide lifetime warranty.

2. Free service at any Exide center.

3. Offers batteries for every kind of vehicle on Indian roads.

4. Huge dealer network even in rural areas.

5. Acquisition of smaller firms has strengthened its presence

6. Advertising and marketing on TVCs, print etc makes it a high recall brand in India

Exide Weaknesses:

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position

further. Certain weaknesses can be defined as attributes which the company is lacking or in which the

competitors are better. Here are the weaknesses in the Exide SWOT Analysis:

1. Intense competition means limited market share

2. The brand does not have a very strong import market as compared to global brands

Exide Opportunities:

The opportunities for any brand can include areas of improvement to increase its business. A brand's

opportunities can lie in geographic expansion, product improvements, better communication etc. Following

are the opportunities in Exide SWOC Analysis:

1. Boom in automobile sales in all segments.

2. Customers want better services.

3. Price sensitive customers are increasing.

4. Expansion into new territories and global exapnsion

Exide Challenges :

The Challenges for any business can be factors which can negatively impact its business. Some factors like
increased competitor activity, changing government policies, alternate products or services etc. can be

Challenges. The Challenges in the SWOC Analysis of Exide are as mentioned:

1. Amaron offers higher performance and is eating into market share.

2. Growing perception of Amaron as the better battery brand.

Exide Competitors:

There are several brands in the market which are competing for the same set of customers. Below are the top 5

competitors of Exide :

1. Amaron

2. Okaya

3. AC Delco

4. SF Sonic

5. Local Battery Manufacturers

Hence this concludes the Exide SWOC analysis.

 CHAPTER 05

FINANCIAL STATEMENT

Balance Sheet(cr.)
Equity& Liabilities March 2021 March 2020 March 2019 March 2018 March 2017

Share capital 85 85 85 85 85
Reserves& Surplus 7,187 6,382 6,021 5,344 4,947

Current Liabilities 4,804 3,251 3,375 3,054 2,607

Other Liabilities 16,610 14,648 12,958 11,338 10,132

Total Liabilities 28,687 24,367 22,440 19,822 17,771

Assets March 2021 March 2020 March 2019 March 2018 March 2017
Fixed Assets 3,447 3,210 2,880 2,395 1,845
Current Assets 6,310 5,409 5,460 5,089 4,835

Other Assets 18,928 15,747 14,100 12,337 11,090

Total Assets 28,687 24,367 22,440 19,822 17,771
Other Info March 2021 March 2020 March 2019 March 2018 March 2017

Contingent 0 1,086 1,387 0 0

Liabilities
 CHAPTER 06

LEARNING EXPERIENCE

Every student doing professional course need to undertake summer internship, which gives him a chance to
explore his skills. The students get to learn the basics of their education and them turning into realities. The
internship period also helps a student to judge himself, whether he should adjust in the corporate environment or
not.

In four weeks of digital organization study, I have studied the “Karnataka Battery Sales and Service” I have
collected all the details about their business from secondary data which helped me to know about the profile of the
organization.

Under the guidance of faculties, it’s been able to complete my internship work successfully. I have acquired
knowledge regarding the various areas which include the origin and the history of the company, its vision, mission
and various products.

I have also done SWOC analysis which helped me to know their strengths and weakness. It brought to my view
about how the organization functions.

Organization factor is the important factor of the organization to achieve its desires, goals and objectives. And it is
required the co-operation from all the levels of the departments of the organization for continuing its functioning.
This study focuses on the functioning of all department as a part of our two-year MBA program at the end of 2 nd
semester we have to carry out Internship in order to learn all theoretical foundation through the practical
experience in main purpose of this Internship is to understand the working culture of organization and apply
theoretically concept in real life situation at workplace for various function of organization.

Lastly this project is totally about the best way to know work aspects about the management field and have
accurate understanding of management strategic formulation and its implementation.
BIBLIOGRAPHY

 Marketing Management

Phillip Kotler

 Company Annual Report

WEBSITES:

www.google.com
www.googleimages.com
 FORMAT OF WEEKLY PROGRESS REPORT

ANNEXURE-I
Weekly Progress Report – 1
STUDENT NAME ADNAN SAMI KHAN

USN 3VY21BA004

TITLE OF STUDY An Internship Report on KARNATAKA

BATTERY SALES AND SERVICE

ORGANIZATION Karnataka Battery Sales and Service

DURATION (Week Start and End Date) First Week

15/10/2022 TO 22/10/2022

CHAPTERS COVERED (During the Chapter 1 and Chapter 2

Week)

DESCRIPTION OF THE ACTIVITIES Chapter-1 Introduction

PERFORMED Chapter-2 Organization profile
1. Background
2. Nature of business
3. Vision mission, quality policy
4. Workflow model
5. Product/service profile
6. Achievements/awards

Date: Signature of Student

"Reviewed" Signature of Internal Guide with date

Signature of Internal Guide with date

 ANNEXURE -II
Weekly Progress Report - 2

STUDENT NAME ADNAN SAMI KHAN

USN 3VY21BA004
TITLE OF STUDY An Internship Report on KARNATAKA
BATTERY SALES AND SERVICE
ORGANIZATION Karnataka Battery Sales and Service

DURATION (Week Start and End Date) Second Week

23/10/2022 TO 30/10/2022

CHAPTERS COVERED (During the Week) Chapter 3

DESCRIPTION OF THE ACTIVITIES Chapter-3  Mckinsey’s 7S framework 

PERFORMED Porter’s Five Forces Model
Competition in the industry
Potential of new entrants into the industry
Power of suppliers
Power of customers
Threat of substitute products

Date: Signature of Student

"Reviewed" Signature of Internal Guide with date

URE-III

Date:
Signature of Student
Reviewed"
ANNEXURE - III
Weekly Progress Report – 3
STUDENT NAME ADNAN SAMI KHAN
USN 3VY21BA004
TITLE OF STUDY An Internship Report on KARNATAKA
BATTERY SALES AND SERVICE

ORGANIZATION Karnataka Battery Sales and Service

DURATION (Week Start and End Date) Third Week
31/10/2022 TO 07/11/2022

CHAPTERS COVERED (During the Chapter 4

Week)

DESCRIPTION OF THE ACTIVITIES Chapter-4

PERFORMED  SWOC Analysis
Strengths
Weakness
Opportunities
Challenges

Date: Signature of Student

"Reviewed" Signature of Internal Guide with date

 ANNEXURE - IV
Weekly Progress Report – 4
STUDENT NAME ADNAN SAMI KHAN
USN 3VY21BA004
TITLE OF STUDY An Internship Report on KARNATAKA
BATTERY SALES AND SERVICE

ORGANIZATION Karnataka Battery Sales and Service

DURATION (Week Start and End Date) Fourth Week
08/11/2022 TO 15/11/2022

CHAPTERS COVERED (During the Week) Chapter 5 and Chapter 6

DESCRIPTION OF THE ACTIVITIES Chapter-5

PERFORMED • Analysis of Financial Statements
Chapter 6
• Learning Experience

Date: Signature of Student

"Reviewed" Signature of Internal Guide with date

Signature of Internal Guide with date

ANNEXU