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    Communication Plan Design - CB

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    Marlon Viejo
    The document outlines a two-day project addressing issues faced in translating information to local audiences. Day 1 involves profiling target audiences and the realities affecting the region. Day 2 matches audience types to project messages and the expected changes in knowledge, attitudes, and behaviors, as well as determining the communication products, channels, and schedules to convey key messages and reach audiences.

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    Communication Plan Design - CB

    Uploaded by

    Marlon Viejo
    3 views1 page
    The document outlines a two-day project addressing issues faced in translating information to local audiences. Day 1 involves profiling target audiences and the realities affecting the region. Day 2 matches audience types to project messages and the expected changes in knowledge, attitudes, and behaviors, as well as determining the communication products, channels, and schedules to convey key messages and reach audiences.

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    Communication Plan Design_CB

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    The document outlines a two-day project addressing issues faced in translating information to local audiences. Day 1 involves profiling target audiences and the realities affecting the region. Day 2 matches audience types to project messages and the expected changes in knowledge, attitudes, and behaviors, as well as determining the communication products, channels, and schedules to convey key messages and reach audiences.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    3 views1 page

    Communication Plan Design - CB

    Uploaded by

    Marlon Viejo
    The document outlines a two-day project addressing issues faced in translating information to local audiences. Day 1 involves profiling target audiences and the realities affecting the region. Day 2 matches audience types to project messages and the expected changes in knowledge, attitudes, and behaviors, as well as determining the communication products, channels, and schedules to convey key messages and reach audiences.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 1

    DAY 1

    REALITIES ON THE GROUND Problems that the project is addressing

    HOW PROJECT RESPONDS Translating oroject outcomes into lay person language
    TO THESE ISSUES/ REALITIES (Tagalog-Maguindanao)

    PROFILING AUDIENCES Who are they? Socio demographic profile, such as source
    of income, livelihood, language, age, sex, information
    sources, culture, sources of influence. Categorize
    audiences according to type.

    DAY 2
    AUDIENCE VIS PROJECT Audience type > What change in knowledge, attitude
    MESSAGES and/or behavior do we expect. What is the project’s
    message intended for this audience type

    Communication Product and Communication product> Audiences> Key Message(s)>


    Channels Communication channels/platform > Target reach
    (views, readership, engagement)

    Schedules and Roles

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