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    Google Ads Enhanced Explanations

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    Chih-Yuan Wang
    This document provides an overview of the structure and components of Google Ads accounts. It explains that there is typically one account per business, with multiple campaigns and ad groups within each account. Each ad group contains keywords and ads (2-3 ads per group). Landing pages are associated at the ad group level. It also outlines different bidding strategies like manual, enhanced, and automated bidding. Finally, it lists the types of ads and extensions like sitelinks that can be used in Google Ads.

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    Google Ads Enhanced Explanations

    Uploaded by

    Chih-Yuan Wang
    42 views5 pages
    This document provides an overview of the structure and components of Google Ads accounts. It explains that there is typically one account per business, with multiple campaigns and ad groups within each account. Each ad group contains keywords and ads (2-3 ads per group). Landing pages are associated at the ad group level. It also outlines different bidding strategies like manual, enhanced, and automated bidding. Finally, it lists the types of ads and extensions like sitelinks that can be used in Google Ads.

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    Google Ads Enhanced Explanations

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    This document provides an overview of the structure and components of Google Ads accounts. It explains that there is typically one account per business, with multiple campaigns and ad groups within each account. Each ad group contains keywords and ads (2-3 ads per group). Landing pages are associated at the ad group level. It also outlines different bidding strategies like manual, enhanced, and automated bidding. Finally, it lists the types of ads and extensions like sitelinks that can be used in Google Ads.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    42 views5 pages

    Google Ads Enhanced Explanations

    Uploaded by

    Chih-Yuan Wang
    This document provides an overview of the structure and components of Google Ads accounts. It explains that there is typically one account per business, with multiple campaigns and ad groups within each account. Each ad group contains keywords and ads (2-3 ads per group). Landing pages are associated at the ad group level. It also outlines different bidding strategies like manual, enhanced, and automated bidding. Finally, it lists the types of ads and extensions like sitelinks that can be used in Google Ads.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 5

    COURSERA PROJECT NETWORK

    Google Ads for


    Beginners
    Enhanced Explanations

    Ishita Sinha

    1
    Account Structure
    1 per business
    Account

    Multiple per account


    Campaign 1 Campaign 2

    5-7 per campaign


    Ad Group 1A Ad Group 1B Ad Group 2A Ad Group 2B

    Keyword 1 Keyword 1 Keyword 1 Keyword 1


    <10 keywords per ad group Keyword 2 Ad 1 Keyword 2 Ad 1 Keyword 2 Ad 1 Keyword 2 Ad 1
    Keyword 3 Ad 2 Keyword 3 Ad 2 Keyword 3 Ad 2 Keyword 3 Ad 2
    2-3 ads per ad group Keyword 4 Ad 3 Keyword 4 Ad 3 Keyword 4 Ad 3 Keyword 4 Ad 3
    Keyword 5 Keyword 5 Keyword 5 Keyword 5

    1 per ad group
    Landing Page 1A Landing Page 1B Landing Page 2A Landing Page 2B
    Keyword Match Types
    Google Ads Bidding Strategies

    Manual Semi-automated Fully automated

    Manual CPC Max Maximise


    Enhanced CPC
    Conversion Clicks

    Max Target Impr.


    Conv. Value Share

    Target ROAS Viewable


    (tROAS) CPM

    Target CPA Cost per


    (tCPA) View

    Smart Bidding
    Ad and Extensions in Google Ads

    Business Name
    URL
    Headline

    Description
    Callout extension

    Sitelink extensions

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